Jan. ‘15: New year, new monthly recap format

Rather than doing a monthly analysis of the data, we’re going to switch to quarterly deep dives into our metrics. Every month we’ll still post our usual statistics along with data from previous months/years so you can get a sense of trendlines.

We’ll be publishing figures in four categories — topline numbers, recurring, express, and mobile — for the month at hand (in this case, January 2015) and the previous three years of data for that same month.

Topline Numbers

Jan. ’12 Jan. ’13 Jan. ’14 Jan. ’15
Contributions 87,372 99,487 223,399 231,815
Total Volume $4,001,393 $3,341,965 $7,750,486 $6,229,575
Mean Donation $45.79 $33.59 $34.69 $26.87
Committees 1,206 764 1,603 1,158

Recurring

Jan. ’12 Jan. ’13 Jan. ’14 Jan. ’15
Total Recurring Volume $317,762 $270,438 $706,595 $2,572,302
Percent Recurring
of Total Volume
7.9% 8.1% 9.1% 41.3%

Express

For those keeping track at home, we’re up to 1,237,906 Express Users — people who have saved their payment information with ActBlue.

Jan. ’12 Jan. ’13 Jan. ’14 Jan. ’15
New Express Users 7,937 14,274 18,726 10,678
Percent of Total
Volume Attributed
to Express Users
19.2% 47.7% 47.2% 57.8%
Percent of
Contributions
Attributed to
Express Users
21.6% 55.1% 53.9% 60.3%

Mobile

Jan. ’12 Jan. ’13 Jan. ’14 Jan. ’15
Percent Mobile 2.8% 9.2% 19.7% 25.3%
Percent Mobile for
Express Users
4.5% 12.2% 22.8% 27.2%