Archive

Author Archives: Hannah Brown

It was pretty clear that September 30th would be a monster fundraising day as the end of quarter deadline approached, with a government shutdown looming and our daily fundraising totals regularly reaching $500k.

The day did not disappoint – it was our third biggest day ever in terms of the number of donors who gave (61,414 – our favorite stat!) and sixth biggest in terms of overall dollars given ($2,173,118). The impending government shutdown and Republican obstructionism highlighted the reasons that we all need to work to put Democrats in office, and supporters channeled their anger and frustration into support and donations. We’re hoping for a speedy and reasonable resolution, but this mess is evidence of how important it is to ensure Democrats win in 2014.

Take a look at our September volume chart. You can see the huge spike on the last day of the month:

Last minute chaos aside, our campaigns, non-profits, and committees put up impressive third quarter fundraising numbers. We helped process $22,629,582.57 from 589,204 donors, which works out to an average donation of $38.40. That’s significantly lower than our 2011 and 2010 averages – $51.22 and $119.28, respectively. It was a true grassroots, groundswell effort.

The money went to 1,831 campaigns and committees, compared with just 1,388 in 2011. This is a testament to the fact that more campaigns are jump-starting their fundraising programs earlier this cycle. That fact, plus the dwindling average contribution amount, are important because they show that campaigns will have better organizational foundations and wider supporter bases, meaning they’ll be more prepared to take on Republicans next fall. You can dig into the numbers more here:

  Q3 ’10 Q3 ’11 Q3 ’12 Q3 ’13
Contributions 138,970 199,553 900,953 589,204
Volume ($) $16,576,728.52 $10,222,043.76 $42,997,590.05 $22,629,582.57
Mean Donation $119.28 $51.22 $47.72 $38.41
Committees 2,093 1,388 2,681 1,831

  Sept ’10 Sept ’11 Sept ’12 Sept ’13
Contributions 93,024 70,156 463,044 319,890
Volume ($) $9,892,076.04 $4,492,068.94 $21,881,384.20 $11,222,121,43
Mean Donation $106.34 $64.03 $47.26 $35.08
Committees 1,683 1,068 2,113 1,439

We’ve been working on a few of our own projects here in order to make the donation process easier. That’s great for campaigns, who see the benefits in their conversion rates and dollars raised. In the end though, it’s all of our donors who made this amazing end of quarter possible.

Our stellar tech team launched mobile-responsive forms this month (you can read more about that feature here) and saw a huge uptick in percentage of mobile contributions. A fifth – 20.5% of new contributions in September ’13 were made via mobile, compared to 9.6% in August ’13 and a meager 7.1% in September ’12. Keep in mind that we launched mobile responsive about halfway through the month, so we didn’t even get to see it’s full effect. We can’t wait to watch that number grow and help campaigns and groups raise more money on mobile.

This month we also released Express Lane, our one-click donation system for donors who have saved their payment information, to the first round of campaigns just in time for #eoqmadness. It’s a pretty big deal for us, and the fact that the number of donors in September ’13 (319,890) was more than triple the number in September ’11 (70,156) shows that we’ve made the donation process incredibly simple for supporters.

Express Lane has just started to roll out, but we know it’ll grow bigger and bigger going forward. We increased Express users by 36,639 in September alone, bringing our total to 644,910. As more campaigns use ActBlue for their fundraising, more users convert to Express accounts, meaning the Express donor pool increases for all Democrats and progressives. Together, we’re building a stronger movement.

The new and improved features, engaged campaigns and committees, and dramatically increased participation give us hope for 2014. It’s sure to be a tough electoral season – especially when we’re all dealing with Koch money and Republican stubbornness – but if this month was any indication, early planning is going to pay off.

We set internal goals for ourselves here – just like we encourage campaigns to do with our fundraising thermometers – and we take a lot of pride in beating them. But this month we didn’t just beat them, we crushed them. Seriously. Kate from our compliance team tried to run some models to predict our future growth pattern, and she couldn’t find one because our growth is literally off the charts.

But this isn’t some kind of humble brag. We may have put in some work behind the scenes, but it’s all of you – our donors – that made it possible.

Take a look at the top line numbers below.

