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The biggest day in ActBlue history…by over half a million dollars!

The last day of June started off a bit slow compared to other monster end of quarter days. The question—is $3 million possible?—loomed in the office.

But then in a 3 hour period, from 1 to 4 PM EDT, we handled almost a quarter (23.5%) of the day’s total volume of $3.7 million(!!). Campaigns were waiting on the two major Supreme Court decisions to be announced before sending emails. The day’s narrative switched from a typical, EoQ rush to the deadline to a more politicized one.

That $3.7 million came from over 85K contributions. On a single, gigantic last day of Q2 2014, we broke our own records for total dollar amount and number of contributions!

And those aren’t the only record shattering numbers from yesterday:

  • Of our all-time 15 busiest hours, 10 were on 6/30/14
  • Most contributions in an hour (7,046) from 10 to 11 PM
  • Most contributions in a minute (153) at 10:30 PM

We’re constantly upgrading our powerful tools to handle a ton of traffic, which makes days like these possible. At one point, we handled 655 contributions in 5 minutes! Our technical team works incredibly hard so we can offer Democrats the most reliable and secure software available. We’re ready for the surge of donations this fall.

You’ll notice in the graph above that there’s a massive spike in contributions at 4AM for each day. As you’d expect, it’s not because lots of people check their emails at that time. We get recurring contributions processed during the morning’s quiet hours, so campaigns wake up to bigger balances, ready to start the day. Overall, the number of recurring contributions has steadily increased as organizations are realizing the value of a steady stream of money.

June’s final tally? $20,513,475, our third biggest month ever. 541,427 contributions were made to 2,153 candidates, committees, and organizations, with an average donation of $37.89. Impressively, mobile donations accounted for more than a quarter (25.2%) of contributions this month.

June ’11 June ’12 June ’13 June ’14
Contributions 57,664 268,794 186,139 541,431
Volume ($) $3,850,081 $11,624,120 $9,052,454 $20,513,558
Mean Donation $66.77 $43.25 $48.63 $37.89
Committees 862 1,866 1,219 2,153

Compared to June 2012, the total number of contributions more than doubled, while the volume increased by more than 40%. The difference there is the decrease in the average donation size ($43.25 in 2012 to $37.89 in 2014). Chalk that up to growth in small dollar donations, which means campaigns and organizations are expanding their base. Nothing like an increase in grassroots support for Democrats!

Just a quick glance at a graph of this month’s contributions day by day shows how productive the final days of a quarter can be. Five out of the last seven days of June were over $1 million. Even the significant fundraising bump from Cantor’s defeat on June 10 could not compare to the high-stakes pressure of an EoQ week.


This was an important quarter for candidates and organizations gearing up for November, and the ActBlue donor community came out in full force: they gave over 1.1M contributions, totaling $46M, to 2,810 different candidates, committees, and organizations. Despite the busiest months of the election cycle lying ahead of us, we’ve already raised more money than any previous cycle! There’s still 4 months and 2 days left until the November elections, and all signs are pointing to a massive final push.

Part of what’s driving the push is that more and more campaigns and organizations are using ActBlue’s Express Lane program, our one-click donation system. They’re already seeing results: Express users were responsible for 59.9% of June’s contributions.

We’ve now got over 933K Express users. And thanks to the madness of EoQ, there were 45K new sign ups over this past week alone.

Looking at our numbers from June and 2014’s second quarter, it’s clear that this election year is going to get even busier. What dog days of summer? This cycle doesn’t look like it’ll slow down.

Last month we focused on how the culture of fundraising deadlines, even in non-EOQ months, has led to crazy-busy closes to each month. May was no exception. 29% of the $13.9 million fundraising total was raised during just the last 4 days of the month.

We’ve gotten used to doubling our 2012 fundraising numbers each month, and we were surprised when we only came in about $4 million ahead of our May ‘12 total of $10 million. And yes, we know it sounds crazy to be saying “only $4 million.” Even weirder: we only raised a million more in June ‘12 than in May ‘12.

