New and improved daily update emails

At ActBlue it’s always been our mission to help people across the country run the most effective small-dollar fundraising programs. One of the ways we do that? We make sure the groups using our tools have easy, real-time access to their fundraising data, so they can budget, plan, and strategize.

If you’re an ActBlue admin user you’ve probably gotten used to receiving a fundraising update from us every morning. And you might have noticed that we recently gave those fundraising updates a makeover. We want to hit your inbox every day with stats that make the most sense for you and your team because we know it’s critical (especially right now) that you have meaningful, actionable data to work with.

The change that’s probably most noticeable in your inbox is the new subject line for the update emails. We switched out “You’re making a difference” for the total dollars the group or groups you work with raised on the previous day. You can see an example of the new subject line in the screenshot below. Rest assured, you’re still making a difference — we just won’t be telling you every day.

 

subject-line

 

With the new subject line, even if you don’t have time to open your email during a busy morning, you’ll still get an important topline stat in the notification you receive first thing — your most recent day’s fundraising total.

Here’s an example of what the daily update email will look like once you open it up:

sample-email

 

Your daily update email includes data like month-to-date fundraising stats, the percentage of contributions that came in via specific payment methods — including ActBlue Express, Apple Pay, and PayPal — as well as a table listing each of the groups you manage, the percentage of contributions that were recurring, and the percentage of contributions that came in via mobile.

Please note that the stats you receive in your daily update email will vary depending on the number of groups you manage on ActBlue.

At the bottom of your daily update email, you can click on “Get Help” to send us an email if you have questions about your recent fundraising, or if we can be of assistance in any way.

contact-us

You can also click on the link just below that to change your email preferences.

email-settings

You can choose to receive daily update emails every morning, or opt out of receiving them altogether. If you want to receive an email every morning, choose “Nightly” in the dropdown menu next to Site Activity Emails. This means that our system will analyze your fundraising activity every night, compile the data and send it out to you in the morning. If you don’t want to receive any updates, just choose “None” in the dropdown.

We hope you and your team will find these insightful, and that the new data we’ve incorporated will help you hit the ground running each day! If you have questions or comments about the daily update emails, you should feel free to drop us a line at info@actblue.com.


 
 
 

Finding your active recurring donors just became really easy

Recurring fundraising programs are important because they allow groups using ActBlue to budget, plan, and build for the future, so they can do more (and better!) organizing work.

Recurring fundraising benefits donors, as well, because they can commit to supporting your work for the long haul and really feel like they’re investing in the movements and causes they care about.

To make the most of a recurring program, campaigns and organizations need to be able to figure out how much recurring money is slated to come in. And a part of that process is being able to answer the question, “who are my recurring donors?” That’s why we now have a CSV available to every group using ActBlue that provides them with the data they’ll need.

How to download a CSV of active recurring contributions:

Navigate to the Recurring tab of your Dashboard menu, where you’ll see an option to “Download active recurring contributions CSV report.”

download-csv

Our system will generate a CSV with a detailed look at your currently active recurring contributions, including info like the date of the initial contribution, the date of the most recent recurrence, and the amount. Please note that for most groups, we expect the spreadsheet will download quickly, but if a group has a lot of active recurring contributions, it could take a few minutes to download (and it could take ~30 minutes for an especially large recurring program).

There are a lot of potential use cases for the data you’ll find in this CSV. You can use the CSV to help target future fundraising asks, like excluding donors who already have recurring contributions running. You can also use the CSV to keep track of your active recurring contributions over time to help make projections and plan ahead. Or, you can use the list of email addresses to send recurring donors updates, keeping them engaged and excited about the work they’re helping you do.

We’d love to hear about how you’re using the active recurring CSV to better your fundraising program, and as always, we’re happy to answer any questions that come up. You can reach out to a member of our team at info@actblue.com.


 

Q2 2017: More campaigns and organizations raising than ever before

Back in April, we published some record-breaking numbers for Q1. It was a powerful sign that the resistance was fighting back against Trump. But it wasn’t a one-off moment. In Q2, as we got farther away from Trump’s inauguration and marches across the country, which were rallying points for many people, those record-breaking numbers only got bigger. It’s a sign that the resistance isn’t slowing down, but deepening and organizing to win. There were some big moments during Q2 — special elections and the House healthcare vote — but those were only small parts of the story. Thousands of groups took action (in fact, more campaigns and organizations raised on ActBlue than in any quarter before!), and more supporters chipped in to support the candidates and causes they believe in.

