September ’14: jaw-dropping end to Q3

The third quarter of 2014 — our biggest ever — went out with a bang!

On the last day of September 2014, we handled over 130k contributions and helped raise $5.8M. It was a record-shattering final fundraising deadline before Election Day.

September 30 was the biggest day in ActBlue history (our first $5 million day!) and bested June 30, 2014, the now-number-2 biggest day, by 52k contributions and $2.1M. In a word, it was massive! Just for some context, it took us a full 2 years to reach 100k contributions. On September 30, we passed that 100k mark by 8PM.

We also established a few other impressive records:

  • most contributions in an hour (16,249 on 9/30 between 5 and 6 AM EST), a month (893,682 in September 2014), and a quarter (1,992,863 in Q3 2014).
  • highest dollar amount in an hour ($460,432 on 9/30 between 10 and 11 PM EST), a month ($39,245,312 in September 2014), and a quarter ($80,805,304.60 in Q3 2014).

Those records wouldn’t have happened without a seriously strong push from Democratic campaigns and organizations!

They’ve been hard at work throughout the election cycle engaging small-dollar donors to sign up for recurring contributions. These sustaining contributions give donors a chance to make a regular investment in the causes they care about. Though they averaged just $24.65 in size, they totaled $5,459,265 in September 2014. And it’s clear that these small-but-mighty contributions are adding up and making a huge difference.

It was a busy fundraising period for a significant number of campaigns and organizations. We sent checks or wires to 2,499 distinct entities, an increase of 18% over 2012’s total. At the same time, we had a nearly 100% increase in donations and dollars. That means these groups are raising a lot more grassroots money.

For the entire month of September, we averaged over $1.3M and 30k contributions each day. And the pace was simply blistering during the last week. We processed 44% of the month’s total dollar amount in the final seven days and 24% of the month’s total in the final two days.

We handled almost double the dollar amount and number of contributions as we did in September 2012, a presidential election year. At the same time, the mean contribution size decreased by 10%. It’s proof that with ActBlue’s help, Democratic campaigns and organizations are expanding the world of small-dollar donors.

You can dig into the rest of the month’s numbers here:

September ’11 September ’12 September ’13 September ’14
Contributions 70,156 463,044 319,890 893,631
Volume ($) $4,492,068 $21,881,384 $11,222,121 $38,211,396
Mean Donation $64.03 $47.26 $35.08 $42.76
Committees 1,068 2,113 1,439 2,499

Our Express universe continues to grow: 65,427 Express users signed up last month. The total number of people who have saved their payment information with us now sits at over 1.1M users. This community is shared across our platform, so if you’re an admin, make sure you’re contacting us to take advantage!

Express users are engaged, reliable donors. In September 2014, Express users were responsible for 64% of this month’s newly-made contributions, which added up to more than $20.7M. That’s more than half of the month’s total volume! And it demonstrates how campaigns and organizations are using the Express toolset to fundraise from small-dollar donors. We believe that more people engaged in the political process and having their voices heard strengthens our party and small-d democracy.

Express users continue to set the bar for mobile numbers…for a simple reason: they’ve saved their payment information with us, which increases mobile conversions. Express-users don’t have to go through the trouble of entering their info. Instead, they can just click a link. The proof is in the pudding. Last month they outpaced non-Express donors on a mobile device 27.2% to 21.7%.

There are fewer than five weeks until Election Day, and we don’t expect this pace to slow down. The stakes are too high to step off the gas pedal now. Campaigns across the country are relying on small-dollar donations to fuel them to victory. That’s why they’re using ActBlue. But rest assured we’ll be busy preparing for an intense rest of the campaign season.

2 Comments for “September ’14: jaw-dropping end to Q3”

Patrick McNulty

says:

I live in New Mexico, quite a distance from Kentucky! What happens in your home state affects every American. I donate to Vote Vets (I am a disabled Viet Nam Vet) and to Allison, her election is critical to all of us…perhaps the most important election in the United States!
All of us, across the country, are on pins and needles for Allison to finally put a stop to the corruption that we have seen from MM for the past 30 years!

Mary M Adams

says:

Well I guess I am one of the express donors. I have almost hit my 200th donation. I cannot thank you enough for creating this avenue for people like me to participate in this mid-term election. It is tremendously empowering and exciting to see how many small donors can make a difference. It really is democracy in action. I am thrilled by it and even though I receive around 60 emails a day most with horrendous subtitles I have remained engaged. I personally find your blog much more inspiring than the emails.

I don’t think I have ever been this engaged in a midterm election nor been so familiar with this many candidates throughout the country.

FYI I didn’t accept the repeat donation feature very often. First of all it was hard to keep track of since I had a figure in mind of what my budget was. But also since I could not go out and volunteer my daily participation was important to me.

Thank you again. I hope you all feel really great about the contribution you made to this election! It is awesome and historic! May it continue to blast through our expectations!

All the best,
Mary