October ’16 Recap

October was a giant month at ActBlue — our biggest month ever! We handled nearly $84 million for over 3,000 campaigns, committees, and organizations.

Lots of campaigns took advantage of our weekly recurring feature this month, driving up our total recurring dollar amount. We brought in even more in recurring dollars than during October of 2014, when weekly recurring was a massive success.

Topline Numbers

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
Contributions 289,615 1,449,990 670,809 2,002,717
Total Amount $10,289,128 $57,093,748 $21,741,770 $83,823,165
Avg. Contribution Size $35.53 $39.38 $32.41 $41.85
Unique Campaigns, Committees,
and Organizations
1,574 2,503 1,937 3,316

 
October topline numbers

Mobile

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
% Mobile 20.0% 24.9% 31.0% 36.2%
% Mobile for
Express Users
23.6% 26.6% 33.6% 37.1%

Express

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
New Express Users 29,288 73,431 79,099 69,003
% of Total Volume
via Express Users
44.9% 59.6% 61.0% 59.6%
% of Contributions
via Express Users
54.4% 64.9% 68.5% 65.6%

 
October topline numbers

Recurring

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
Total Recurring Volume $611,951 $10,434,476 $5,693,932 $16,750,379
% of Total Volume 5.9% 18.3% 26.2% 20.0%

 

Customer Service

OCT. ’16
Total Incoming Calls 10,205
Email Conversations 29,461

Check out this last graph for a fun look at how many more campaigns, committees, and organizations are fundraising with ActBlue this election cycle as compared to 2014:

October topline numbers

Sept. ’16 Recap

We thought September 2014 (during the last election year) was a big one. That is, until we crunched the numbers for this past month. We processed more than $58 million in sitewide volume, and handled over 1.2M individual contributions in September ’16.

Scroll down to see the rest of the fun numbers we’ve got for you this month. The biggest highlight: Almost 20% of our massive sitewide dollar total came from recurring contributions. It’s a direct result of campaigns and committees taking advantage of our weekly recurring feature in the lead-up to the election.

Topline Numbers

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
Contributions 319,785 925,289 793,161 1,291,020
Total Amount $11,460,206 $38,929,651 $28,097,288 $58,710,496
Avg. Contribution Size $35.84 $42.07 $35.42 $45.48
Unique Campaigns, Committees,
and Organizations
1,436 2,489 1,854 3,182

 
September topline numbers

Mobile

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
% Mobile 20.5% 25.3% 32.2% 25.8%
% Mobile for
Express Users
24.3% 27.3% 34.8% 27.9%

 
September mobile numbers

Customer Service

In September 2016 our customer service team handled an average of 814 email conversations a day.

SEPT. ’16
Total Incoming Calls 8,243
Email Conversations 24,408

Express

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
New Express Users 36,543 65,208 123,696 57,729
% of Total Volume
via Express Users
43.2% 58.7% 59.7% 57.2%
% of Contributions
via Express Users
51.0% 63.8% 67.3% 64.7%

 
September express numbers

Recurring

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
Total Recurring Volume $553,698 $5,100,805 $5,253,217 $11,617,884
% of Total Volume 4.8% 13.1% 18.7% 19.8%

 
September recurring numbers

Aug. ’16 Recap

Over 1 million individual contributions raised a total of $40M across ActBlue in the month of August. And most notably, it was our second straight month with more than 3,000 campaigns, committees, and nonprofits using our tools — the most we’ve ever had at one time.

Topline Numbers

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
Contributions 155,552 686,457 526,058 1,030,968
Total Amount $5,818,391 $23,427,305 $15,371,255 $40,131,043
Avg. Contribution Size $37.40 $34.13 $29.22 $38.93
Unique Campaigns, Committees,
and Organizations
1,305 2,244 1,632 3,111

 
August topline numbers

Mobile

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
% Mobile 9.6% 27.5% 29.8% 28.2%
% Mobile for
Express Users
13.1% 29.6% 32.4% 30.6%

 
August mobile numbers

Customer Service

In August 2016 our customer service team handled an average of 741 email conversations a day.

