November ’17 Recap

We continued to see incredible growth this November. More groups used our tools than ever before, and small-dollar donors raised 2.7 times more money than in November 2015. Some of this growth even outpaced historical patterns: Supporters raised more money in November than they did in October for the first time since 2011.

Folks had many reasons to be motivated, from the major Democratic gains in state and local elections on November 7 to the special Senate election in Alabama this week. The month also ended with one of the biggest fundraising days of the year: Giving Tuesday, the charitable response to Black Friday.

Check out all the highlights from November below:

Topline Numbers

November ’13 November ’15 November ’17
Contributions 194,232 628,036 1,362,751
Total Amount $7,575,727 $18,109,714 $49,174,649
Avg. Contribution Size $39.00 $28.84 $36.08
Unique campaigns, committees,
and organizations
1,484 1,841 4,771

A record-breaking 4,771 campaigns and organizations raised money on our platform last month. A lot of this growth came from the unprecedented number of people choosing to run for office.
Additionally, small-dollar donors made nearly 100,000 more contributions in November than they did in October 2017, even though October benefitted from final Election Day pushes.

On Giving Tuesday, we saw clear spikes in contributions at certain hours. The chart below shows the number of new contributions to both 501(c)3s and 501(c)4s on the big day by hour (Eastern Standard Time). Donations started off early at 7 a.m. and spiked at 3 p.m., but the busiest hours by far were after the end of the traditional working day. There was a massive bump at 7 p.m. and another at 11 p.m. as supporters tried to get their donations in before the deadline.

Giving Tuesday New Contributions By Hour

Express

November ’13 November ’15 November ’17
New Express Users 14,862 51,862 58,367
% of Total Volume via Express 41.6% 60.2% 53.4%
% of Contributions via Express 52.9% 68.6% 59.4%

Mobile

November ’13 November ’15 November ’17
% of Contributions via Mobile 18.4% 32.1% 40.7%
% Mobile for
ActBlue Express Users
21.5% 35.0% 41.2%

Our automatically mobile-optimized contribution forms help empower grassroots donors during big moments. When a candidate or organization launches a rapid response campaign, mobile-optimized forms allow donors to give quickly, no matter what device they’re using. With 40.7% of all contributions made via mobile last month, groups that aren’t thinking with a mobile-first mindset will miss out on a huge number of contributions, especially during breaking news.

Recurring

November ’13 November ’15 November ’17
Total Recurring Volume $621,341 $5,569,388 $10,519,004
% of Total Volume 8.2% 30.8% 21.4%

This November, 21.4% of all contributions were recurring. As we’re not even a full year into Trump’s presidency, recurring donations are more important than ever so that the groups opposing his policies have the funds they need to stay in the fight.

Customer Service

November ’17
Total Incoming Calls 8,020
Email Conversations 22,088

Our Customer Service team received over 22,000 emails in November — that’s more emails than there are people in Concord, Massachusetts, where the Revolutionary War started!

December is already proving to be busy, with important fights over government spending, DACA recipients, and children’s health care. And nonprofits are in the thick of their busiest season of the year. We expect to be busy right through New Year’s Eve. If you want help perfecting your end-of-year fundraising strategy or planning for next year, or if you have questions about this post, get in touch with us at info@actblue.com.

October ’17 Recap

Small-dollar donors worked tirelessly on a wide swath of issues this October. Folks prepared for the 2018 midterms, quickly rallied for victims of the devastating wildfires in Napa Valley, and made a hugely successful pre-Election Day push. By the time October ended, candidates, organizations, and nonprofits using our tools had raised $47,600,346 from more than 1.2 million contributions. Additionally, an impressive 4,736 unique groups used our tools, including more local and state candidates than usual.

The hard work that state and local campaigns put in paid off. Democrats won races for governor in Virginia and New Jersey, made huge gains in the House of Delegates in Virginia, and helped elect groundbreaking candidates like the first woman mayor of New Hampshire’s biggest city and the first transgender woman in Virginia’s state house. There were many more victories around the country that would not have been possible without widespread grassroots energy.

Check out all the highlights for October below:

Topline Numbers

October ’13 October ’15 October ’17
Contributions 289,613 667,502 1,263,181
Total Amount $10,289,128 $21,740,256 $47,600,346
Unique Campaigns, Committees,
and Organizations
1,574 1,937 4,736

Last month small-dollar donors made nearly one million more contributions than in October 2013 and more than doubled the total dollar amount raised via our platform compared to October 2015. It’s a real sign of strength to see so much money go to Democratic candidates and progressive organizations in a non-presidential election cycle.

People all over the country are also facing the GOP head-on by choosing to run for office, and small-dollar donors are stepping up to support them. The number of candidates for local, state, and federal offices using our platform all more than doubled from October 2015 to this year. There were 567 candidates for local office; 1,171 state candidates; and 791 federal candidates raising money via our platform this October.

Number of Candidates Raising by Jurisdiction in October

Donors really see their contributions as an act of resistance. When Ted Cruz compared ActBlue’s platform to the Koch brothers in a televised debate with Bernie Sanders in October, our supporters were quick to correct him on Twitter. They made it clear that they use our tools to stand up to the GOP’s mega-donors by giving to grassroots campaigns.

