November ’17 Recap

We continued to see incredible growth this November. More groups used our tools than ever before, and small-dollar donors raised 2.7 times more money than in November 2015. Some of this growth even outpaced historical patterns: Supporters raised more money in November than they did in October for the first time since 2011.

Folks had many reasons to be motivated, from the major Democratic gains in state and local elections on November 7 to the special Senate election in Alabama this week. The month also ended with one of the biggest fundraising days of the year: Giving Tuesday, the charitable response to Black Friday.

Check out all the highlights from November below:

Topline Numbers

November ’13 November ’15 November ’17
Contributions 194,232 628,036 1,362,751
Total Amount $7,575,727 $18,109,714 $49,174,649
Avg. Contribution Size $39.00 $28.84 $36.08
Unique campaigns, committees,
and organizations
1,484 1,841 4,771

A record-breaking 4,771 campaigns and organizations raised money on our platform last month. A lot of this growth came from the unprecedented number of people choosing to run for office.
Additionally, small-dollar donors made nearly 100,000 more contributions in November than they did in October 2017, even though October benefitted from final Election Day pushes.

On Giving Tuesday, we saw clear spikes in contributions at certain hours. The chart below shows the number of new contributions to both 501(c)3s and 501(c)4s on the big day by hour (Eastern Standard Time). Donations started off early at 7 a.m. and spiked at 3 p.m., but the busiest hours by far were after the end of the traditional working day. There was a massive bump at 7 p.m. and another at 11 p.m. as supporters tried to get their donations in before the deadline.

Giving Tuesday New Contributions By Hour

Express

November ’13 November ’15 November ’17
New Express Users 14,862 51,862 58,367
% of Total Volume via Express 41.6% 60.2% 53.4%
% of Contributions via Express 52.9% 68.6% 59.4%

Mobile

November ’13 November ’15 November ’17
% of Contributions via Mobile 18.4% 32.1% 40.7%
% Mobile for
ActBlue Express Users
21.5% 35.0% 41.2%

Our automatically mobile-optimized contribution forms help empower grassroots donors during big moments. When a candidate or organization launches a rapid response campaign, mobile-optimized forms allow donors to give quickly, no matter what device they’re using. With 40.7% of all contributions made via mobile last month, groups that aren’t thinking with a mobile-first mindset will miss out on a huge number of contributions, especially during breaking news.

Recurring

November ’13 November ’15 November ’17
Total Recurring Volume $621,341 $5,569,388 $10,519,004
% of Total Volume 8.2% 30.8% 21.4%

This November, 21.4% of all contributions were recurring. As we’re not even a full year into Trump’s presidency, recurring donations are more important than ever so that the groups opposing his policies have the funds they need to stay in the fight.

Customer Service

November ’17
Total Incoming Calls 8,020
Email Conversations 22,088

Our Customer Service team received over 22,000 emails in November — that’s more emails than there are people in Concord, Massachusetts, where the Revolutionary War started!

December is already proving to be busy, with important fights over government spending, DACA recipients, and children’s health care. And nonprofits are in the thick of their busiest season of the year. We expect to be busy right through New Year’s Eve. If you want help perfecting your end-of-year fundraising strategy or planning for next year, or if you have questions about this post, get in touch with us at info@actblue.com.

October ’17 Recap

Small-dollar donors worked tirelessly on a wide swath of issues this October. Folks prepared for the 2018 midterms, quickly rallied for victims of the devastating wildfires in Napa Valley, and made a hugely successful pre-Election Day push. By the time October ended, candidates, organizations, and nonprofits using our tools had raised $47,600,346 from more than 1.2 million contributions. Additionally, an impressive 4,736 unique groups used our tools, including more local and state candidates than usual.

The hard work that state and local campaigns put in paid off. Democrats won races for governor in Virginia and New Jersey, made huge gains in the House of Delegates in Virginia, and helped elect groundbreaking candidates like the first woman mayor of New Hampshire’s biggest city and the first transgender woman in Virginia’s state house. There were many more victories around the country that would not have been possible without widespread grassroots energy.

