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Features

Contributions from recurring donors are growing by leaps and bounds. Right now there are $46M pledged over the next 18 months from over 203,000 donors, across all of ActBlue.

That’s a huge revenue source for campaigns, and it helps them with long-term budgeting. But we know that some donors won’t fulfill their full pledge, despite all of our best efforts to retain them. That’s why it’s crucial that campaigns and organizations are able to effectively predict how much money is going to be coming in month over month.

We’ve built a new predictive statistical model to run this projection for you automatically. Just go to your Dashboard, click on recurring, and then click on the tab that reads “Recurring Projections”.

You’ll see something that looks like this (this is the current ActBlue monthly projection chart):

And here’s the daily projection chart:

This pane shows both the aggregate and daily amount of revenue we expect you’ll bring in from currently active recurring contributions over the next two months. These expectations are based off a predictive model that takes into account the historical performance of recurring contributions. We provide both the exact estimate and a confidence interval between which you can reasonably expect your revenue to be. You can hover over the chart to find the exact estimate as well as the high and low estimates.

If your committee has received enough recurring contributions to make a statistically sound prediction, then the model used to calculate the expected value of your recurring contributions is unique to your committee. Otherwise, we use a model based on data we see all across ActBlue. In either case, this model is recalculated daily to ensure your data is accurate and up-to-date.

Here at ActBlue we’re committed to providing infrastructure that gives cutting-edge tools to groups large and small.

Not every campaign or organization has the resources to build a predictive model for their program or the data to power it. We’re able to leverage the power of site-wide data to build these models and make them available to every organization, so we can all make smarter, more informed decisions. That’s the power of ActBlue.

As always, if you have questions or want advice on building your recurring donor program, just drop us a line at info@actblue.com and someone will be in touch.

We just built a new feature that allows you to set up contribution alerts for people who aren’t administrators on your candidate or organization’s ActBlue account.

This is a great feature for family members and friends who want to be kept in the loop but don’t need to create forms or access the back-end of your account. It’s also a great way to share fundraising progress with anyone who might be hosting a party for your candidate or helping out with your organization’s big fundraiser.

You can turn this feature on for specific Contribution Forms or for your entire campaign or organization. To turn it on for a specific Contribution Form, navigate to the Email Alerts tab of the form and click “new contribution form alert.” Then click to subscribe a third-party ActBlue user to your alerts and fill in the threshold as usual.

If someone has not created an ActBlue account, they’ll get an email asking them to create a password. Either way, they’ll get a confirmation email letting them know they’ve been signed up.

The process for signing someone up for a campaign or organization’s alerts is the same, but you can set them up by navigating to the User Access tab of your Dashboard.

We’ve also added a single click unsubscribe feature to all contribution alert emails, so if you don’t need to get them anymore, you can easily opt out. Between that feature, and the recently rolled out refund alerts and contribution form alerts, there’s a whole lot more you can do with email alerts. Be sure to try all the new features out, and then tell us how they worked for you at info@actblue.com!

We just built a new WYSIWYG (what you see is what you get) editor into our Contribution Forms so you can add custom formatting to your pitches, thank you emails, pop-up recurring asks, and more. No HTML experience required.

Here’s what it looks like:

You can add basic formatting like bullet points and bolding, as well as add images. If you’d like to see the traditional HTML editor, click the pencil on the right-hand side of the menu to switch back.

While more creative control is awesome, this would be a good time to remember the “less is more” mantra. You want to make sure your forms are readable on all devices, particularly mobile, where 25% of all contributions are made.

If you have questions, email us at info@actblue.com. We’re happy to help!

With our new receipt branding feature, you now have the tools to create a receipt email that looks and feels like your campaign.

Instead of a plain text receipt, yours can look like something like this:

Go to the Brandings tab of your Dashboard. Either create a new branding or click to edit an existing one. Your receipt branding will be part of a Contribution Form branding.

Scroll to the bottom of your branding and toggle open the “Receipt Email Styles” section of your branding. Here you can add a background hex color code (something like #CCCEEE).

Here’s a tip: If you don’t know your campaign’s exact hex color code, you can scroll up to the “Background color” field and click the text box. A color picker will pop up, which you can use to eyeball your color. Then copy the hex code that pops up and paste it into the receipt email section.

You can also add a header image, which will be scaled to fit within 600px x 200px. Once you’re happy with your branding, click save.

