Jan. ’16 Recap

In January 2016, almost two thousand different campaigns, organizations, and committees used ActBlue to raise more than $34M from 1.2M contributions.

More and more people are signing up for Express accounts and saving their credit card information, which makes it easy for them to give again. More than 70% of contributions made in January 2016 came from Express users. There’s a reason we call them our power users!

Topline Numbers

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
Contributions 99,494 223,393 226,962 1,229,971
Total Amount $3,446,702 $7,975,991 $6,234,257 $34,124,336
Avg. Contribution Size $34.64 $35.70 $27.47 $27.74
Unique Campaigns, Committees, and Organizations 764 1,603 1,154 1,939

 

Mobile

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
% Mobile 9.2% 19.7% 25.3% 38.6%
% Mobile for
Express Users
12.2% 22.8% 27.2% 41.2%

 

Customer Service

For January 2016, our customer service team handled an average of 642 email conversations a day.

JAN. ’16
Total Incoming Calls 16,287
Email Conversations 19,908

Express

170k indivudals signed up for Express accounts in January 2016, which is the second most in our history. Now, we’re up to 2,207,438 Express Users — people who have saved their payment information with ActBlue.

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
New Express Users 14,275 18,728 10,630 170,132
% of Total Volume
via Express Users
47.7% 47.2% 57.8% 66.1%
% of Contributions
via Express Users
55.2% 54.0% 60.2% 70.7%

 

Recurring

So far this cycle, the percentage of total dollar amount from recurring contributions is double compared to all of the 2014 cycle. In other words, we’re $14M past last cycle’s total recurring total.

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
Total Recurring Volume $282,875 $739,220 $2,515,406 $7,713,541
% of Total Volume 8.2% 9.3% 40.3% 22.6%

 

 

If you have questions or comments, feel free to reach out at info@actblue.com.

Dec. ’15 Recap

The march to the final end-of-quarter in 2015 was massive. ActBlue handled $33.5M in December, with a whopping $12.8M (or 37.8% of the month’s total) coming in during the last four days alone. And we capped off the year with our biggest donor day — ever! Over 150k contributions came in on December 31st.

We also hit 1 million contributions in December, making it our second biggest donor month ever (second only to October 2014). Yep, that’s right. We handled more donations in December 2015 than we did in September 2014, an end-of-quarter month right before an election. More than three times as many contributions came in during December 2015 than in December 2013.

Plus, more than one-third of all contributions were made on mobile devices.

Check out the tables and charts below for a more detailed breakdown of this past month:

Topline Numbers

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
Contributions 76,438 259,252 232,022 1,099,499
Total Amount $2,344,501 $11,210,508 $5,577,255 $33,516,009
Average Contribution Size $30.67 $43.24 $24.04 $30.48
Committees 779 1,581 1,156 1,926

 

 

Mobile

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
% Mobile 10.0% 19.8% 22.6% 38.0%
% Mobile for
Express Users
13.2% 23.2% 24.2% 40.7%

 


 

Customer Service

For December 2015, our customer service team handled an average of 532 email conversations a day.

DEC. ’15
Total Incoming Calls 16,287
Email Conversations 16,497

 

Recurring

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
Total Recurring Volume $281,503 $655,275 $2,785,603 $6,347,563
% of Total Volume 12.0% 5.8% 49.9% 18.9%

 

Express

In December we hit 2 million Express Users — people who have saved their credit cards with ActBlue. And now we’re up to 2,037,004 in total.

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
New Express Users 9,203 25,305 8,932 172,758
% of Total Volume
via Express Users
47.0% 46.9% 61.4% 62.2%
% of Contributions
via Express Users
56.9% 52.3% 64.1% 67.8%

 


If you have questions or comments, feel free to reach out at info@actblue.com.

November ’15 Recap

Three million-dollar days in November propelled the month to a total of $17.8M. So far this cycle, we’ve mailed checks and sent wires to over 3,399 campaigns, organizations, and causes.

Check out the tables and charts below for a more detailed breakdown of this past month, including customer service statistics:

Topline Numbers

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
Contributions 321,149 194,243 495,138 631,709
Total Amount $10,874,188 $7,396,503 $13,036,382 $17,753,019
Average Contribution Size $33.86 $38.08 $26.33 $28.10
Committees 1,449 1,484 1,626 1,842

Mobile

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
% Mobile 11.1% 19.3% 27.8% 31.8%
% Mobile for
Express Users
14.2% 22.9% 29.4% 34.7%

Customer Service

If you’ve ever been a part of the more than 13,000 campaigns, organizations, and causes that have used ActBlue to fundraise, then you know first-hand how helpful and adept our customer service team is. Day in and day out our team is answering calls, responding to emails, and making sure every donor’s needs are met in a timely, friendly fashion.