Check out all the highlights for October below:

Topline Numbers

October ’13 October ’15 October ’17
Contributions 289,613 667,502 1,263,181
Total Amount $10,289,128 $21,740,256 $47,600,346
Unique Campaigns, Committees,
and Organizations
1,574 1,937 4,736

Last month small-dollar donors made nearly one million more contributions than in October 2013 and more than doubled the total dollar amount raised via our platform compared to October 2015. It’s a real sign of strength to see so much money go to Democratic candidates and progressive organizations in a non-presidential election cycle.

People all over the country are also facing the GOP head-on by choosing to run for office, and small-dollar donors are stepping up to support them. The number of candidates for local, state, and federal offices using our platform all more than doubled from October 2015 to this year. There were 567 candidates for local office; 1,171 state candidates; and 791 federal candidates raising money via our platform this October.

Number of Candidates Raising by Jurisdiction in October

Donors really see their contributions as an act of resistance. When Ted Cruz compared ActBlue’s platform to the Koch brothers in a televised debate with Bernie Sanders in October, our supporters were quick to correct him on Twitter. They made it clear that they use our tools to stand up to the GOP’s mega-donors by giving to grassroots campaigns.

This event was a great reminder that there’s no limit to the number of ways we can elevate the voices of small-dollar donors. In the chart below, you can see the jump in organic online engagement on Twitter the day of the debate. We even featured some of our favorite tweets from our community in a blog post. If you want to keep up with future breaking news events, you can follow us on Twitter @actblue!

Twitter Engagement

Mobile

October ’13 October ’15 October ’17
% of Contributions via Mobile  19.1% 31.6% 40.7%
% Mobile for
ActBlue Express Users
22.4% 34.3% 41.2%

 

With 40.7% of all contributions and 41.2% of ActBlue Express contributions coming from mobile, October showed us the continued importance of mobile optimization. That’s why ActBlue’s contribution forms are automatically mobile-optimized. It’s vital that donors are able to easily give on whatever device they prefer to use.

Over the past three Octobers, we’ve seen that many donors will only give via mobile. If campaigns and organizations don’t have mobile-first mindsets, they won’t be able to reach all of those supporters. And we only expect the percentage of donors giving via mobile to increase over time.

How Repeat Donors Gave In October By Year

Recurring

October ’13 October ’15 October ’17
Total Recurring Volume  $611,951 $5,684,019 $9,728,299
% of Total Volume 5.9% 26.1% 20.4%

Recurring donations were worth almost $10 million in October and accounted for more than 20% of our total volume. These monthly and weekly contributions give campaigns and organizations a sense of stability by enabling them to plan ahead. That’s why we built an integration with Account Updater that automatically updates expired or replaced credit cards used for recurring contributions, ensuring donations are not interrupted and make it to the campaigns and causes small-dollar donors support. This feature has proven to be increasingly important as hacks of credit card companies and similar organizations become more frequent.

This October, Account Updater saved a significant number of recurring contributions. On average, 13.3% of recurring contributions were updated each day. On the last day of the month, when a large volume of recurring contributions were processed, we peaked at 21.8% updated. These numbers are huge — we typically only update 1% of recurring contributions per month. Overall, 14.1% of all recurring contributions were updated in October, benefiting 2,740 groups. That means Account Updater saved donations for 57.8% of all unique campaigns and organizations on our platform!

Daily Total Saved in October Through Automatically Updated Credit Cards

Express

October ’13 October ’15 October ’17
New Express Users 29,355 79,784 62,044
% of Total Volume via Express 44.8% 61.0% 54.4%
% of Contributions via Express 54.3% 68.5% 62.5%

Customer Service

October ’17
Total Incoming Calls  7,188
Email Conversations  21,782

With such a strong October to kick off Q4, Democratic candidates and progressive organizations are heading into 2018 on a high note. We expect even more small-dollar donor power to be on display on Giving Tuesday as nonprofits head into their busiest giving season of the year. If you’d like help planning your end-of-year giving as an individual donor or as an organization, or if you have any questions about this post, get in touch with us at info@actblue.com!

August ’17 Recap

Small-dollar donors didn’t take a summer vacation from the resistance. Instead, they doubled down on grassroots fundraising for timely causes and future elections — literally. The total money donors gave using ActBlue’s tools in August 2017 was more than double the total we handled in August of the last election cycle.

Even more exciting, more campaigns, committees, and organizations used our tools last month than in any other month in our history, with over 4,000 groups raising money in August.

