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Building a pool of recurring donors is critical to the long-term success of organizations and campaigns. These sustaining funds are a huge help — budgeting is much easier when you have an idea of how much money will be coming in. Plus, donors appreciate that recurring contributions give them both a sense of investment in and a long-term relationship with the campaigns and organizations they support.

Right now, there are over 150,000 recurring pledges across our platform. Some political organizations have been steadily building up their recurring program over multiple cycles, while others are just now asking their supporters to sign up for recurring contributions. Either way, now is a great time to evaluate your recurring program’s strength. We have introduced two visualizations to help you do so. The election is still far enough away that anything you do now to build a lasting recurring pool will have a big impact.

Our new feature, the graphs found on the “Recurring Retention” tab, provides an overview of the recurring contribution performance for a specific campaign or organization. Admins can navigate there by going to their dashboard and clicking on the “Recurring” header beneath “Metrics.” The new tab is to the right of the “Overview” tab.

The first chart groups recurring contributions together by month. Here’s what ActBlue’s chart looks like:

Rows represent every recurring contribution that began that month. The numbers from zero to thirteen above the columns? Those represent the number of months since the initial donation. The percentages represent the retention rate of those contributions.

You can look left to right to follow the monthly trends of a group of contributions. You can also look top to bottom to figure out what happens to contributions after a specific number of months. Or, you can spot trends. Below is the same ActBlue chart as above, but with red boxes to highlight the November-to-December jump:

Notice that inside the boxes are some major retention rate decreases. That is most likely because many donors only want to give until the election, even though they signed up for an ongoing recurring contribution. This is not out of the ordinary and fairly representative of the cyclical nature of politics.

We’ve also included a graph at the bottom of the “Recurring Retention” tab to help you figure out what is actually normal for your organization. Here’s how that chart looks when you hover over a specific line:

The grey and yellow lines represent the retention rate for a month’s worth of contributions. Another way to think about it is that each row from the chart on top of this page is represented as a single line in this graph. The red line is a trend line, which can help you gauge whether a month’s recurring pledges are over- or under-performing. Lines above the red line are being fulfilled at a higher rate than average. The opposite is true for lines below the trend line.

Here at ActBlue, we’re taking a look at our own recurring program and using these new visualizations to do so. This post is just the first in a series of insights, so stay tuned for our next one when we report back. In the meantime, this new feature can give you a sense of how your organization’s recurring program is doing on a monthly basis. You can start by customizing your recurring receipts1 and determining if that improves retention rates. Don’t forget that now is the time to keep growing your recurring pool! We’re just seven end of quarters away from November 2016.

Footnotes:

1: Just go to your entity’s dashboard, click on “Settings” under the “Tools” header, and then scroll down and click on “Blurbs, Disclaimers and Tracking Codes.” Under the “Email Message Blurbs” header, you’ll find the box called “Recurring email blurb”, which is what you want to edit.

Our team is always thinking through ways to make our contribution forms easier to fill out and more streamlined. When donors have too many options and abandon a form, that’s known as choice paralysis. Eliminating that choice paralysis is a big part of building better contribution forms.

Tandem contribution forms list multiple candidates, which require more decisions to be made by donors. But the vast majority of people choose to just split their contribution evenly between all the candidates on the form. That used to look like this:

Too many options and too many boxes for our liking. Do you want to give more to candidate A than organization B? How much do you want to give in total?

We boiled the form down to that last question — how much do you want to give? This made it a lot easier for donors to give (spoiler alert: this A/B test was a huge success).

Now, when you land on a tandem form, you’ll see the normal amount buttons with a note underneath saying who the donation will be split among. You can still click a button to allocate different amounts to each candidate, but donors are less overwhelmed when they land on the page.

Here’s the new form:

So how successful was our A/B test? We saw a 7.16% overall improvement in conversion. That’s unheard-of-huge. We’ve done so many optimizations of our forms that we cheer for a test that leads to a 0.5% increase in conversions.

Part of that overall group consisted of non-Express users (people who haven’t saved their payment information with us) who land on our traditional multi-step form. Among that group we saw a 26% improvement in getting people to move from the first step of the process (choosing an amount to give) to the second step (entering their information).

There are so many candidates and organizations running really thoughtful tandem fundraising campaigns, and this is going to mean a huge bump for them. If you have questions, or want to tell us about a tandem campaign you’ve run, let us know at info AT actblue DOT com. We want to hear from you!

Our tech team just rolled out a useful, behind-the-scenes tool to make sure your Contribution Forms load as fast as possible.

We allow campaigns and organizations to use custom HTML and CSS on their branded forms, and we often see campaigns hosting their own images. While we love your customizations, hosting your image on a different site can make the form load slower. It can also make the page appear insecure to browsers, depending on where you choose to host it. And that can lead to security warnings (even though your pages have always been safe), which no one wants to see.

With the new Image Awesomifier (working title), we automatically grab your image and host a version of it on ActBlue’s super fast and secure servers.

This might not make a huge difference in February of an off year, but come 2016, this feature is going to shave precious milliseconds off your Contribution Form load times. And that means more conversions for you and your team. Plus, if your candidate or organization has a big moment (think Wisconsin Dems and Wendy Davis) and your fundraising goes viral, you won’t have to worry about your website crashing because too many people try to load an image hosted there. We’re saving you from yourself.