To put the branding in action, just assign it to any Contribution Form you’d like, which you can do in the Options section of the Edit tab of the form. Add your custom text to the “Email receipt text” box and send yourself a preview email.

Hit save once you’re all set! Your donors will appreciate finding a customized receipt and thank you note in their inbox.

Have questions or just want to show off a really great branding? Let us know at info@actblue.com!

The A/B test tool on ActBlue, which allows you to test out Contribution Form titles and pitches, among other variables, has gotten a significant upgrade, just in time for campaign season.

The old A/B testing tool worked great, but it also forced you to wait around for both test variations to get enough traffic to gain statistical significance. If one version was performing way better than the second one, that meant you were losing out on potential contributions in order to gain valuable insight.

This is how most A/B testing tools work, and it’s a good system. But with the new ActBlue testing tools, which use a more advanced statistical algorithm than typical A/B testing, you can still achieve statistical significance without having to sacrifice a ton of traffic to a losing form.

As the test runs and one variation begins performing better, we’ll start sending more traffic to that form, roughly in proportion to how they’re trending. You can see the traffic allocation listed just above each variation on the “A/B Test” tab of your Contribution Form. The traffic allocation will change continuously as donations come in. It’s important to note that if a variation is receiving 75% of the traffic, that does not necessarily mean it’s conversion rate is 3X as high as the other variation(s). If you’re curious what it actually does mean and want to talk complicated stats, you can get in touch with us here.

If there was a false positive and the losing form starts doing better, the traffic allocation will begin to reverse. The test will continue to run indefinitely until you click “Make Winner.” The A/B testing tool will eventually send 100% of volume to the winner if you don’t make either version the winner manually.

The new A/B testing tool makes your tests more efficient, which means you can try out more of them. If you have radically different language you want to try on a form, alongside three more standard pitches, there’s little risk. If it doesn’t work out, we’ll send fewer and fewer people to that losing form.

We wanted to give special thanks to Jim Pugh from ShareProgress for sharing notes on the multi-armed bandit method used in their software and helping us out with building this tool (and for hanging out in the ActBlue office for a week)!

As always, let us know what tests you’re running and what’s working for you at info@actblue.com!

We’re introducing a feature you’ve been asking for just in time for campaign season! Now you have the option to redirect your Express users to any page you want after they’ve contributed. This gives you the opportunity to send your donors to an action page on your website, like a petition. Or, you can redirect them to a volunteer form and ask them to take the next step in supporting your cause.

To use the redirect feature visit the Edit tab on any Contribution Form and scroll down to “Show Advanced Options.”

Below the “Thanks page blurb” prompt you’ll now see the “Thanks redirect URL” option.

Here you can place the link to your website or any other page you want your Express Users to see after making a contribution.

After contributing, your Express Users will see a popup that says, “Your contribution succeeded, thanks!” for 5 seconds before being directed to the page you’ve chosen.

If a non-Express User has contributed using the form, they’ll still be brought to our thanks page with an Express signup ask.

Express Users are donors who have taken the time to save their information and commit to your cause, and it’s important to continuously cultivate those relationships. By taking the time to redirect these donors to an action page after they’ve contributed, you’re moving them along the ladder of engagement and showing them how much you value their support.

Any questions? Feel free to comment or drop us a line at info@actblue.com.

You’ve long been able to set up email contribution alerts for your campaign or organization, but with campaign season heating up, we’ve added that feature to individual Contribution Forms as well. This will help you track individual fundraising emails closely and keep an eye on any large donations that come in, no matter where you are. And as an added feature, you can set an alert for any refunds that are processed on the form.

To set an alert, navigate to your form’s dashboard and go to the new Email Alerts tab. Click “new contribution form alert” to set up your first alert.

Select the appropriate email address from the drop down menu, add a threshold above which you want to receive an alert, and choose either contribution or refund alerts. If you want to receive an alert for any donation or refund, regardless of amount, put a 0 as the threshold. However, we recommend setting that bar higher so you’re not inundated with emails.

Click “Set up alert” and you’re done. You can set up as many different alerts as you want on the Contribution Form. You’ll receive an email every time someone donates or is refunded, depending on your preferences.

It’s great tool to help your finance director keep tabs on big donations or refunds. It also helps you keep track of any large gifts so that your Executive Director or candidate can personally thank the donor.

Have questions? Let us know at info@actblue.com.

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