December ’16 Recap

In the midst of the holidays and Trump’s impending inauguration, donors and campaigns remained active and engaged. We processed over 750k individual contributions this month.

Topline Numbers

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Contributions 259,248 231,991 1,094,301 750,484
Total Amount $11,210,508 $5,576,432 $33,255,993 $19,672,531
Avg. Contribution Size $43.24 $24.04 $30.39 $26.21
Unique Campaigns, Committees,
and Organizations
1,581 1,156 1,924 1,860

Mobile

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
% Mobile 19.8% 22.6% 38.0% 35.5%
% Mobile for
ActBlue Express Users
23.2% 24.2% 40.7% 37.1%

ActBlue Express

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
New ActBlue Express Users 25,297 8,934 173,198 47,286
% of Total Volume
via ActBlue Express Users
46.9% 61.3% 62.3% 61.8%
% of Contributions
via ActBlue Express Users
52.2% 64.0% 67.7% 65.3%

Recurring

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Total Recurring Volume $655,275 $2,781,858 $6,196,949 $6,709,181
% of Total Volume 5.8% 49.9% 18.6% 34.1%

 

Customer Service

Our rockstar customer service representatives handled over 550 email conversations per day in the month of December.

DEC. ’16
Total Incoming Calls 7,358
Email Conversations 17,956

Any questions or comments? Drop us a line at info@actblue.com.