Topline Numbers

Q2 ’13 Q2 ’15 Q2 ’17
Contributions 529,614 1,273,348 4,654,994
Total amount $22,236,309 $48,155,781 $137,415,552
Unique campaigns, committees,
and organizations
1,610  1,970 4,293

We handled 4,654,994 small-dollar contributions and helped campaigns and organizations bring in $137.4 million, which is nearly three times our Q2 2015 total (the best year for comparison, given that it was the first year of the most recent election cycle). It’s also larger than our Q2 2016 total ($133 million), and that was during the height of the presidential primary!

total-dollars

One of the biggest reasons for this huge growth is the increase in the number of campaigns and organizations that are fighting back and using our tools to engage with supporters and fundraise. We helped 4,293 groups raise money in Q2 — that’s the most ever in a single quarter, and it by far exceeds the number of groups that would normally be raising at this time during an election cycle.

 

campaigns-and-orgs

Of those groups, 1,374 raised their very first dollar on ActBlue in Q2 (909 campaigns and 465 organizations). Oftentimes candidates wouldn’t have declared at this point in the cycle, especially if they’re running for local office, but people are fired up right now. And that early money is going to help them build powerful campaigns down the line.

The last quarter wasn’t successful because of any one of these groups, or because of any handful of big days. If you look at the fundraising totals of the biggest, smallest, and average days in the quarter as compared to past years, you start to see just how steady the fundraising was from day to day, and how so many groups, from small organizations to high-profile campaigns, have come alive and have worked hard to build people-powered movements.

We certainly had some big days in Q2, but that wasn’t what ultimately led to a record-breaking quarter. As you can see below, the smallest day in Q2 2017 was 43% bigger than the average day in Q2 2015.

big-small-avg-quarter

ActBlue Express

Q2 ’13 Q2 ’15 Q2 ’17
Total ActBlue Express users  580,428 1,472,007 4,006,198
New ActBlue Express users  43,361 196,899 241,672
Total ActBlue Express dollars $9,444,376 $27,479,026 $81,121,920
% of total contributions via ActBlue Express users 52.8% 64.0% 65.7%

ActBlue Express continues to be one of the most powerful tools for campaigns and organizations. We hit 4 million ActBlue Express users just a few days before the quarter wrapped up, and those ActBlue Express users made 65.7% of the contributions in Q2. The chart below shows the incredible growth that got us to 4 million ActBlue Express users.

express-growth

Recurring Contributions

Q2 ’13 Q2 ’15 Q2 ’17
% of total contributions via recurring  13.9% 41.8% 41.6%
Total recurring dollars $1,333,927 $9,695,615 $32,867,432

Recurring contributions remained strong this past quarter, accounting for 41.6% of all contributions (that includes recurrences of pledges that were initiated before Q2 2017). Recurring programs continue to help campaigns and organizations build sustainable operations and plan for the future, and they allow donors to give a small contribution each month and have a big impact on the causes they support.

Mobile

Q2 ’13 Q2 ’15 Q2 ’17
% of contributions via mobile 8.8% 27.2% 41.0%
% of contributions via mobile for
ActBlue Express users
12.2% 29.7% 42.0%

Mobile contributions account for nearly half of all contributions made via ActBlue. We’ve worked over the last few years to ensure that the donation process is as smooth as possible for supporters, and that campaigns and organizations have access to the most advanced mobile technology, whether they’re a presidential campaign or a small upstart nonprofit. Apple Pay — one of our latest advancements for mobile — accounted for 6.2% of all mobile donations this past quarter, and helped bring in $3.2 million. We’ve been working to roll Apple Pay out to as many campaigns and organizations as possible since October, and we’re very close to being able to make it available to everyone, from local candidates to national nonprofits.


While 2018 and 2020 are still a ways off, and there is much more work to be done, it’s been inspiring to see so many people take their anger and frustration and turn it into action. Across the country, people are jumping into the fray and running for office, starting new organizations, and chipping in as a way of fighting back.

