July ’15 Recap

Last month was ActBlue’s fifth $10M+ month in a row. And we’re just shy of the $90M mark for the cycle. More impressively, we’ve sent checks or wired funds to over 2,500 different committees, campaigns, and organizations this cycle. The chart below displays the aggregate growth of committees over the past three cycles:

Topline Numbers

July ’12 July ’13 July ’14 July ’15
Contributions 200,193 162,587 692,494 470,221
Total Amount $8,342,099 $5,727,922 $19,703,696 $13,483,297
Average Contribution Size $41.67 $35.23 $28.45 $28.67
Committees 1,836 1,230 2,175 1,522

Recurring

July ’12 July ’13 July ’14 July ’15
Total Recurring Volume $821,714 $477,517 $2,694,123 $3,890,724
% of Total Volume 9.9% 8.3% 13.7% 28.9%

Express

We’re up to 1,536,116 Express Users — people who have saved their payment information with ActBlue.

July ’12 July ’13 July ’14 July ’15
New Express Users 38,685 13,806 75,571 67,118
% of Total Volume
via Express Users
43.4% 44.3% 56.9% 60.2%
% of Contributions
via Express Users
48.3% 51.7% 61.3% 63.9%

Mobile

July ’12 July ’13 July ’14 July ’15
% Mobile 6.8% 9.1% 29.2% 27.8%
% Mobile for
Express Users
8.9% 12.5% 31.5% 30.4%

If you have questions or comments, feel free to reach out at info@actblue.com.