At ActBlue it’s always been our mission to help people across the country run the most effective small-dollar fundraising programs. One of the ways we do that? We make sure the groups using our tools have easy, real-time access to their fundraising data, so they can budget, plan, and strategize.
If you’re an ActBlue admin user you’ve probably gotten used to receiving a fundraising update from us every morning. And you might have noticed that we recently gave those fundraising updates a makeover. We want to hit your inbox every day with stats that make the most sense for you and your team because we know it’s critical (especially right now) that you have meaningful, actionable data to work with.
The change that’s probably most noticeable in your inbox is the new subject line for the update emails. We switched out “You’re making a difference” for the total dollars the group or groups you work with raised on the previous day. You can see an example of the new subject line in the screenshot below. Rest assured, you’re still making a difference — we just won’t be telling you every day.
With the new subject line, even if you don’t have time to open your email during a busy morning, you’ll still get an important topline stat in the notification you receive first thing — your most recent day’s fundraising total.
Here’s an example of what the daily update email will look like once you open it up:
Your daily update email includes data like month-to-date fundraising stats, the percentage of contributions that came in via specific payment methods — including ActBlue Express, Apple Pay, and PayPal — as well as a table listing each of the groups you manage, the percentage of contributions that were recurring, and the percentage of contributions that came in via mobile.
Please note that the stats you receive in your daily update email will vary depending on the number of groups you manage on ActBlue.
At the bottom of your daily update email, you can click on “Get Help” to send us an email if you have questions about your recent fundraising, or if we can be of assistance in any way.
You can also click on the link just below that to change your email preferences.
You can choose to receive daily update emails every morning, or opt out of receiving them altogether. If you want to receive an email every morning, choose “Nightly” in the dropdown menu next to Site Activity Emails. This means that our system will analyze your fundraising activity every night, compile the data and send it out to you in the morning. If you don’t want to receive any updates, just choose “None” in the dropdown.
We hope you and your team will find these insightful, and that the new data we’ve incorporated will help you hit the ground running each day! If you have questions or comments about the daily update emails, you should feel free to drop us a line at firstname.lastname@example.org.