July ’17 Recap

Even though we’re still more than a year away from the mid-term elections, millions of people are engaging with ActBlue’s tools and making small-dollar donations as a way of fighting back. Organizers are mobilizing supporters to fundraise for progressive causes, support local races, and stop harmful legislation from passing.

The participation we’ve seen — from both donors and organizations — is astounding. Together they raised more than $27 million last month, fueling an enduring movement that remains strong as we get closer to 2018.

Check out all the highlights for July below:

Topline Numbers

July ’13 July ’15 July ’17
Contributions 162,588  466,691  975,412
Total Amount $5,876,154 $13,732,983 $27,587,441
Avg. Contribution Size $36.14 $29.43 $28.28
Unique Campaigns, Committees,
and Organizations
1,229 1,517 3,680

The fundraising total for last month was more than double the total for July 2015, and that increase came from a nationwide effort. We’ve seen growth across the board over the last two years, but there’s been a remarkable increase in fundraising in states that don’t typically have as much early engagement. For example, fundraising increased by 178.5% in Ohio, 209.6% in Michigan, and an incredible 238.8% in Iowa in 2017 as compared to July 2015.

As you can see in the chart below, there’s been a huge spike in engagement in all corners of the country, as donors work hard to fuel the resistance nationwide.

 

nationwide-resistance

 

ActBlue Express

July ’13 July ’15 July ’17
New ActBlue Express Users  13,842  67,260  52,120
% of Total Volume
via ActBlue Express Users
 44.8% 60.4% 61.2%
% of Contributions
via ActBlue Express Users
 53.0% 65.6% 66.9%

In July, we saw the steady flow of new donors continue. More than 52,000 people became ActBlue Express users and saved their payment information with us, and ActBlue Express users made 66.9% of all contributions sitewide. When donors don’t have to re-enter their payment information and can donate with a single click, they’re more likely to keep supporting the organizations and causes that are fueling the resistance.

Mobile

July ’13 July ’15 July ’17
% of Contributions via Mobile  9.0% 28.4% 41.4%
% Mobile for
ActBlue Express Users
12.2% 31.1% 42.7%

Mobile contributions made up 41.4% of July’s total contributions, making mobile fundraising a powerful tool for the organizations fueling the resistance. As you can see below, donors are especially active on their phones in the mornings and in the evenings.

 

mobile-by-day-and-hour

 

Last month, 42.7% of contributions made by ActBlue Express users came from a mobile device. These are donors who can contribute with a single click right from their phones, and they save time because they don’t have to enter their payment information. That helps organizations bring in more contributions to fuel their crucial work.

Recurring

July ’13 July ’15 July ’17
Total Recurring Volume  $497,940  $3,914,565  $8,093,123
% of Total Volume  8.5%  28.5%  29.3%

Recurring contributions allow donors and organizations to fuel powerful movements for the long haul, and keep momentum up throughout the course of a campaign or push for change. Donors can sign up and make a commitment when they’re fired up, and the organizations they support can carry on the important work they’re doing well past that initial contribution. July’s recurring numbers remained steady, with almost 30% of all dollars coming from recurring contributions.

Customer Service

July ’17
Total Incoming Calls 7,294
Email Conversations 18,933

Our customer service team works around the clock to make sure donors have the best experience possible when donating through ActBlue. Team members cover every time zone from the east to west coast so that donors can access the support they need as soon as possible. This past month we answered more than 7,000 phone calls and responded to over 18,000 emails, in addition to helping donors via social media.

Donors and organizations are putting in the hard work everyday to fight the efforts of the Trump administration and our Republican-controlled Congress, and we’ll continue to be right there with them. If you want to tell us how you’re helping the movement, or if you have any questions about our July recap, let us know at info@actblue.com.


 

May ’17 Recap

Our numbers for May are in, and it was another huge month for small-dollar donor engagement. There’s been an incredible increase in May’s fundraising totals cycle over cycle — we processed three times the amount of money in May of 2017 than in May of 2015. Similarly, more than double the number of groups raised money on ActBlue in May of 2017 than during the same month of the last election cycle. Collectively, more than 3,200 total groups raised more than $48M in May alone. Small-dollar donors are not giving up on making their voices heard, and new groups and organizers are getting involved in the progressive movement.

When the AHCA bill went to a vote in the House during the first week of May, groups mobilized quickly as small-dollar donors made it clear they were ready to contribute and fight back. Here at ActBlue, we had all hands on deck and set up hundreds of Democratic nominee funds, where grassroots donors contributed millions of dollars in the days surrounding the vote. Check out the graph below, where you can clearly see the huge spike in dollars on May 4th and 5th, when donors were making their opposition to Trumpcare heard loud and clear.

