Archive

Monthly Archives: April 2014

At ActBlue, we’re all about streamlining your workflow and providing you with the most data, ensuring your campaign or org is efficient and making knowledgable decisions. Our customer service team gladly handles a lot of low-level donor requests you may receive, including refunds, to help you save precious campaign time. We’ve always provided all the compliance info you need for those refunds, but we’ve recently launched a few new tools to help your administrative side manage and get more insight into the refund work going on.

So we’re rolling out three new tools, in order to give your operations and finance teams more data and insight into your donors’ financial accounting.

1) ) Refund center: Want to trace how a refund moved through the system? Check out the new refund center where you can see contribution details, date of contribution, date of original disbursement (typically check date), and date recovered (which check/wire it was taken out of).

2) Refund reason: Curious about your donor behavior? The new refund reason field offers some insight into the reason for a refund, so admins can see it a quick glance.

3) Refund alerts: Want to know right away when there’s been a refund? Just like our donation alerts, an admin user can elect to receive alerts every time a refund over a certain amount is issued. It’s available on the User Access tab of your entity.

Your compliance workflows stay the same. The refund information with checks is right where it’s always been, but now you have more data at your fingertips. If it’s useful to you, finance team members can sign up for alerts, monitor refunds, and follow up with donors who have been refunded and may have outstanding pledges. And compliance teams can easily see when refunds were issued and recovered, which may make their reporting duties easier.

As always, our customer service team is always here if you have questions about these new features or anything else. Just email info [at] actblue [dot] com and someone will respond promptly.

A blockbuster $3 million dollar day.

That’s how we finished up the first quarter of this Election Year. It was the second biggest day in ActBlue history and only our second day over $3 million. Our team was up late watching the numbers roll in and making sure everything was running smoothly. We collectively cheered when we hit the $3 million mark at 11:59 PM EST. Definitely a photo finish!

All that money came from 56,065 donors, making it our 7th largest day by number of contributions. It’s no wonder that 99 of our 100 busiest minutes of the month were on 3/31. The top time of the day was 9:24 PM with 114 contributions.

The grand total for March? $18,123,793 million. That’s more than our entire Q1 2012 total of $18,044,520. This year we raised $36.1 million in the first quarter, buoyed in part by a competitive special election in Florida and lots of high-profile Senate candidates like Jeanne Shaheen using our tools.

Check out the year-by-year numbers below:

  Mar ’11 Mar ’12 Mar ’13 Mar ’14
Contributions 143,012 167,030 204,232 405,802
Volume ($) $5,847,994.09 $8,966,153.88 $7,446,487.35 $18,123,793.44
Mean Donation $40.89 $53.68 $36.46 $44.66
Committees 673 1,628 951 1,967

 

As you can see, we doubled our March ‘12 fundraising totals and far more than doubled the number of contributions we brought in (167,030 to 405,802). The average contribution amount also fell from $53.68 in 2012 to $44.66 in 2014. The average contribution amount on our site has been declining over time, but contributions tend to be slightly larger during election years.

We’ve got an internal staff metrics page that we check rather obsessively, but never more so than on EOQ nights. We grabbed a screenshot for you today — check out the huge spike in donations during the end of the quarter. The five days ending up to the end of the quarter all had donation totals over $900k. And as usual, there was a sharp dropoff in fundraising as soon as midnight hit, making the first day of April relatively slow (though we wouldn’t call $529,811 too shabby).

sizeadjustedmetrics

A big winner for us has been our Express program and one-click donation system, Express Lane. We’ve got 794,000 Express users (it was only a month ago that we were so excited to hit 750k!), and dozens of campaigns using Express Lane to fundraise. 13% of all contributions in March were made with just one click of an Express link! That’s a huge number and we’re only expecting it to grow as more campaigns use the service and we continue to grow our Express user pool.

One of the other big factors contributing to our strong numbers is the number of candidates, committees, and organizations fundraising with us. We cut, printed, sealed, and sent checks to 1,967 candidates (our interns had to carry quite a big bag to the post office on Tuesday.), up from 951 in 2013 and 1,628 in 2012. And we had a particularly busy month with new campaign setups. We added 350 entities to the site in March alone.

Mobile donations continued to play a huge role in fundraising. 22% of all donations sitewide and 24% of Express donations were made via a mobile device. The total percent of mobile donations predictably jumps on the weekends. Some days, including end of quarter weekend, saw a full 25% of all donations made on mobile. The average mobile donation is $27.97, which indicates that mobile devices are a great way to reach a huge group of small-dollar donors.

It’s going to be a big, big year — and we’re taking bets on how huge the next EOQ deadline we’ll be. Got a prediction? Throw it in the comments.

Follow

Get every new post delivered to your Inbox.

Join 39 other followers