Monthly Stats Report, May 2010 featured image placeholder

Monthly Stats Report, May 2010

Welcome to the latest installment of our monthly stats reports. The summer months are filled with Democratic primaries, but before we get into them we’d like to take a look back at the month of May. With major Democratic contests taking place in Arkansas and Pennsylvania, it’s been a busy month on ActBlue. Let’s dig in:

First, the May 2010 Overview.

Number of contributions 40,130
Total raised $4,111,081.87
Average contribution size $102.44
Committees receiving money 1,304
Fundraising pages receiving money 1,080
Fundraising pages created 733

 

May 2008 May 2010 Change
Contributions 18,674 40,130 115%
Volume ($) $3,603,205 $4,111,081 14%
Mean Donation $192.95 $102.44 -47%
Committees 885 1,304 47%
Pages Created 516 733 42%
Pages w/ Money 611 1,080 77%

 

As in previous months, the number of contributions doubled relative to 2008, with impressive growth in dollar volume, fundraising page activity, and the number of individual candidates in committees receiving money through ActBlue.

Here are the Top 10 Campaigns & Committees for May 2010 (by donors).

Name Race Donors Raised
Bill Halter AR-Sen, 2010 12,947 $407,551.28
Joe Sestak PA-Sen, 2010 4,377 $256,022.07
PCCC Organization 2,106 $19,910.82
Democracy for America Organization 2,048 $17,670.50
Ann McLane Kuster NH-02, 2010 1,319 $17,986.56
David Segal RI-01, 2010 1,229 $51,818.80
Jack Conway KY-Sen, 2010 1,171 $49,504.13
Mark Critz PA-12, 2010 967 $107,807.95
Marcy Winograd CA-36, 2010 942 $19,397.19
Gavin Newsom CA-Lt Gov, 2010 741 $201,321.00

 

In May, AR-Sen. challenger Bill Halter was the top candidate on ActBlue by both total donors and dollars raised. Lifted by a contested primary with national attention, Halter was the focus of online fundraising from a multitude of sources which included the support of fellow Top 10 groups–the PCCC and Democracy for America. A major primary battle against Sen. Arlen Specter powered Rep. Joe Sestak into the #2 spot, and the special election for Rep. Murtha’s seat brought fellow PA candidate Mark Critz into the #7 berth. An engaged Netroots community pushed Kentucky senate hopeful Jack Conway up to #6. California’s early June primary saw Lt. Gov candidate Gavin Newsom and congressional candidate Marcy Winograd safely into the #9-10 slots. 

We’ll a number of these candidates again when we look at the Top 10 Fundraising Pages (by donors) for May 2010:

Name Donors Raised Average
pccchalterfield 3063 $51,707.57 $16.88
supportbillhalter 1780 $38,937.50 $21.87
orangetoblue2010 1263 $89,891.95 $71.17
halterpoll 989 $15,756.00 $15.93
supportjoesestak 752 $28,186.20 $37.48
davidsegalpccc 624 $10,122.51 $16.22
newsom0522 590 $141,244.00 $239.39
billhalter 572 $11,692.60 $20.44
2010pccc 563 $15,447.42 $27.43
critzdccc 555 $57,405.00 $103.43

 

Looking at these successful pages, all linked above, we see three that make use of our support for embedded video, four with ActBlue’s fundraising goal based thermometers, and three that have branded ActBlue pages. We can see how fundraising for candidates as a group can create a halo effect; organizations that include themselves on fundraising pages tend to earn funds of their own in conjunction with their supported candidates. 

To learn more about fundraising pages and how to start your own, click here.

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