Keep reading below the chart for a breakdown of all the highlights for May:

amount by day in May

 

Topline Numbers

MAY ’13 MAY ’15 MAY ’17
Contributions 173,539 429,882 1,586,558
Total Amount $6,495,234 $15,967,748 $48,753,557
Avg. Contribution Size $37.42 $37.14 $30.73
Unique Campaigns, Committees,
and Organizations
1,068 1,424 3,257

ActBlue Express

We’ve seen a steady stream of new, dedicated donors coming into the fold so far in 2017, and this past month was no different. More than 98k new donors saved their payment information with ActBlue Express in May. Those supporters are able to give to any of the thousands of groups using ActBlue with a single click.

 

May ’13 May ’15 May ’17
New ActBlue Express Users 12,624 79,717 98,273
% of Total Volume
via ActBlue Express Users
42.8% 57.7% 60.6%
% of Contributions
via ActBlue Express Users
55.1% 63.8% 66.2%

Mobile

MAY ’13 MAY ’15 MAY ’17
% of Contributions via Mobile 9.4% 25.4% 40.4%
% Mobile for
ActBlue Express Users
13.0% 27.3% 40.9%

Recurring

MAY ’13 MAY ’15 MAY ’17
Total Recurring Volume $448,802 $3,143,110 $11,194,882
% of Total Volume 6.9% 19.7% 23.0%

Recurring contributions are one of the biggest ways donors show their ongoing support for the campaigns and causes they care about. Rather than giving one up-front contribution, they’re able to chip in a small amount over the course of multiple months. The amount of recurring money groups are raising across ActBlue has grown at an incredible pace over the last few election cycles. In the graph below, we break down daily recurring totals cycle to cycle. Recurring totals tended to be pretty stable from day to day in May. That’s great for campaigns and organizations relying on their recurring fundraising as a way to budget and plan ahead, and indicates that donors are remaining committed to the causes and campaigns they’re passionate about.

recurring daily total

Customer Service

Our customer service team handled over 890 email conversations a day during the month of May. With so many new donors coming on board to support the groups fundraising on ActBlue, we’ve recently brought even more customer service representatives on to our team. They’re available around the clock to answer questions from donors, campaigns, and organizations alike, and make sure it’s easy for them to use ActBlue to make a difference.

MAY ’17
Total Incoming Calls 9,754
Email Conversations 27,632

 

If you’ve got any questions or comments about our May breakdown, drop us a line at info@actblue.com.

April ’17 Recap

A few weeks ago, we published some pretty astonishing numbers for the first quarter of 2017. And in April, there was no sign of small-dollar fundraising slowing down.

Supporters are more passionate and energetic than ever right now. Donors, activists, nonprofits, and campaigns alike are making a real difference in resisting the Trump administration — people are fighting back, and our April numbers (we helped raise nearly 4x the amount we did in 2015) make that clear. We’re excited our tools can help donors and organizers take action and support the nationwide resistance movement.

See below for a breakdown of our sitewide numbers for April:

Topline Numbers

APR. ’13 APR. ’15 APR. ’17
Contributions 170,085 315,871 1,540,231
Total Amount $6,358,693 $10,144,643 $39,253,713
Avg. Contribution Size $37.39 $32.12 $25.49
Unique Campaigns, Committees,
and Organizations
1,010 1,364 2,727

ActBlue Express

Over 70,000 new donors signed up for ActBlue Express accounts in April, so they can give to any campaign and organization using ActBlue with a single click going forward. That’s more than double the number of new ActBlue Express users who got on board in April of 2015, and more than five times the number of new signups in April 2013. And because they have a frictionless experience when donating, ActBlue Express users are some of our most powerful users.

Committed supporters will make even more of a difference as this election cycle (and the resistance movement) ramps up. As new campaigns and organizations get up and running and start fundraising with ActBlue, they’re already going to have an invaluable pool of supporters who are truly dedicated to progressive causes and can help them build up powerful movements.

APR. ’13 APR. ’15 APR. ’17
New ActBlue Express Users 14,162 28,731 73,180
% of Total Volume
via ActBlue Express Users
41.3% 56.6% 60.5%
% of Contributions
via ActBlue Express Users
50.9% 59.5% 65.0%

Mobile

APR. ’13 APR. ’15 APR. ’17
% of Contributions via Mobile 8.3% 24.8% 39.7%
% Mobile for
ActBlue Express Users
11.7% 26.6% 40.6%

Recurring

APR. ’13 APR. ’15 APR. ’17
Total Recurring Volume $401,046 $2,698,892 $10,983,594
% of Total Volume 6.3% 26.6% 28.0%

Customer Service

In these busy times, when so many new donors are using ActBlue to contribute, our customer service team is there to walk them through the giving process and answer any questions that come up. Our team handled an average of 281 incoming calls and 792 emails a day in April 2017.