We jumped in the way-back machine to investigate and realized that two years ago our May fundraising numbers were driven up because of the Wisconsin recall elections. This year, we had a solid but not stand-out month, which is what we’d expect when the country isn’t focused on one very unusual recall election. Campaigns are planning huge fundraising pushes for June, and May is just the (relative) calm before the end of quarter storm.

You can dig into the rest of the numbers here:

May ’11 May ’12 May ’13 May ’14
Contributions 45,783 234.065 173,541 353,386
Volume ($) $2,679,279 $10,041,334 $6,343,977 $13,891,935
Mean Donation $58.52 $42.90 $36.56 $39.31
Committees 728 1,854 1,068 2,099

It’s been a month of shuffling, with new campaigns joining and others dropping off due to primaries. We had 215 new campaigns and organizations sign up in May, and a total of 2,099 groups actively fundraising, compared with 2,001 last month.

Mobile donations continued to be hugely important and accounted for a full 23% of donations sitewide this month, and 25% of all Express contributions.

Our Express user base grew to 871k. The growth was partially driven by more and more campaigns switching over to ActBlue and using Express Lane. They’re getting to see just how big of a boost one-click payments provide. 14% of all contributions in May were made with Express Lane. Check out the growth here:

That’s a whole lot of clicks, and we only expect the numbers to rise as we move into June, which is sure to be a monster month for fundraising.

Looking at your inbox on April 30th, you might have thought that it was the end of the quarter again, given the flood of fundraising emails. Nope, it’s just the end of the month, the little brother of EoQ.

Campaign and committee list managers have been teaching their list to respond to end of the month asks, despite the ahem…kinda made up deadline.

You see this sort of stuff in business sales. Everyone needs to hit their monthly sales numbers, so they start sweetening offers to clients at the end of the month. Clients learn to wait until the end of the month to put in their orders. All of a sudden, you’ve created an entire culture around the end of the month, making your workload crazy at the end. But you know what? It’s effective and that’s why they do it.

In this case, there is no legal reporting deadline at the end of each month, but the month by month numbers are often released as a show of strength. The campaigns really do have an internal goal for each month that the need to raise, so they hype the end of the month and that helps them reach their goal. And now lists are conditioned to respond to it.

Here’s our day-by-day breakdown of fundraising in April:

april day chart

This is actually pretty typical of how most months look. You see dips during the weekends, when people are sending fewer emails, and peaks during the week. Then the whole thing builds dramatically during the last week with a huge spike on the last day.

It’s important to note that this actually was a very good month over all–the highest month of the year outside of the actual end of quarter in March. It’s not that campaigns had to play catch-up at the end of the month, but rather that sending multiple emails and using the “deadline” as part of the pitch pulls in a lot of money.

This is how April ’14 stacked up against the previous three Aprils:

Apr ’11 Apr ’12 Apr ’13 Apr ’14
Contributions 51,727 122,619 169,922 321,771
Volume ($) $2,580,800 $5,485,860 $6,358,786 $11,975,308
Mean Donation $49.89 $44.74 $37.42 $37.22
Committees 677 1,651 1,010 2,003

2,003!! candidates, orgs, and committees using ActBlue. That’s the third highest month all time. #1 and 2 were October and September ’12. Yep, some candidates really do wait until the final hours to fundraise. But we strongly, strongly encourage people to start much earlier.

Our Express membership continues to grow like a weed! We’re up over 800,000 users…actually 831,630 when I hit “publish” on this post! Here’s our fun growth chart:

express growth chart

It’s just a matter of time till we hit 1 million. Given all this growth, you Express Lane users can’t forget to match your lists regularly to pick up new folks for your targeting.

A blockbuster $3 million dollar day.

That’s how we finished up the first quarter of this Election Year. It was the second biggest day in ActBlue history and only our second day over $3 million. Our team was up late watching the numbers roll in and making sure everything was running smoothly. We collectively cheered when we hit the $3 million mark at 11:59 PM EST. Definitely a photo finish!

All that money came from 56,065 donors, making it our 7th largest day by number of contributions. It’s no wonder that 99 of our 100 busiest minutes of the month were on 3/31. The top time of the day was 9:24 PM with 114 contributions.

