A few weeks ago, we published some pretty astonishing numbers for the first quarter of 2017. And in April, there was no sign of small-dollar fundraising slowing down.
Supporters are more passionate and energetic than ever right now. Donors, activists, nonprofits, and campaigns alike are making a real difference in resisting the Trump administration — people are fighting back, and our April numbers (we helped raise nearly 4x the amount we did in 2015) make that clear. We’re excited our tools can help donors and organizers take action and support the nationwide resistance movement.
See below for a breakdown of our sitewide numbers for April:
Topline Numbers
| APR. ’13 | APR. ’15 | APR. ’17 | |
|---|---|---|---|
| Contributions | 170,085 | 315,871 | 1,540,231 |
| Total Amount | $6,358,693 | $10,144,643 | $39,253,713 |
| Avg. Contribution Size | $37.39 | $32.12 | $25.49 |
| Unique Campaigns, Committees, and Organizations |
1,010 | 1,364 | 2,727 |
ActBlue Express
Over 70,000 new donors signed up for ActBlue Express accounts in April, so they can give to any campaign and organization using ActBlue with a single click going forward. That’s more than double the number of new ActBlue Express users who got on board in April of 2015, and more than five times the number of new signups in April 2013. And because they have a frictionless experience when donating, ActBlue Express users are some of our most powerful users.
Committed supporters will make even more of a difference as this election cycle (and the resistance movement) ramps up. As new campaigns and organizations get up and running and start fundraising with ActBlue, they’re already going to have an invaluable pool of supporters who are truly dedicated to progressive causes and can help them build up powerful movements.
| APR. ’13 | APR. ’15 | APR. ’17 | |
|---|---|---|---|
| New ActBlue Express Users | 14,162 | 28,731 | 73,180 |
| % of Total Volume via ActBlue Express Users |
41.3% | 56.6% | 60.5% |
| % of Contributions via ActBlue Express Users |
50.9% | 59.5% | 65.0% |
Mobile
| APR. ’13 | APR. ’15 | APR. ’17 | |
|---|---|---|---|
| % of Contributions via Mobile | 8.3% | 24.8% | 39.7% |
| % Mobile for ActBlue Express Users |
11.7% | 26.6% | 40.6% |
Recurring
| APR. ’13 | APR. ’15 | APR. ’17 | |
|---|---|---|---|
| Total Recurring Volume | $401,046 | $2,698,892 | $10,983,594 |
| % of Total Volume | 6.3% | 26.6% | 28.0% |
Customer Service
In these busy times, when so many new donors are using ActBlue to contribute, our customer service team is there to walk them through the giving process and answer any questions that come up. Our team handled an average of 281 incoming calls and 792 emails a day in April 2017.
| APR. ’17 | |
|---|---|
| Total Incoming Calls | 8,424 |
| Email Conversations | 23,769 |
It’s pretty clear that this is just the beginning of a powerful movement, as small-dollar donors work hard to take back our country, so expect more exciting stats to come. In the meantime, if you have questions or comments about our April recap, you can reach a member of our team at info@actblue.com.