APR. ’17
Total Incoming Calls 8,424
Email Conversations 23,769

It’s pretty clear that this is just the beginning of a powerful movement, as small-dollar donors work hard to take back our country, so expect more exciting stats to come. In the meantime, if you have questions or comments about our April recap, you can reach a member of our team at info@actblue.com.

February ’17 Recap

There’s a palpable energy in the air right now. Millions of Americans are asking how they can get involved, and how they can have an impact on the resistance movement. And our big fundraising numbers for February reflect that energy.

We processed nearly six times the number of contributions in February of ‘17 than we did at this same point during the last election.

New donors are coming into the fold every day, contributing to the candidates and causes they care about. And we’re so proud to be helping millions of Americans make their mark on the resistance movement. ActBlue exists to help donors shape our country.

See below for a sampling of our most interesting stats for the month. Since elections occur over two-year periods, the most relevant comparison here is 2015 as compared to 2017, since even (election) years are usually much bigger than odd years (hence those especially big February ‘16 numbers).

What’s really interesting, though, is that there’s no impending presidential election this year, and yet our February ‘17 numbers stack up pretty well against those 2016 numbers.

 

Topline Numbers

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
Contributions 163,025 262,160 228,632 1,923,107 1,351,275
Total Amount $5,661,921.23 $10,219,861 $7,187,341 $56,746,995 $33,576,340
Avg. Contribution Size $34.73 $38.98 $31.44 $29.51 $24.85
Unique Campaigns, Committees,
and Organizations
801 1,684 1,149 2,154 2,206

There were over 2,000 campaigns and organizations fundraising on ActBlue in February. It’s just about double the number that were using our tools in 2015. Where is that growth coming from? There’s a huge spike in urgency and activism happening right now, and it’s inspired people to start up new organizations and run for office — so much so that we’re actually beating our 2016 numbers as well. That’s exciting to see, because we’re still two years out from the next major election, which means there are tons of candidates who haven’t even filed yet.

These new candidates and organizations were immediately able to get started fundraising using ActBlue, and take advantage of the moment and start connecting with grassroots donors.

 

Mobile

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
% of Contributions via Mobile 7.9% 19.3% 23.8% 39.9% 39.9%
% Mobile for
ActBlue Express Users
10.5% 22.9% 25.8% 42.4% 40.5%

 

ActBlue Express

The number of donors who signed up for ActBlue Express accounts this past month is more than eight times the number of donors who signed up in February of 2015. It’s just one more display of the huge uptick in commitment and engagement from grassroots supporters. And these donors can give with a single click to any organization or campaign using ActBlue’s platform, so they’re the most likely to come back and give again.

Our ActBlue Express users also accounted for 1.3 million contributions this month, which was almost 65% of our total contributions.

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
New ActBlue Express Users 23,463 21,634 12,935 286,699 111,986
% of Total Volume
via ActBlue Express Users
55.8% 44.5% 57.3% 66.9% 60.4%
% of Contributions
via ActBlue Express Users
53.7% 53.0% 58.8% 71.2% 64.8%

 

Recurring

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
Total Recurring Volume $327,927 $790,921 $2,252,831 $8,290,105 $8,667,566
% of Total Volume 5.8% 7.7% 31.3% 14.6% 25.8%

 

Customer Service

Our customer service team is available round-the-clock to field questions from donors, campaigns, and organizations in order to make sure everyone is receiving support when they need it. They handled an average of over 800 email conversations a day in February.

FEB. ’17
Total Incoming Calls 8,032
Email Conversations 23,709

If you have any questions or comments about our monthly recap, feel free to email our team at info@actblue.com, or leave a comment below.

January ’17 Recap

It was undoubtedly a big month for fundraising at ActBlue, as campaigns and organizations across the country got energized and mobilized to fight back against Trump. Donors are fired up, too — over 100k new users saved their payment information with ActBlue Express this month, and can now give with a single click. We also processed our 1.5-billionth (!!) dollar this month.

A whole new crop of people got involved and are ready to fight back.

Topline Numbers

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
Contributions 223,392 226,928 1,224,385 1,237,954
Total Amount $7,750,298 $6,041,656 $32,675,433 $29,402,224
Avg. Contribution Size $34.69 $26.62 $26.69 $23.75
Unique Campaigns, Committees,
and Organizations
1,603 1,154 1,936 1,993

Mobile

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
% Mobile 19.7% 25.3% 38.6% 39.9%
% Mobile for
ActBlue Express Users
22.8% 27.2% 41.2% 40.9%

ActBlue Express

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
New ActBlue Express Users 18,727 10,625 170,421 131,566
% of Total Volume
via ActBlue Express Users
47.2% 57.8% 66.3% 60.2%
% of Contributions
via ActBlue Express Users
53.9% 60.1% 70.7% 64.9%

Recurring

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
Total Recurring Volume $706,522 $2,405,809 $7,124,154 $7,868,123
% of Total Volume 9.1% 39.8% 21.8% 26.8%

 

Customer Service

Our customer service team handled an average of 253 incoming phone calls per day during the month of January.

