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Monthly Recap

Topline Numbers

June ’12 June ’13 June ’14 June ’15
Contributions 268,794 185,983 540,530 531,961
Total Volume $11,624,085.19 $9,037,904.36 $20,444,771.98 $21,507,416.82
Mean Donation $43.25 $48.59 $37.82 $40.43
Committees 1,866 1,215 2,151 1,514

Express

We’re up to 1,468,998 Express Users — people who have saved their payment information with ActBlue.

June ’12 June ’13 June ’14 June ’15
New Express Users 59,901 16,450 63,492 88,033
% of Total Volume
via Express Users
42.3% 41.6% 54.7% 56.4%
% of Contributions
via Express Users
42.3% 50.2% 59.9% 64.3%

Mobile

June ’12 June ’13 June ’14 June ’15
% Mobile 6.4% 9.1% 25.2% 29.1%
% Mobile for
Express Users
8.4% 12.7% 27.7% 31.8%

If you have questions or comments, feel free to reach out at info@actblue.com.

Topline Numbers

May. ’12 May. ’13 May. ’14 May. ’15
Contributions 234,077 173,541 353,376 434,223
Total Volume $10,041,299 $6,343,911 $13,863,938 $15,668,756
Mean Donation $42.90 $36.56 $39.23 $36.08
Committees 1,854 1,068 2,053 1,428

Recurring

May. ’12 May. ’13 May. ’14 May. ’15
Total Recurring Volume $495,859 $425,153 $1,108,624 $3,137,503
% of Total Volume 4.9% 6.7% 8.0% 20.0%

Express

We’re up to 1,380,961 Express Users — people who have saved their payment information with ActBlue.



May. ’12 May. ’13 May. ’14 May. ’15
New Express Users 44,646 12,627 38,049 79,704
% of Total Volume
via Express Users
39.9% 43.4% 52.3% 57.7%
% of Contributions
via Express Users
44.6% 54.3% 58.4% 62.0%

Mobile

May. ’12 May. ’13 May. ’14 May. ’15
% Mobile 3.8% 9.3% 23.0% 25.4%
% Mobile for
Express Users
4.8% 12.8% 25.5% 27.3%

Topline Numbers

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
Contributions 122,625 170,087 321,512 320,438
Total Volume $5,485,850 $6,358,696 $11,937,460 $10,316,575
Mean Donation $44.74 $37.38 $37.13 $32.20
Committees 1,651 1,010 1,999 1,369

Recurring

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
Total Recurring Volume $438,198 $401,046 $978,361 $2,846,318
% of Total Volume 8.0% 6.3% 8.2% 27.6%

Express

We’re up to 1,301,282 Express Users — people who have saved their payment information with ActBlue. The chart below shows daily sign-ups, color-coded by conversion rates.



Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
New Express Users 23,468 14,165 36,156 28,735
% of Total Volume
via Express Users
37.7% 41.3% 52.0% 56.6%
% of Contributions
via Express Users
42.5% 50.9% 56.8% 59.6%

Mobile

Apr. ’12 Apr. ’13 Apr. ’14 Apr. ’15
% Mobile 4.1% 8.1% 22.5% 24.8%
% Mobile for
Express Users
4.0% 11.5% 22.5% 26.6%

2016 is shaping up to be an absolutely massive cycle based on what we saw last Tuesday, our first end-of-quarter (EOQ) deadline day. We processed $2.1M, making March 31st the biggest start to a cycle in our history. It was a 200% increase over the first EOQ deadline day of the 2014 cycle.

If current trends hold, ActBlue could process half a billion dollars in small-dollar contributions this cycle.

We’re seeing more and more campaigns, organizations, and committees getting started fundraising early. And, ActBlue is now the default choice for large campaigns. Every major Senate campaign launched this year has launched with ActBlue and is using our platform.

Here’s a look at the topline numbers for Q1 2015 and how they compare to the previous four Q1s. The best comparison is to 2013, because it’s the most recent off-year.

Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015
Contributions 143,012 364,733 467,138 897,890 791,908
Total Volume $8.7M $18.0M $16.4M $36.0M $26.6M
Mean Donation $46.44 $49.47 $35.21 $40.13 $33.54
Committees 881 2,050 1,243 2,478 1,731

The last election cycle started with a $16.4M first quarter and ended with $315M in total. Meanwhile, we just posted a $26.6M quarter. So, 2015-2016 is gonna be big.

Compared to the most recent presidential cycle’s first quarter (Q1 2011), we handled 5.5x as many contributions and 3x as many dollars. Overall, there were 39.2% more campaigns and organizations fundraising during this cycle’s Q1 than the first quarter of the 2014 cycle. But, we’ve also handled 69.5% more contributions and 61.5% more volume.

Recurring

We’ve been talking about how great recurring donations are for a quite a while now. They’re increasingly becoming a critical piece of the fundraising strategy for the thousands of campaigns and organizations that are building pools of sustaining donors. Recurring volume has never been this big.

In fact, 28.4% of the total dollar volume for this past quarter was recurring, which is the highest ever.

Here’s a table that looks at Q1 2013 and Q1 2015 (both are the first quarters in their respective election cycles.):

Q1 2013 Q1 2015 Growth Rate
One-time $15,473,353 $19,025,735 23.0%
Recurring $976,479 $7,533,511 671.5%
Total $16,449,833 $26,559,247 61.5%

These quarters have similar dollar volumes from one-time contributions, but there was a massive change in the recurring volume. The $10.1M difference in total volume is primarily a result of the 7.7x increase in recurring dollars from Q1 2013 to Q1 2015.

Recurring sign-ups from previous months are already paying dividends and will continue to throughout this cycle.

This trend isn’t isolated to Q1; we’ve been seeing a significant trend toward recurring contributions over the past year. In the chart below you can see the growth of recurring dollar volume as a percent of the total volume on a quarterly basis:

Plenty of new campaigns are focused on building their pool of recurring donors early in the cycle. In addition to helping campaigns and organizations hit their goals, these recurring contributions ultimately give early supporters a sense of investment that will continue to increase as we get closer to Election Day.

Express and Mobile

The number of ActBlue Express users grew to 1.27M, and these users are powering Democratic organizations and campaigns across the country. They have saved their payment information with us and can donate in a single click with Express Lane. This quarter we added 45,295 new Express users.

Express users accounted for 55.4% of the total dollars raised and 58.4% of all contributions this past quarter, part of a steady growth trend we’ve been seeing for years.

During Q1 2015, the Express sign-up conversion rate was 22.0%. That’s up from 18.5% during the last quarter of 2014. One of our big goals this cycle is to increase the number of Express sign-ups because, quite simply, they are our power users.

Here’s a tip for campaigns and organizations: If you’re not already sending Express Lane links to everyone on your list, now’s a good time to start. Doing so will likely increase the number of Express users on your list, which will go a long way toward increasing overall conversion rates for your program. You can read more here.

Donors love the convenience of not having to re-enter their credit card information each time they give. And that makes an especially big difference for mobile conversion rates. The percentage of contributions made on mobile devices was 24.7% for this past quarter, but that figure bumps up to 26.7% for Express users.

The chart below shows newly made contributions on March 31, 2015 broken down by the hour and device used. You can see that the share of mobile donations picked up outside of typical work hours.

The 2016 election cycle is just beginning, so now is the time to hone in on your program’s effectiveness. Two quick reminders: it’s the start of a new month, which means now is a good time to check-in on your recurring retention rates for the month of March. And don’t forget that you can also monitor conversion rates by refcode on your form’s statistics pages.