The grand total for March? $18,123,793 million. That’s more than our entire Q1 2012 total of $18,044,520. This year we raised $36.1 million in the first quarter, buoyed in part by a competitive special election in Florida and lots of high-profile Senate candidates like Jeanne Shaheen using our tools.

Check out the year-by-year numbers below:

  Mar ’11 Mar ’12 Mar ’13 Mar ’14
Contributions 143,012 167,030 204,232 405,802
Volume ($) $5,847,994.09 $8,966,153.88 $7,446,487.35 $18,123,793.44
Mean Donation $40.89 $53.68 $36.46 $44.66
Committees 673 1,628 951 1,967

 

As you can see, we doubled our March ‘12 fundraising totals and far more than doubled the number of contributions we brought in (167,030 to 405,802). The average contribution amount also fell from $53.68 in 2012 to $44.66 in 2014. The average contribution amount on our site has been declining over time, but contributions tend to be slightly larger during election years.

We’ve got an internal staff metrics page that we check rather obsessively, but never more so than on EOQ nights. We grabbed a screenshot for you today — check out the huge spike in donations during the end of the quarter. The five days ending up to the end of the quarter all had donation totals over $900k. And as usual, there was a sharp dropoff in fundraising as soon as midnight hit, making the first day of April relatively slow (though we wouldn’t call $529,811 too shabby).

sizeadjustedmetrics

A big winner for us has been our Express program and one-click donation system, Express Lane. We’ve got 794,000 Express users (it was only a month ago that we were so excited to hit 750k!), and dozens of campaigns using Express Lane to fundraise. 13% of all contributions in March were made with just one click of an Express link! That’s a huge number and we’re only expecting it to grow as more campaigns use the service and we continue to grow our Express user pool.

One of the other big factors contributing to our strong numbers is the number of candidates, committees, and organizations fundraising with us. We cut, printed, sealed, and sent checks to 1,967 candidates (our interns had to carry quite a big bag to the post office on Tuesday.), up from 951 in 2013 and 1,628 in 2012. And we had a particularly busy month with new campaign setups. We added 350 entities to the site in March alone.

Mobile donations continued to play a huge role in fundraising. 22% of all donations sitewide and 24% of Express donations were made via a mobile device. The total percent of mobile donations predictably jumps on the weekends. Some days, including end of quarter weekend, saw a full 25% of all donations made on mobile. The average mobile donation is $27.97, which indicates that mobile devices are a great way to reach a huge group of small-dollar donors.

It’s going to be a big, big year — and we’re taking bets on how huge the next EOQ deadline we’ll be. Got a prediction? Throw it in the comments.

We’ll forgive you for not noticing that anything big was happening (after all, your contribution forms loaded faster than ever), but this relatively calm February was the 10th biggest month in ActBlue history. What’s even bigger is the fact that this was the only month in the top 10 that wasn’t at the end of a quarter or during the fall of an election season. If a random February can make ActBlue history, we can’t wait to see what’s in store for 2014.

Our last day of the month was our biggest as usual. We helped bring in $1.38 million dollars on February 28th. That was our second biggest day between any election day and June 30th of the next year. And if February’s $10.2 million fundraising total (double our February ‘12 total of $5 million!) is any indication, it will be a very busy March indeed.

Check out the numbers below:

  Feb ’11 Feb ’12 Feb ’13 Feb ’14
Contributions 34,496 110,323 162,791 259,464
Volume ($) $2,228,051.55 $5,076,973.20 $5,661,971.23 $10,263,484.93
Mean Donation $64.59 $46.02 $34.78 $39.56
Committees 561 1,340 801 1,684


We had a quarter of a million contributions in February, more than double the number of contributions we saw in February 2012. Our average contribution size dropped from $46.02 in February ‘12 to $39.56 in February ‘14. That means that we’re scaling and even increasing participation from small-dollar donors as our candidates and organizations raise more money.