The best part? You don’t have to do anything different. Just keep adding your images the way you always have.

Earlier this month we wrote about the refcode search box on the Contribution Form’s statistics page. It’s a neat feature that makes it easy to display metrics for refcodes that match your search terms. And now we’ve added a chart to illustrate that same page’s data. Just click on the words “Toggle refcode chart” to display it — if your form has thousands of contributions, it might take a few seconds for the graph to load. Here’s an example from an old ActBlue Contribution Form:

Like we mentioned in the earlier post, there are two ways to get to that page (and both require you to be logged in): if you’re already on your Contribution Form, go to the Contributors tab, and click on “View Form Statistics” or just insert your Contribution Form name into the url below:

secure.actblue.com/pages/CONTRIBUTION_FORM_NAME/statistics

When toggled, the chart displays the top-performing (maximum of 20) refcodes. And when you type in the search box, the chart will update based on your search input.

For instance, if you used one Contribution Form for the last five months of the election, it might look something like this:

Displayed are the 20 best-performing refcodes during that five-month timespan. Let’s say you want to display only November sends and you had a refcode system in place such that an email send in November 2014 would start like this “201411.” Here’s what that chart would look like after you entered those digits into the search box:

And our developers threw in a bonus capability: the chart also keeps track up to the seconds!

This is great for when you’re monitoring performances of refcodes just minutes after an email send. Here’s a chart displaying a single refcode within the first 15 minutes after a send.

Notice the tiny bumps — those are contributions measured on a second-by-second basis.

Our habit at ActBlue is to refresh this page again and again after sending emails, and this chart is another useful visual aid to keep track of refcode performance.

For all those refcode-happy committees, this feature’s for you! Now you search for a specific refcode on the Contribution Form statistics page.

There are two ways to get to that page (and both require you to be logged in): if you’re already on your Contribution Form, go to the Contributors tab, and click on “View Form Statistics” or just insert your Contribution Form name into the url below:

secure.actblue.com/pages/CONTRIBUTION_FORM_NAME/statistics

To try out the new feature, just type in all or part of the refcode you want to see, and you’ll find only those refcodes that match your search:

It doesn’t get simpler than that!

Our developers also threw in a couple of bonus features. The first one allows you to add your search terms to a URL parameter on the Contribution Form Statistics page: ?refcode=search

This way, when you load the page you’ll only see the search results that you defined in the URL param. Here’s an example of using this feature to find specific refcodes on an old ActBlue Contribution Form. Back then, we were using the same Contribution Form for each email send and used refcodes to track the sends, including using year and month digits to keep track of when we sent them. If we wanted to see refcodes for October 2008, the URL param would be ?refcode=200810

The other features will help you find a “starts with…” or “ends with…” match. To only find the refcodes that begin with a certain character string, use the ^ symbol.

For example, if you write “^footer” then results that start with “footer” will be the only ones that pop up.

Adding a $ after the character string will only return refcode results that end with your chosen phrase.

For instance, at ActBlue if we re-send an email, we’ll add a “_r” to the end of our original email’s refcode. Typing “_r$” into the search box helps us quickly find those results without having to scroll through the entire page.

At ActBlue, we generally use upward of 20 unique refcode (and one Contribution Form) for each email we send. And we assign a different refcode to each fundraising link, which makes it easy to analyze test results. If you’re just getting started using refcodes, check out our tutorial for more information.

This new refcode search feature will let you hone in on the refcodes you care about. Let us know how you’re using this new feature by emailing us at info[at]actblue dot com!

With just 13 days to go until the election, ActBlue is doubling down, and your supporters can too.

Double Down (formerly known as Insta-match for those of you with us in 2012) allows you to create a pop-up asking donors to double their donation after their initial contribution is processed.

This is your chance to convey a sense of urgency to your donors and make the conversion, so make sure you use short, compelling content (pictures allowed, too!).

To turn on Double Down, go to the “edit” tab of a form that you have created and scroll down and click “Show ‘Double Your Donation’ Options.”

Check the box to enable the feature and write a powerful sentence or two on why donors should double their contribution to your campaign or organization.

For compliance purposes, doubled donations will show up as two separate line items with the same ID.

We’re always working to make sure ActBlue’s tools suit your needs through the election cycle, and we hope Double Down will help power your campaign to victory. Weekly recurring has always been a super successful feature, but at this point in the year, you need a new way for donors to show their support. Double Down, just like weekly recurring, will end after Election Day.

If you have ideas for other great October-specific tools or questions about setting up or using Double Down, drop us a line at info [at] actblue [dot] com. Happy fundraising!

Introducing the greatest ActBlue feature ever: the ping.

pingping

Sometimes you want to know every single time you get a contribution, right? I mean, you need more notifications in your life.

Now it’s possible. Just go to your dashboard and append ?pinger=ping to the end of url. Like this: https://secure.actblue.com/dashboard/entity/entityid#?pinger=ping. Just log in and fill in your organization’s entity ID number and listen to the money come in.

And we’ve created a few options for the sound:

?pinger=beep
?pinger=chaching
?pinger=ping
?pinger=melody
?pinger=gong
?pinger=drip
?pinger=boing
?pinger=harp

Happy Friday everyone. 24 days to go!

Have a suggestion of a sound you’d like us to add? Let us know at info@actblue.com.

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