AUG. ’16
Total Incoming Calls 8,362
Email Conversations 22,972

Express

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
New Express Users 12,971 59,467 74,437 50,100
% of Total Volume
via Express Users
45.0% 57.7% 59.8% 59.7%
% of Contributions
via Express Users
53.1% 63.7% 66.0% 66.2%

 
August express numbers

Recurring

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
Total Recurring Volume $502,669 $3,618,613 $4,565,712 $10,079,048
% of Total Volume 8.6% 15.4% 29.7% 25.1%

 
August recurring numbers

July ’16 Recap

In July 2016, there were more campaigns, committees, and organizations raising money on ActBlue than at any other month in our history. Over 3,000 of them raised $33.6M from more than 1M individual contributions. It was another strong month for mobile donations: 40% of all contributions were made on a mobile device.

More than 66% of this month’s contributions were made by Express users. These are donors who have saved their credit card information with ActBlue, which makes it easy for them to give repeatedly.

Topline Numbers

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
Contributions 162,588 692,495 466,703 1,043,486
Total Amount $5,876,174 $20,300,106 $13,734,475 $33,650,781
Avg. Contribution Size $36.14 $29.31 $29.43 $32.25
Unique Campaigns, Committees,
and Organizations
1,230 2,175 1,517 3,005

 

July topline numbers

Mobile

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
% Mobile 9.1% 29.2% 27.8% 38.7%
% Mobile for
Express Users
12.5% 31.5% 30.4% 41.2%

 
July topline numbers

Customer Service

In July 2016 our customer service team handled an average of 810 email conversations a day.

July ’16
Total Incoming Calls 11,885
Email Conversations 25,124

Express

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
New Express Users 13,802 75,580 67,131 59,944
% of Total Volume
via Express Users
44.8% 57.2% 60.4% 60.6%
% of Contributions
via Express Users
53.0% 61.5% 65.6% 66.3%

 
July topline numbers

Recurring

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
Total Recurring Volume $497,940 $2,822,497 $3,923,726 $10,216,414
% of Total Volume 8.5% 13.9% 28.6% 30.4%

 
July topline numbers

June ’16 Recap

It was a huge month at ActBlue, with dollars raised totaling $41M. We handled more than twice the number of contributions we processed in June of 2014 (during the last election cycle). And donors contributed to a whopping 2,903 campaigns, committees, and organizations.

Our total for recurring dollars this month is more than five times the total from June 2014. We’ve seen huge increases in participation, both in the numbers of contributions and the number of campaigns and organizations raising money on our platform. See below for a deeper dive into more of our sitewide numbers for the month.

Topline Numbers

JUN. ’13 JUN. ’14 JUN. ’15 JUN. ’16
Contributions 185,987 540,541 527,584 1,132,232
Total Amount $9,225,226 $20,994,216 $21,762,097 $41,604,480
Avg. Contribution Size $49.60 $38.84 $41.25 $36.75
Unique Campaigns, Committees,
and Organizations
1,215 2,151 1,510 2,903

June

Mobile

JUN. ’13 JUN. ’14 JUN. ’15 JUN. ’16
% Mobile 9.1% 25.2% 29.1% 37.4%
% Mobile for
Express Users
12.7% 27.7% 31.8% 40.5%

June

Express

JUN. ’13 JUN. ’14 JUN. ’15 JUN. ’16
New Express Users 16,453 63,490 88,047 48,733
% of Total Volume
via Express Users
42.0% 55.0% 56.5% 56.5%
% of Contributions
via Express Users
51.5% 60.3% 65.4% 65.7%

Customer Service

In June 2016 our customer service team handled an average of 838 email conversations a day.

June ’16
Total Incoming Calls 14,548
Email Conversations 25,128

Recurring

JUN. ’13 JUN. ’14 JUN. ’15 JUN. ’16
Total Recurring Volume $469,406 $1,740,171 $3,749,257 $9,435,630
% of Total Volume 5.1% 8.3% 17.2% 22.7%

June

May ’16 Recap

We handled over $42M this month, from nearly 2.8k campaigns, committees, and nonprofits — that’s nearly double the number we worked with in May of last year, and over 700 more than in May 2014.

Just this week the Express universe passed the 3 million users mark, including the 58k people who signed up for Express accounts this month. That’s 3 million donors with saved payment information, who can give with a single click.

