2010: December Statistics

Number of contributions 27,810
Total raised $1,185,812.85
Average Contribution size $42.64
Committees receiving money 443
Fundraising pages receiving money 281
Pages created 180

 

December 2010 saw a huge upswing in donors over 2008, thanks mostly to the efforts of the PCCC and other continuing committees, and bolstered by Bernie Sanders’ filibuster-that-wasn’t-technically-a-filibuster, otherwise known as #filibernie:

Sept 2008 Sept 2010 Change
Contributions 6,166 27,810 351%
Volume ($) $1,348,627.46 $1,185,812.85 -12%
Mean Donation $218.72 $42.64 -80%
Committees 350 443 26%
Pages Created 180 169 -6%
Pages w/ Money 281 426 51%

 

And here are the top committees, by number of donors, for December 2010. Since December is generally a slow month, we’re going to cut to the top four:

Name Race Donors Dollars
PCCC Organization 17,104 $293,394
Bernie Sanders VT-Sen 4,482 $67,821
Democracy for America Organization 3,009 $27,398
Anthony Weiner NY-09 662 $13,019

 

As the noise from the election dies down, December’s numbers bring the new method of low-dollar fundraising employed by the PCCC into stark relief. Under a distributed fundraising model, the cost to any given donor in terms of money/time per donation is smaller, and the ease of giving leads to enough conversions to make up the difference. The numbers make the case on their own: in December, no other committee came close to the PCCC’s mark in either dollars or donors. While #filibernie chewed up the airwaves/Twitter and overall ActBlue volume held steady, the PCCC drove a huge increase in donors and the attendant drop in average contribution size.

The PCCC’s success has larger implications for our politics: if political giving remains a luxury good–the sole preserve of people who can afford to shift $1M donations through American Crossroads–it can have corrosive effects on our democracy. At $10-$20 a pop, however, political contributions renew the underlying premise of American politics: everybody gets to play.

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