To top it all off, as of August 28th we’ve already helped candidates and organizations raise over $300 million for this election cycle. This is the first time that’s ever happened in an off-year! It took 663 days to pass $300 million in the 2014 cycle; 426 days in the 2016 cycle; and only 240 days this cycle!

Check out all the highlights for August below:

Topline Numbers

August ’13 August ’15 August ’17
Contributions 155,517 526,028 1,019,563
Total Amount $5,818,391 $15,370,889 $32,205,903
Avg. Contribution Size $37.41 $29.22 $31.59
Unique Campaigns, Committees,
and Organizations
1,305 1,632 4,021

Candidates and organizations raised over $32 million in August from over one million contributions. The number of contributions nearly doubled from August 2015 to this year, but the metric we’re most inspired by is the breadth of candidates and organizations using ActBlue’s tools compared to past years. Now more than ever, Americans are organizing for a brighter future.

This was especially apparent when Hurricane Harvey hit Texas and Louisiana at the end of the month. Candidates and organizations around the country jumped into action to support the relief efforts before the storm even ended. Elected officials from Massachusetts to California, progressive organizations, and nonprofits asked their supporters and friends to contribute to slates of local nonprofits in the affected areas by using Tandem Fundraising. This ActBlue feature lets donors split a single contribution among several groups, like humane societies, diaper banks, and community foundations.

We were excited to see how easy Tandem Fundraising made giving during the crisis. Our Outreach Team quickly connected with organizations responding to the storm and helped 32 charities raise their first dollar ever on ActBlue through Tandem forms. The surge in Tandem donations can be seen in the graph below. Additionally, four of the five highest-grossing contribution forms across ActBlue for the last week of August were Tandem forms supporting local nonprofits doing Harvey relief work.

Proportion of ActBlue Charities Raising on Tandem Forms
 

ActBlue Express

August ’13 August ’15 August ’17
New ActBlue Express Users 13,026 74,798 60,618
% of Total Volume
via ActBlue Express Users
45% 59.8% 60.7%
% of Contributions
via ActBlue Express Users
 53.0% 65.9% 66.5%

It was a big month for ActBlue Express. Over 60,000 new users signed up for the time-saving feature, which allows donors to give to any campaign or organization with a single click. Almost two-thirds of all contributions sitewide were made by ActBlue Express users last month, showing how important the tool is to donors and organizations alike.

Going deeper into our data, we found that 65.6% of all new donors in August became ActBlue Express users, the highest percentage since January (67.3%). This conversion is very encouraging because summer months are typically slower than politically charged moments like the inauguration.

New ActBlue Express Sign-Ups in August 2017 by Day
 

Mobile

August ’13 August ’15 August ’17
% of Contributions via Mobile  9.4% 29.8% 41.0%
% Mobile for
ActBlue Express Users
12.6% 32.4% 42.1%

Recurring

August ’13 August ’15 August ’17
Total Recurring Volume  $502,669  $4,557,742  $8,095,870
% of Total Volume  8.6%  29.7%  25.1%

We processed more than $8 million in recurring donations in August. When donors make recurring contributions, they enable campaigns and organizations to plan for the long haul. People who signed up for a recurring contribution in August to help hurricane relief will be supporting that crucial work for months to come, even when the headlines have moved on.

Customer Service

August ’17
Total Incoming Calls 6,167
Email Conversations 19,151

Our Customer Service Team handled an average of 198 calls per day last month. Their dedication is one of the many reasons why so many new groups continue to sign up to use our tools.

It might be hard to believe, but we’re officially more than halfway through Trump’s first year in office. The good news is that small-dollar donors and the organizations and campaigns they believe in are not slowing down. We can’t wait to see what they achieve with all of their hard work by the end of this quarter. In the meantime, if you have questions or comments about our August recap, you can reach a member of our team at info@actblue.com.

July ’17 Recap

Even though we’re still more than a year away from the mid-term elections, millions of people are engaging with ActBlue’s tools and making small-dollar donations as a way of fighting back. Organizers are mobilizing supporters to fundraise for progressive causes, support local races, and stop harmful legislation from passing.

The participation we’ve seen — from both donors and organizations — is astounding. Together they raised more than $27 million last month, fueling an enduring movement that remains strong as we get closer to 2018.

