Monthly Stats Report, June 2010

Coming Soon: End of Quarter post for Q2/Q6 (depending on how you count). But first! Our monthly stats report for activity on ActBlue during the month of June.

Number of contributions 37,778
Total raised $4,178,381.23
Average contribution size $110.60
Committees receiving money 1,397
Fundraising pages receiving money 1,207
Pages created 822

 

As the last month of the federal fundraising quarter and the last month for mid-year fundraising reports in some states, June is an active month. That said, it’s also influenced by the usual fundraising downturn that occurs in the summertime. The total amount raised was slightly higher than May 2010, while the number of candidates & committees receiving ActBlue checks increased along with the total number of personal fundraising pages created and donated to.

Below is the comparison for June 2010 to June 2008.

June 2008 June 2010 Change
Contributions 32,412 37,778 17%
Volume ($) $7,970,202 $4,178,381 -48%
Mean Donation $245.90 $110.60 -55%
Committees 1,054 1,397 33%
Pages Created 942 822 -13%
Pages w/ Money 873 1,207 38%

 

NOTE: The major skew in these numbers comes from presidential fundraising. If you remove that from the totals, total volume is only down less than 4% from 2 years ago and the mean donation size is more in line with what we’ve seen in 2010. In any case, the number of Democratic committees fundraising through ActBlue was up by a third in a non-presidential year even as the number of fundraising pages created leveled off for the first time this year.

Next is our chart of the Top 10 Campaigns for June 2010 (by donors).

Name Race Donors Raised
Bill Halter AR-Sen, 2010 7317 $193,092.94
PCCC Organization 3571 $30,115.82
Ann McLane Kuster NH-02, 2010 2328 $21,887.09
Alan Grayson FL-08, 2010 2309 $56,919.52
David Segal RI-01, 2010 2252 $37,499.84
Anthony Weiner NY-09, 2010 2224 $49,557.92
Bill Hedrick CA-44, 2010 2202 $26,735.63
Joe Sestak PA-Sen, 2010 1287 $332,911.12
Democracy for America Organization 874 $7,657.35
Deval Patrick MA-Gov, 2010 588 $113,589.60

 

More analysis and explanation regarding the individual committees will be included in our quarterly stats report.

 

Name Donors Raised Average
pccchalterfield 3065 $49,335.58 $16.09
2010pccc 2075 $59,192.73 $28.52
graysonforweiner 1092 $37,286.29 $34.14
weinercdthc06242010 1059 $24,623.60 $23.25
halterpoll 1001 $19,624.55 $19.60
supportbillhalter 669 $14,306.52 $21.38
orangetoblue2010 541 $33,331.18 $61.61
supportelaine 421 $11,481.80 $27.27
pccc_main 387 $6,203.51 $16.02
whentheylie2 314 $9,838.00 $31.33

 

The most successful fundraising by donors (which anyone can create) was one created by the Progressive Change Campaign Committee in the final days of AR-Sen candidate Bill Halter’s campaign. It contained an embedded video message, specific asks, and expressed urgency- all components of a successful fundraising ask. Another of the PCCC’s successful pages which raised the most money included suggested amounts, video, and images and allowed the PCCC to raise money for itself, 3 of their endorsed federal candidates, and another PAC. ActBlue allows fundraisers to mix and match candidates, committees, and jurisdictions so donors can split their contribution to multiple causes while we make sure no one every donates more than the legal maximum. Other successful techniques included fundraising asks for other candidates by incumbents, use of goal based thermometers, branded fundraising pages, and previews of TV ads that donors can help fund.   

Create an ActBlue account today and you too can start making effective fundraising pages like these!

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