This event was a great reminder that there’s no limit to the number of ways we can elevate the voices of small-dollar donors. In the chart below, you can see the jump in organic online engagement on Twitter the day of the debate. We even featured some of our favorite tweets from our community in a blog post. If you want to keep up with future breaking news events, you can follow us on Twitter @actblue!

Twitter Engagement

Mobile

October ’13 October ’15 October ’17
% of Contributions via Mobile  19.1% 31.6% 40.7%
% Mobile for
ActBlue Express Users
22.4% 34.3% 41.2%

 

With 40.7% of all contributions and 41.2% of ActBlue Express contributions coming from mobile, October showed us the continued importance of mobile optimization. That’s why ActBlue’s contribution forms are automatically mobile-optimized. It’s vital that donors are able to easily give on whatever device they prefer to use.

Over the past three Octobers, we’ve seen that many donors will only give via mobile. If campaigns and organizations don’t have mobile-first mindsets, they won’t be able to reach all of those supporters. And we only expect the percentage of donors giving via mobile to increase over time.

How Repeat Donors Gave In October By Year

Recurring

October ’13 October ’15 October ’17
Total Recurring Volume  $611,951 $5,684,019 $9,728,299
% of Total Volume 5.9% 26.1% 20.4%

Recurring donations were worth almost $10 million in October and accounted for more than 20% of our total volume. These monthly and weekly contributions give campaigns and organizations a sense of stability by enabling them to plan ahead. That’s why we built an integration with Account Updater that automatically updates expired or replaced credit cards used for recurring contributions, ensuring donations are not interrupted and make it to the campaigns and causes small-dollar donors support. This feature has proven to be increasingly important as hacks of credit card companies and similar organizations become more frequent.

This October, Account Updater saved a significant number of recurring contributions. On average, 13.3% of recurring contributions were updated each day. On the last day of the month, when a large volume of recurring contributions were processed, we peaked at 21.8% updated. These numbers are huge — we typically only update 1% of recurring contributions per month. Overall, 14.1% of all recurring contributions were updated in October, benefiting 2,740 groups. That means Account Updater saved donations for 57.8% of all unique campaigns and organizations on our platform!

Daily Total Saved in October Through Automatically Updated Credit Cards

Express

October ’13 October ’15 October ’17
New Express Users 29,355 79,784 62,044
% of Total Volume via Express 44.8% 61.0% 54.4%
% of Contributions via Express 54.3% 68.5% 62.5%

Customer Service

October ’17
Total Incoming Calls  7,188
Email Conversations  21,782

With such a strong October to kick off Q4, Democratic candidates and progressive organizations are heading into 2018 on a high note. We expect even more small-dollar donor power to be on display on Giving Tuesday as nonprofits head into their busiest giving season of the year. If you’d like help planning your end-of-year giving as an individual donor or as an organization, or if you have any questions about this post, get in touch with us at info@actblue.com!

Q3 2017: Unprecedented engagement across the board

2017 has been a huge year for fundraising on the left as more Americans make fighting back against Trump and the GOP part of their daily lives. We knew there was a lot of momentum going into Q3 but wondered if the summer would slow anyone down. The numbers show the resistance is still going strong. We helped raise $108,108,700 for Democratic campaigns, progressive organizations, and nonprofits doing hurricane relief work — nearly double what we helped raise during the same period in the 2016 election cycle — from 3,178,688 contributions.

Organizations large and small worked tirelessly to respond to Trump’s DACA repeal and congressional Republicans’ attempts to replace the ACA, and an historic number of folks decided to run for office. All of this work was powered by small-dollar donors giving to the causes and candidates they believe in. As a result, a record-breaking 5,225 groups raised money on ActBlue in Q3 — more than ever before in our history.

This surge of activity helped break another record. By the end of Q3, campaigns and organizations using our tools had raised over $350 million since the beginning of the calendar year, despite the fact that midterms are still more than a year away. The only other time we’ve handled $350 million in an election cycle was in the most recent election. We hit that mark in March 2016, 13 months into a very active presidential race. Donors are participating at unprecedented levels, and candidates are laying the groundwork they need to run strong campaigns up and down the ticket in 2018 and beyond.

Topline Numbers

Q3 ’13 Q3 ‘15 Q3 ‘17
Contributions 637,923 1,785,889 3,178,688
Total amount $23,154,693 $57,200,756 $108,108,700
Unique campaigns, committees,
and organizations
1,826 2,259 5,225

The number of unique groups using our platform more than doubled from Q3 2015 and even increased by 21.7% from Q2 of this year. Specifically, more candidates are jumping into the ring earlier than ever before and focusing on raising money from small-dollar donors to fuel their campaigns. We’ve seen growth at all levels of office this quarter:

There were 658 local candidates and committees raising money on our platform in Q3, which is 4.6 times higher than Q3 in 2013 and more than double our Q3 2015 total. Our team has been busy clearing local jurisdictions so that more candidates for offices like city council and school board can run people-powered campaigns and make a difference in their communities right now.
1,026 candidates for governor, state house, and state senate used our tools this quarter. That’s nearly double the amount of candidates compared to this time in 2015.
A total of 804 candidates for federal House and Senate seats were raising money from small-dollar donors in Q3, three times as many as in the last two election cycles.

