2012 Numbers: $9m in May

The run up to the Wisconsin recall election pushed our May numbers skyward to over a quarter billion dollars (!!) by the end of the month. Sure, we would’ve preferred a rather different outcome, but there’s a lesson in Wisconsin that’s more than gloom and doom: small donors have the power to create a national political event.

From the protests through both rounds of elections, this has been a story driven by small donors, including those who sent millions to Wisconsin Democrats using ActBlue. The top five entities for May all come in with average donations under $40. That kind of engagement forced the GOP to commit astronomical sums of money to a race that wouldn’t have existed otherwise.

In short: grassroots donations sustained a state-level political struggle that lasted more than a year, and elevated it to national prominence. That’s a win, even if the returns didn’t go our way.

Number of contributions 208,071
Total raised $9,049,579.70
Average Contribution size $43.49
Committees receiving money 1,794

 

Here’s what May 2012 looks like compared to May 2011 and 2008 (last presidential election year). Percentage change is year over year:

May 2008 May 2011 May 2012 Change
Contributions 18,290 45,034 208,071 362%
Volume ($) $3,095,177.15 $2,627,655.58 $9,049,579.70 245%
Mean Donation $169.23 $58.35 $43.49 -25%
Committees 878 721 1,794 149%

 

Here are the five top committees, by number of donors, for May 2012.

Name Race Donors Dollars
Tom Barrett WI-Gov 43,137 $1,509,842
DCCC Party Committee 41,138 $963,184
Democratic Party of WI Party Committee 24,158 $657,544
DFA Recall Campaign Organization 12,887 $309,818
PCCC Organization 12,395 $121,737

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