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You’ve long been able to set up email contribution alerts for your campaign or organization, but with campaign season heating up, we’ve added that feature to individual Contribution Forms as well. This will help you track individual fundraising emails closely and keep an eye on any large donations that come in, no matter where you are. And as an added feature, you can set an alert for any refunds that are processed on the form.

To set an alert, navigate to your form’s dashboard and go to the new Email Alerts tab. Click “new contribution form alert” to set up your first alert.

Select the appropriate email address from the drop down menu, add a threshold above which you want to receive an alert, and choose either contribution or refund alerts. If you want to receive an alert for any donation or refund, regardless of amount, put a 0 as the threshold. However, we recommend setting that bar higher so you’re not inundated with emails.

Click “Set up alert” and you’re done. You can set up as many different alerts as you want on the Contribution Form. You’ll receive an email every time someone donates or is refunded, depending on your preferences.

It’s great tool to help your finance director keep tabs on big donations or refunds. It also helps you keep track of any large gifts so that your Executive Director or candidate can personally thank the donor.

Have questions? Let us know at info@actblue.com.

Our team is always thinking through ways to make our contribution forms easier to fill out and more streamlined. When donors have too many options and abandon a form, that’s known as choice paralysis. Eliminating that choice paralysis is a big part of building better contribution forms.

Tandem contribution forms list multiple candidates, which require more decisions to be made by donors. But the vast majority of people choose to just split their contribution evenly between all the candidates on the form. That used to look like this:

Too many options and too many boxes for our liking. Do you want to give more to candidate A than organization B? How much do you want to give in total?

We boiled the form down to that last question — how much do you want to give? This made it a lot easier for donors to give (spoiler alert: this A/B test was a huge success).

Now, when you land on a tandem form, you’ll see the normal amount buttons with a note underneath saying who the donation will be split among. You can still click a button to allocate different amounts to each candidate, but donors are less overwhelmed when they land on the page.

Here’s the new form:

So how successful was our A/B test? We saw a 7.16% overall improvement in conversion. That’s unheard-of-huge. We’ve done so many optimizations of our forms that we cheer for a test that leads to a 0.5% increase in conversions.

Part of that overall group consisted of non-Express users (people who haven’t saved their payment information with us) who land on our traditional multi-step form. Among that group we saw a 26% improvement in getting people to move from the first step of the process (choosing an amount to give) to the second step (entering their information).

There are so many candidates and organizations running really thoughtful tandem fundraising campaigns, and this is going to mean a huge bump for them. If you have questions, or want to tell us about a tandem campaign you’ve run, let us know at info AT actblue DOT com. We want to hear from you!

Our tech team just rolled out a useful, behind-the-scenes tool to make sure your Contribution Forms load as fast as possible.

We allow campaigns and organizations to use custom HTML and CSS on their branded forms, and we often see campaigns hosting their own images. While we love your customizations, hosting your image on a different site can make the form load slower. It can also make the page appear insecure to browsers, depending on where you choose to host it. And that can lead to security warnings (even though your pages have always been safe), which no one wants to see.

With the new Image Awesomifier (working title), we automatically grab your image and host a version of it on ActBlue’s super fast and secure servers.

This might not make a huge difference in February of an off year, but come 2016, this feature is going to shave precious milliseconds off your Contribution Form load times. And that means more conversions for you and your team. Plus, if your candidate or organization has a big moment (think Wisconsin Dems and Wendy Davis) and your fundraising goes viral, you won’t have to worry about your website crashing because too many people try to load an image hosted there. We’re saving you from yourself.

The best part? You don’t have to do anything different. Just keep adding your images the way you always have.

November’s always a weird month around here. We have a handful of our biggest days of the year leading up to Election Day, and then there is a sharp drop off. We affectionately refer to this transition as Sad Graph™:

This pattern is to be expected: campaigns’ fundraising pushes end on Election Day. We raised $13 million for 1,634 candidates and organizations from 490,327 contributions (51.89% of that money came in during the first four days). That’s a big drop off from the previous months, but in line with past Novembers. The average donation size was just $27.22, and more than a quarter of contributions (27.8%) were made via a mobile device.

You can check out how those numbers stack up against past years below. Keep in mind that November top line figures can vary a little more year-to-year than other months, depending on when Election Day falls, and whether there are a lot of recounts and runoffs.

  Nov ’11 Nov ’12 Nov ’13 Nov ’14
Contributions 67,796 314,389 194,238 490,327
Volume ($) $4,057,080 $10,822,821 $7,397,575 $13,348,723
Mean Donation $59.84 $34.59 $38.09 $27.22
Committees 1,116 1,449 1,484 1,634

 

Despite the decline in contributions and the close of the election cycle, we continued to bring in a ton of new Express users. 17,171 people signed up for Express accounts, bringing our total up to 1,223,587. Those are our power users, and they accounted for 66% of all contributions in November.

Growing that Express user base and keeping them engaged is going to be a main focus for us going forward, because we know these users are going to play a crucial role in the 2016 elections.