Check out all the highlights for July below:

Topline Numbers

July ’13 July ’15 July ’17
Contributions 162,588  466,691  975,412
Total Amount $5,876,154 $13,732,983 $27,587,441
Avg. Contribution Size $36.14 $29.43 $28.28
Unique Campaigns, Committees,
and Organizations
1,229 1,517 3,680

The fundraising total for last month was more than double the total for July 2015, and that increase came from a nationwide effort. We’ve seen growth across the board over the last two years, but there’s been a remarkable increase in fundraising in states that don’t typically have as much early engagement. For example, fundraising increased by 178.5% in Ohio, 209.6% in Michigan, and an incredible 238.8% in Iowa in 2017 as compared to July 2015.

As you can see in the chart below, there’s been a huge spike in engagement in all corners of the country, as donors work hard to fuel the resistance nationwide.

 

nationwide-resistance

 

ActBlue Express

July ’13 July ’15 July ’17
New ActBlue Express Users  13,842  67,260  52,120
% of Total Volume
via ActBlue Express Users
 44.8% 60.4% 61.2%
% of Contributions
via ActBlue Express Users
 53.0% 65.6% 66.9%

In July, we saw the steady flow of new donors continue. More than 52,000 people became ActBlue Express users and saved their payment information with us, and ActBlue Express users made 66.9% of all contributions sitewide. When donors don’t have to re-enter their payment information and can donate with a single click, they’re more likely to keep supporting the organizations and causes that are fueling the resistance.

Mobile

July ’13 July ’15 July ’17
% of Contributions via Mobile  9.0% 28.4% 41.4%
% Mobile for
ActBlue Express Users
12.2% 31.1% 42.7%

Mobile contributions made up 41.4% of July’s total contributions, making mobile fundraising a powerful tool for the organizations fueling the resistance. As you can see below, donors are especially active on their phones in the mornings and in the evenings.

 

mobile-by-day-and-hour

 

Last month, 42.7% of contributions made by ActBlue Express users came from a mobile device. These are donors who can contribute with a single click right from their phones, and they save time because they don’t have to enter their payment information. That helps organizations bring in more contributions to fuel their crucial work.

Recurring

July ’13 July ’15 July ’17
Total Recurring Volume  $497,940  $3,914,565  $8,093,123
% of Total Volume  8.5%  28.5%  29.3%

Recurring contributions allow donors and organizations to fuel powerful movements for the long haul, and keep momentum up throughout the course of a campaign or push for change. Donors can sign up and make a commitment when they’re fired up, and the organizations they support can carry on the important work they’re doing well past that initial contribution. July’s recurring numbers remained steady, with almost 30% of all dollars coming from recurring contributions.

Customer Service

July ’17
Total Incoming Calls 7,294
Email Conversations 18,933

Our customer service team works around the clock to make sure donors have the best experience possible when donating through ActBlue. Team members cover every time zone from the east to west coast so that donors can access the support they need as soon as possible. This past month we answered more than 7,000 phone calls and responded to over 18,000 emails, in addition to helping donors via social media.

Donors and organizations are putting in the hard work everyday to fight the efforts of the Trump administration and our Republican-controlled Congress, and we’ll continue to be right there with them. If you want to tell us how you’re helping the movement, or if you have any questions about our July recap, let us know at info@actblue.com.


 

May ’17 Recap

Our numbers for May are in, and it was another huge month for small-dollar donor engagement. There’s been an incredible increase in May’s fundraising totals cycle over cycle — we processed three times the amount of money in May of 2017 than in May of 2015. Similarly, more than double the number of groups raised money on ActBlue in May of 2017 than during the same month of the last election cycle. Collectively, more than 3,200 total groups raised more than $48M in May alone. Small-dollar donors are not giving up on making their voices heard, and new groups and organizers are getting involved in the progressive movement.

When the AHCA bill went to a vote in the House during the first week of May, groups mobilized quickly as small-dollar donors made it clear they were ready to contribute and fight back. Here at ActBlue, we had all hands on deck and set up hundreds of Democratic nominee funds, where grassroots donors contributed millions of dollars in the days surrounding the vote. Check out the graph below, where you can clearly see the huge spike in dollars on May 4th and 5th, when donors were making their opposition to Trumpcare heard loud and clear.