And progress isn’t limited to elections: 293 (c)4 advocacy organizations raised money this quarter. The following graph shows just how many more groups were raising in Q3 than at the same point in the last few election cycles.

Daily Running Total of Campaigns, Committees, and Organizations Using ActBlue

This trajectory shows us that people are extremely engaged, and at ActBlue we’re working hard to make sure they have the tools they need to succeed. Our integration with Account Updater, which we offer at no additional cost, is one of those tools. If a donor has a recurring contribution on ActBlue and loses their card or their credit card company issues them a new one, this feature updates their card information automatically.

September was a particularly good month for Account Updater, with 17.4% of recurring contributions being updated with a new card. (For comparison, we usually update around 1% of recurring contributions per month.) Updates in September alone ensured that $859,466 worth of small-dollar contributions made it to the campaigns and organizations donors wanted to support, at no extra cost to those groups or donors. In the graph below, you can see the total amount of money saved by Account Updater since we started using the integration.

Cumulative Total Saved Through Automatically Updated Credit Cards

Major Moments

Q3 was full of difficult days for our nation. From natural disasters to crises created by Trump and the GOP, small-dollar donors channeled their sorrow and disgust into action. The graph below shows our daily fundraising totals for the quarter, along with the biggest news stories of the last three months.

The biggest days of the quarter were the end of each month and the end-of-quarter deadline, which are traditionally the most important fundraising days of the year. But the health care fight in July also led to an uptick in support, as did the hurricanes that hit at the end of August and September. Supporters who had previously given via ActBlue forms were able to quickly give to disaster relief organizations on AB Charities through Tandem forms, which allow donors to split one contribution between several groups. We saw a steady bump in traffic in the days following those natural disasters as more and more news came out about relief efforts. Overall, 31,448 small-dollar donors gave to charities through Tandem forms and 274 charities raised money on AB Charities in Q3.

ActBlue Q3 Daily Fundraising

ActBlue Express

Q3 ‘13 Q3 ‘15 Q3 ‘17
Total ActBlue Express users 644,425 1,740,943 4,199,621
New ActBlue Express users 63,481 266,885 189,331
Total ActBlue Express dollars $10,200,369 $34,240,878 $64,516,271
% of total contributions via ActBlue Express users 51.9% 66.4% 66.3%

Making giving as frictionless as possible is crucial to the success of fundraising campaigns. ActBlue Express enables more than 4 million small-dollar donors to give to any group on our platform with a single click, and its importance is reflected in this quarter’s numbers. ActBlue Express users raised $64,516,271 in Q3, almost double their haul in 2015. There were also 189,331 donors who signed up for ActBlue Express this quarter.

Recurring Contributions

Q3 ‘13 Q3 ‘15 Q3 ‘17
% of total contributions via recurring 13.4% 43.5% 46.3%
Total recurring dollars $1,554,307 $13,715,929 $24,984,209

Recurring contributions help campaigns and organizations plan for the long haul. This quarter, 46.3% of total contributions came from recurring donations. After the devastating hurricane season, we were heartened to see people ask for recurring donations to support relief efforts. Donors often want to give in those moments, and a recurring ask can create a more sustainable recovery effort.

Mobile

Q3 ‘13 Q3 ‘15 Q3 ‘17
% of contributions via mobile 14.4% 30.4% 41.0%
% of contributions via mobile for
ActBlue Express users
17.6% 33.1% 42.4%

41% of all contributions this quarter were made via mobile, and because ActBlue Express donors can easily give on any device, 42.4% of ActBlue Express contributions were mobile as well. Additionally, 5.4% of all mobile contributions were made via Apple Pay (70,490 contributions in total). It’s clear that anyone doing digital organizing today needs to be using a mobile-first mindset. With a president who likes to govern by tweet, mobile optimization is more important than ever.

Q3 was a true success thanks to the emerging deep bench of Democratic candidates and passionate organizers around the country. We’re thrilled to help so many people-powered movements fundraise online. And we expect Q4 to bring even more small-dollar donors into the fold, with campaigns continuing to build for 2018, state elections in Virginia in November, and Giving Tuesday just a few weeks later. If you have any questions about our tools or need advice on how to use them, contact us at info@actblue.com.

August ’17 Recap

Small-dollar donors didn’t take a summer vacation from the resistance. Instead, they doubled down on grassroots fundraising for timely causes and future elections — literally. The total money donors gave using ActBlue’s tools in August 2017 was more than double the total we handled in August of the last election cycle.

Even more exciting, more campaigns, committees, and organizations used our tools last month than in any other month in our history, with over 4,000 groups raising money in August.

To top it all off, as of August 28th we’ve already helped candidates and organizations raise over $300 million for this election cycle. This is the first time that’s ever happened in an off-year! It took 663 days to pass $300 million in the 2014 cycle; 426 days in the 2016 cycle; and only 240 days this cycle!

