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About ActBlue

Yep, that’s right. The community that we started building in 2008 has grown to include one million supporters.

What’s so special about Express users? They’ve securely saved their payment information with us, which means they can give in an instant to any candidate, committee, or organization using ActBlue. Whenever you make it easier for people to donate wherever they are, whenever they want, they’re more apt to give and conversion rates go up. That means our work is directly benefitting Democrats and progressives across the country.

In other words, Express users are power donors. But not the Koch-brother type. The small-dollar kind. Check out how many dollars ActBlue Express users have been giving:

Express users also power Express Lane, ActBlue’s one-click payment system. Express Lane increases donation rates anywhere from 40% to 200%. The more Express users an organization has, the more likely they are to bring in those Express Lane donations. The best way to increase your Express user pool? We’ve found that sending Express Lane links to all your users increases donation rates and helps you convert more of your list to Express users. We wrote a post about it here.

The community has been growing rapidly, but we’re really happy to see the current monthly growth rate at about the same level as October 2012. If you remember, there were some big things going on.

As we get further into the election cycle, more and more new donors are emerging and joining the Express Lane community. Every campaign out there is organizing and growing their ranks, all the major campaigns in the country are using ActBlue and adding their donors to this pool, and together the entire left is raising more money. And if we’re seeing this many new donors signing up during summer vacation months….well, we can only imagine what this fall will bring!

Yep, we’re 10 years old. That’s ancient in Internet years.

We’re pretty busy during this last week before the critical end-of-quarter deadline, but we found some time to celebrate this milestone with a special message to the ActBlue community.

Thank you to everyone who has helped make ActBlue what it is today, from our amazing donors to the thousands of campaigns and organizations that have used our software to build a better democracy.

Drumroll please…

Three quarters of a million people have signed up for ActBlue Express accounts!

That’s 750,000 people who have saved their payment information with us and can give with just one click on every ActBlue form. It doesn’t matter if it’s $5 for a city council race in Cottage Grove, MN or a max-out donation for Alison Lundergan Grimes, it works exactly the same.

We’ve been experiencing a crazy growth spurt in the Express user base, which is up from 600,000 in August. Below we chart the number of Express users we’ve added since the launch of the program. As you can tell, the number spikes during election years. One million here, we come!

The Express program is designed to help the Democratic party as a whole. Donors love it because it saves them time and gives them a secure and trackable way to give. And candidates and committees benefit from higher conversion rates.

Making a donation is a streamlined experience for Express users. That equals higher conversion rates, especially on mobile. The mobile part of the equation is going to be key during this election year.

We’ve already seen up to a quarter of the day’s donations come in via mobile. Since 2013, 18.1% of donations from Express users were made via mobile phones, compared with 10.9% for non-Express users. Since we launched mobile responsive contribution forms, 23.1% of all Express contributions were made on mobile (15.8% for non-Express users).

Making the giving experience as easy as possible for users is just as important as increasing conversion rates (although the two are obviously intertwined). Express users are some of our most active users. They give to an average of 2.57 entities campaigns or organizations a year and since 2013, 3.5% of donations from Express users were recurring, compared with 2.2% of donations from non-Express users. These are people who are committed to supporting the candidates and issues that mean the most to them, so it’s important that we’re paying attention to their giving patterns, and listening to them when they reach out to us. Not just for our own success, but for the success of the party.

Express Lane, our one-click payment system, has been a game-changer. We’ve been rolling out Express Lane to a number states for statewide and legislative races the past few months, and we’ve seen campaigns across the country increase their conversion rates (and raise up to 200% more money).

The Express user pool will grow dramatically as we get closer to the election, so we’ll be more focused than ever on finding new ways to increase conversion rates and make the donation process easier for these users.

Have you tried out Express Lane for your federal campaign? Have you used your Express account to keep track of your political donations? Let us know in the comments! We’d love to hear from you.

