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On ActBlue, August pushed us north of $12 million for the month and put the Big Number within striking distance of $300 million. That’s huge. And while the top 5 committees for August raised more than $6m of that total, none of them had an average donation size larger than $40. The rest of the $12 million went to nearly 2,000 other committees. There are around 500 races that get you a seat in Washington D.C., which means that 1,500 other candidates and committees are raising money through ActBlue.

Across the aisle, the folks at the top of the organization decide to drop huge sums of money on a few races. Over here, hundreds of thousands of donors give what they can to support thousands of candidates across the country. I don’t know if you’ve seen the polls lately, but it looks like our way is working a little bit better. And now, the numbers:

Number of contributions 309,877
Total raised $12,785,110.61
Average Contribution size $41.26
Committees receiving money 1,981

 

Here’s what August 2012 looks like compared to August 2011 and 2008 (last presidential election year). Percentage change is year over year:

August 2008 August 2011 August 2012 Change
Contributions 21,267 78,172 309,877 296%
Volume ($) $2,706,849.69 $3,051,815.13 $12,785,110.61 319%
Mean Donation $127.28 39.04 41.26 5%
Committees 1,068 916 1,981 116%

 

Here are the five top committees, by number of donors, for August 2012.

Name Race Donors Dollars
DCCC Party Committee 129,318 $4,215,738
DSCC Party Committee 40,678 $1,585,605
CREDO SuperPAC SuperPAC 16,120 $385,933
Democracy for America Organization 13,674 $274,859
Mazie Hirono HI-Sen 9,499 $227,671

Not only are the July numbers strong, they reflect how broad ActBlue has become. While the top 5 recipients make up a significant portion of July’s volume (~$4.5m) that leaves another ~$4m that flowing through ActBlue to smaller candidates, committees and causes. It’s evidence of the broad base of support that ActBlue represents, one that is changing the way people raise money. It couldn’t be more timely. And now, the numbers:

Number of contributions 200,247
Total raised $8,346,045.09
Average Contribution size $41.68
Committees receiving money 1,836

 

Here’s what July 2012 looks like compared to July 2011 and 2008 (last presidential election year). Percentage change is year over year:

July 2008 July 2011 July 2012 Change
Contributions 19,906 66,746 200,247 200%
Volume ($) $2,565,814.49 $2,678,159.69 $8,346,045.09 212%
Mean Donation $128.90 $40.12 $41.68 4%
Committees 1,043 861 1,836 113%

 

Here are the five top committees, by number of donors, for July 2012.

Name Race Donors Dollars
DCCC Party Committee 85,045 $2,695,553
DSCC Party Committee 31,359 $1,319,036
Elizabeth Warren MA-Sen 11,798 $241,687
Democracy for America Organization 8,575 $198,614
PCCC Organization 8,376 $119,989

Here’s the short version: $27 million sent to Democrats via ActBlue with an average donation under $50. That’s incredible. To put it in perspective, we tripled the amount of money we sent over the same period in 2011, and quadrupled the number of donations. We sent that money to twice as many campaigns. So when we talk about grassroots power, we’re talking 8 figures.

Number of contributions 582,951
Total raised $27,186,771.78
Average Contribution size $46.64
Committees receiving money 2,476

 

A for-profit company would love to take these numbers to their shareholders. Since we’re a non-profit, we’re bringing them to you. While 2012 is a presidential election year and that pushes the numbers upward, you can glance at our 2008 numbers to see how much we’ve grown over the interim.

Q2 2008 Q2 2011 Q2 2012 Change
Contributions 61,617 142,027 582,951 310%
Volume ($) $13,423,736.96 $9,110,160.70 $27,186,771.78 198%
Mean Donation $217.86 $64.14 $46.64 -27%
Committees 1,390 1,106 2,476 124%

 

Here are the five top committees, by number of donors, for Q2 2012.

Name Race Donors Dollars
DCCC Party Committee 182,345 $5,343,811
Tom Barrett WI-Gov 26,827 $2,010,889
DSCC Party Committee 46,091 $1,875,056
Democratic Party of Wisconsin Party Committee 45,048 $1,105,153
PCCC Organization 24,270 $244,764

Here’s a rule about political fundraising: January is dead. People are feeling the pinch of their Christmas shopping, it’s cold, and the political cycle doesn’t really heat up for the non-primary-having party until later in the year. All in all, not a great time.