For November 2015, our customer service team handled an average of 387 email conversations a day.

Nov. ’15
Total Incoming Calls 14,321
Email Conversations 11,628

Recurring

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
Total Recurring Volume $828,708 $594,749 $4,863,036 $5,477,565
% of Total Volume 7.6% 8.0% 37.3% 30.9%

Express

We’re up to 1,863,876 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue.

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
New Express Users 25,035 14,813 17,053 51,225
% of Total Volume
via Express Users
49.3% 41.1% 61.0% 59.8%
% of Contributions
via Express Users
54.8% 51.0% 65.0% 67.0%

If you have questions or comments, feel free to reach out at info@actblue.com.

October ’15 Recap

With back-to-back million-dollar days to finish the month, October 2015 turned out to be a $21M month, which is more than double last cycle’s total for the month. We’re also past the $150M mark for the cycle (and well on our way to half a billion dollars), with 3,227 different campaigns and organizations raising money on ActBlue.

Check out the tables and charts below for a more detailed breakdown of this past month.

Topline Numbers

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
Contributions 867,733 289,612 1,449,907 673,921
Total Amount $35,053,113 $10,035,243 $55,595,241 $21,309,912
Average Contribution Size $40.40 $34.65 $38.34 $31.62
Committees 2,183 1,574 2,503 1,941

Recurring

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
Total Recurring Volume $2,053,473 $585,778 $9,992,221 $5,572,589
% of Total Volume 5.9% 5.8% 18.0% 26.2%

Express

We’re up to 1,812,513 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue. The chart below illustrates the growth in the share of contributions made by Express users:

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
New Express Users 80,302 29,290 73,413 78,807
% of Total Volume
via Express Users
47.2% 44.4% 59.3% 60.7%
% of Contributions
via Express Users
53.3% 54.4% 65.0% 68.4%

Mobile

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
% Mobile 7.9% 19.1% 25.2% 31.5%
% Mobile for
Express Users
10.2% 22.4% 26.8% 34.4%

If you have questions or comments, feel free to reach out at info@actblue.com.

August ’15 Recap

On August 26, 2015 — just 238 days since the 2016 election cycle began — ActBlue passed the $100M mark for the cycle. And we’ve sent checks or wired funds to more than 2,750 different campaigns, committees, and organizations across the country. The chart below shows the incredible fundraising pace we’ve seen this cycle compared to the previous two:

Topline Numbers

Aug. ’12 Aug. ’13 Aug. ’14 Aug. ’15
Contributions 309,826 155,552 686,476 529,324
Total Amount $12,774,047 $5,673,931 $22,766,476 $15,013,856
Average Contribution Size $41.23 $36.48 $33.16 $28.36
Committees 1,980 1,305 2,244 1,636

Recurring

Aug. ’12 Aug. ’13 Aug. ’14 Aug. ’15
Total Recurring Volume $1,044,821 $482,101 $3,459,814 $4,469,346
% of Total Volume 8.2% 8.5% 15.2% 29.8%

Express

We’re up to 1,610,413 Express Users — people who have saved their payment information with ActBlue.

Aug. ’12 Aug. ’13 Aug. ’14 Aug. ’15
New Express Users 50,377 12,972 59,465 74,288
% of Total Volume
via Express Users
42.3% 44.6% 57.4% 59.4%
% of Contributions
via Express Users
46.2% 51.4% 64.0% 64.3%

Mobile

Aug. ’12 Aug. ’13 Aug. ’14 Aug. ’15
% Mobile 7.0% 9.6% 27.5% 29.8%
% Mobile for
Express Users
9.4% 13.1% 29.6% 32.5%

If you have questions or comments, feel free to reach out at info@actblue.com.

July ’15 Recap

Last month was ActBlue’s fifth $10M+ month in a row. And we’re just shy of the $90M mark for the cycle. More impressively, we’ve sent checks or wired funds to over 2,500 different committees, campaigns, and organizations this cycle. The chart below displays the aggregate growth of committees over the past three cycles:

Topline Numbers

July ’12 July ’13 July ’14 July ’15
Contributions 200,193 162,587 692,494 470,221
Total Amount $8,342,099 $5,727,922 $19,703,696 $13,483,297
Average Contribution Size $41.67 $35.23 $28.45 $28.67
Committees 1,836 1,230 2,175 1,522

Recurring

July ’12 July ’13 July ’14 July ’15
Total Recurring Volume $821,714 $477,517 $2,694,123 $3,890,724
% of Total Volume 9.9% 8.3% 13.7% 28.9%

Express

We’re up to 1,536,116 Express Users — people who have saved their payment information with ActBlue.

