Dec. ’15 Recap

The march to the final end-of-quarter in 2015 was massive. ActBlue handled $33.5M in December, with a whopping $12.8M (or 37.8% of the month’s total) coming in during the last four days alone. And we capped off the year with our biggest donor day — ever! Over 150k contributions came in on December 31st.

We also hit 1 million contributions in December, making it our second biggest donor month ever (second only to October 2014). Yep, that’s right. We handled more donations in December 2015 than we did in September 2014, an end-of-quarter month right before an election. More than three times as many contributions came in during December 2015 than in December 2013.

Plus, more than one-third of all contributions were made on mobile devices.

Check out the tables and charts below for a more detailed breakdown of this past month:

Topline Numbers

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
Contributions 76,438 259,252 232,022 1,099,499
Total Amount $2,344,501 $11,210,508 $5,577,255 $33,516,009
Average Contribution Size $30.67 $43.24 $24.04 $30.48
Committees 779 1,581 1,156 1,926

 

 

Mobile

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
% Mobile 10.0% 19.8% 22.6% 38.0%
% Mobile for
Express Users
13.2% 23.2% 24.2% 40.7%

 


 

Customer Service

For December 2015, our customer service team handled an average of 532 email conversations a day.

DEC. ’15
Total Incoming Calls 16,287
Email Conversations 16,497

 

Recurring

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
Total Recurring Volume $281,503 $655,275 $2,785,603 $6,347,563
% of Total Volume 12.0% 5.8% 49.9% 18.9%

 

Express

In December we hit 2 million Express Users — people who have saved their credit cards with ActBlue. And now we’re up to 2,037,004 in total.

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
New Express Users 9,203 25,305 8,932 172,758
% of Total Volume
via Express Users
47.0% 46.9% 61.4% 62.2%
% of Contributions
via Express Users
56.9% 52.3% 64.1% 67.8%

 


If you have questions or comments, feel free to reach out at info@actblue.com.