Another main focus for the next election cycle will be recurring contributions. We’ve been championing recurring programs in this space for a while, and it’s paying off. Recurring contributions accounted for a full 39% of all dollars in November and caused that spike at the end of the month. That recurring money is a huge boon to campaigns and organizations, who were slammed during November. And it’ll keep paying off during the winter, when fundraising is tougher for most organizations.

Slower months don’t translate to a quieter time over at ActBlue. Now that the election has come and gone, we’re looking ahead to 2016 and planning out the tools and upgrades we’ll need to be ready. And we’ll be at Rootscamp in a few weeks if you want to talk about the future with us!

With just one day until the election, we squeezed in some time to reflect on our monster October. There was no real “October surprise,” just a whole lot of grassroots fundraising, and a whole lot of work from campaigns and organizations across the country.

ActBlue handled a total of $56 million from 1.2 million contributions. Donations averaged $45.59 and went to 2,514 different campaigns, committees, and organizations. It was our biggest month by far, both in terms of dollars and donations. The runner up? Last month (September 2014), when we raised $38 million from 890,915 donations.

If you’re curious, the biggest hour of the month was on 10/31 at 3 PM EST ($222,965) and the biggest day was 10/15, the pre-general reporting deadline ($3.3 million). That’s a deviation from our typical month; fundraising totals usually build steadily, and the last day of the month is almost always the biggest. With Election Day looming, October was crazy from beginning to end. And that meant a massive, steady stream of contributions to handle, customer service emails to return, and campaigns to assist.

Check out how October ‘14 stacks up to past years:

  Oct ’11 Oct ’12 Oct ’13 Oct ’14
Contributions 61,438 825,893 289,808 1,229,502
Volume ($) $3,857,573.91 $35,055,118.28 $10,055,290.31 $56,051,590.11
Mean Donation $62.79 $42.45 $34.70 $45.59
Committees 1,140 2,183 1,576 2,514

 

Express users accounted for a huge chunk of that money — $33 million to be exact or 59%. With tens of thousands of new donors tuning into politics in October, our Express user community also grew significantly. We added 73,679 Express users last month, bringing the total up to 1,206,416!

Mobile donations continue to be a huge factor. 24.9% of contributions sitewide were made via a mobile device.

One of our most popular election season features is weekly recurring — and for good reason. It accounted for 10.7% of total volume in October and 315,281 contributions. More importantly, that money, combined with built-up monthly recurring (7.8% of total volume), provided a steady source of income for campaigns, so they could plan ad buys and GOTV efforts effectively.

Check out how this month stacked up against September, when we debuted weekly recurring and saw fundraising rising to a crescendo, rather than steadily marching towards Election Day.

(Click above to expand)

The narrative of the 2014 election has been that voters aren’t paying attention. But these numbers prove one thing: small-dollar donors are engaged and getting involved at a higher rate than ever before. And amongst all the Koch brother headlines, that’s an encouraging sign.

With just 13 days to go until the election, ActBlue is doubling down, and your supporters can too.

Double Down (formerly known as Insta-match for those of you with us in 2012) allows you to create a pop-up asking donors to double their donation after their initial contribution is processed.

This is your chance to convey a sense of urgency to your donors and make the conversion, so make sure you use short, compelling content (pictures allowed, too!).

To turn on Double Down, go to the “edit” tab of a form that you have created and scroll down and click “Show ‘Double Your Donation’ Options.”

Check the box to enable the feature and write a powerful sentence or two on why donors should double their contribution to your campaign or organization.

For compliance purposes, doubled donations will show up as two separate line items with the same ID.

We’re always working to make sure ActBlue’s tools suit your needs through the election cycle, and we hope Double Down will help power your campaign to victory. Weekly recurring has always been a super successful feature, but at this point in the year, you need a new way for donors to show their support. Double Down, just like weekly recurring, will end after Election Day.

If you have ideas for other great October-specific tools or questions about setting up or using Double Down, drop us a line at info [at] actblue [dot] com. Happy fundraising!

Our mission has been to make your lives easier this campaign season, so you can spend more time connecting with supporters. We rolled out a new refund feature that will do just that. Now you can issue your own refunds for your campaign or organization, as long as we haven’t sent you a check with that money yet.

As always, we’re ready and willing to handle your donors’ questions and refunds in a timely manner, but this feature gives you the option to issue the refund yourself if it suits your needs.

Now, if someone contacts you directly for a refund, you can feel free to take care of that while you’re on the phone with them. If you know a particular donor is over their contribution limit, or ran a donor card incorrectly, you can handle that refund right away in-house.

Making a refund

One of our other favorite new features, the search function, makes the whole refund tool possible. Navigate to the search tab of your Dashboard, fill in the donor information that you have available, and click search. Once you’ve found the right contribution, you can click on the associated date to open up all the contribution information.

If the contribution is eligible for a refund, you’ll find a drop-down menu at the bottom of the screen where you can choose the reason for your refund and process the refund.

If the contribution has already been disbursed in a check, you’ll see a message prompting you to contact ActBlue Customer Service to obtain a refund.

You have a contribution you can’t refund yourself? Have a question for us? Would like us to handle a refund? Let us know!

Just drop us a line at info [at] actblue [dot] com and we’d be happy to help.

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