July ’12 July ’13 July ’14 July ’15
New Express Users 38,685 13,806 75,571 67,118
% of Total Volume
via Express Users
43.4% 44.3% 56.9% 60.2%
% of Contributions
via Express Users
48.3% 51.7% 61.3% 63.9%

Mobile

July ’12 July ’13 July ’14 July ’15
% Mobile 6.8% 9.1% 29.2% 27.8%
% Mobile for
Express Users
8.9% 12.5% 31.5% 30.4%

If you have questions or comments, feel free to reach out at info@actblue.com.

May ’15 Recap

Topline Numbers

May. ’12 May. ’13 May. ’14 May. ’15
Contributions 234,077 173,541 353,376 434,223
Total Volume $10,041,299 $6,343,911 $13,863,938 $15,668,756
Mean Donation $42.90 $36.56 $39.23 $36.08
Committees 1,854 1,068 2,053 1,428

Recurring

May. ’12 May. ’13 May. ’14 May. ’15
Total Recurring Volume $495,859 $425,153 $1,108,624 $3,137,503
% of Total Volume 4.9% 6.7% 8.0% 20.0%

Express

We’re up to 1,380,961 Express Users — people who have saved their payment information with ActBlue.

May. ’12 May. ’13 May. ’14 May. ’15
New Express Users 44,646 12,627 38,049 79,704
% of Total Volume
via Express Users
39.9% 43.4% 52.3% 57.7%
% of Contributions
via Express Users
44.6% 54.3% 58.4% 62.0%

Mobile

May. ’12 May. ’13 May. ’14 May. ’15
% Mobile 3.8% 9.3% 23.0% 25.4%
% Mobile for
Express Users
4.8% 12.8% 25.5% 27.3%

April ’15 Recap

Topline Numbers

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
Contributions 122,625 170,087 321,512 320,438
Total Volume $5,485,850 $6,358,696 $11,937,460 $10,316,575
Mean Donation $44.74 $37.38 $37.13 $32.20
Committees 1,651 1,010 1,999 1,369

Recurring

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
Total Recurring Volume $438,198 $401,046 $978,361 $2,846,318
% of Total Volume 8.0% 6.3% 8.2% 27.6%

Express

We’re up to 1,301,282 Express Users — people who have saved their payment information with ActBlue. The chart below shows daily sign-ups, color-coded by conversion rates.

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
New Express Users 23,468 14,165 36,156 28,735
% of Total Volume
via Express Users
37.7% 41.3% 52.0% 56.6%
% of Contributions
via Express Users
42.5% 50.9% 56.8% 59.6%

Mobile

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
% Mobile 4.1% 8.1% 22.5% 24.8%
% Mobile for
Express Users
4.0% 11.5% 22.5% 26.6%

Starting off the 2016 cycle strong: Q1 analysis

2016 is shaping up to be an absolutely massive cycle based on what we saw last Tuesday, our first end-of-quarter (EOQ) deadline day. We processed $2.1M, making March 31st the biggest start to a cycle in our history. It was a 200% increase over the first EOQ deadline day of the 2014 cycle.

If current trends hold, ActBlue could process half a billion dollars in small-dollar contributions this cycle.

We’re seeing more and more campaigns, organizations, and committees getting started fundraising early. And, ActBlue is now the default choice for large campaigns. Every major Senate campaign launched this year has launched with ActBlue and is using our platform.

Here’s a look at the topline numbers for Q1 2015 and how they compare to the previous four Q1s. The best comparison is to 2013, because it’s the most recent off-year.

Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015
Contributions 143,012 364,733 467,138 897,890 791,908
Total Volume $8.7M $18.0M $16.4M $36.0M $26.6M
Mean Donation $46.44 $49.47 $35.21 $40.13 $33.54
Committees 881 2,050 1,243 2,478 1,731

The last election cycle started with a $16.4M first quarter and ended with $315M in total. Meanwhile, we just posted a $26.6M quarter. So, 2015-2016 is gonna be big.