February’s fundraising was boosted by a few factors. The competitive special election race in Florida’s 13th District (Go Alex Sink!) and the rise of the Koch brothers as a foil to grassroots funded campaigns made fundraising appeals more urgent. But the biggest driver of growth was the sheer number of campaigns and organizations raising money early. We sent checks to 1,684 different candidates, committees, and organizations, which is up 26% from February ‘12. We also had 242 new committees sign up to fundraise on our site last month, which only means bigger fundraising totals and more donors to come.

On February 28th, we came in to the office and saw we’d raised over 200k already, which mostly came from the monthly contributions scheduled for the end of the month. 7.9% of all donations sitewide were recurring donations, compared with 5.91% in February ‘13. The number of recurring donors has grown substantially over the years, and we couldn’t be happier because recurring money helps campaigns and organizations make realistic plans for the future. Recurring donors also give more money over time than one-time donors, which means that recurring donors can be incredibly important to a group’s success.

It wouldn’t be a monthly numbers blog post if we didn’t remind you all just how important mobile donations have become. They accounted for 19.2% of all traffic sitewide for the month and 22.6% of all traffic on the last day of the month. Additionally, 23% of all Express contributions were made via mobile.

If you missed our recent Express blog post, we’ll catch you up on why Express users are so important. We’ve got over three quarters of a million Express users who give to an average of 2.57 entities. In addition, 40% of all unique donors on ActBlue (since we started back in 2004!) have signed up for Express accounts. If someone has made a donation via ActBlue, there’s a good chance they’ve saved their payment information with us. That translates to a streamlined experience for donors and more money for campaigns and organizations.

The fact that we’ve been doubling our 2012 totals this year (and our internal goals!) indicates that 2014 will be one heck of an election year. And when you think about the fact that we brought in $35 million in October ‘12, it becomes clear just how big 2014 will be. Since then, online fundraising has grown rapidly, and we’re already working on scaling our tools to handle the huge growth spurt we’re seeing. Will we see a $100 million month? It’s not out of the question. But no matter what our volume numbers are in October ‘14, we’ll be ready.

January just ended, which means Election Day 2014 is right around the corner. At least it feels that way in the fundraising world, where early money is key for structure, momentum, and success in November.

2012 was a breakout year for online fundraising, and had presidential election year with presidential-level media attention, but as you can see below, 2014 is poised to be much, much bigger. And that’s because more campaigns have started using ActBlue as their main fundraising platform, got an early jump on fundraising, and harnessed the power of grassroots donors.

  Jan ’11 Jan ’12 Jan ’13 Jan ’14
Contributions 10,120 87,370 98,953 223,334
Volume ($) $636,711.13 $4,001,392.93 $3,341,964.67 $7,780,137.87
Mean Donation $62.92 $45.80 $33.77 $34.84
Committees 460 1,206 764 1,604


We helped raise $7.8 million in January ‘14, nearly double the $4 million in January ‘12. The money we raised this past month came from 223,334 donors, who gave an average of $34.84. So: we doubled the amount of money while shaving $11 off of our average contribution size in January ’14. That’s the kind of grassroots power that we love to see in action, because those donors will likely give several times and it’ll add up to a big impact come Election Day.

Because of optimization testing and development work we’ve done in the offseason, we’ve got a ton of new folks gearing up to work with us in 2014. We set up 214 new campaigns and organizations this past month alone! (If you work for a campaign or organization and are interested in trying out our tools, please get in touch.) The combination of higher conversion rates and more campaigns and organizations means rapid growth.

So, what else did January tell us about the year to come? We’ve been saying it for a while, but 2014 will be the year of mobile, and January’s numbers confirmed our mantra. 19.7% of all contributions on ActBlue were made via a mobile device, with some days seeing that number rise to 25%.

Mobile contributions are even more popular when it comes to Express users, who made 22.8% of their donations via mobile devices. That’s key because we now have over 720,000 Express users, and they accounted for 55.2% of all donations made on ActBlue in January. They’re our power users, and the biggest supporters of Democratic candidates and causes. As the number of Express users grows, and mobile phones become the go-to way to check email for supporters around the country, all eyes will be on mobile conversion rates.