Keep reading below the chart for a breakdown of all the highlights for May:

amount by day in May

 

Topline Numbers

MAY ’13 MAY ’15 MAY ’17
Contributions 173,539 429,882 1,586,558
Total Amount $6,495,234 $15,967,748 $48,753,557
Avg. Contribution Size $37.42 $37.14 $30.73
Unique Campaigns, Committees,
and Organizations
1,068 1,424 3,257

ActBlue Express

We’ve seen a steady stream of new, dedicated donors coming into the fold so far in 2017, and this past month was no different. More than 98k new donors saved their payment information with ActBlue Express in May. Those supporters are able to give to any of the thousands of groups using ActBlue with a single click.

 

May ’13 May ’15 May ’17
New ActBlue Express Users 12,624 79,717 98,273
% of Total Volume
via ActBlue Express Users
42.8% 57.7% 60.6%
% of Contributions
via ActBlue Express Users
55.1% 63.8% 66.2%

Mobile

MAY ’13 MAY ’15 MAY ’17
% of Contributions via Mobile 9.4% 25.4% 40.4%
% Mobile for
ActBlue Express Users
13.0% 27.3% 40.9%

Recurring

MAY ’13 MAY ’15 MAY ’17
Total Recurring Volume $448,802 $3,143,110 $11,194,882
% of Total Volume 6.9% 19.7% 23.0%

Recurring contributions are one of the biggest ways donors show their ongoing support for the campaigns and causes they care about. Rather than giving one up-front contribution, they’re able to chip in a small amount over the course of multiple months. The amount of recurring money groups are raising across ActBlue has grown at an incredible pace over the last few election cycles. In the graph below, we break down daily recurring totals cycle to cycle. Recurring totals tended to be pretty stable from day to day in May. That’s great for campaigns and organizations relying on their recurring fundraising as a way to budget and plan ahead, and indicates that donors are remaining committed to the causes and campaigns they’re passionate about.

recurring daily total

Customer Service

Our customer service team handled over 890 email conversations a day during the month of May. With so many new donors coming on board to support the groups fundraising on ActBlue, we’ve recently brought even more customer service representatives on to our team. They’re available around the clock to answer questions from donors, campaigns, and organizations alike, and make sure it’s easy for them to use ActBlue to make a difference.

MAY ’17
Total Incoming Calls 9,754
Email Conversations 27,632

 

If you’ve got any questions or comments about our May breakdown, drop us a line at info@actblue.com.

April ’17 Recap

A few weeks ago, we published some pretty astonishing numbers for the first quarter of 2017. And in April, there was no sign of small-dollar fundraising slowing down.

Supporters are more passionate and energetic than ever right now. Donors, activists, nonprofits, and campaigns alike are making a real difference in resisting the Trump administration — people are fighting back, and our April numbers (we helped raise nearly 4x the amount we did in 2015) make that clear. We’re excited our tools can help donors and organizers take action and support the nationwide resistance movement.

See below for a breakdown of our sitewide numbers for April:

Topline Numbers

APR. ’13 APR. ’15 APR. ’17
Contributions 170,085 315,871 1,540,231
Total Amount $6,358,693 $10,144,643 $39,253,713
Avg. Contribution Size $37.39 $32.12 $25.49
Unique Campaigns, Committees,
and Organizations
1,010 1,364 2,727

ActBlue Express

Over 70,000 new donors signed up for ActBlue Express accounts in April, so they can give to any campaign and organization using ActBlue with a single click going forward. That’s more than double the number of new ActBlue Express users who got on board in April of 2015, and more than five times the number of new signups in April 2013. And because they have a frictionless experience when donating, ActBlue Express users are some of our most powerful users.

Committed supporters will make even more of a difference as this election cycle (and the resistance movement) ramps up. As new campaigns and organizations get up and running and start fundraising with ActBlue, they’re already going to have an invaluable pool of supporters who are truly dedicated to progressive causes and can help them build up powerful movements.