We’d love to hear how you’ve been using ActBlue’s tools to fight back. Let us know at info@actblue.com.

Randomize your Tandem Fundraising

One of the most beloved features on ActBlue is Tandem Fundraising, and lately it’s been hugely popular. It’s a feature that is exclusive to our platform and allows folks to raise money for multiple groups on a single form. Organizations and small-dollar donors alike have been hard at work in recent weeks, building forms with multiple Democratic nominee funds or candidates they’d like to support, and giving millions of dollars to Tandem forms to help oust House GOPers in 2018.

Meanwhile, campaigns and organizations have been using ActBlue’s Tandem Fundraising feature to raise money for multiple candidates running in elections across the country. And as the election cycle heats up, Tandem forms will be a great way for campaigns using our tools to team up and raise money together.

We just introduced a new feature to make Tandem Fundraising forms even better. Now, when you’re raising for multiple groups on a single form, you can opt to have us randomize the order of the groups on the form each time it reloads.

When a donor lands on the form, they’ll be able to pick one contribution amount to split evenly among all the groups listed on the page. If they want to give individual amounts to certain groups, they can do that by clicking the linked text on the form.

default

 

The list will expand and donors will be able to see every group on the page. At that point, they can enter an amount in the “Split it!” box to divvy their contribution up evenly, or enter individual amounts next to the groups they want to support.

In that case, it can turn out that the first couple of groups on a form will receive more funds, simply because that’s where the donor lands first. But we know it’s important that each group on a form gets exposure to donors, so this new feature will shuffle the list that donors see each time the form is loaded.

list

 

What this means for campaigns, organizations, and donors creating contribution forms:

Randomizing the order in which different groups display on your contribution form is easy! Once you’ve created your form just head to the Edit tab:

edit-tab

Click on Options to see a dropdown menu with customizations and edits you can make to the form. Check off “Randomize the order of the groups on your contribution form.” Scroll down and hit save. It’s that simple!

check-box

With the box checked, every time the form is loaded, the groups on the form will randomize in a different order.

If you don’t want to randomize the groups on your form, just leave the box unchecked and the groups will appear in the same order in which you added them.

You can also scroll to the bottom of your form’s Edit tab and manually drag and drop the groups you’re working with to shuffle them in a different order.

reorder

Tandem Fundraising is proving to be a key tool in the resistance movement. With tandem forms, donors can give quickly to multiple candidates and organizations they care about, or they can build their own contribution forms listing groups they want to support and rally their networks to give. And it’s also a great way for candidates and organizations working toward the same goals to work together and maximize their fundraising.

We hope this will help make the Tandem Fundraising process even easier and more effective, especially in these unpredictable times. If you have questions or comments about this new feature just drop us a line at info@actblue.com.

You can use nominee funds right now to fight back

When the House GOP voted to repeal the ACA, they jeopardized the health and security of millions of Americans. In many cases, the Republicans who voted for Trumpcare don’t have a challenger yet, or have several primary candidates going up against them. But when the results came in, small-dollar donors were clamoring to take action and do whatever they could to fight back and defeat them in 2018. We heard them loud and clear and quickly came up with a powerful solution to help them amplify their voices.

Our team was all hands on deck on the day of the Trumpcare vote, working to get nominee funds set up for every congressional district that had a Republican incumbent. Nominee funds are a tool from back in the early days of ActBlue, and they allow people to donate to the eventual Democratic challenger in a district. That means that once the primary is over, the Democratic nominee will receive all of the money raised into the fund. In the meantime, we’ll hold the money being raised in escrow. After the primaries, we’ll get the funds out to the Democratic nominee within 10 days of the results.

We created a single contribution form listing all of the nominee funds in response to interest on Twitter, and helped groups like Daily Kos and Swing Left create similar forms with specific slates of vulnerable districts. All together, these nominee fund pages raised more than $2 million in under 24 hours. Contributing to nominee funds allowed supporters to channel some of their anger, and those donors helped bring our sitewide total for the day up to $4.2 million.