Taking a look at the past few election cycles, we can make some predictions about 2014 fundraising.

election year giving

election_year_dollars

We brought in $35 million dollars in October ‘12, almost 9x the amount that we helped raise in January ‘12. The beginning of the year, while strong, will pale in comparison to those big months. Predictably, fundraising spikes in March and June for the end of quarter fundraising pushes. However, fundraising growth continues at about the same rate after September’s crucial end of quarter, which means you can bet that October 1st won’t be a day for recovery. From July on, it’s likely to be non-stop fundraising.

January is one of the biggest months for political contribution reporting (our compliance team worked overtime and then some to get it all done). We sent reports on 380,311 contributions to 16 different federal and state agencies. For us, that’s just as important as the $7.8 million we raised. Our mission is to help supporters elect Democrats and progressives, but those grassroots victories would be meaningless without transparency and accountability.

For ActBlue, 2013 went out with a bang. A $3 million bang. And that means a very happy new year for Democrats and progressives across the country. On the last two days of the year, we processed $1,174,688 (12/30) and $2,089,632 (12/31). That brought our 2-day total up to $3 million and gave us our second $2 million day of the year.

The supercharged final days brought our December total up to $11.2 million, our biggest month of the year. The quarter and year totals came in at $28.7 million and $89.5 million, respectively. That’s more than double our 2011 off-year total of $41 million. So, in other words, 2013 was big, and the work we did this past year is going to help pave the way for victory in 2014.

Here are a few other fun facts about the year:

1. The busiest minute: 12/04 at 10:11 PM EST, when we raised $5,171.54 from 176 donations (and yes, it’s totally random)
2. The biggest day of the year was 9/30 with $2.1 million, followed by 12/31, 2/28, and then 12/30
3. We went from 731 mobile contributions in 2010 to 293,934 in 2013
4. 7/10 of the busiest minutes were on 2/28 during the 5 PM hour (thanks impending government shutdown!)
5. October 12th had the highest percentage of mobile contributions (28.5%)

We broke down the numbers for December, Q4, and all of 2013, for this triple-the-data, triple-the-fun end of year recap, with the big moments, trends, and takeaways from the year in fundraising. Dig in below.

  Dec ’10 Dec ’11 Dec ’12 Dec ’13
Contributions 27,807 61,438 76,424 259,423
Volume ($) $1,185,162.85 $3,857,573.91 $2,344,501.66 $11,245,607.21
Mean Donation $42.62 $62.79 $30.68 $43.35
Committees 442 1,140 1,356 1,585

 

  Q4 ’10 Q4 ’11 Q4 ’12 Q4 ’13
Contributions 209,981 186,769 1,168,637 680,113
Volume ($) $19,122,770.37 $13,076,171.73 $48,273,858.28 $28,705,060.90
Mean Donation $91.07 $70.01 $41.31 $42.21
Committees 1,927 1,688 2,419 2,194

 

   2010  2011  2012 2013
Contributions 544,759 685,830 2,896,197 2,119,923
Volume ($) $56,927,561.68 $41,121,132.96 $136,467,283.62 $89,500,820.43
Mean Donation $104.50 $59.96 $47.12 $42.22
Committees 3,084 2,344 3,894 2,988

 

This year’s New Year’s Eve, the Q4 deadline, outpaced the last few by HUGE margins. In 2011, just a year out from a presidential election, we brought in $511,553.47, compared with the $2 million and change in 2013, a nearly 300% increase. Expect to see more monster fundraising deadlines next year. If you’re part of a campaign or organization that is fundraising, you might want to make sure you’ve got more than one email at the ready if you want to jump in the mix. Don’t get swallowed up by the inbox influx. And yeah, we can all see where this trend is heading.

We raised $15.7 million more in Q4 ‘13 than in Q4 ‘11, for a total of 2,194 different candidates, committees, and organizations. That’s a 30% increase in the number of committees from Q4 ‘11. Conversely, the average donation fell substantially, from $70.01 in 2011 to $42.22 in 2013, meaning that an army of small-dollar donors powered this huge jump. Early money is worth more to campaigns and organizations because it means they can build infrastructure, hire staff, and recruit volunteers. The successful Q4 will go a long way towards ensuring these groups are prepared for the upcoming election, and shows the GOP that Democrats are gearing up for a serious challenge next November.