APR. ’13 APR. ’15 APR. ’17
New ActBlue Express Users 14,162 28,731 73,180
% of Total Volume
via ActBlue Express Users
41.3% 56.6% 60.5%
% of Contributions
via ActBlue Express Users
50.9% 59.5% 65.0%

Mobile

APR. ’13 APR. ’15 APR. ’17
% of Contributions via Mobile 8.3% 24.8% 39.7%
% Mobile for
ActBlue Express Users
11.7% 26.6% 40.6%

Recurring

APR. ’13 APR. ’15 APR. ’17
Total Recurring Volume $401,046 $2,698,892 $10,983,594
% of Total Volume 6.3% 26.6% 28.0%

Customer Service

In these busy times, when so many new donors are using ActBlue to contribute, our customer service team is there to walk them through the giving process and answer any questions that come up. Our team handled an average of 281 incoming calls and 792 emails a day in April 2017.

APR. ’17
Total Incoming Calls 8,424
Email Conversations 23,769

It’s pretty clear that this is just the beginning of a powerful movement, as small-dollar donors work hard to take back our country, so expect more exciting stats to come. In the meantime, if you have questions or comments about our April recap, you can reach a member of our team at info@actblue.com.

February ’17 Recap

There’s a palpable energy in the air right now. Millions of Americans are asking how they can get involved, and how they can have an impact on the resistance movement. And our big fundraising numbers for February reflect that energy.

We processed nearly six times the number of contributions in February of ‘17 than we did at this same point during the last election.

New donors are coming into the fold every day, contributing to the candidates and causes they care about. And we’re so proud to be helping millions of Americans make their mark on the resistance movement. ActBlue exists to help donors shape our country.

See below for a sampling of our most interesting stats for the month. Since elections occur over two-year periods, the most relevant comparison here is 2015 as compared to 2017, since even (election) years are usually much bigger than odd years (hence those especially big February ‘16 numbers).

What’s really interesting, though, is that there’s no impending presidential election this year, and yet our February ‘17 numbers stack up pretty well against those 2016 numbers.

 

Topline Numbers

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
Contributions 163,025 262,160 228,632 1,923,107 1,351,275
Total Amount $5,661,921.23 $10,219,861 $7,187,341 $56,746,995 $33,576,340
Avg. Contribution Size $34.73 $38.98 $31.44 $29.51 $24.85
Unique Campaigns, Committees,
and Organizations
801 1,684 1,149 2,154 2,206

There were over 2,000 campaigns and organizations fundraising on ActBlue in February. It’s just about double the number that were using our tools in 2015. Where is that growth coming from? There’s a huge spike in urgency and activism happening right now, and it’s inspired people to start up new organizations and run for office — so much so that we’re actually beating our 2016 numbers as well. That’s exciting to see, because we’re still two years out from the next major election, which means there are tons of candidates who haven’t even filed yet.

These new candidates and organizations were immediately able to get started fundraising using ActBlue, and take advantage of the moment and start connecting with grassroots donors.

 

Mobile

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
% of Contributions via Mobile 7.9% 19.3% 23.8% 39.9% 39.9%
% Mobile for
ActBlue Express Users
10.5% 22.9% 25.8% 42.4% 40.5%

 

ActBlue Express

The number of donors who signed up for ActBlue Express accounts this past month is more than eight times the number of donors who signed up in February of 2015. It’s just one more display of the huge uptick in commitment and engagement from grassroots supporters. And these donors can give with a single click to any organization or campaign using ActBlue’s platform, so they’re the most likely to come back and give again.

Our ActBlue Express users also accounted for 1.3 million contributions this month, which was almost 65% of our total contributions.

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
New ActBlue Express Users 23,463 21,634 12,935 286,699 111,986
% of Total Volume
via ActBlue Express Users
55.8% 44.5% 57.3% 66.9% 60.4%
% of Contributions
via ActBlue Express Users
53.7% 53.0% 58.8% 71.2% 64.8%

 

Recurring

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
Total Recurring Volume $327,927 $790,921 $2,252,831 $8,290,105 $8,667,566
% of Total Volume 5.8% 7.7% 31.3% 14.6% 25.8%

 

Customer Service

Our customer service team is available round-the-clock to field questions from donors, campaigns, and organizations in order to make sure everyone is receiving support when they need it. They handled an average of over 800 email conversations a day in February.

FEB. ’17
Total Incoming Calls 8,032
Email Conversations 23,709

If you have any questions or comments about our monthly recap, feel free to email our team at info@actblue.com, or leave a comment below.