Check out all the highlights for August below:

Topline Numbers

August ’13 August ’15 August ’17
Contributions 155,517 526,028 1,019,563
Total Amount $5,818,391 $15,370,889 $32,205,903
Avg. Contribution Size $37.41 $29.22 $31.59
Unique Campaigns, Committees,
and Organizations
1,305 1,632 4,021

Candidates and organizations raised over $32 million in August from over one million contributions. The number of contributions nearly doubled from August 2015 to this year, but the metric we’re most inspired by is the breadth of candidates and organizations using ActBlue’s tools compared to past years. Now more than ever, Americans are organizing for a brighter future.

This was especially apparent when Hurricane Harvey hit Texas and Louisiana at the end of the month. Candidates and organizations around the country jumped into action to support the relief efforts before the storm even ended. Elected officials from Massachusetts to California, progressive organizations, and nonprofits asked their supporters and friends to contribute to slates of local nonprofits in the affected areas by using Tandem Fundraising. This ActBlue feature lets donors split a single contribution among several groups, like humane societies, diaper banks, and community foundations.

We were excited to see how easy Tandem Fundraising made giving during the crisis. Our Outreach Team quickly connected with organizations responding to the storm and helped 32 charities raise their first dollar ever on ActBlue through Tandem forms. The surge in Tandem donations can be seen in the graph below. Additionally, four of the five highest-grossing contribution forms across ActBlue for the last week of August were Tandem forms supporting local nonprofits doing Harvey relief work.

Proportion of ActBlue Charities Raising on Tandem Forms
 

ActBlue Express

August ’13 August ’15 August ’17
New ActBlue Express Users 13,026 74,798 60,618
% of Total Volume
via ActBlue Express Users
45% 59.8% 60.7%
% of Contributions
via ActBlue Express Users
 53.0% 65.9% 66.5%

It was a big month for ActBlue Express. Over 60,000 new users signed up for the time-saving feature, which allows donors to give to any campaign or organization with a single click. Almost two-thirds of all contributions sitewide were made by ActBlue Express users last month, showing how important the tool is to donors and organizations alike.

Going deeper into our data, we found that 65.6% of all new donors in August became ActBlue Express users, the highest percentage since January (67.3%). This conversion is very encouraging because summer months are typically slower than politically charged moments like the inauguration.

New ActBlue Express Sign-Ups in August 2017 by Day
 

Mobile

August ’13 August ’15 August ’17
% of Contributions via Mobile  9.4% 29.8% 41.0%
% Mobile for
ActBlue Express Users
12.6% 32.4% 42.1%

Recurring

August ’13 August ’15 August ’17
Total Recurring Volume  $502,669  $4,557,742  $8,095,870
% of Total Volume  8.6%  29.7%  25.1%

We processed more than $8 million in recurring donations in August. When donors make recurring contributions, they enable campaigns and organizations to plan for the long haul. People who signed up for a recurring contribution in August to help hurricane relief will be supporting that crucial work for months to come, even when the headlines have moved on.

Customer Service

August ’17
Total Incoming Calls 6,167
Email Conversations 19,151

Our Customer Service Team handled an average of 198 calls per day last month. Their dedication is one of the many reasons why so many new groups continue to sign up to use our tools.

It might be hard to believe, but we’re officially more than halfway through Trump’s first year in office. The good news is that small-dollar donors and the organizations and campaigns they believe in are not slowing down. We can’t wait to see what they achieve with all of their hard work by the end of this quarter. In the meantime, if you have questions or comments about our August recap, you can reach a member of our team at info@actblue.com.

New and improved daily update emails

At ActBlue it’s always been our mission to help people across the country run the most effective small-dollar fundraising programs. One of the ways we do that? We make sure the groups using our tools have easy, real-time access to their fundraising data, so they can budget, plan, and strategize.

If you’re an ActBlue admin user you’ve probably gotten used to receiving a fundraising update from us every morning. And you might have noticed that we recently gave those fundraising updates a makeover. We want to hit your inbox every day with stats that make the most sense for you and your team because we know it’s critical (especially right now) that you have meaningful, actionable data to work with.

The change that’s probably most noticeable in your inbox is the new subject line for the update emails. We switched out “You’re making a difference” for the total dollars the group or groups you work with raised on the previous day. You can see an example of the new subject line in the screenshot below. Rest assured, you’re still making a difference — we just won’t be telling you every day.

 

subject-line

 

With the new subject line, even if you don’t have time to open your email during a busy morning, you’ll still get an important topline stat in the notification you receive first thing — your most recent day’s fundraising total.

Here’s an example of what the daily update email will look like once you open it up:

sample-email

 

Your daily update email includes data like month-to-date fundraising stats, the percentage of contributions that came in via specific payment methods — including ActBlue Express, Apple Pay, and PayPal — as well as a table listing each of the groups you manage, the percentage of contributions that were recurring, and the percentage of contributions that came in via mobile.

Please note that the stats you receive in your daily update email will vary depending on the number of groups you manage on ActBlue.