This year we also launched Express Lane, our one-click donation system. We’ve been building up our pool of users for years, and now have a total of 714,519 Express users, shared across all candidates and committees. That makes it a whole lot easier for donors to give to all of their favorite candidates, and for candidates and organizations to increase conversion rates.

It had been pretty clear to us even before 2013 that mobile is the future of online donations, and we rolled out brand new mobile-responsive forms this year that made it easier than ever for donors to give on the go. Overall, the percentage of donations via mobile in 2013 was 14%, double the previous year’s mobile rate. Consider the fact that we introduced our mobile responsive forms late in the year—mid-September— and the results are even more incredible. With such a huge upward trend, we’re predicting that 2014 will be the Year of Mobile.

We had a hunch that the mobile numbers might have jumped during the holidays, when donors were away from their desks. We were right. Mobile contributions constituted 24% of all contributions on Christmas Eve and Christmas Day, the highest of the entire month. That number also stayed above 20% from 12/20 on. The beginning of the month, on the other hand, saw rates around 13%-17%. The takeaway? If you’re sending on a weekend, a holiday break, or a popular vacation time in the summer, be extra sure your content is mobile friendly. Then again, you should already be doing that.

So, 2013 was busy to put it lightly. But it will pale in comparison to the volume we’re going to see next year ahead of the midterm elections. We spent 2013 beefing up our tools so that we’ll be ready for a crazy busy 2014.

November is the Big Show. At least it is when it’s a major election year. Off years are a trickier beast all together. For the die hards out there, it’s an exciting year filled with local election drama and good old fashioned campaigning (at ActBlue, we were engrossed in the ever-confusing and thrilling Cambridge City Council elections). For many in the media, November is a litmus test that determines where our country’s collective head is at.

The general consensus was that we’re split right down the middle–a Democrat (Terry McAuliffe) and a Republican (Chris Christie) won the two high profile gubernatorial elections–and that we’ve got a tough, but winnable, fight ahead of us in 2014. November is also important because a strong month for a campaign or organization now means more structure, funds, staff, and momentum in 2014. If we extend the litmus test to our own data (and boy do we have a lot of it), we’d say Democrats are in fighting shape, and we’ve got the numbers to prove it.

  Nov ’10 Nov ’11 Nov ’12 Nov ’13
Contributions 19,031 67,796 314,390 194,431
Volume ($) $1,162,664.25 $4,057,080.56 $10,874,238.34 $7,456,063.14
Mean Donation $61.09 $59.84 $34.59 $38.35
Committees 748 1,116 1,449 1,486

Over the past year, we’ve been preaching the importance of starting your fundraising efforts early to the campaigns and organizations who use our tools, and they’ve been listening. The same could be said for donors. Our community of supporters made 194,431 contributions in November. That’s more than triple the number who donated in November 2011.

Having a core group of dedicated donors and advocates is important, because it means more boots on the ground and more supporters who can activate their friends and their networks. The barrier to entry is low – our average donation is just $38.59 – but the results are big.

Other measures that have us convinced Democrats are on the right track? We set up 165 new campaigns and organizations in November alone. Sitewide, 858 new contribution forms were created, a whopping 4,655 contribution forms were updated, and more groups raised funds than in November 2012, a general election year (1,486 vs. 1,449). That’s a whole lot of fundraising going on! It also points to there being more savvy and digitally literate campaigns from top to bottom. In November 2011 for example, we saw just 136 forms updated. That’s an enormous spike in activity, and an indicator of a strong 2014 for Democrats.

Another great indicator of campaign readiness is the percentage of recurring contributions coming in. Recurring contributions are a great way for campaigns to have a steady and reliable source of funds, and they’re an important fundraising tool when you’re still a year out from your election. This month 18.8% of donations sitewide were recurring contributions, compared with 16.4% in November 2011. We’re happy that number has scaled and even grown as the number of campaigns and organizations using us–1,486 this month vs. 1,116 in 2011–has increased. One of our goals over the next year is to continue increasing that number. It’s one of the best ways to facilitate relationships between campaigns and supporters.