Not this January. This January was bananas. ActBlue sent over $4 million to Democratic candidates and committees this month, a nearly four-fold increase over January 2008. If you recall, in 2008 there was this little, kind of boring contest called the Democratic Presidential Nomination Fight–Hillary Clinton, Barack Obama, and so on. Still, 2012 is clocking in well ahead of those numbers, as you’ll see below:

Number of contributions 87,408
Total raised $4,021,352.93
Average Contribution size $46.01
Committees receiving money 1,207

 

You can’t really get a sense of how big January was until you see how it stacks up relative to 2011 and 2008:

Jan 2008 Jan 2011 Jan 2012 Change
Contributions 11,835 10,120 87,408(!) 764%
Volume ($) $1,358,105.87 $636,711.13 $4,021,352.93 532%
Mean Donation $114.75 $62.92 $46.01 -27%
Committees 535 460 1,207 162%

 

Here are the five top committees, by number of donors, for January 2012.

Name Race Donors Dollars
Elizabeth Warren MA-Sen 13,827 $658,329
DCCC Party Committee 11,906 $332,746
Democracy for America Organization 10,555 $187,149
Democratic Party of WI Party Committee 7,400 $152,406
CREDO SuperPAC SuperPAC 5,845 $133,896

 

There are a couple of big surprises in the data–the DCCC and the CREDO SuperPac make the leaderboard for the first time and buck expectations by raising hundreds of thousands of dollars with an average donation size under $30. We believe small donors and disclosure are the key to a healthy political system and it looks like folks are coming around.

In July, the Progressive Change Campaign Committee (PCCC) asked ActBlue to set up a draft fund for Elizabeth Warren. By mid-August the PCCC had shattered all records for the largest and fastest growing draft fund in our history, raising over $102,000 from around 7,000 supporters even before Elizabeth Warren formed an exploratory committee for a Massachusetts Senate run.

Today, their unprecedented success is the reason we're sending her committee a six-figure check.

The PCCC's landmark efforts are not only impressive, they tell us something important about the way politics is changing in response to the digital age. In 2009, the PCCC was a brand new organization. Today, the PCCC has a played a central role in a number of key battles over the last two years — from the fight for the public option and the push to keep Keith Olbermann on the air, to this year's Wisconsin recall elections and the Draft Warren fund. With the help of a large and active donor community, the PCCC has raised millions even though their average donation size is just under $15. In short, they've become a major political player at a speed and donation size that would've been unthinkable five years ago.

Much the same can be said of ActBlue. Seven years after our founding in 2004, we've become the single largest source of political funds in the United States. Our mission was (and is) to give voice to the voiceless, and bring attention to those donors and communities that are often ignored or overlooked. We call it "Democratizing Power," and this is how it works:

ActBlue raises up small donors, who raise up the PCCC, which raises up Elizabeth Warren. 

It's an organic, bottom-up process that's based on shifting the incentives that politicians face in a direction that's a win for everybody involved and the political system at large. By using ActBlue, the PCCC can demonstrate to everyone who cares to look that they can have a major impact on campaigns, and their donors can see exactly how powerful they are when they work together. Politicians learn that grassroots donors can be counted on to produce major results when it matters. And over time we get a political system that's responsive to the needs of folks who contribute $25, not just those who can afford $2500 donations.

Our architecture and their work–which has already raised another $7,000+ for Warren–improves your government. It's a good thing, man.

The first quarter of the 2011-12 election cycle is on the books, and it’s a doozy. We saw a massive uptick in contributions relative to previous cycles, driven by the backlash against Gov. Walker’s union-busting in Wisconsin. That drove a precipitous drop in the average contribution size relative to 2009, which was made starker by a higher-than-usual contribution size in 2009 thanks to inaugural events. All in all, the trends are exactly what we want to see: more money, coming from more people and going to more Democrats.

Number of contributions 180,547
Total raised $8,715,611.77
Average Contribution size $48.27
Committees receiving money 881
Fundraising pages receiving money 974
Pages created 1,029

 

And here’s how those numbers stack up to the last few cycles. Remember that we offer 2007 as a benchmark for a pre-presidential off-year and 2009 to illustrate cycle over cycle growth:

Q1 2007 Q1 2009 Q1 2011 Change
Contributions 31,441 24,361 180,547 641%
Volume ($) $3,141,038.27 $5,343,772.70 $8,715,611.77 63%
Mean Donation $99.90 $219.36 $48.27 -78%
Committees 235 651 881 35%
Pages Created 346 1,026 1,029 .3%
Pages w/ Money 203 684 974 13%

 

 
And here are the five top committees, ranked by number of donors, for Q1 2011.

Name Race Donors Dollars
PCCC Organization 61,542 $691,584
Democracy for America Organization 44,767 $503,841
Democratic Party of Wisconsin Organization 43,595 $1,099,087
Wisconsin State Senate Democratic Committee Organization 30,726 $768,067
PCCC Recall Committee Organization 25,481 $267,919

 

Here, as everywhere else this quarter, we see organizations dominating the field as political campaigns have yet to ramp up. Those organizations, in turn, are laying the groundwork that will make them valuable allies when the horse race gets underway in earnest.

