It's been a couple of very busy weeks at ActBlue, but I wanted to take a moment to thank our friends at Roots Camp 2010 for awarding us the Most Valuable Technology certificate. The nomination and award were as welcome as they were unexpected. For our part, we're not planning to rest on our multicolored laurels–in 2010, we plan to earn the title of MVT several times over.
If you're a campaign, the real-time numbers and transparency ActBlue provides are things you should embrace.
ActBlue helps your fundraising momentum get noticed as it happens, rather than months later. In September, Rep. Joe Wilson (R-SC) yelled "you lie" at President Obama. 48 hours later his Democratic opponent, Rob Miller, had racked up $1,000,000 on ActBlue. The first $100,000 came in overnight, and the rest poured in over the next 36 hours. For an entire day, Rob Miller was getting $7 a second through ActBlue.
That surge happened because reporters could see it happening in real time. The press coverage–Bloomberg, CNN, Politico–pushed the story out to an even wider audience, and the money kept pouring in. As a result, a race that was off the radar is now the focus of national attention. That's what ActBlue can do for you. You can't control when your opponent will make a mistake, but ActBlue ensures that you won't leave any money lying on the table when they do.
ActBlue isn't just about capitalizing on major fundraising events. It can also help you build a stable base of grassroots support and increase the size of your email list. That means when your opponent messes up, you'll have someone to tell.
When grassroots donors give, they're looking to connect with your campaign, to play a part in something larger than their $15, $20 or $50 contribution. When they give through ActBlue, their contribution is recorded and added to your total in real time. They can see how many other people are a part of this effort, and broadcast your momentum through their own social network using Facebook and Twitter. Using our recurring donation system, you can build a war chest and network of supporters months, even years before an election.
In other words, ActBlue means more donors, a bigger list, and more money
Without ActBlue, when the donor contributes that money disappears into your payment processing apparatus and doesn't see the light of day until months later, when it gets written up in an article about campaign finance that they won't read. They don't feel like they've made a difference, and they're less likely to give again.
That is–quite literally–a mistake you can't afford to make.
"I believe candidates with strong, sound stances deserve our support, and this is a race where your dollars can make the difference. Please make a contribution to this critical cause."
Sound familiar? If you have any experience with our fundraising pages you will have seen this (and perhaps fallen asleep to it) a few too many times. It is the default text for ActBlue's fundraising pages. ActBlue's customizable fundraising pages allow progressive activists to raise money for the best Democratic candidates out there easily and effectively, and the fifty state blog network has taken advantage of this feature to support state and national candidates with customized, targeted pages. But while the original blurb did help Democrats use our pages, we're in year 5 of ActBlue, and this is definitely year 3-4 material. We'll be working with thousands of new fundraisers this cycle, and we want to make sure they have the best language. And, well, this isn't it.
So, we need ideas.
We know you're best equipped to know what language will appeal to your friends and neighbors, so we wanted to give all of you an opportunity to create the next fundraising page blurb. If we pick yours, it will show up automatically on almost every fundraising page created on ActBlue. To show our appreciation, we'll send the winner and two runners-up an ActBlue Ice Cream Scoop! (No, we're not kidding. And trust us, it's a high quality scoop – The Original Zeroll.)
Okay, here are the guidelines:
- The blurb must be fewer than 50 words.
- It has to be fairly generic (no specific issues or names), but still get across the basic reason for the fundraising page. This is something our current text does fairly well, if you are looking for an example.
- If you can make it apply to pages for candidates and/or committees, all the better. If not, at least make it appeal to people looking to donate to candidates.
- We are Democrats, and our pages are for Democrats. If your message would appeal to Democrats, that would probably earn points.
- Humor is a big plus, but only that universal humor that works for everyone.
- Effective fundraising is personal. Think about what kind of language would help you be a better fundraiser, and think about why your friends and family might feel compelled to give.
- All entries must be received by 3/25.
Fill out your entry form right here! Thank you for your participation!
ActBlue is active in all 50 states, helping Democrats raise money for their chosen candidate from the comfort of their living rooms and offices. We believe that your voice should be heard everywhere from your state capitol to the Senate floor, and we're working to make sure it is. Please support our work with a $15 recurring contribution today!
ActBlue is on the hunt for some kick-ass individuals to join the team and transform the Democratic Party: a communications genius, a legal mastermind, a blogger’s blogger, and entry-level folks ready to learn the new tools of the trade.
If any of these sound like you, please read on. And if any of them sounds like someone you know, please send them this post and point them our way.
Since 2004 ActBlue has sent more than $30 million to over 2,000
Democratic campaigns and committees. We’re laying the groundwork for
aggressive targets in 2007-08: massive growth of our fundraiser
network, increased outreach to thousands of state level campaigns, and
raising $100 million for Democratic candidates and committees.
To reach those goals we’re seeking comrades-in-arms, so to speak —
super-sharp people who share our political goals, our commitment to
rock-solid dependability, our impatience with inefficiency, and our
commitment to serving as an honest broker for all Democratic
Here are our current openings — for full descriptions and application info, see http://actblue.com/content/jobs
- Communications & Marketing Director
- Staff Counsel
- Netroots Coordinator
- Political Associate
- Office Manager
Key qualities we’re looking for in applicants for all positions:
- Serious written and oral communication skills
- Serious attention to detail
- Serious willingness to do whatever needs to be done
- Serious commitment to Democratic victory
We are extremely selective in who we hire. You’ll be working with a close-knit team in a rather free-wheeling environment that rewards initiative. You’ll need to learn quickly and grow comfortable
making independent (and correct!) decisions. Political or campaign experience is often helpful, but not a requirement.
All positions are full-time in Boston. Come join us!
Questions? Email firstname.lastname@example.org.
Just a couple days shy of the end of the 3Q federal fundraising deadline, Democratic Presidential candidate John Edwards has officially passed the $4 million mark in funds raised online through ActBlue. Nearly 50,000 donors have powered Edwards to his current status as the most active candidate on ActBlue, both by number of dollars and donors. Over 100 grassroots fundraisers have helped make his success possible. Congrats!
It’s not often that the list of the Lifetime Top 10 pages (by # of donors) changes this far out from an election, but this weekend the longstanding page in the 10th spot got knocked out by the recent Burn Bush for Darcy Burner effort.
With 2,422 donors, it’s now #10, just behind John Kerry, replacing the longstanding Kos Dozen page from 2004. Both are great examples of thousands of small donors coming together to change the way we fund campaigns.
John Edwards just became the first $3 million dollar candidate on ActBlue thanks to a push by MyDD User and ActBlue page creator Vox Populi. Considering we held conference calls regarding presidential fundraising earlier this week, I think this provides a great example!