As the organization that makes these connections, it’s our job to remove any friction in the donation process in addition to ensuring campaigns and organizations are doing fundraising the right way. Mobile responsive contribution forms and Express Lane, our one-click donation feature, have gone a long way towards making the process easier for donors. The proof? Our mobile numbers are way up–19.3% overall and 22.9% for Express donations. That’s a huge change from last year. Check out the stats below. Can you tell which month we launched mobile responsive? Hint: it was a big deal.

December will likely bring a bigger month with end of quarter (and end of year!) fundraising pushes and donors in the giving mood. The hard work campaigns and organizations put in during the coming month will pay off big time come 2014. For us at ActBlue, December will be the calm before the election year storm–time we’re planning on using to sharpen our tools and roll out a few big-deal new ones. Don’t worry though, you’ll be the first to hear about them.

October.

It’s the month of costumes, leaf-peeping, and worst to first Sox victories (we are from Boston, after all). But mostly it’s the make-or-break month for countless campaigns. That means Saturday morning door knocking and Monday night phone banking and the last big fundraising pushes.

Unfortunately, this October was also tainted by a government shutdown. While we can’t say there’s a silver lining to it all, we did see some of the anger and frustration we all felt towards Republicans channeled into getting more Democrats and progressives elected in 2014.

Take a look at the September and October daily fundraising numbers. September was a typical month in that the daily totals build gradually. October, on the other hand, started with strong numbers due to the shutdown. The numbers mostly held steady for the rest of the month until the normal uptick during the end of month fundraising push.

sept 2013

oct 2013

In an odd twist of fate, we hit 6,666,666 contributors on Halloween. Spooky, but awesome! We’re happy to be seeing more people participate in democracy every day. Our witching hours on October 31st were spent guiding campaigns with their end of month fundraising and obsessively checking the ActBlue Dashboard, watching the contributions come in. We ended the month with a bang, raising $377,040 from 5pm-midnight on that last day, which put us over $10 million raised for October.

**We also may have spent some time looking at corgis in costumes.

corgi

Here’s how the numbers broke down compared with the past few years:

  Oct ’10 Oct ’11 Oct ’12 Oct ’13
Contributions 169,670 61,438 825,893 289,808
Volume ($) $16,774,943.27 $3,857,573.91 $35,055,118.28 $10,055,290.31
Mean Donation $98.87 $62.79 $42.45 $34.70
Committees 1,796 1,140 2,183 1,576

That $10 million total for October is huge when you compare it to the $3.8 million we raised in October ’11, the last off-year. What’s even better is that the number of people donating nearly quintupled (!), going from 61,438 to 289,808. That also means the average contribution size came way down–from $62.79 in 2011 to $34.70 last month. Even in October ’12, when we processed a whopping 825,893 donations, we still had an average contribution size of $42.24, almost $10 higher than in October ’13. Nothing makes us happier than to see that number free fall while the total amount of money coming in continues to go up.

We’re happy the $10 million we helped raise was powered by so many more people because it reflects our mission–to facilitate grassroots movements–but also because it means that campaigns are getting an early jump on fundraising. $4,656,448 of the total that we raised was for candidates with elections in 2014, and that’s not including committees or organizations who will put resources toward those campaigns. The money these candidates are raising now is going towards building field infrastructure, hiring great staff, and mobilizing supporters. Those tasks are all crucial to running a successful campaign, and they can’t be done in a day or a month.

Internally, we spent a lot of time working on new projects and infrastructure so we’ll be ready come next October (it’s poised to be a big one–we raised $35 million in October ’12, and we expect to beat that number). We launched the ActBlue Tutorial, where we teach you how to use all the ActBlue tools and how to do online fundraising the right way. We’re hoping it will be a great resource for campaigns in the coming year, especially when their fundraising efforts really ramp up.

mobile pie chart

Last month we told you about mobile responsive forms, and we’ve been checking the stats every day since. Sitewide, we saw 20% of contributions made on mobile devices, compared with 8.1% in October ’12. If it wasn’t already clear, mobile is most definitely the future of online fundraising, and we’re happy that we can make it easier for donors by adapting to where they are.