At the bottom of your daily update email, you can click on “Get Help” to send us an email if you have questions about your recent fundraising, or if we can be of assistance in any way.

contact-us

You can also click on the link just below that to change your email preferences.

email-settings

You can choose to receive daily update emails every morning, or opt out of receiving them altogether. If you want to receive an email every morning, choose “Nightly” in the dropdown menu next to Site Activity Emails. This means that our system will analyze your fundraising activity every night, compile the data and send it out to you in the morning. If you don’t want to receive any updates, just choose “None” in the dropdown.

We hope you and your team will find these insightful, and that the new data we’ve incorporated will help you hit the ground running each day! If you have questions or comments about the daily update emails, you should feel free to drop us a line at info@actblue.com.


 
 
 

July ’17 Recap

Even though we’re still more than a year away from the mid-term elections, millions of people are engaging with ActBlue’s tools and making small-dollar donations as a way of fighting back. Organizers are mobilizing supporters to fundraise for progressive causes, support local races, and stop harmful legislation from passing.

The participation we’ve seen — from both donors and organizations — is astounding. Together they raised more than $27 million last month, fueling an enduring movement that remains strong as we get closer to 2018.

Check out all the highlights for July below:

Topline Numbers

July ’13 July ’15 July ’17
Contributions 162,588  466,691  975,412
Total Amount $5,876,154 $13,732,983 $27,587,441
Avg. Contribution Size $36.14 $29.43 $28.28
Unique Campaigns, Committees,
and Organizations
1,229 1,517 3,680

The fundraising total for last month was more than double the total for July 2015, and that increase came from a nationwide effort. We’ve seen growth across the board over the last two years, but there’s been a remarkable increase in fundraising in states that don’t typically have as much early engagement. For example, fundraising increased by 178.5% in Ohio, 209.6% in Michigan, and an incredible 238.8% in Iowa in 2017 as compared to July 2015.

As you can see in the chart below, there’s been a huge spike in engagement in all corners of the country, as donors work hard to fuel the resistance nationwide.

 

nationwide-resistance

 

ActBlue Express

July ’13 July ’15 July ’17
New ActBlue Express Users  13,842  67,260  52,120
% of Total Volume
via ActBlue Express Users
 44.8% 60.4% 61.2%
% of Contributions
via ActBlue Express Users
 53.0% 65.6% 66.9%

In July, we saw the steady flow of new donors continue. More than 52,000 people became ActBlue Express users and saved their payment information with us, and ActBlue Express users made 66.9% of all contributions sitewide. When donors don’t have to re-enter their payment information and can donate with a single click, they’re more likely to keep supporting the organizations and causes that are fueling the resistance.

Mobile

July ’13 July ’15 July ’17
% of Contributions via Mobile  9.0% 28.4% 41.4%
% Mobile for
ActBlue Express Users
12.2% 31.1% 42.7%

Mobile contributions made up 41.4% of July’s total contributions, making mobile fundraising a powerful tool for the organizations fueling the resistance. As you can see below, donors are especially active on their phones in the mornings and in the evenings.

 

mobile-by-day-and-hour

 

Last month, 42.7% of contributions made by ActBlue Express users came from a mobile device. These are donors who can contribute with a single click right from their phones, and they save time because they don’t have to enter their payment information. That helps organizations bring in more contributions to fuel their crucial work.

Recurring

July ’13 July ’15 July ’17
Total Recurring Volume  $497,940  $3,914,565  $8,093,123
% of Total Volume  8.5%  28.5%  29.3%

Recurring contributions allow donors and organizations to fuel powerful movements for the long haul, and keep momentum up throughout the course of a campaign or push for change. Donors can sign up and make a commitment when they’re fired up, and the organizations they support can carry on the important work they’re doing well past that initial contribution. July’s recurring numbers remained steady, with almost 30% of all dollars coming from recurring contributions.

Customer Service

July ’17
Total Incoming Calls 7,294
Email Conversations 18,933

Our customer service team works around the clock to make sure donors have the best experience possible when donating through ActBlue. Team members cover every time zone from the east to west coast so that donors can access the support they need as soon as possible. This past month we answered more than 7,000 phone calls and responded to over 18,000 emails, in addition to helping donors via social media.

Donors and organizations are putting in the hard work everyday to fight the efforts of the Trump administration and our Republican-controlled Congress, and we’ll continue to be right there with them. If you want to tell us how you’re helping the movement, or if you have any questions about our July recap, let us know at info@actblue.com.


 

Q2 2017: More campaigns and organizations raising than ever before

Back in April, we published some record-breaking numbers for Q1. It was a powerful sign that the resistance was fighting back against Trump. But it wasn’t a one-off moment. In Q2, as we got farther away from Trump’s inauguration and marches across the country, which were rallying points for many people, those record-breaking numbers only got bigger. It’s a sign that the resistance isn’t slowing down, but deepening and organizing to win. There were some big moments during Q2 — special elections and the House healthcare vote — but those were only small parts of the story. Thousands of groups took action (in fact, more campaigns and organizations raised on ActBlue than in any quarter before!), and more supporters chipped in to support the candidates and causes they believe in.

