July ’16 Recap

In July 2016, there were more campaigns, committees, and organizations raising money on ActBlue than at any other month in our history. Over 3,000 of them raised $33.6M from more than 1M individual contributions. It was another strong month for mobile donations: 40% of all contributions were made on a mobile device.

More than 66% of this month’s contributions were made by Express users. These are donors who have saved their credit card information with ActBlue, which makes it easy for them to give repeatedly.

Topline Numbers

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
Contributions 162,588 692,495 466,703 1,043,486
Total Amount $5,876,174 $20,300,106 $13,734,475 $33,650,781
Avg. Contribution Size $36.14 $29.31 $29.43 $32.25
Unique Campaigns, Committees,
and Organizations
1,230 2,175 1,517 3,005

 

July topline numbers

Mobile

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
% Mobile 9.1% 29.2% 27.8% 38.7%
% Mobile for
Express Users
12.5% 31.5% 30.4% 41.2%

 
July topline numbers

Customer Service

In July 2016 our customer service team handled an average of 810 email conversations a day.

July ’16
Total Incoming Calls 11,885
Email Conversations 25,124

Express

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
New Express Users 13,802 75,580 67,131 59,944
% of Total Volume
via Express Users
44.8% 57.2% 60.4% 60.6%
% of Contributions
via Express Users
53.0% 61.5% 65.6% 66.3%

 
July topline numbers

Recurring

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
Total Recurring Volume $497,940 $2,822,497 $3,923,726 $10,216,414
% of Total Volume 8.5% 13.9% 28.6% 30.4%

 
July topline numbers