Jan. ’16 Recap

In January 2016, almost two thousand different campaigns, organizations, and committees used ActBlue to raise more than $34M from 1.2M contributions.

More and more people are signing up for Express accounts and saving their credit card information, which makes it easy for them to give again. More than 70% of contributions made in January 2016 came from Express users. There’s a reason we call them our power users!

Topline Numbers

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
Contributions 99,494 223,393 226,962 1,229,971
Total Amount $3,446,702 $7,975,991 $6,234,257 $34,124,336
Avg. Contribution Size $34.64 $35.70 $27.47 $27.74
Unique Campaigns, Committees, and Organizations 764 1,603 1,154 1,939

 

Mobile

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
% Mobile 9.2% 19.7% 25.3% 38.6%
% Mobile for
Express Users
12.2% 22.8% 27.2% 41.2%

 

Customer Service

For January 2016, our customer service team handled an average of 642 email conversations a day.

JAN. ’16
Total Incoming Calls 16,287
Email Conversations 19,908

Express

170k indivudals signed up for Express accounts in January 2016, which is the second most in our history. Now, we’re up to 2,207,438 Express Users — people who have saved their payment information with ActBlue.

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
New Express Users 14,275 18,728 10,630 170,132
% of Total Volume
via Express Users
47.7% 47.2% 57.8% 66.1%
% of Contributions
via Express Users
55.2% 54.0% 60.2% 70.7%

 

Recurring

So far this cycle, the percentage of total dollar amount from recurring contributions is double compared to all of the 2014 cycle. In other words, we’re $14M past last cycle’s total recurring total.

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
Total Recurring Volume $282,875 $739,220 $2,515,406 $7,713,541
% of Total Volume 8.2% 9.3% 40.3% 22.6%

 

 

If you have questions or comments, feel free to reach out at info@actblue.com.

Dec. ’15 Recap

The march to the final end-of-quarter in 2015 was massive. ActBlue handled $33.5M in December, with a whopping $12.8M (or 37.8% of the month’s total) coming in during the last four days alone. And we capped off the year with our biggest donor day — ever! Over 150k contributions came in on December 31st.

We also hit 1 million contributions in December, making it our second biggest donor month ever (second only to October 2014). Yep, that’s right. We handled more donations in December 2015 than we did in September 2014, an end-of-quarter month right before an election. More than three times as many contributions came in during December 2015 than in December 2013.

Plus, more than one-third of all contributions were made on mobile devices.

Check out the tables and charts below for a more detailed breakdown of this past month:

Topline Numbers

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
Contributions 76,438 259,252 232,022 1,099,499
Total Amount $2,344,501 $11,210,508 $5,577,255 $33,516,009
Average Contribution Size $30.67 $43.24 $24.04 $30.48
Committees 779 1,581 1,156 1,926

 

 

Mobile

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
% Mobile 10.0% 19.8% 22.6% 38.0%
% Mobile for
Express Users
13.2% 23.2% 24.2% 40.7%

 


 

Customer Service

For December 2015, our customer service team handled an average of 532 email conversations a day.

DEC. ’15
Total Incoming Calls 16,287
Email Conversations 16,497

 

Recurring

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
Total Recurring Volume $281,503 $655,275 $2,785,603 $6,347,563
% of Total Volume 12.0% 5.8% 49.9% 18.9%

 

Express

In December we hit 2 million Express Users — people who have saved their credit cards with ActBlue. And now we’re up to 2,037,004 in total.

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
New Express Users 9,203 25,305 8,932 172,758
% of Total Volume
via Express Users
47.0% 46.9% 61.4% 62.2%
% of Contributions
via Express Users
56.9% 52.3% 64.1% 67.8%

 


If you have questions or comments, feel free to reach out at info@actblue.com.

November ’15 Recap

Three million-dollar days in November propelled the month to a total of $17.8M. So far this cycle, we’ve mailed checks and sent wires to over 3,399 campaigns, organizations, and causes.

Check out the tables and charts below for a more detailed breakdown of this past month, including customer service statistics:

Topline Numbers

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
Contributions 321,149 194,243 495,138 631,709
Total Amount $10,874,188 $7,396,503 $13,036,382 $17,753,019
Average Contribution Size $33.86 $38.08 $26.33 $28.10
Committees 1,449 1,484 1,626 1,842

Mobile

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
% Mobile 11.1% 19.3% 27.8% 31.8%
% Mobile for
Express Users
14.2% 22.9% 29.4% 34.7%

Customer Service

If you’ve ever been a part of the more than 13,000 campaigns, organizations, and causes that have used ActBlue to fundraise, then you know first-hand how helpful and adept our customer service team is. Day in and day out our team is answering calls, responding to emails, and making sure every donor’s needs are met in a timely, friendly fashion.

For November 2015, our customer service team handled an average of 387 email conversations a day.

