ActBlue 2009: Executive Summary

While you should read the quarter-by-quarter analysis of ActBlue’s growth in 2009, the executive summary is as follows:

  • Volume ($) increased 84% over 2007
  • Volue (# of donations) increased 92% over 2007
  • The number of Democratic entities receiving money through ActBlue doubled relative to 2007
  • Successful fundraising pages increased 167% over 2007

It’s worth taking a moment to think about the two moments we’re comparing here. In 2007, the Democrats were fresh off an election that returned both houses of Congress to their control. The popularity of the GOP was tanking, and prospects for retaking the White House looked good.

In 2009 the Democrats had control of Congress and the White House, and were heading towards a midterm election. The anticipation that characterized 2007 had been replaced with the reality of governing. The country continued to struggle under the weight of a prolonged recession. Only a few states had elections.

Nevertheless, 241,000 ActBlue users, overwhelmingly small-dollar donors, combined to send more than $30M to Democratic candidates and committees.

ActBlue exists at the nexus of a number of accelerating trends, all of which share some responsibility for driving our growth in these unlikely circumstances. The main trend is the continued growth of the internet in American life, with an estimated 44% of American households having access. Subsidiary trends include online banking, which grew by 47%, and Twitter and Facebook, which saw an increase in unique visitors of 1382% and 228% respectively. Facebook’s user growth occurred primarily in the 35-54 year old demographic. Whether you’ve embraced the internet for transactional or social reasons, the trend line is clear: you are not alone.

In the past year, ActBlue pioneered integrations with Facebook and Twitter, allowing Democratic donors to give via tweet and share the fact that they’d contributed on both sites. In short, we’re meeting Democratic donors where they are, with overwhelmingly positive results.

The totals for 2009 are below–click to enlarge.

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