Our latest installment of "ActBlue in One Take" features Sen. Al Franken. The Senator from Minnesota understands the value of grassroots donors–he raised over $2M on ActBlue in 2008, funds that were crucial to both his election day victory and drawn-out struggle against Republican attempts to keep him from taking his seat in Washington. Click on the video below to see what Sen. Franken had to say about the role of grassroots donors–and ActBlue–in 2010

You can search for your favorite Democrat in our candidate directory, or visit our homepage and support the candidates that lead our hot candidates list.

On Tuesday, the Personal Democracy Forum (PdF) released their "Who to Hire" guide to political technology providers, and we were happy to see that ActBlue took 2nd place overall, with a 4.23/5 rating and the third highest number of survey respondents. If you follow the link above, you'll see that when they broke down the responses by category, ActBlue led decisively across the board:

  • Capacity and Reliability of Software: 2nd
  • Usability of Software: 1st
  • Quality of Customer Service: 2nd
  • Fairness of Pricing: 2nd

No other service provider placed as highly in as many categories. In our internal discussions, these are exactly the categories where we strive to be an industry leader and it was humbling to see that our efforts were recognized by survey respondents. I want to highlight the "Usability of Software" category, and not just because we stand atop the podium.

As Nancy Scola has written, one of ActBlue's core goals is to normalize the act of political giving. That's fancy talk for a pretty simple idea: political giving should be a regular part of American life. You go to work, cook dinner, and after dinner head over to the computer and donate $5 to your preferred candidate.

A lot of the anger Americans feel toward their elected leaders is rooted in the idea that Washington serves special interests rather than the American people. And, to the extent that this intuition is correct, it's because those special interests have a lot of campaign cash to dole out. The obvious answer to this problem is to create an alternate source of funding for our elected officials, so that standing up to special interests isn't such an electorally damaging proposition.

The central idea behind ActBlue is that the American people have the potential to be that alternate source, and at this point we've clearly demonstrated proof of concept. ActBlue has sent $127.3M to thousands of Democratic candidates and committees, with an average donation size of around $100. And ActBlue users send their money to everything from presidential campaigns to mayoral races. As a final note, we practice what we preach: we fund our operations through tips and direct donations from our users.

However, if political giving is going to become a normal part of American life, it has to fulfill two criteria:

  1. It must be easy.
  2. It must be transparent.

I'm going to tackle the second point in a separate entry, as it's a complicated one. But #1 is pretty straightforward. Very few Americans pursue politics as a career. In fact, most of us are preoccupied by our roles as parents, small business owners, or what have you. So, if you want people participate in politics, you have to find a way to slot it into the very busy lives we all lead.

When I see that ActBlue is ranked #1 in terms of usability it tells me that we're making progress toward that goal. Whether you're a campaign or just someone looking to make a difference in the five minutes they have to spare, ActBlue is your best option.

(And, as a final note, it's not just PdF that feels this way. The New Organizing Insitute (NOI) honored us with the Most Valuable Technology award.)

If you're a campaign, the real-time numbers and transparency ActBlue provides are things you should embrace.

ActBlue helps your fundraising momentum get noticed as it happens, rather than months later. In September, Rep. Joe Wilson (R-SC) yelled "you lie" at President Obama. 48 hours later his Democratic opponent, Rob Miller, had racked up $1,000,000 on ActBlue. The first $100,000 came in overnight, and the rest poured in over the next 36 hours. For an entire day, Rob Miller was getting $7 a second through ActBlue.

That surge happened because reporters could see it happening in real time. The press coverage–Bloomberg, CNN, Politico–pushed the story out to an even wider audience, and the money kept pouring in. As a result, a race that was off the radar is now the focus of national attention. That's what ActBlue can do for you. You can't control when your opponent will make a mistake, but ActBlue ensures that you won't leave any money lying on the table when they do.

ActBlue isn't just about capitalizing on major fundraising events. It can also help you build a stable base of grassroots support and increase the size of your email list. That means when your opponent messes up, you'll have someone to tell.

When grassroots donors give, they're looking to connect with your campaign, to play a part in something larger than their $15, $20 or $50 contribution. When they give through ActBlue, their contribution is recorded and added to your total in real time. They can see how many other people are a part of this effort, and broadcast your momentum through their own social network using Facebook and Twitter. Using our recurring donation system, you can build a war chest and network of supporters months, even years before an election.

In other words, ActBlue means more donors, a bigger list, and more money

Without ActBlue, when the donor contributes that money disappears into your payment processing apparatus and doesn't see the light of day until months later, when it gets written up in an article about campaign finance that they won't read. They don't feel like they've made a difference, and they're less likely to give again.

That is–quite literally–a mistake you can't afford to make.

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