There’s a lot of work to be done to help Democrats set our country back on the right path, so starting today, you can create your own fundraising page with all the nominee funds you’d like to support — including Senate campaigns — and organize your own network. And you can find a page that includes all Senate seats with a Republican incumbent here, for you to share as you’d like. This is just one more way that we can put power into the hands of small-dollar donors, and help concerned citizens like you have an impact on the future of our country.

How can you create your own page to raise money for Democratic nominee funds?

To create a fundraising page with nominee funds, you’ll want to head to our directory.

directory

First, select “Nominee Funds” under “Groups and Funds.” This will bring up the master list of active nominee funds. Then, you can choose a state.

state

 

The directory will refresh, and you’ll see a list of all the nominee funds for the state (federal campaigns only) you selected in the style of “CA-45 2018 Democratic Nominee Fund.”

 

list

Just click the orange “Create page” button to get started.

You’ll be prompted to sign in or create an account, so you can come back and make edits to the page after it’s created, as well as track the page’s performance.

Next, you’ll be asked to fill in some basic information, like a page title and a pitch to supporters.

create

You can also add a goal thermometer so your supporters can see how much your form has raised. If you include a goal, a thermometer will automatically be added to your contribution form, like the one below.

thermometer

 

We recommend choosing amounts that are reasonable and that donors feel like they can help you reach. You should also include a couple of different amounts so that if one goal is reached, the thermometer will automatically update to show the next highest goal you’ve chosen.

You have the option of adding higher goals for when your initial goal is met under “Additional amounts.”

goals

If you want, you can also skip that step in the bottom right corner and make these customizations at a later time. On the next page, you’ll select your preset contribution amounts, which will determine which buttons are available on the form. Of course, your donors can always type in a custom amount. You should also choose whether or not your form will be able to accept recurring contributions.

preset-amounts

Once you’ve finished customizing your form, you’ll be brought to the Promote page, where you’ll be given a link to share with your network, as well as options to share the form on Facebook and Twitter. To find out more about social share, click here.

promote

If you want to add more nominee funds or candidates to your page so you can raise for a group of funds at once, head over to the Add tab of your form.

add

 

Search for the group you want to fundraise for just like you did in the Directory, and click “Add” to add it to your page.

 

add-button

 

After you’ve finished adding groups to your form, you’re ready to start spreading the word and raising some money! You can post your link on social media, or email it out to your friends and family and encourage them to share it with their own networks.

If you’re going to be posting your link in many different places, we recommend using refcodes to keep track of where your donations are coming from. For example, with refcodes you can easily see if a supporter made their donation from Facebook, Twitter, or an email you sent out. To read more about refcodes, click here.

When you want to check in and see how fundraising is going, you can head to the Statistics tab of your form to see a breakdown of all the contributions you’ve brought in so far.

We hope you’ll find these nominee funds helpful in organizing folks in your communities and taking part in the resistance movement during this critical time. And as always, you can find us at info@actblue.com to answer any questions.

Introducing the AB Events app: Just swipe right

One of our biggest priorities at ActBlue is to help folks carry out every aspect of fundraising as easily as possible. That includes putting on successful events, which can involve a lot of moving parts for campaigns and organizations and their staff or volunteers. That’s why our tech team built out our latest feature, the AB Events app for iPhone, which allows event organizers to manage the guest list right from their iPhones.

The AB Events app upgrades the event planning process in a lot of ways for campaigns and organizations, but it makes ticketing and attendance easier for donors, too. Event volunteers or staffers can use the AB Events app to check people in at events just by knowing the guest’s name, or they can scan the ticket barcode right from a guest’s mobile device, or printed ticket. In addition, we’ve added a free ticket option to the ActBlue Events form, so guests can easily RSVP to events that do not require a ticket purchase. Keep reading to get all the info you need about using the AB Events app.

What this means for campaigns and organizations using ActBlue:

With the AB Events app, volunteers and staffers are able to keep track of guest lists worry-free — no more printing lists and cross-referencing them at the door, or losing track of who has been checked in already and who hasn’t. Multiple event organizers can check people in at once, and view attendees’ ticket levels and special requirements. Guest lists update in real time, and sync across iPhones, iPads, and your ActBlue Dashboard. Campaigns and organizations can also decide if they want to scan tickets from a printed copy or a mobile device at the door, or simply take down guest names and check them in using their app. Plus, volunteers or staffers can use their own iPhones or iPads to get the job done.