Nov. ’15
Total Incoming Calls 14,321
Email Conversations 11,628

Recurring

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
Total Recurring Volume $828,708 $594,749 $4,863,036 $5,477,565
% of Total Volume 7.6% 8.0% 37.3% 30.9%

Express

We’re up to 1,863,876 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue.

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
New Express Users 25,035 14,813 17,053 51,225
% of Total Volume
via Express Users
49.3% 41.1% 61.0% 59.8%
% of Contributions
via Express Users
54.8% 51.0% 65.0% 67.0%

If you have questions or comments, feel free to reach out at info@actblue.com.

October ’15 Recap

With back-to-back million-dollar days to finish the month, October 2015 turned out to be a $21M month, which is more than double last cycle’s total for the month. We’re also past the $150M mark for the cycle (and well on our way to half a billion dollars), with 3,227 different campaigns and organizations raising money on ActBlue.

Check out the tables and charts below for a more detailed breakdown of this past month.

Topline Numbers

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
Contributions 867,733 289,612 1,449,907 673,921
Total Amount $35,053,113 $10,035,243 $55,595,241 $21,309,912
Average Contribution Size $40.40 $34.65 $38.34 $31.62
Committees 2,183 1,574 2,503 1,941

Recurring

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
Total Recurring Volume $2,053,473 $585,778 $9,992,221 $5,572,589
% of Total Volume 5.9% 5.8% 18.0% 26.2%

Express

We’re up to 1,812,513 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue. The chart below illustrates the growth in the share of contributions made by Express users:

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
New Express Users 80,302 29,290 73,413 78,807
% of Total Volume
via Express Users
47.2% 44.4% 59.3% 60.7%
% of Contributions
via Express Users
53.3% 54.4% 65.0% 68.4%

Mobile

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
% Mobile 7.9% 19.1% 25.2% 31.5%
% Mobile for
Express Users
10.2% 22.4% 26.8% 34.4%

If you have questions or comments, feel free to reach out at info@actblue.com.

September ’15 Recap

With a massive end-of-quarter to close out the month of September, this turned out to be a monster $27M month (during an off-year, by the way). Most notably, we added more Express users in the past month than in any month prior — a whopping 124,824.

Check out the tables and charts below for a more detailed breakdown of this past month.

Topline Numbers

Sept. ’12 Sept. ’13 Sept. ’14 Sept. ’15
Contributions 463,901 319,785 925,261 795,853
Total Amount $21,881,359 $11,198,520 $37,921,801 $27,557,907
Average Contribution Size $47.17 $35.02 $40.98 $34.63
Committees 2,113 1,436 2,489 1,856

Recurring

Sept. ’12 Sept. ’13 Sept. ’14 Sept. ’15
Total Recurring Volume $1,240,618 $531,163 $4,869,166 $5,131,616
% of Total Volume 5.7% 4.7% 12.8% 18.6%

Express

We’re up to 1,738,816 Express users. These are some of our most engaged donors, who choose to save their payment information with ActBlue. As supporters continue to look for the fastest, most convenient way to contribute, we continue to see the number of Express users grow by leaps and bounds.

Sept. ’12 Sept. ’13 Sept. ’14 Sept. ’15
New Express Users 57,739 36,614 65,354 124,824
% of Total Volume
via Express Users
45.2% 42.9% 58.4% 59.4%
% of Contributions
via Express Users
49.6% 50.0% 63.9% 66.0%

Mobile

Sept. ’12 Sept. ’13 Sept. ’14 Sept. ’15
% Mobile 7.1% 20.5% 25.3% 32.2%
% Mobile for
Express Users
9.4% 24.3% 27.3% 34.9%

If you have questions or comments, feel free to reach out at info@actblue.com.

August ’15 Recap

On August 26, 2015 — just 238 days since the 2016 election cycle began — ActBlue passed the $100M mark for the cycle. And we’ve sent checks or wired funds to more than 2,750 different campaigns, committees, and organizations across the country. The chart below shows the incredible fundraising pace we’ve seen this cycle compared to the previous two:

Topline Numbers

Aug. ’12 Aug. ’13 Aug. ’14 Aug. ’15
Contributions 309,826 155,552 686,476 529,324
Total Amount $12,774,047 $5,673,931 $22,766,476 $15,013,856
Average Contribution Size $41.23 $36.48 $33.16 $28.36
Committees 1,980 1,305 2,244 1,636

Recurring

Aug. ’12 Aug. ’13 Aug. ’14 Aug. ’15
Total Recurring Volume $1,044,821 $482,101 $3,459,814 $4,469,346
% of Total Volume 8.2% 8.5% 15.2% 29.8%

Express

We’re up to 1,610,413 Express Users — people who have saved their payment information with ActBlue.

Aug. ’12 Aug. ’13 Aug. ’14 Aug. ’15
New Express Users 50,377 12,972 59,465 74,288
% of Total Volume
via Express Users
42.3% 44.6% 57.4% 59.4%
% of Contributions
via Express Users
46.2% 51.4% 64.0% 64.3%

Mobile

Aug. ’12 Aug. ’13 Aug. ’14 Aug. ’15
% Mobile 7.0% 9.6% 27.5% 29.8%
% Mobile for
Express Users
9.4% 13.1% 29.6% 32.5%

If you have questions or comments, feel free to reach out at info@actblue.com.