Finally, our compliance team has been working day in and day out to report all of your contributions (seriously, our end of quarter report was so big it broke the FEC servers), and to roll out Express Lane in even more states. That means up to 3x more money for campaigns across the country, and significantly less hassle for donors. We’ll give ourselves a pat on the back for that one.

red sox pat on back

It was pretty clear that September 30th would be a monster fundraising day as the end of quarter deadline approached, with a government shutdown looming and our daily fundraising totals regularly reaching $500k.

The day did not disappoint – it was our third biggest day ever in terms of the number of donors who gave (61,414 – our favorite stat!) and sixth biggest in terms of overall dollars given ($2,173,118). The impending government shutdown and Republican obstructionism highlighted the reasons that we all need to work to put Democrats in office, and supporters channeled their anger and frustration into support and donations. We’re hoping for a speedy and reasonable resolution, but this mess is evidence of how important it is to ensure Democrats win in 2014.

Take a look at our September volume chart. You can see the huge spike on the last day of the month:

Last minute chaos aside, our campaigns, non-profits, and committees put up impressive third quarter fundraising numbers. We helped process $22,629,582.57 from 589,204 donors, which works out to an average donation of $38.40. That’s significantly lower than our 2011 and 2010 averages – $51.22 and $119.28, respectively. It was a true grassroots, groundswell effort.

The money went to 1,831 campaigns and committees, compared with just 1,388 in 2011. This is a testament to the fact that more campaigns are jump-starting their fundraising programs earlier this cycle. That fact, plus the dwindling average contribution amount, are important because they show that campaigns will have better organizational foundations and wider supporter bases, meaning they’ll be more prepared to take on Republicans next fall. You can dig into the numbers more here:

  Q3 ’10 Q3 ’11 Q3 ’12 Q3 ’13
Contributions 138,970 199,553 900,953 589,204
Volume ($) $16,576,728.52 $10,222,043.76 $42,997,590.05 $22,629,582.57
Mean Donation $119.28 $51.22 $47.72 $38.41
Committees 2,093 1,388 2,681 1,831

  Sept ’10 Sept ’11 Sept ’12 Sept ’13
Contributions 93,024 70,156 463,044 319,890
Volume ($) $9,892,076.04 $4,492,068.94 $21,881,384.20 $11,222,121,43
Mean Donation $106.34 $64.03 $47.26 $35.08
Committees 1,683 1,068 2,113 1,439

We’ve been working on a few of our own projects here in order to make the donation process easier. That’s great for campaigns, who see the benefits in their conversion rates and dollars raised. In the end though, it’s all of our donors who made this amazing end of quarter possible.

Our stellar tech team launched mobile-responsive forms this month (you can read more about that feature here) and saw a huge uptick in percentage of mobile contributions. A fifth – 20.5% of new contributions in September ’13 were made via mobile, compared to 9.6% in August ’13 and a meager 7.1% in September ’12. Keep in mind that we launched mobile responsive about halfway through the month, so we didn’t even get to see it’s full effect. We can’t wait to watch that number grow and help campaigns and groups raise more money on mobile.

This month we also released Express Lane, our one-click donation system for donors who have saved their payment information, to the first round of campaigns just in time for #eoqmadness. It’s a pretty big deal for us, and the fact that the number of donors in September ’13 (319,890) was more than triple the number in September ’11 (70,156) shows that we’ve made the donation process incredibly simple for supporters.

Express Lane has just started to roll out, but we know it’ll grow bigger and bigger going forward. We increased Express users by 36,639 in September alone, bringing our total to 644,910. As more campaigns use ActBlue for their fundraising, more users convert to Express accounts, meaning the Express donor pool increases for all Democrats and progressives. Together, we’re building a stronger movement.

The new and improved features, engaged campaigns and committees, and dramatically increased participation give us hope for 2014. It’s sure to be a tough electoral season – especially when we’re all dealing with Koch money and Republican stubbornness – but if this month was any indication, early planning is going to pay off.

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