On ActBlue, August pushed us north of $12 million for the month and put the Big Number within striking distance of $300 million. That’s huge. And while the top 5 committees for August raised more than $6m of that total, none of them had an average donation size larger than $40. The rest of the $12 million went to nearly 2,000 other committees. There are around 500 races that get you a seat in Washington D.C., which means that 1,500 other candidates and committees are raising money through ActBlue.

Across the aisle, the folks at the top of the organization decide to drop huge sums of money on a few races. Over here, hundreds of thousands of donors give what they can to support thousands of candidates across the country. I don’t know if you’ve seen the polls lately, but it looks like our way is working a little bit better. And now, the numbers:

Number of contributions 309,877
Total raised $12,785,110.61
Average Contribution size $41.26
Committees receiving money 1,981

 

Here’s what August 2012 looks like compared to August 2011 and 2008 (last presidential election year). Percentage change is year over year:

August 2008 August 2011 August 2012 Change
Contributions 21,267 78,172 309,877 296%
Volume ($) $2,706,849.69 $3,051,815.13 $12,785,110.61 319%
Mean Donation $127.28 39.04 41.26 5%
Committees 1,068 916 1,981 116%

 

Here are the five top committees, by number of donors, for August 2012.

Name Race Donors Dollars
DCCC Party Committee 129,318 $4,215,738
DSCC Party Committee 40,678 $1,585,605
CREDO SuperPAC SuperPAC 16,120 $385,933
Democracy for America Organization 13,674 $274,859
Mazie Hirono HI-Sen 9,499 $227,671

Not only are the July numbers strong, they reflect how broad ActBlue has become. While the top 5 recipients make up a significant portion of July’s volume (~$4.5m) that leaves another ~$4m that flowing through ActBlue to smaller candidates, committees and causes. It’s evidence of the broad base of support that ActBlue represents, one that is changing the way people raise money. It couldn’t be more timely. And now, the numbers:

Number of contributions 200,247
Total raised $8,346,045.09
Average Contribution size $41.68
Committees receiving money 1,836

 

Here’s what July 2012 looks like compared to July 2011 and 2008 (last presidential election year). Percentage change is year over year:

July 2008 July 2011 July 2012 Change
Contributions 19,906 66,746 200,247 200%
Volume ($) $2,565,814.49 $2,678,159.69 $8,346,045.09 212%
Mean Donation $128.90 $40.12 $41.68 4%
Committees 1,043 861 1,836 113%

 

Here are the five top committees, by number of donors, for July 2012.

Name Race Donors Dollars
DCCC Party Committee 85,045 $2,695,553
DSCC Party Committee 31,359 $1,319,036
Elizabeth Warren MA-Sen 11,798 $241,687
Democracy for America Organization 8,575 $198,614
PCCC Organization 8,376 $119,989

Here’s the short version: $27 million sent to Democrats via ActBlue with an average donation under $50. That’s incredible. To put it in perspective, we tripled the amount of money we sent over the same period in 2011, and quadrupled the number of donations. We sent that money to twice as many campaigns. So when we talk about grassroots power, we’re talking 8 figures.

Number of contributions 582,951
Total raised $27,186,771.78
Average Contribution size $46.64
Committees receiving money 2,476

 

A for-profit company would love to take these numbers to their shareholders. Since we’re a non-profit, we’re bringing them to you. While 2012 is a presidential election year and that pushes the numbers upward, you can glance at our 2008 numbers to see how much we’ve grown over the interim.

Q2 2008 Q2 2011 Q2 2012 Change
Contributions 61,617 142,027 582,951 310%
Volume ($) $13,423,736.96 $9,110,160.70 $27,186,771.78 198%
Mean Donation $217.86 $64.14 $46.64 -27%
Committees 1,390 1,106 2,476 124%

 

Here are the five top committees, by number of donors, for Q2 2012.

Name Race Donors Dollars
DCCC Party Committee 182,345 $5,343,811
Tom Barrett WI-Gov 26,827 $2,010,889
DSCC Party Committee 46,091 $1,875,056
Democratic Party of Wisconsin Party Committee 45,048 $1,105,153
PCCC Organization 24,270 $244,764
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