If you’re hosting an event, you’ll get started planning and selling tickets like you always have. You’ll want to set up an event form with ticket levels and customizations to get the word out to your supporters.

After folks have started purchasing or reserving tickets for your event, you should download the AB Events app to your mobile device. Note: The app is only available in the Apple app store.

 

event-code

 

Once you’ve got the app loaded and opened up on your iPhone or iPad, you should see a screen like above that will prompt you to enter the event code, which you can find in your form’s Guests tab (see below). You can also use your iPhone’s camera to scan the event’s QR code and load your guest list.

QR-code

You’ll be brought to your event page with a complete guest list. The list will update as more folks buy tickets to your event, so when it comes time for you to check supporters in, you’ll have a completely up-to-date attendance list.

Ready to check people in? Just swipe right on the guest’s name — it’s that easy!

 

swipe-right

 

The best part is that once someone is checked in on your device, they’ll be marked as checked in across every volunteer or staffer’s device. Every ticket taker will see a green bar to the left of the guest’s name, so there’s no room for confusion.

Do you want to see tickets from your guests before checking them in? We also email a ticket to donors, so you can scan their ticket from their mobile device, or from a printed ticket. Just choose the orange button at the bottom of the guest list and scan the barcode on their ticket (which you can see in the screenshot below) to check them in.

e-ticket

Do you want to add volunteers or staffers who can check guests in? They just need to download the app and enter the event code or scan the event QR code with their camera. You can easily share your event code with a new ticket taker by clicking on the menu in the top right corner of your app. That will bring you to a page with the event code, like in the screenshot below.

 

ticket taker

 

Once the new ticket taker has entered the code, they’ll be all set to help you check guests in right away.

Hosting an event where guests will be coming and going throughout? You can also check folks out of the event. Just swipe to the left on someone you’ve already checked in if you need to check them out.

 

check-out

 

As your event starts to fill up you’ll be able to track in real time how many supporters have actually shown up.

 

big-event

 

Are you hosting an event, but not charging guests for tickets? As we mentioned, you can now also add a free ticket option to event forms going forward. If you’re hosting an event like a rally, where you’d like to offer tickets at no cost, supporters can sign up for a free ticket, so they’re on the guest list. You’ll be able to plan for the number of people committed to showing up, and your attendees will have all the info they need emailed to them.

We hope the AB Events app will help you execute your events in the most efficient way possible, and that you’ll let us know how it’s working for you once you get a chance to try it out. As always, you can reach out to us at info@actblue.com.

Meet our newest recurring tool: Smart Recurring

Recurring contributions are a popular feature on ActBlue because they help donors contribute to the long-term stability of organizations and campaigns. With a recurring contribution, donors have the opportunity to contribute a small amount on a monthly or weekly basis, rather than a large, upfront contribution. Meanwhile, campaigns and organizations can use recurring pledges to help budget and plan for the future, and at the same time build a community of committed supporters who become a real part of their work.

Our pop-up recurring feature allows campaigns to set up a pop-up that asks donors who have just completed a one-time contribution if they’d like to make their donation recurring. It’s been a useful feature because it offers donors another action to take to support the causes they care about, and it helps campaigns, organizations, and nonprofits build a pool of recurring donors that they count on to fuel their work.

We know that all recurring programs are different, and we want the groups fundraising with our tools to have options that suit their particular program’s needs. With that in mind, our tech team built Smart Recurring, a pop-up feature similar to the original pop-up recurring tool. Smart Recurring takes a donor’s initial contribution into account and offers up a smaller monthly contribution amount that makes sense for the donor based on their original one-time donation.

So what does it look like in practice? Say you just made a $25 contribution. With Smart Recurring turned on, your contribution would go through and you would see a pop-up similar to the one below, asking you to commit to a smaller amount every month.

pop-up

If you do decide to make a monthly recurring contribution, you’ll still give your original donation of $25 immediately, and starting the next month your $6 monthly recurring donation will be taken out each month on the same day.