Topline Numbers

Mar. ’12 Mar. ’13 Mar. ’14 Mar. ’15
Contributions 167,036 204,626 412,326 331,275
Total Volume $8,966,153 $7,445,947 $18,061,291 $13,176,538
Mean Donation $53.68 $36.39 $43.80 $39.78
Committees 1,628 951 1,960 1,338

Recurring

Mar. ’12 Mar. ’13 Mar. ’14 Mar. ’15
Total Recurring Volume $399,466 $378,113 $909,526 $2,715,418
Percent Recurring
of Total Volume
4.5% 5.1% 5.0% 20.6%

Express

We’re up to 1,272,557 Express Users — people who have saved their payment information with ActBlue.

Mar. ’12 Mar. ’13 Mar. ’14 Mar. ’15
New Express Users 24,248 25,721 38,621 21,732
Percent of Total
Volume Attributed
to Express Users
25.7% 46.5% 47.8% 53.3%
Percent of
Contributions
Attributed to
Express Users
31.5% 53.7% 53.3% 57.2%

Mobile

Mar. ’12 Mar. ’13 Mar. ’14 Mar. ’15
Percent Mobile 4.2% 10.0% 21.6% 24.8%
Percent Mobile for
Express Users
4.8% 13.8% 24.2% 26.8%

Topline Numbers

Feb. ’12 Feb. ’13 Feb. ’14 Feb. ’15
Contributions 94,254 163,025 262,168 232,905
Total Volume $5,076,973 $5,661,921 $10,219,967 $7,334,456
Mean Donation $53.86 $34.73 $38.98 $31.49
Committees 1,340 801 1,684 1,150

Recurring

Feb. ’12 Feb. ’13 Feb. ’14 Feb. ’15
Total Recurring Volume $341,976 $327,927 $791,014 $2,388,012
Percent Recurring
of Total Volume
6.7% 5.8% 7.7% 32.6%

Express

We’re up to 1,250,848 Express Users — people who have saved their payment information with ActBlue.

Feb. ’12 Feb. ’13 Feb. ’14 Feb. ’15
New Express Users 9,429 23,465 21,631 12,942
Percent of Total
Volume Attributed
to Express Users
17.9% 44.9% 44.5% 57.1%
Percent of
Contributions
Attributed to
Express Users
21.5% 53.8% 53.1% 58.9%

Mobile

Feb. ’12 Feb. ’13 Feb. ’14 Feb. ’15
Percent Mobile 3.2% 7.8% 19.3% 23.8%
Percent Mobile for
Express Users
5.2% 10.4% 22.9% 25.9%

Rather than doing a monthly analysis of the data, we’re going to switch to quarterly deep dives into our metrics. Every month we’ll still post our usual statistics along with data from previous months/years so you can get a sense of trendlines.

We’ll be publishing figures in four categories — topline numbers, recurring, express, and mobile — for the month at hand (in this case, January 2015) and the previous three years of data for that same month.

Topline Numbers

Jan. ’12 Jan. ’13 Jan. ’14 Jan. ’15
Contributions 87,372 99,487 223,399 231,815
Total Volume $4,001,393 $3,341,965 $7,750,486 $6,229,575
Mean Donation $45.79 $33.59 $34.69 $26.87
Committees 1,206 764 1,603 1,158

Recurring

Jan. ’12 Jan. ’13 Jan. ’14 Jan. ’15
Total Recurring Volume $317,762 $270,438 $706,595 $2,572,302
Percent Recurring
of Total Volume
7.9% 8.1% 9.1% 41.3%

Express

For those keeping track at home, we’re up to 1,237,906 Express Users — people who have saved their payment information with ActBlue.

Jan. ’12 Jan. ’13 Jan. ’14 Jan. ’15
New Express Users 7,937 14,274 18,726 10,678
Percent of Total
Volume Attributed
to Express Users
19.2% 47.7% 47.2% 57.8%
Percent of
Contributions
Attributed to
Express Users
21.6% 55.1% 53.9% 60.3%

Mobile

Jan. ’12 Jan. ’13 Jan. ’14 Jan. ’15
Percent Mobile 2.8% 9.2% 19.7% 25.3%
Percent Mobile for
Express Users
4.5% 12.2% 22.8% 27.2%
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