Topline Numbers

MAY. ’13 MAY. ’14 MAY. ’15 MAY. ’16
Contributions 173,541 353,368 429,903 1,312,305
Total Amount $6,495,264 $14,231,783 $15,969,378 $42,291,423
Avg. Contribution Size $37.43 $40.27 $37.15 $32.23
Unique Campaigns, Committees,
and Organizations
1,068 2,053 1,424 2,790

 

Mobile

MAY. ’13 MAY. ’14 MAY. ’15 MAY. ’16
% Mobile 9.3% 23.0% 25.4% 39.5%
% Mobile for
Express Users
12.8% 25.5% 27.3% 42.7%

 

Express

MAY. ’13 MAY. ’14 MAY. ’15 MAY. ’16
New Express Users 12,625 38,055 79,733 58,010
% of Total Volume
via Express Users
43.9% 52.6% 58.0% 61.9%
% of Contributions
via Express Users
55.0% 59.1% 63.6% 69.8%

 

Customer Service

In May 2016 our customer service team handled an average of 815 email conversations a day.

May ’16
Total Incoming Calls 13,983
Email Conversations 24,472

Recurring

MAY. ’13 MAY. ’14 MAY. ’15 MAY. ’16
Total Recurring Volume $444,802 $1,166,045 $3,150,784 $9,224,511
% of Total Volume 6.8% 8.2% 19.7% 21.8%

 

April ’16 Recap

In April 2016, over 2,600 different campaigns, organizations, and committees raised almost $50 million on ActBlue, with an average contribution size of just $30. Contributions made on mobile devices represented over 40% of all contributions made sitewide. Read on to see how that compares to where we were at the same point last cycle.

Topline Numbers

APR. ’13 APR. ’14 APR. ’15 APR. ’16
Contributions 170,086 321,504 315,905 1,647,260
Total Amount $6,515,819 $12,262,546 $10,428,208 $49,736,920
Avg. Contribution Size $38.31 $38.14 $33.01 $30.19
Unique Campaigns, Committees,
and Organizations
1,010 1,999 1,364 2,647

 

Customer Service

In April 2016 our customer service team handled an average of 1,042 email conversations a day.

APR. ’16
Total Incoming Calls 17,588
Email Conversations 31,258

Mobile

APR. ’13 APR. ’14 APR. ’15 APR. ’16
% Mobile 8.1% 22.5% 24.8% 42.7%
% Mobile for
Express Users
11.5% 25.3% 26.6% 45.8%

 

Express

APR. ’13 APR. ’14 APR. ’15 APR. ’16
New Express Users 14,167 36,154 28,730 122,323
% of Total Volume
via Express Users
41.8% 52.2% 56.7% 67.3%
% of Contributions
via Express Users
52.1% 57.7% 62.4% 72.9%

 

Recurring

APR. ’13 APR. ’14 APR. ’15 APR. ’16
Total Recurring Volume $419,719 $1,027,926 $2,818,806 $9,328,013
% of Total Volume 6.4% 8.4% 27.0% 18.8%

 

If you have any questions or comments, feel free to get in touch at info@actblue.com.

Mar. ’16 Recap

We’ll forgive you if you forgot that we hit our biggest milestone yet ($1 BILLION!!) in March — we almost did. Especially since we’ve raised over $68M since then, bringing our total for the month to a whopping $72M. That makes March 2016 the biggest month in our history. And we went out with a bang as we processed $8.5M on the 31st — a new record for our biggest volume day ever.

Almost 2,500 campaigns, organizations, and committees raised money using ActBlue last month. The average contribution? Just $30. And nearly half of the contributions made this month came from a mobile device. That’s double the mobile percentage we saw at the same point in the last election cycle.

Topline Numbers

MAR. ’13 MAR. ’14 MAR. ’15 MAR. ’16
Contributions 204,630 412,325 327,220 2,418,488
Total Amount $7,635,519 $18,499,273 $13,289,206 $72,650,464
Avg. Contribution Size $37.31 $44.87 $40.61 $30.04
Unique Campaigns, Committees,
and Organizations
951 1,960 1,335 2,458

Customer Service

In March 2016 our customer service team handled an average of 1,076 email conversations a day.