Topline Numbers

Q2 ’13 Q2 ’15 Q2 ’17
Contributions 529,614 1,273,348 4,654,994
Total amount $22,236,309 $48,155,781 $137,415,552
Unique campaigns, committees,
and organizations
1,610  1,970 4,293

We handled 4,654,994 small-dollar contributions and helped campaigns and organizations bring in $137.4 million, which is nearly three times our Q2 2015 total (the best year for comparison, given that it was the first year of the most recent election cycle). It’s also larger than our Q2 2016 total ($133 million), and that was during the height of the presidential primary!

total-dollars

One of the biggest reasons for this huge growth is the increase in the number of campaigns and organizations that are fighting back and using our tools to engage with supporters and fundraise. We helped 4,293 groups raise money in Q2 — that’s the most ever in a single quarter, and it by far exceeds the number of groups that would normally be raising at this time during an election cycle.

 

campaigns-and-orgs

Of those groups, 1,374 raised their very first dollar on ActBlue in Q2 (909 campaigns and 465 organizations). Oftentimes candidates wouldn’t have declared at this point in the cycle, especially if they’re running for local office, but people are fired up right now. And that early money is going to help them build powerful campaigns down the line.

The last quarter wasn’t successful because of any one of these groups, or because of any handful of big days. If you look at the fundraising totals of the biggest, smallest, and average days in the quarter as compared to past years, you start to see just how steady the fundraising was from day to day, and how so many groups, from small organizations to high-profile campaigns, have come alive and have worked hard to build people-powered movements.

We certainly had some big days in Q2, but that wasn’t what ultimately led to a record-breaking quarter. As you can see below, the smallest day in Q2 2017 was 43% bigger than the average day in Q2 2015.

big-small-avg-quarter

ActBlue Express

Q2 ’13 Q2 ’15 Q2 ’17
Total ActBlue Express users  580,428 1,472,007 4,006,198
New ActBlue Express users  43,361 196,899 241,672
Total ActBlue Express dollars $9,444,376 $27,479,026 $81,121,920
% of total contributions via ActBlue Express users 52.8% 64.0% 65.7%

ActBlue Express continues to be one of the most powerful tools for campaigns and organizations. We hit 4 million ActBlue Express users just a few days before the quarter wrapped up, and those ActBlue Express users made 65.7% of the contributions in Q2. The chart below shows the incredible growth that got us to 4 million ActBlue Express users.

express-growth

Recurring Contributions

Q2 ’13 Q2 ’15 Q2 ’17
% of total contributions via recurring  13.9% 41.8% 41.6%
Total recurring dollars $1,333,927 $9,695,615 $32,867,432

Recurring contributions remained strong this past quarter, accounting for 41.6% of all contributions (that includes recurrences of pledges that were initiated before Q2 2017). Recurring programs continue to help campaigns and organizations build sustainable operations and plan for the future, and they allow donors to give a small contribution each month and have a big impact on the causes they support.

Mobile

Q2 ’13 Q2 ’15 Q2 ’17
% of contributions via mobile 8.8% 27.2% 41.0%
% of contributions via mobile for
ActBlue Express users
12.2% 29.7% 42.0%

Mobile contributions account for nearly half of all contributions made via ActBlue. We’ve worked over the last few years to ensure that the donation process is as smooth as possible for supporters, and that campaigns and organizations have access to the most advanced mobile technology, whether they’re a presidential campaign or a small upstart nonprofit. Apple Pay — one of our latest advancements for mobile — accounted for 6.2% of all mobile donations this past quarter, and helped bring in $3.2 million. We’ve been working to roll Apple Pay out to as many campaigns and organizations as possible since October, and we’re very close to being able to make it available to everyone, from local candidates to national nonprofits.


While 2018 and 2020 are still a ways off, and there is much more work to be done, it’s been inspiring to see so many people take their anger and frustration and turn it into action. Across the country, people are jumping into the fray and running for office, starting new organizations, and chipping in as a way of fighting back.

We’d love to hear how you’ve been using ActBlue’s tools to fight back. Let us know at info@actblue.com.

April ’17 Recap

A few weeks ago, we published some pretty astonishing numbers for the first quarter of 2017. And in April, there was no sign of small-dollar fundraising slowing down.

Supporters are more passionate and energetic than ever right now. Donors, activists, nonprofits, and campaigns alike are making a real difference in resisting the Trump administration — people are fighting back, and our April numbers (we helped raise nearly 4x the amount we did in 2015) make that clear. We’re excited our tools can help donors and organizers take action and support the nationwide resistance movement.

See below for a breakdown of our sitewide numbers for April:

Topline Numbers

APR. ’13 APR. ’15 APR. ’17
Contributions 170,085 315,871 1,540,231
Total Amount $6,358,693 $10,144,643 $39,253,713
Avg. Contribution Size $37.39 $32.12 $25.49
Unique Campaigns, Committees,
and Organizations
1,010 1,364 2,727

ActBlue Express

Over 70,000 new donors signed up for ActBlue Express accounts in April, so they can give to any campaign and organization using ActBlue with a single click going forward. That’s more than double the number of new ActBlue Express users who got on board in April of 2015, and more than five times the number of new signups in April 2013. And because they have a frictionless experience when donating, ActBlue Express users are some of our most powerful users.

Committed supporters will make even more of a difference as this election cycle (and the resistance movement) ramps up. As new campaigns and organizations get up and running and start fundraising with ActBlue, they’re already going to have an invaluable pool of supporters who are truly dedicated to progressive causes and can help them build up powerful movements.

