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Features

Earlier this month we wrote about the refcode search box on the Contribution Form’s statistics page. It’s a neat feature that makes it easy to display metrics for refcodes that match your search terms. And now we’ve added a chart to illustrate that same page’s data. Just click on the words “Toggle refcode chart” to display it — if your form has thousands of contributions, it might take a few seconds for the graph to load. Here’s an example from an old ActBlue Contribution Form:

Like we mentioned in the earlier post, there are two ways to get to that page (and both require you to be logged in): if you’re already on your Contribution Form, go to the Contributors tab, and click on “View Form Statistics” or just insert your Contribution Form name into the url below:

secure.actblue.com/pages/CONTRIBUTION_FORM_NAME/statistics

When toggled, the chart displays the top-performing (maximum of 20) refcodes. And when you type in the search box, the chart will update based on your search input.

For instance, if you used one Contribution Form for the last five months of the election, it might look something like this:

Displayed are the 20 best-performing refcodes during that five-month timespan. Let’s say you want to display only November sends and you had a refcode system in place such that an email send in November 2014 would start like this “201411.” Here’s what that chart would look like after you entered those digits into the search box:

And our developers threw in a bonus capability: the chart also keeps track up to the seconds!

This is great for when you’re monitoring performances of refcodes just minutes after an email send. Here’s a chart displaying a single refcode within the first 15 minutes after a send.

Notice the tiny bumps — those are contributions measured on a second-by-second basis.

Our habit at ActBlue is to refresh this page again and again after sending emails, and this chart is another useful visual aid to keep track of refcode performance.

For all those refcode-happy committees, this feature’s for you! Now you search for a specific refcode on the Contribution Form statistics page.

There are two ways to get to that page (and both require you to be logged in): if you’re already on your Contribution Form, go to the Contributors tab, and click on “View Form Statistics” or just insert your Contribution Form name into the url below:

secure.actblue.com/pages/CONTRIBUTION_FORM_NAME/statistics

To try out the new feature, just type in all or part of the refcode you want to see, and you’ll find only those refcodes that match your search:

It doesn’t get simpler than that!

Our developers also threw in a couple of bonus features. The first one allows you to add your search terms to a URL parameter on the Contribution Form Statistics page: ?refcode=search

This way, when you load the page you’ll only see the search results that you defined in the URL param. Here’s an example of using this feature to find specific refcodes on an old ActBlue Contribution Form. Back then, we were using the same Contribution Form for each email send and used refcodes to track the sends, including using year and month digits to keep track of when we sent them. If we wanted to see refcodes for October 2008, the URL param would be ?refcode=200810

The other features will help you find a “starts with…” or “ends with…” match. To only find the refcodes that begin with a certain character string, use the ^ symbol.

For example, if you write “^footer” then results that start with “footer” will be the only ones that pop up.

Adding a $ after the character string will only return refcode results that end with your chosen phrase.

For instance, at ActBlue if we re-send an email, we’ll add a “_r” to the end of our original email’s refcode. Typing “_r$” into the search box helps us quickly find those results without having to scroll through the entire page.

At ActBlue, we generally use upward of 20 unique refcode (and one Contribution Form) for each email we send. And we assign a different refcode to each fundraising link, which makes it easy to analyze test results. If you’re just getting started using refcodes, check out our tutorial for more information.

This new refcode search feature will let you hone in on the refcodes you care about. Let us know how you’re using this new feature by emailing us at info[at]actblue dot com!

With just 13 days to go until the election, ActBlue is doubling down, and your supporters can too.

Double Down (formerly known as Insta-match for those of you with us in 2012) allows you to create a pop-up asking donors to double their donation after their initial contribution is processed.

This is your chance to convey a sense of urgency to your donors and make the conversion, so make sure you use short, compelling content (pictures allowed, too!).

To turn on Double Down, go to the “edit” tab of a form that you have created and scroll down and click “Show ‘Double Your Donation’ Options.”

Check the box to enable the feature and write a powerful sentence or two on why donors should double their contribution to your campaign or organization.

For compliance purposes, doubled donations will show up as two separate line items with the same ID.

We’re always working to make sure ActBlue’s tools suit your needs through the election cycle, and we hope Double Down will help power your campaign to victory. Weekly recurring has always been a super successful feature, but at this point in the year, you need a new way for donors to show their support. Double Down, just like weekly recurring, will end after Election Day.

If you have ideas for other great October-specific tools or questions about setting up or using Double Down, drop us a line at info [at] actblue [dot] com. Happy fundraising!

Introducing the greatest ActBlue feature ever: the ping.

pingping

Sometimes you want to know every single time you get a contribution, right? I mean, you need more notifications in your life.

Now it’s possible. Just go to your dashboard and append ?pinger=ping to the end of url. Like this: https://secure.actblue.com/dashboard/entity/entityid#?pinger=ping. Just log in and fill in your organization’s entity ID number and listen to the money come in.

And we’ve created a few options for the sound:

?pinger=beep
?pinger=chaching
?pinger=ping
?pinger=melody
?pinger=gong
?pinger=drip
?pinger=boing
?pinger=harp

Happy Friday everyone. 24 days to go!

Have a suggestion of a sound you’d like us to add? Let us know at info@actblue.com.

We’re less than 8 weeks out from Election Day and are now making the weekly recurring feature available to campaigns and organizations. Just drop us a line at info [AT] actblue [DOT] com and we’ll turn it on for you.

Yep, weekly recurring is exactly what it sounds like. You can ask your donors to sign up to make a recurring contribution that processes on that same day of the week every week until Election Day. After Election Day, the recurring contribution automatically ends.

So, if you get someone to sign up today for a weekly recurring contribution, they’d then have 7 more contributions scheduled to process every Friday.