  May ’10 May ’11 May ’12 May ’13
Contributions 40,124 45,783 234,065 173,665
Volume ($) $4,110,305.20 $2,679,278.73 $10,041,334.35 $6,355,241.33
Mean Donation $102.44 $58.52 $42.90 $36.59
Committees 1,303 728 1,854 1,072

The month started off with the tail end of the Sandford vs. Colbert-Busch election, and although Democrats didn’t pull ahead this time, we saw a huge uptick in donations. Organizations and candidates helped to raise hundreds of thousands of dollars every day before the election. As a result, we more than doubled our volume goal for the month. Our other big spike came at the end of the month, which is typical since that’s when many of our candidates and committees make a big fundraising push. May was no exception, with a string of four strong days culminating in $584,502 in contributions on the final day.

Screen Shot 2013-06-04 at 4.34.35 PM

Our other major goal was to bring in 52,651 contributions by the end of the month. We surpassed that number before the SC special election was laid to rest on May 7th, which was great. But things only got better from there – we more than tripled our goal for the month.

One of the biggest reasons that number is increasing at such a crazy pace? Express users. 55.1% of our site wide donors used Express Accounts to give this month. That means that over half of the people donating were repeat donors. We make it easier for them to give (just one click!), but they choose to keep coming back. They’re more dedicated than ever, and they’re not just single candidate supporters. If you’re working on a campaign, give us a call, because they’re likely on your supporter list too.

Screen Shot 2013-06-04 at 4.33.35 PM

All of those contributions went to 1,072 different candidates, committees, and causes. So while there may have been a tabloid worthy special election, we certainly saw a  lot of activity from folks across the country, giving to candidates up and down the ballot.

We’re particularly proud that the average donation size was just $36.59 this month. That amount is $65.85 lower than it was just 3 years ago. It shows that while our numbers have been growing (right off the charts) in these past three years, we’re still committed to – and succeeding at – the mission we started with. And that’s to help make fundraising more democratic by opening it up to all and breaking down the technology barriers.

Earlier this month ActBlue was honored by our friends from Living Liberally at their 10th anniversary party in New York City, along with Nobel Prize winning economist Joseph Stiglitz. The party brought out local New York City advocates, progressives from around the country both young and old, and candidates, including mayoral hopeful Bill de Blasio to the Downtown Community Television Firehouse, an industrial event space in Chinatown with a screen projecting live tweets from party guests using the hashtag #DL10.

ActBlue Executive Director Erin Hill accepting our award from Living Liberally co-founder Justin Krebs

Living Liberally was founded 10 years ago, about a year before we founded ActBlue (which, you guessed it, means our 10th anniversary is up next). It began simply as Drinking Liberally during the combative Bush years, when liberals were seeking like-minded individuals to drown their sorrows – and organize – with. Since then the plight of liberals has improved, but Living Liberally has still been able to expand to their social organizing program to include Eating Liberally, Laughing Liberally, Reading Liberally, and Screening Liberally events. An unexpected side effect of all this socializing, they joked, was dating liberally, marrying liberally, and procreating liberally.

Living Liberally

Living Liberally co-founders Justin Krebs, Katrina Baker and Matt O’Neill with Nobel Prize Winner Joseph Stiglitz (second from right)

When the founders took the stage for the speeches portion of the night, the crowd almost immediately broke out into a chant of “10 MORE YEARS.” It was a celebration that included chapter leaders from all over the country, many of whom don’t get to see each other on a regular basis. My favorite story came from Kathleen Thompson, a chapter leader from Grapevine, TX, who talked about how she felt like she was the only liberal in the area, and what a relief it was for her to find a place where she could meet others who shared her beliefs.

Kathleen Thompson and Joseph Stiglitz

Kathleen Thompson and Joseph Stiglitz

Greg Leding, the current Democratic Leader of the Arkansas House of Representatives, met the people who ended up encouraging him to run for his seemingly unwinnable House seat through Living Liberally. Now he works to foster Democratic talent, in the hopes of recruiting others to take the big step of running for office in a state that’s often hostile to liberals.

Erin Hill, our Executive Director, took the stage to accept our award for “Empowering Liberally” through our work to connect supporters with candidates and causes in order to build a stronger progressive movement. We were happy to accept the award amongst some of our newest partners in New York City. This is the first election year that we’re able to work with candidates for mayor and city council. Justin from Living Liberally helped introduce us to many of them, including Council Member Brad Landers, co-chair of the Progressive Caucus of the NYC Council and the rest of his team, which is using ActBlue for slate fundraising in order to help support all of their members. It was the power of social organizing and the work Living Liberally does in action.