Compared to the most recent presidential cycle’s first quarter (Q1 2011), we handled 5.5x as many contributions and 3x as many dollars. Overall, there were 39.2% more campaigns and organizations fundraising during this cycle’s Q1 than the first quarter of the 2014 cycle. But, we’ve also handled 69.5% more contributions and 61.5% more volume.

Recurring

We’ve been talking about how great recurring donations are for a quite a while now. They’re increasingly becoming a critical piece of the fundraising strategy for the thousands of campaigns and organizations that are building pools of sustaining donors. Recurring volume has never been this big.

In fact, 28.4% of the total dollar volume for this past quarter was recurring, which is the highest ever.

Here’s a table that looks at Q1 2013 and Q1 2015 (both are the first quarters in their respective election cycles.):

Q1 2013 Q1 2015 Growth Rate
One-time $15,473,353 $19,025,735 23.0%
Recurring $976,479 $7,533,511 671.5%
Total $16,449,833 $26,559,247 61.5%

These quarters have similar dollar volumes from one-time contributions, but there was a massive change in the recurring volume. The $10.1M difference in total volume is primarily a result of the 7.7x increase in recurring dollars from Q1 2013 to Q1 2015.

Recurring sign-ups from previous months are already paying dividends and will continue to throughout this cycle.

This trend isn’t isolated to Q1; we’ve been seeing a significant trend toward recurring contributions over the past year. In the chart below you can see the growth of recurring dollar volume as a percent of the total volume on a quarterly basis:

Plenty of new campaigns are focused on building their pool of recurring donors early in the cycle. In addition to helping campaigns and organizations hit their goals, these recurring contributions ultimately give early supporters a sense of investment that will continue to increase as we get closer to Election Day.

Express and Mobile

The number of ActBlue Express users grew to 1.27M, and these users are powering Democratic organizations and campaigns across the country. They have saved their payment information with us and can donate in a single click with Express Lane. This quarter we added 45,295 new Express users.

Express users accounted for 55.4% of the total dollars raised and 58.4% of all contributions this past quarter, part of a steady growth trend we’ve been seeing for years.

During Q1 2015, the Express sign-up conversion rate was 22.0%. That’s up from 18.5% during the last quarter of 2014. One of our big goals this cycle is to increase the number of Express sign-ups because, quite simply, they are our power users.

Here’s a tip for campaigns and organizations: If you’re not already sending Express Lane links to everyone on your list, now’s a good time to start. Doing so will likely increase the number of Express users on your list, which will go a long way toward increasing overall conversion rates for your program. You can read more here.

Donors love the convenience of not having to re-enter their credit card information each time they give. And that makes an especially big difference for mobile conversion rates. The percentage of contributions made on mobile devices was 24.7% for this past quarter, but that figure bumps up to 26.7% for Express users.

The chart below shows newly made contributions on March 31, 2015 broken down by the hour and device used. You can see that the share of mobile donations picked up outside of typical work hours.

The 2016 election cycle is just beginning, so now is the time to hone in on your program’s effectiveness. Two quick reminders: it’s the start of a new month, which means now is a good time to check-in on your recurring retention rates for the month of March. And don’t forget that you can also monitor conversion rates by refcode on your form’s statistics pages.

March ’15 Recap

Topline Numbers

Mar. ’12 Mar. ’13 Mar. ’14 Mar. ’15
Contributions 167,036 204,626 412,326 331,275
Total Volume $8,966,153 $7,445,947 $18,061,291 $13,176,538
Mean Donation $53.68 $36.39 $43.80 $39.78
Committees 1,628 951 1,960 1,338

Recurring

Mar. ’12 Mar. ’13 Mar. ’14 Mar. ’15
Total Recurring Volume $399,466 $378,113 $909,526 $2,715,418
Percent Recurring
of Total Volume
4.5% 5.1% 5.0% 20.6%

Express

We’re up to 1,272,557 Express Users — people who have saved their payment information with ActBlue.

Mar. ’12 Mar. ’13 Mar. ’14 Mar. ’15
New Express Users 24,248 25,721 38,621 21,732
Percent of Total
Volume Attributed
to Express Users
25.7% 46.5% 47.8% 53.3%
Percent of
Contributions
Attributed to
Express Users
31.5% 53.7% 53.3% 57.2%

Mobile

Mar. ’12 Mar. ’13 Mar. ’14 Mar. ’15
Percent Mobile 4.2% 10.0% 21.6% 24.8%
Percent Mobile for
Express Users
4.8% 13.8% 24.2% 26.8%