Feb ’15 Recap

Topline Numbers

Feb. ’12 Feb. ’13 Feb. ’14 Feb. ’15
Contributions 94,254 163,025 262,168 232,905
Total Volume $5,076,973 $5,661,921 $10,219,967 $7,334,456
Mean Donation $53.86 $34.73 $38.98 $31.49
Committees 1,340 801 1,684 1,150

Recurring

Feb. ’12 Feb. ’13 Feb. ’14 Feb. ’15
Total Recurring Volume $341,976 $327,927 $791,014 $2,388,012
Percent Recurring
of Total Volume
6.7% 5.8% 7.7% 32.6%

Express

We’re up to 1,250,848 Express Users — people who have saved their payment information with ActBlue.

Feb. ’12 Feb. ’13 Feb. ’14 Feb. ’15
New Express Users 9,429 23,465 21,631 12,942
Percent of Total
Volume Attributed
to Express Users
17.9% 44.9% 44.5% 57.1%
Percent of
Contributions
Attributed to
Express Users
21.5% 53.8% 53.1% 58.9%

Mobile

Feb. ’12 Feb. ’13 Feb. ’14 Feb. ’15
Percent Mobile 3.2% 7.8% 19.3% 23.8%
Percent Mobile for
Express Users
5.2% 10.4% 22.9% 25.9%