FEB. ’16
Total Incoming Calls 36,552
Email Conversations 33,348

Mobile

MAR. ’13 MAR. ’14 MAR. ’15 MAR. ’16
% Mobile 10.0% 21.6% 24.8% 44.0%
% Mobile for
Express Users
13.8% 24.2% 26.8% 46.9%

Express

MAR. ’13 MAR. ’14 MAR. ’15 MAR. ’16
New Express Users 25,720 38,616 21,712 305,453
% of Total Volume
via Express Users
46.9% 48.1% 53.5% 67.6%
% of Contributions
via Express Users
54.2% 54.4% 60.7% 73.5%

Recurring

MAR. ’13 MAR. ’14 MAR. ’15 MAR. ’16
Total Recurring Volume $395,604 $955,028 $2,689,551 $9,829,134
% of Total Volume 5.2% 5.2% 20.2% 13.5%

If you have any questions or comments, feel free to get in touch at info@actblue.com.

Feb. ’16 Recap

There was a lot to celebrate in February 2016. Not only did we have our biggest month ever (in terms of both contributions and total dollar amount), but we also launched ActBlue Charities. Plus, nearly 300k people signed up for Express accounts by saving their credit card information. Yes, that’s a new record!

Topline Numbers

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16
Contributions 163,039 262,166 228,655 1,929,078
Total Amount $5,822,235 $10,480,397 $7,382,455 $58,829,696
Avg. Contribution Size $35.71 $39.98 $32.29 $30.50
Unique Campaigns, Committees,
and Organizations
801 1,684 1,149 2,155

 

Customer Service

In February 2016 our customer service team handled an average of 1,026 email conversations a day.

FEB. ’16
Total Incoming Calls 36,596
Email Conversations 29,742

Mobile

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16
% Mobile 7.8% 19.3% 23.8% 39.9%
% Mobile for
Express Users
10.4% 22.9% 25.8% 42.4%

 

Express

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16
New Express Users 23,464 21,633 12,939 286,273
% of Total Volume
via Express Users
45.4% 44.9% 57.3% 67.1%
% of Contributions
via Express Users
54.0% 54.5% 63.2% 70.9%

 

Recurring

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16
Total Recurring Volume $343,251 $829,068 $2,354,716 $8,866,155
% of Total Volume 5.9% 7.9% 31.9% 15.1%

 

If you have questions or comments, feel free to reach out at info@actblue.com.

Jan. ’16 Recap

In January 2016, almost two thousand different campaigns, organizations, and committees used ActBlue to raise more than $34M from 1.2M contributions.

More and more people are signing up for Express accounts and saving their credit card information, which makes it easy for them to give again. More than 70% of contributions made in January 2016 came from Express users. There’s a reason we call them our power users!

Topline Numbers

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
Contributions 99,494 223,393 226,962 1,229,971
Total Amount $3,446,702 $7,975,991 $6,234,257 $34,124,336
Avg. Contribution Size $34.64 $35.70 $27.47 $27.74
Unique Campaigns, Committees, and Organizations 764 1,603 1,154 1,939

 

Mobile

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
% Mobile 9.2% 19.7% 25.3% 38.6%
% Mobile for
Express Users
12.2% 22.8% 27.2% 41.2%

 

Customer Service

For January 2016, our customer service team handled an average of 642 email conversations a day.

JAN. ’16
Total Incoming Calls 16,287
Email Conversations 19,908

Express

170k indivudals signed up for Express accounts in January 2016, which is the second most in our history. Now, we’re up to 2,207,438 Express Users — people who have saved their payment information with ActBlue.

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
New Express Users 14,275 18,728 10,630 170,132
% of Total Volume
via Express Users
47.7% 47.2% 57.8% 66.1%
% of Contributions
via Express Users
55.2% 54.0% 60.2% 70.7%

 

Recurring

So far this cycle, the percentage of total dollar amount from recurring contributions is double compared to all of the 2014 cycle. In other words, we’re $14M past last cycle’s total recurring total.

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
Total Recurring Volume $282,875 $739,220 $2,515,406 $7,713,541
% of Total Volume 8.2% 9.3% 40.3% 22.6%

 

 

If you have questions or comments, feel free to reach out at info@actblue.com.