You’ll receive a receipt with the details of the contribution and a note letting you know that a donation will be processed each month going forward.

receipt

You will also see a note indicating that the donation will recur when visiting your contribution history on ActBlue.

receipt-note

Overall, Smart Recurring makes the donation process more flexible by providing a great additional option for campaigns and organizations. It also takes donors into account, and recognizes that the amount someone wants to give once might not be what they’re willing to give every month. And ultimately, it helps fuel the long-term work of campaigns and organizations that donors care about.

What this means for campaigns and organizations using ActBlue:

We know that every campaign and organization’s donors respond differently, which is why we’re excited to add another recurring feature to your toolbox. Smart Recurring is great because it can help move your donors up another step on the engagement ladder while they’re already motivated to support your work. We recommend experimenting with it and seeing how it works for your program. And, like pop-up recurring, even if a donor doesn’t choose to commit to a recurring contribution, the original one-time donation still stands, so you don’t lose out on any money.

To enable Smart Recurring, just head to the Edit tab of your contribution form and choose “Use unlimited monthly contributions + smart pop-up recurring” under “Recurring Contribution options.” Right now, Smart Recurring only works for unlimited monthly contributions.

If you’d like this feature enabled on every form you’re using, you can update your default form settings. In that case, every form with default settings will have Smart Recurring enabled. You can read more about default settings here.

 

enable

 

As with the original pop-up recurring feature, campaigns and organizations can write a customized ask for the pop-up. We recommend making it short, and talking specifically about why a recurring contribution will make a difference in your work. You can also use a gif or an image as a way to show your donors why you need their support.

It’s important to note that if a donor makes a one-time contribution of $210 or more they won’t see any pop-up asking them to make a recurring contribution on top of their initial contribution.We’ve set that as a limit, because we know that oftentimes campaigns and organizations don’t want to ask donors giving a higher amount for an additional contribution right away. With traditional pop-up recurring, you can choose your own amount threshold for the pop-up your donors see.

The chart below outlines how Smart Recurring upsell amounts correspond with one-time contribution amounts.

upsell

When you export contribution data from ActBlue there will be a column on the CSV specifying whether or not the contribution was made via Smart Recurring, and a separate column noting the amount the contribution will recur for.

If you give Smart Recurring a try, we’d love to hear from your team about how it works for you. Just drop us a line at info@actblue.com.

Our new integration with Account Updater makes recurring donations even easier

Over the past year, we’ve been working to integrate with Account Updater, a tool from the credit card industry that reduces disruption any time you get a new credit card number (i.e. when you receive a chip card or lose your card). Now that we’ve integrated with Account Updater, if we try your recurring contribution and learn that your credit card number has changed, we’ll try to seamlessly update your contribution with the new number, so your donation can go on uninterrupted.

We know how much of a pain it is to receive a new credit card number and have to find and update every recurring payment you’ve set up online. We wanted to eliminate that hassle for small-dollar donors. And, as an added bonus, if a recurring donor has their credit card stored on their ActBlue Express account, their stored card will also be updated automatically. That way the donor can continue giving in the future with a single click, without needing to go through the trouble of updating it on their own.

Account Updater has been gaining popularity in the e-commerce space — you might have noticed it’s a little less frustrating to update your Netflix subscription. It’s a courtesy for consumers and we are very excited to build this out across ActBlue to make the donation process as frictionless as possible. We want people to be able to give to the candidates and causes they support just as easily as they can buy concert tickets online or shop on Amazon. So far, recurring donors with automatically updated credit cards have given $6,190,367!

What this means for campaigns and organizations using ActBlue:

You don’t have to do anything to enable this feature. It’s available to every campaign and organization using our platform, and we don’t charge you any extra for the feature.

If your organization is running a recurring program, and you have a donor that lapses because their credit card is no longer valid, we’ll automatically attempt to update the donor’s card through their credit card company and retry the contribution three days later. If that works, their recurring contribution will carry on with the new card number.

We hope that this will make your lives easier — no more tracking down donors and asking them to update their information. To see what percentage of your donors have been able to seamlessly continue their contributions thanks to the integrated Account Updater, you can navigate to the Metrics page of your Dashboard, and scroll to the pie chart section.

pie-chart

If you have questions about the integration with Account Updater, let us know at info@actblue.com.