APR. ’13 APR. ’15 APR. ’17
New ActBlue Express Users 14,162 28,731 73,180
% of Total Volume
via ActBlue Express Users
41.3% 56.6% 60.5%
% of Contributions
via ActBlue Express Users
50.9% 59.5% 65.0%

Mobile

APR. ’13 APR. ’15 APR. ’17
% of Contributions via Mobile 8.3% 24.8% 39.7%
% Mobile for
ActBlue Express Users
11.7% 26.6% 40.6%

Recurring

APR. ’13 APR. ’15 APR. ’17
Total Recurring Volume $401,046 $2,698,892 $10,983,594
% of Total Volume 6.3% 26.6% 28.0%

Customer Service

In these busy times, when so many new donors are using ActBlue to contribute, our customer service team is there to walk them through the giving process and answer any questions that come up. Our team handled an average of 281 incoming calls and 792 emails a day in April 2017.

APR. ’17
Total Incoming Calls 8,424
Email Conversations 23,769

It’s pretty clear that this is just the beginning of a powerful movement, as small-dollar donors work hard to take back our country, so expect more exciting stats to come. In the meantime, if you have questions or comments about our April recap, you can reach a member of our team at info@actblue.com.

Q1 2017: Participation is skyrocketing

There are certain times when you expect that donors, campaigns, and organizations will be fired up, organizing, raising a lot of money, and making their voices heard. The first quarter of an off-year is not one of those times. But this past quarter was huge by every metric.

We handled nearly $112 million from over 4 million contributions during Q1. For context, ActBlue was founded in 2004 and we didn’t reach 4 million total contributions in the lifetime of the organization until 2012.

From the number of contributions we handled, to the sheer amount of money running through our servers, to the number of new donors who came into the fold in the last three months, the reaction to the Trump administration and the surge in action is unlike anything we’ve seen before.

Our tools are helping move money that’s going directly into resistance work right now, and our features are making it easier and quicker for donors to give to the causes and candidates they care about. For some donors and organizers, this is their first time ever being involved in the political or organizing process, and we’re so proud to provide an easy way for them to get active.

Together, the campaigns, organizations, and donors using ActBlue’s platform are building a powerful grassroots movement.

Below, we break down the topline numbers for the quarter. You’ll notice we’ve only included Q1 of odd years. We consider these to be “off-years” — the years in between presidential and midterm election years. Those are the most relevant points of comparison.

Topline Numbers

Q1 ’13 Q1 ’15 Q1 ’17
Contributions 467,163 782,790 4,171,311
Total Amount $16,904,456 $26,903,206 $111,329,027
Unique Campaigns, Committees,
and Organizations
1,243 1,728 3,079

Those 4,171,311 contributions (which include all recurring contributions) add up to more than four times the total dollars we handled during Q1 2015. It’s a giant increase, and one that’s thanks in large part to all of the small-dollar donors who have gotten involved recently and are giving to the candidates and causes they care about.

We were also amazed and excited to see that the number of groups raising money on ActBlue was more than double the number that fundraised during Q1 2013.

Many of those groups are new organizations that popped up after Trump was elected in order to fight back against his administration and get new people involved in organizing work. Others are candidates with elections this year — there are several important special elections in 2017, and those races have spurred a ton of nationwide, grassroots support — plus state and local candidates with elections in 2017. But there are also 2018 congressional, state, and local candidates getting a head start on running, which will help them build and fuel powerful campaigns. How? They can build recurring donor pools, take advantage of momentum, and give constituents a cause to rally around (and give to!) when their Republican challengers side with Trump or pass harmful legislation.

This is what ActBlue was built for: to help constituents and organizers make their voices heard and make a real impact. And the money raised on ActBlue is going straight to doing real, meaningful organizing work.

ActBlue Express

Q1 ’13 Q1 ’15 Q1 ’17
Total ActBlue Express users 534,991 1,272,534 3,745,306
New ActBlue Express Users 63,454 45,268 341,845
Total ActBlue Express Dollars $7,886,497 $14,977,607 $64,440,0474
% of Total Dollars via ActBlue Express Users 46.7% 55.7% 59.7%
% of Total Contributions via ActBlue Express Users 54.0% 58.3% 64.6%

Over 340,000 new donors signed up for ActBlue Express accounts in Q1, bringing the total up to 3.7 million ActBlue Express users sitewide. That’s 3.7 million donors who have saved their credit card information and can give to the candidates and causes they care about with a single click going forward. Why does that matter? We’ve seen time and time again that when you remove the barriers to donating, people are more likely to keep giving. That’s why nearly 65% of the four million contributions we handled this quarter came from ActBlue Express users. And we expect these new ActBlue Express users to be active in the future!

Recurring Contributions

Q1 ’13 Q1 ’15 Q1 ’17
Percent of Total Dollars via Recurring Contributions 6.0% 28.0% 24.9%
Total Recurring Dollars $1,021,730 $7,545,818 $27,719,908

Recurring contributions help campaigns and organizations build a steady stream of income to sustain their work for the long haul, and they give donors an easy way to spread out their donations. That’s why they’ve historically made up a big part of our sitewide fundraising. This past quarter was no different, with nearly 25% of the dollars we handled coming from recurring contributions.

