April ’15 Recap

Topline Numbers

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
Contributions 122,625 170,087 321,512 320,438
Total Volume $5,485,850 $6,358,696 $11,937,460 $10,316,575
Mean Donation $44.74 $37.38 $37.13 $32.20
Committees 1,651 1,010 1,999 1,369

Recurring

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
Total Recurring Volume $438,198 $401,046 $978,361 $2,846,318
% of Total Volume 8.0% 6.3% 8.2% 27.6%

Express

We’re up to 1,301,282 Express Users — people who have saved their payment information with ActBlue. The chart below shows daily sign-ups, color-coded by conversion rates.

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
New Express Users 23,468 14,165 36,156 28,735
% of Total Volume
via Express Users
37.7% 41.3% 52.0% 56.6%
% of Contributions
via Express Users
42.5% 50.9% 56.8% 59.6%

Mobile

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
% Mobile 4.1% 8.1% 22.5% 24.8%
% Mobile for
Express Users
4.0% 11.5% 22.5% 26.6%