When a refcode search box isn’t enough…there’s a chart!

Earlier this month we wrote about the refcode search box on the contribution form’s statistics page. It’s a neat feature that makes it easy to display metrics for refcodes that match your search terms. And now we’ve added a chart to illustrate that same page’s data. Just click on the words “Toggle refcode chart” to display it — if your form has thousands of contributions, it might take a few seconds for the graph to load. Here’s an example from an old ActBlue contribution form:

Like we mentioned in the earlier post, there are two ways to get to that page (and both require you to be logged in): if you’re already on your contribution form, go to the Contributors tab, and click on “View Form Statistics” or just insert your contribution form name into the url below:


When toggled, the chart displays the top-performing (maximum of 20) refcodes. And when you type in the search box, the chart will update based on your search input.

For instance, if you used one contribution form for the last five months of the election, it might look something like this:

Displayed are the 20 best-performing refcodes during that five-month timespan. Let’s say you want to display only November sends and you had a refcode system in place such that an email send in November 2014 would start like this “201411.” Here’s what that chart would look like after you entered those digits into the search box:

And our developers threw in a bonus capability: the chart also keeps track up to the seconds!

This is great for when you’re monitoring performances of refcodes just minutes after an email send. Here’s a chart displaying a single refcode within the first 15 minutes after a send.

Notice the tiny bumps — those are contributions measured on a second-by-second basis.

Our habit at ActBlue is to refresh this page again and again after sending emails, and this chart is another useful visual aid to keep track of refcode performance.