ActBlue helped candidates, committees and organizations raise almost a million dollars more this month than we did in April 2012, when the presidential election was really ramping up. That’s awesome.

What does that mean? It means that more people are donating more often. And beyond that it means that the amount of people engaged and connected with the electoral process is going up. People are fighting to have their voice heard and standing up for what they believe in now that they have the tools to do so.

We’re pretty proud of that. Take a look at how the numbers stack up:

  April ’10 April ’11 April ’12 April ’13
Contributions 31,000 51,727 122,619 170,090
Volume ($) $2,767,800.98 $2,580,800.91 $5,485,860.74 $6,382,236.67
Mean Donation $89.28 $49.89 $44.74 $37.52
Committees 1,235 677 1,651 1,031

 

Our average contribution rate is dwindling – it’s now $37.52. That’s the one metric we’re thrilled to see going down. It’s less than half of what it was 3 years ago during the midterm elections and $12 lower than in April 2011 when we were in the midst of the grassroots movement in Wisconsin. Even with smaller contributions, our overall volume is growing, which means that people are more engaged than ever. In April alone, we processed 170,000 contributions, an increase of 50,000 compared to April 2012. This growth is driven by an increasing number of small dollar donors who are becoming active and pooling their resources together to make a big impact.

Another interesting fact? 621 fewer committees raised money in April 2013 than in April 2012. We don’t like seeing numbers go down, but that difference is understandable as there are always more races during a big election year. Knowing that a smaller pool of campaigns and organizations pulled off these impressive fundraising numbers makes it even sweeter. These groups are building truly grassroots efforts and we’re excited to see them grow.

The South Carolina special election between Elizabeth Colbert Busch and Mark Sanford is a prime example. Sanford recently called us an “ultra liberal money funnel” and tried to discredit Colbert Busch’s hard-earned grassroots donations. No wonder he was nervous: she raised an impressive $731,100 from 19,328 donors this month and helped drive lots of traffic. That’s a whole lot of engaged folks for a spring election in an off year.

Our biggest tool for building online grassroots programs has been ActBlue Express, which allows returning donors to give with just one click every time they get served up an ActBlue donation page. That means all Express users are valuable for any campaign or organization who decides to use us. Last month over half (52.1%) of our site wide contributors were ActBlue Express users and we brought our total Express users up to 552,188. We know that these users are our most dedicated donors, so we’re happy to see that number growing!

In November, New York City mayor Michael Bloomberg will be term-limited out of office, and will no longer hold the title of “Hizzoner.” For the first time in 12 years, the mayoralty will once again be up for grabs, along with at least 22 city council seats, and 4 out of 5 borough presidencies. That’s why we’re excited to announce that after months of work with our partner, the New York City Campaign Finance Board, we are offering our fundraising tools to the city’s municipal candidates–from the mayoral candidates on down–including those who will receive public matching funds.

Here at ActBlue, we’ve always been about making your voice heard, helping you pool the resources of your supporters to increase your impact, and making sure that no donation, no candidate, no vision is too small.

The Board is proactive when it comes to regulating money in politics, and their efforts have created one of the country’s best public financing systems. Naturally, the system comes with strict regulations, especially for credit cards processed online. This means that smaller campaigns don’t always have the opportunity to fundraise online because of time constraints and prohibitive costs–which translates into lost opportunities and fewer connections with supporters. However, since ActBlue shifts much of the resulting burden of compliance and legal work from local campaigns to our staff, even the smallest NYC campaign can now raise money online using our tools.

When candidates sign up for ActBlue, they’re also getting a chance to tap into our community of 500,000 registered ActBlue Express users. They are our most dedicated donors, who make most of their political contributions through ActBlue and convert at a significantly higher rate due to our one-click donation process. This gives candidates a higher return on their fundraising initiatives, making the program a great resource for our campaigns. We’re excited to share it with NYC candidates so they can benefit as well.

Most of the money raised through ActBlue comes in the form of small dollar donations – $50.27 was the average donation during the last election cycle. That’s important for New York City, where candidates can receive matching funds of up to $6 per dollar donated on contributions under $175. ActBlue was built specifically for grassroots fundraising, and we couldn’t pass on a chance to team up with a city that supports our vision.

We hope you’ll take a look around the site, search for your favorite New York City candidates, spread the word or sign up here. No campaign is too small–or too big–to start putting power in the hands of supporters.

Follow

Get every new post delivered to your Inbox.

Join 39 other followers