In January 2016, almost two thousand different campaigns, organizations, and committees used ActBlue to raise more than $34M from 1.2M contributions.
More and more people are signing up for Express accounts and saving their credit card information, which makes it easy for them to give again. More than 70% of contributions made in January 2016 came from Express users. There’s a reason we call them our power users!
Topline Numbers
Jan. ’13 | Jan. ’14 | Jan. ’15 | Jan. ’16 | |
---|---|---|---|---|
Contributions | 99,494 | 223,393 | 226,962 | 1,229,971 |
Total Amount | $3,446,702 | $7,975,991 | $6,234,257 | $34,124,336 |
Avg. Contribution Size | $34.64 | $35.70 | $27.47 | $27.74 |
Unique Campaigns, Committees, and Organizations | 764 | 1,603 | 1,154 | 1,939 |
Mobile
Jan. ’13 | Jan. ’14 | Jan. ’15 | Jan. ’16 | |
---|---|---|---|---|
% Mobile | 9.2% | 19.7% | 25.3% | 38.6% |
% Mobile for Express Users |
12.2% | 22.8% | 27.2% | 41.2% |
Customer Service
For January 2016, our customer service team handled an average of 642 email conversations a day.
JAN. ’16 | |
---|---|
Total Incoming Calls | 16,287 |
Email Conversations | 19,908 |
Express
170k indivudals signed up for Express accounts in January 2016, which is the second most in our history. Now, we’re up to 2,207,438 Express Users — people who have saved their payment information with ActBlue.
Jan. ’13 | Jan. ’14 | Jan. ’15 | Jan. ’16 | |
---|---|---|---|---|
New Express Users | 14,275 | 18,728 | 10,630 | 170,132 |
% of Total Volume via Express Users |
47.7% | 47.2% | 57.8% | 66.1% |
% of Contributions via Express Users |
55.2% | 54.0% | 60.2% | 70.7% |
Recurring
So far this cycle, the percentage of total dollar amount from recurring contributions is double compared to all of the 2014 cycle. In other words, we’re $14M past last cycle’s total recurring total.
Jan. ’13 | Jan. ’14 | Jan. ’15 | Jan. ’16 | |
---|---|---|---|---|
Total Recurring Volume | $282,875 | $739,220 | $2,515,406 | $7,713,541 |
% of Total Volume | 8.2% | 9.3% | 40.3% | 22.6% |
If you have questions or comments, feel free to reach out at info@actblue.com.