Apple Pay is now available on ActBlue forms

Improving the user experience is always our priority at ActBlue. We try to make it easier for donors to give to the causes they believe in, wherever they are. And in turn, that helps campaigns and organizations increase their conversion rate.

One of the biggest points of friction for donors has always been typing in their credit card number on a mobile device, and with mobile now representing 40% of our contributions, we are always trying to improve that experience. That’s why our tech team worked hard to roll out our newest feature: Apple Pay on ActBlue forms!

Apple Pay has been around for a few years at physical merchants, where you might have used it to buy coffee or movie tickets. But in September, Apple updated its iOS on iPhones to be able to accept Apple Pay in browsers. We were excited to be a very early adopter of Apple Pay, and to be able to get it set up during crunch time, when it made a big difference to campaigns and committees.

Here’s how it works:

applepaygif-inf-275

Apple Pay will only show up as a payment option on a contribution form when a donor has Apple Pay set up with a credit card on their device (the vast majority of the time this will be users on phones, but there are some ways to enable Apple Pay on your laptop, like with the new MacBook Pro that comes with a touch bar).

We tested having the Apple Pay option available during the contribution flow and saw a 6.5% increase in conversion rates among users with Apple Pay active. After that we quietly rolled it out to every federal campaign and committee in the fall. We rushed to give access to as many people as possible before the election, and a million dollars (!!) ran through Apple Pay from the initial roll-out through Election Day.

Our developers have been working to expand Apple Pay’s availability since then. Right now, Apple Pay is available for all federal campaigns, federal PACs, 527s, and c3 and c4 nonprofits. Our team is working hard to clear state and local jurisdictions one by one in the coming months, so candidates at every level of the electoral process will have access to this tool.

This is just another way that ActBlue’s infrastructure is a shared resource for Democrats, progressives, and nonprofits across the country, and for the donors who want to support them.

What this means for campaigns and organizations using ActBlue:

You don’t have to do anything to enable access to Apple Pay on your contribution forms, because we’ve done that automatically. In fact, your donors may have been using it for months already. We’ve already helped raise $2,532,776 from 82,904 donations through Apple Pay! 

You’ll notice a new pie chart on your Dashboard, which shows you what percentage of donations are coming in via Apple Pay. And when you download a .csv of your contributions, you’ll be able to see which donors are using Apple Pay, just like with PayPal.

Your Apple Pay percentage might look small now, but as more folks adopt Apple Pay, we expect that to grow. And most importantly, Apple Pay will play a big role in giving donors another easy, fast way to chip in and make an impact on the critical progressive work taking place right now.

If you have any questions about Apple Pay leave a comment or shoot us an email at info@actblue.com.

Double Down season is back

Today marks just fifteen days (!!) until Election Day. Democrats up and down the ballot are doubling down on their efforts, and now that we’re bringing our Double Down feature back around, your supporters can do the same.

When you set up Double Down, your donors will be asked to double the amount of their contribution after their initial donation processes.

Double down is similar to weekly recurring in that both are available for a limited time in the run-up to the election. But in the final stretch, weekly recurring can be less useful than a one-time contribution. You can set up Double Down as a part of creating your contribution forms — a quick and easy way to make more money in this short amount of time.

To turn on Double Down, just head to the Edit tab of your contribution form. Scroll down and click “Double Down Your Donation” Options.

double down

Check the box to enable the feature and write a sentence or two letting your donors know why they should double their contribution.

You can also add an image or a GIF to persuade your donors to double their donation, by clicking on the image icon (shown below) and inserting a URL that points to the graphic you’ve chosen.

 
double down
 

This is your chance to convey a sense of urgency to your donors, which is why we recommend using some short and compelling content for your ask blurb.

The pop-up your donors will see after their initial contribution will look something like this:

double down
 

Please note that for compliance purposes, doubled donations will show up as two separate line items.

One other point to note: If a donor makes a recurring contribution and then decides to double down on that contribution, only the original amount pledged will recur monthly or weekly.

We’re always working to make sure ActBlue’s tools suit your needs during the times when you need to be raising money the most. We hope Double Down will help power your campaign or organization through those big moments.

If you have any questions or ideas for future features that would be especially helpful during crunch times like this one, you can alway drop us a line at info@actblue.com.