In the last few months we released new features that have made recurring donations better for donors and have helped campaigns and organizations build their recurring donor pools. Smart Recurring, a pop-up feature that prompts donors to make a smaller monthly contribution after they give a one-time donation, has already begun making the donation process more flexible for donors and fundraisers alike. And our integration with Account Updater, which allows us to work with credit card companies to automatically update old or expired credit card numbers for recurring donors, is helping donors keep up their recurring contributions without the need to manually update their information.

Mobile

Q1 ’13 Q1 ’15 Q1 ’17
% of Contributions via Mobile 9.2% 24.7% 39.5%
% of Contributions via Mobile for
ActBlue Express Users
12.4% 26.7% 40.3%

The reality is that many supporters are accessing their emails (and thus, contribution forms) on mobile devices. That’s why we’re always looking for ways to make the mobile donation experience even better. In September of 2016, we launched Apple Pay for ActBlue contribution forms, and it resulted in over 80k contributions and $2,107,923 this past quarter. It’s an incredibly easy way for people to give on their mobile devices because it doesn’t require them to type in their payment information, and it’s quickly becoming a popular feature.


If this first quarter of 2017 was any indication of things to come, donors and activists are going to be incredibly engaged this cycle. And our tools will play a key role in helping small-dollar donors make their mark on every aspect of the resistance movement. Check back in on our blog posts in the months to come, as we’ll report back on monthly and quarterly numbers in order to help donors, campaigns, organizations, and anyone else who might be interested in this movement keep up with all of the hard work that folks are doing right now to raise money and fuel their work.

As always, if you have questions or comments about this past quarter, you can reach a member of our team at info@actblue.com.

February ’17 Recap

There’s a palpable energy in the air right now. Millions of Americans are asking how they can get involved, and how they can have an impact on the resistance movement. And our big fundraising numbers for February reflect that energy.

We processed nearly six times the number of contributions in February of ‘17 than we did at this same point during the last election.

New donors are coming into the fold every day, contributing to the candidates and causes they care about. And we’re so proud to be helping millions of Americans make their mark on the resistance movement. ActBlue exists to help donors shape our country.

See below for a sampling of our most interesting stats for the month. Since elections occur over two-year periods, the most relevant comparison here is 2015 as compared to 2017, since even (election) years are usually much bigger than odd years (hence those especially big February ‘16 numbers).

What’s really interesting, though, is that there’s no impending presidential election this year, and yet our February ‘17 numbers stack up pretty well against those 2016 numbers.

 

Topline Numbers

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
Contributions 163,025 262,160 228,632 1,923,107 1,351,275
Total Amount $5,661,921.23 $10,219,861 $7,187,341 $56,746,995 $33,576,340
Avg. Contribution Size $34.73 $38.98 $31.44 $29.51 $24.85
Unique Campaigns, Committees,
and Organizations
801 1,684 1,149 2,154 2,206

There were over 2,000 campaigns and organizations fundraising on ActBlue in February. It’s just about double the number that were using our tools in 2015. Where is that growth coming from? There’s a huge spike in urgency and activism happening right now, and it’s inspired people to start up new organizations and run for office — so much so that we’re actually beating our 2016 numbers as well. That’s exciting to see, because we’re still two years out from the next major election, which means there are tons of candidates who haven’t even filed yet.

These new candidates and organizations were immediately able to get started fundraising using ActBlue, and take advantage of the moment and start connecting with grassroots donors.

 

Mobile

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
% of Contributions via Mobile 7.9% 19.3% 23.8% 39.9% 39.9%
% Mobile for
ActBlue Express Users
10.5% 22.9% 25.8% 42.4% 40.5%

 

ActBlue Express

The number of donors who signed up for ActBlue Express accounts this past month is more than eight times the number of donors who signed up in February of 2015. It’s just one more display of the huge uptick in commitment and engagement from grassroots supporters. And these donors can give with a single click to any organization or campaign using ActBlue’s platform, so they’re the most likely to come back and give again.

Our ActBlue Express users also accounted for 1.3 million contributions this month, which was almost 65% of our total contributions.

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
New ActBlue Express Users 23,463 21,634 12,935 286,699 111,986
% of Total Volume
via ActBlue Express Users
55.8% 44.5% 57.3% 66.9% 60.4%
% of Contributions
via ActBlue Express Users
53.7% 53.0% 58.8% 71.2% 64.8%

 

Recurring

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
Total Recurring Volume $327,927 $790,921 $2,252,831 $8,290,105 $8,667,566
% of Total Volume 5.8% 7.7% 31.3% 14.6% 25.8%

 

Customer Service

Our customer service team is available round-the-clock to field questions from donors, campaigns, and organizations in order to make sure everyone is receiving support when they need it. They handled an average of over 800 email conversations a day in February.

FEB. ’17
Total Incoming Calls 8,032
Email Conversations 23,709

If you have any questions or comments about our monthly recap, feel free to email our team at info@actblue.com, or leave a comment below.