July ’15 Recap

Last month was ActBlue’s fifth $10M+ month in a row. And we’re just shy of the $90M mark for the cycle. More impressively, we’ve sent checks or wired funds to over 2,500 different committees, campaigns, and organizations this cycle. The chart below displays the aggregate growth of committees over the past three cycles:

Topline Numbers

July ’12 July ’13 July ’14 July ’15
Contributions 200,193 162,587 692,494 470,221
Total Amount $8,342,099 $5,727,922 $19,703,696 $13,483,297
Average Contribution Size $41.67 $35.23 $28.45 $28.67
Committees 1,836 1,230 2,175 1,522

Recurring

July ’12 July ’13 July ’14 July ’15
Total Recurring Volume $821,714 $477,517 $2,694,123 $3,890,724
% of Total Volume 9.9% 8.3% 13.7% 28.9%

Express

We’re up to 1,536,116 Express Users — people who have saved their payment information with ActBlue.

July ’12 July ’13 July ’14 July ’15
New Express Users 38,685 13,806 75,571 67,118
% of Total Volume
via Express Users
43.4% 44.3% 56.9% 60.2%
% of Contributions
via Express Users
48.3% 51.7% 61.3% 63.9%

Mobile

July ’12 July ’13 July ’14 July ’15
% Mobile 6.8% 9.1% 29.2% 27.8%
% Mobile for
Express Users
8.9% 12.5% 31.5% 30.4%

If you have questions or comments, feel free to reach out at info@actblue.com.

June ’15 Recap

Topline Numbers

June ’12 June ’13 June ’14 June ’15
Contributions 268,794 185,983 540,530 531,961
Total Volume $11,624,085.19 $9,037,904.36 $20,444,771.98 $21,507,416.82
Mean Donation $43.25 $48.59 $37.82 $40.43
Committees 1,866 1,215 2,151 1,514

Express

We’re up to 1,468,998 Express Users — people who have saved their payment information with ActBlue.

June ’12 June ’13 June ’14 June ’15
New Express Users 59,901 16,450 63,492 88,033
% of Total Volume
via Express Users
42.3% 41.6% 54.7% 56.4%
% of Contributions
via Express Users
42.3% 50.2% 59.9% 64.3%

Mobile

June ’12 June ’13 June ’14 June ’15
% Mobile 6.4% 9.1% 25.2% 29.1%
% Mobile for
Express Users
8.4% 12.7% 27.7% 31.8%

If you have questions or comments, feel free to reach out at info@actblue.com.

May ’15 Recap

Topline Numbers

May. ’12 May. ’13 May. ’14 May. ’15
Contributions 234,077 173,541 353,376 434,223
Total Volume $10,041,299 $6,343,911 $13,863,938 $15,668,756
Mean Donation $42.90 $36.56 $39.23 $36.08
Committees 1,854 1,068 2,053 1,428

Recurring

May. ’12 May. ’13 May. ’14 May. ’15
Total Recurring Volume $495,859 $425,153 $1,108,624 $3,137,503
% of Total Volume 4.9% 6.7% 8.0% 20.0%

Express

We’re up to 1,380,961 Express Users — people who have saved their payment information with ActBlue.

May. ’12 May. ’13 May. ’14 May. ’15
New Express Users 44,646 12,627 38,049 79,704
% of Total Volume
via Express Users
39.9% 43.4% 52.3% 57.7%
% of Contributions
via Express Users
44.6% 54.3% 58.4% 62.0%

Mobile

May. ’12 May. ’13 May. ’14 May. ’15
% Mobile 3.8% 9.3% 23.0% 25.4%
% Mobile for
Express Users
4.8% 12.8% 25.5% 27.3%

April ’15 Recap

Topline Numbers

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
Contributions 122,625 170,087 321,512 320,438
Total Volume $5,485,850 $6,358,696 $11,937,460 $10,316,575
Mean Donation $44.74 $37.38 $37.13 $32.20
Committees 1,651 1,010 1,999 1,369

Recurring

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
Total Recurring Volume $438,198 $401,046 $978,361 $2,846,318
% of Total Volume 8.0% 6.3% 8.2% 27.6%

Express

We’re up to 1,301,282 Express Users — people who have saved their payment information with ActBlue. The chart below shows daily sign-ups, color-coded by conversion rates.

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
New Express Users 23,468 14,165 36,156 28,735
% of Total Volume
via Express Users
37.7% 41.3% 52.0% 56.6%
% of Contributions
via Express Users
42.5% 50.9% 56.8% 59.6%

Mobile

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
% Mobile 4.1% 8.1% 22.5% 24.8%
% Mobile for
Express Users
4.0% 11.5% 22.5% 26.6%