Election Day is getting closer and closer though, so if you’re going to use weekly recurring, we suggest getting started soon.

Once we turn on the feature for you, create a new contribution form and open the “Show recurring options” section in the edit tab. You will see a new option there for weekly recurring. Make sure you also turn off popup recurring if you have it enabled — these two features aren’t compatible (yet!).

It looks like this:

We’ve run a few tests on weekly recurring this week with our own email list and have had a good deal of success. As always, a donor needs to know exactly what amount and for how long they’ll be charged before they click a link. If you’re going to use weekly recurring with Express Lane (and you should!), here is the disclaimer language we used and recommend you use as well:

Based on our testing, certain segments of your list will respond better than others to a weekly recurring ask (not exactly a shocking revelation). We sort our list into those likely to give to a recurring ask and those who are more likely to give a one-time gift. For the recurring pool, the weekly ask has been performing strongly. Unsurprisingly, the same can’t be said for our one-time folks.

Test it out with the portion of your list that is more likely to give recurring gifts. And try fun things like offering a small package of swag like bumper stickers in return for signing up for a weekly recurring gift.

And if you find an angle that’s working really well for weekly recurring, let us know!

Yep, that’s right. The community that we started building in 2008 has grown to include one million supporters.

What’s so special about Express users? They’ve securely saved their payment information with us, which means they can give in an instant to any candidate, committee, or organization using ActBlue. Whenever you make it easier for people to donate wherever they are, whenever they want, they’re more apt to give and conversion rates go up. That means our work is directly benefitting Democrats and progressives across the country.

In other words, Express users are power donors. But not the Koch-brother type. The small-dollar kind. Check out how many dollars ActBlue Express users have been giving:

Express users also power Express Lane, ActBlue’s one-click payment system. Express Lane increases donation rates anywhere from 40% to 200%. The more Express users an organization has, the more likely they are to bring in those Express Lane donations. The best way to increase your Express user pool? We’ve found that sending Express Lane links to all your users increases donation rates and helps you convert more of your list to Express users. We wrote a post about it here.

The community has been growing rapidly, but we’re really happy to see the current monthly growth rate at about the same level as October 2012. If you remember, there were some big things going on.

As we get further into the election cycle, more and more new donors are emerging and joining the Express Lane community. Every campaign out there is organizing and growing their ranks, all the major campaigns in the country are using ActBlue and adding their donors to this pool, and together the entire left is raising more money. And if we’re seeing this many new donors signing up during summer vacation months….well, we can only imagine what this fall will bring!

Recurring pledges are like gold. There’s a reason why they’re often called sustaining contributions. Building a base of recurring donors can have a huge impact on the sustainability of any organization, including campaigns.

And now we’re making it easier for you to raise more long-term recurring contributions. Introducing: infinite recurring!

You’ve got a choice: ask people for a recurring contribution for a defined number or months (old standard), or ask them for one with no expiration date (new!). You can also choose not to have a recurring option, but we don’t recommend it (I’ll explain later.)

Here’s how you do it: Go to the edit page of any contribution form. Scroll down till you see this:

recurring toggle

Click on it to expand. It’ll look like this:

recurring options expanded

Select your radio button and then scroll down and hit submit. Yep, that’s it.

ActBlue got it’s start helping candidates raise money for their campaigns, which are built in two year cycles, so we allowed folks to set up recurring contributions for up to 48 months. The assumption was that donors would feel more comfortable signing up for a recurring contribution that would be sure to end at some point. These days, more and more organizations, who are around cycle after cycle, are using ActBlue. Plus, the way people use credit cards has changed and we have a whole system to let you extend/edit/add a new card to your recurring contribution, complete with prompts from us. It doesn’t make a ton of sense to have time-limited recurring contributions anymore.

So we tested it. Would forms with an infinite recurring ask perform the same (or better) as forms with a set number of months? AND would you raise more money if you didn’t have a recurring ask on the form, but asked people with a pop-up recurring box after their contribution was submitted?

We’ve got some answers. Several committees have run tests, confirming that conversion rates on time-limited forms and infinite recurring forms are similar. So if you’re around longer than election day, go ahead and turn on infinite recurring.

Generally speaking, making a form shorter and giving people fewer options leads to higher conversion rates. So theoretically, taking the recurring option off of a form should lead to more donations. We have a pop-up recurring box that campaigns can turn on to try and persuade a one-time donor to make their donation recurring, and there seemed to be a reasonable chance that having no recurring ask on the form would raise more money.

Nope! Turns out that we got a statistical tie on conversion rates between having the recurring option on the form or off. Just having pop-up recurring turned on did not generate as many recurring contributions as having it both on the form and as a post-donation action.

There were slightly more contributions processed on forms without a recurring option, but not enough to generate a statistically significant result. And then add to that the lost revenue from having fewer recurring donations, you end up with a pretty clear take-way: leave the recurring option on the form. Sure, you can turn off the recurring option, but you’ll likely lose money. And nobody wants that.

That’s why recurring contributions have been on every ActBlue contribution form since the beginning. These days we run anywhere from 8-14% recurring, and over $11 million is pledged to thousands of campaigns and organizations.

There is one big question we haven’t answered yet: will you raise more money overall from an infinite recurring contribution than say one with a 48 month expiration date? We’re currently working on a long-term experiment to test exactly that.

The answer might seem self-apparent, but the truth is nobody really knows. Credit cards expire and people cancel their pledges. You never know for sure how much money you’ll raise from a recurring contribution, but if you pay attention to your long-term data, you’ll be able to figure out your pledge completion rate.

If you’re interesting in figuring out a recurring donor strategy, we’re more than happy to give you some (free) advice. Just drop us a line at info@actblue.com.

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