January ’17 Recap

It was undoubtedly a big month for fundraising at ActBlue, as campaigns and organizations across the country got energized and mobilized to fight back against Trump. Donors are fired up, too — over 100k new users saved their payment information with ActBlue Express this month, and can now give with a single click. We also processed our 1.5-billionth (!!) dollar this month.

A whole new crop of people got involved and are ready to fight back.

Topline Numbers

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
Contributions 223,392 226,928 1,224,385 1,237,954
Total Amount $7,750,298 $6,041,656 $32,675,433 $29,402,224
Avg. Contribution Size $34.69 $26.62 $26.69 $23.75
Unique Campaigns, Committees,
and Organizations
1,603 1,154 1,936 1,993

Mobile

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
% Mobile 19.7% 25.3% 38.6% 39.9%
% Mobile for
ActBlue Express Users
22.8% 27.2% 41.2% 40.9%

ActBlue Express

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
New ActBlue Express Users 18,727 10,625 170,421 131,566
% of Total Volume
via ActBlue Express Users
47.2% 57.8% 66.3% 60.2%
% of Contributions
via ActBlue Express Users
53.9% 60.1% 70.7% 64.9%

Recurring

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
Total Recurring Volume $706,522 $2,405,809 $7,124,154 $7,868,123
% of Total Volume 9.1% 39.8% 21.8% 26.8%

 

Customer Service

Our customer service team handled an average of 253 incoming phone calls per day during the month of January.

JAN. ’17
Total Incoming Calls 7,843
Email Conversations 7,309

If you’ve got any questions or comments about this month’s fundraising recap, feel free to reach out to a member of our team at info@actblue.com.

December ’16 Recap

In the midst of the holidays and Trump’s impending inauguration, donors and campaigns remained active and engaged. We processed over 750k individual contributions this month.

Topline Numbers

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Contributions 259,248 231,991 1,094,301 750,484
Total Amount $11,210,508 $5,576,432 $33,255,993 $19,672,531
Avg. Contribution Size $43.24 $24.04 $30.39 $26.21
Unique Campaigns, Committees,
and Organizations
1,581 1,156 1,924 1,860

Mobile

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
% Mobile 19.8% 22.6% 38.0% 35.5%
% Mobile for
ActBlue Express Users
23.2% 24.2% 40.7% 37.1%

ActBlue Express

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
New ActBlue Express Users 25,297 8,934 173,198 47,286
% of Total Volume
via ActBlue Express Users
46.9% 61.3% 62.3% 61.8%
% of Contributions
via ActBlue Express Users
52.2% 64.0% 67.7% 65.3%

Recurring

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Total Recurring Volume $655,275 $2,781,858 $6,196,949 $6,709,181
% of Total Volume 5.8% 49.9% 18.6% 34.1%

 

Customer Service

Our rockstar customer service representatives handled over 550 email conversations per day in the month of December.

DEC. ’16
Total Incoming Calls 7,358
Email Conversations 17,956

Any questions or comments? Drop us a line at info@actblue.com.

November ’16 Recap

Despite the fact that the election took place just eight days into the month, November was still a huge, $43M month. Following Trump’s win, donors and organizers got right to work, turning their anger into action.

Topline Numbers

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
Contributions 194,239 494,986 628,183 1,425,120
Total Amount $7,396,503 $13,035,721 $17,566,353 $43,440,887
Avg. Contribution Size $38.08 $26.34 $27.96 $30.47
Unique Campaigns, Committees,
and Organizations
1,484 1,626 1,841 2,680

Mobile

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
% Mobile 19.3% 27.8% 31.8% 37.1%
% Mobile for
ActBlue Express Users
22.9% 29.4% 34.7% 38.5%

ActBlue Express

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
New ActBlue Express Users 14,805 17,066 51,413 89,149
% of Total Volume
via ActBlue Express Users
41.1% 60.9% 59.8% 61.1%
% of Contributions
via ActBlue Express Users
51.0% 64.6% 66.9% 64.2%

Recurring

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
Total Recurring Volume $594,749 $4,857,505 $5,327,096 $11,604,933
% of Total Volume 8.0% 37.3% 30.3% 26.7%

 

Customer Service

Our customer service team handled over 300 incoming phone calls per day during November.

NOV. ’16
Total Incoming Calls 9,485
Email Conversations 25,037

If you’ve got questions or comments about our November numbers, you can reach us at info@actblue.com.