JAN. ’17
Total Incoming Calls 7,843
Email Conversations 7,309

If you’ve got any questions or comments about this month’s fundraising recap, feel free to reach out to a member of our team at info@actblue.com.

December ’16 Recap

In the midst of the holidays and Trump’s impending inauguration, donors and campaigns remained active and engaged. We processed over 750k individual contributions this month.

Topline Numbers

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Contributions 259,248 231,991 1,094,301 750,484
Total Amount $11,210,508 $5,576,432 $33,255,993 $19,672,531
Avg. Contribution Size $43.24 $24.04 $30.39 $26.21
Unique Campaigns, Committees,
and Organizations
1,581 1,156 1,924 1,860

Mobile

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
% Mobile 19.8% 22.6% 38.0% 35.5%
% Mobile for
ActBlue Express Users
23.2% 24.2% 40.7% 37.1%

ActBlue Express

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
New ActBlue Express Users 25,297 8,934 173,198 47,286
% of Total Volume
via ActBlue Express Users
46.9% 61.3% 62.3% 61.8%
% of Contributions
via ActBlue Express Users
52.2% 64.0% 67.7% 65.3%

Recurring

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Total Recurring Volume $655,275 $2,781,858 $6,196,949 $6,709,181
% of Total Volume 5.8% 49.9% 18.6% 34.1%

 

Customer Service

Our rockstar customer service representatives handled over 550 email conversations per day in the month of December.

DEC. ’16
Total Incoming Calls 7,358
Email Conversations 17,956

Any questions or comments? Drop us a line at info@actblue.com.

November ’16 Recap

Despite the fact that the election took place just eight days into the month, November was still a huge, $43M month. Following Trump’s win, donors and organizers got right to work, turning their anger into action.

Topline Numbers

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
Contributions 194,239 494,986 628,183 1,425,120
Total Amount $7,396,503 $13,035,721 $17,566,353 $43,440,887
Avg. Contribution Size $38.08 $26.34 $27.96 $30.47
Unique Campaigns, Committees,
and Organizations
1,484 1,626 1,841 2,680

Mobile

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
% Mobile 19.3% 27.8% 31.8% 37.1%
% Mobile for
ActBlue Express Users
22.9% 29.4% 34.7% 38.5%

ActBlue Express

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
New ActBlue Express Users 14,805 17,066 51,413 89,149
% of Total Volume
via ActBlue Express Users
41.1% 60.9% 59.8% 61.1%
% of Contributions
via ActBlue Express Users
51.0% 64.6% 66.9% 64.2%

Recurring

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
Total Recurring Volume $594,749 $4,857,505 $5,327,096 $11,604,933
% of Total Volume 8.0% 37.3% 30.3% 26.7%

 

Customer Service

Our customer service team handled over 300 incoming phone calls per day during November.

NOV. ’16
Total Incoming Calls 9,485
Email Conversations 25,037

If you’ve got questions or comments about our November numbers, you can reach us at info@actblue.com.

October ’16 Recap

October was a giant month at ActBlue — our biggest month ever! We handled nearly $84 million for over 3,000 campaigns, committees, and organizations.

Lots of campaigns took advantage of our weekly recurring feature this month, driving up our total recurring dollar amount. We brought in even more in recurring dollars than during October of 2014, when weekly recurring was a massive success.

Topline Numbers

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
Contributions 289,615 1,449,990 670,809 2,002,717
Total Amount $10,289,128 $57,093,748 $21,741,770 $83,823,165
Avg. Contribution Size $35.53 $39.38 $32.41 $41.85
Unique Campaigns, Committees,
and Organizations
1,574 2,503 1,937 3,316

 
October topline numbers

Mobile

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
% Mobile 20.0% 24.9% 31.0% 36.2%
% Mobile for
Express Users
23.6% 26.6% 33.6% 37.1%

Express

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
New Express Users 29,288 73,431 79,099 69,003
% of Total Volume
via Express Users
44.9% 59.6% 61.0% 59.6%
% of Contributions
via Express Users
54.4% 64.9% 68.5% 65.6%

 
October topline numbers

Recurring

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
Total Recurring Volume $611,951 $10,434,476 $5,693,932 $16,750,379
% of Total Volume 5.9% 18.3% 26.2% 20.0%

 

Customer Service

OCT. ’16
Total Incoming Calls 10,205
Email Conversations 29,461

Check out this last graph for a fun look at how many more campaigns, committees, and organizations are fundraising with ActBlue this election cycle as compared to 2014:

October topline numbers

Sept. ’16 Recap

We thought September 2014 (during the last election year) was a big one. That is, until we crunched the numbers for this past month. We processed more than $58 million in sitewide volume, and handled over 1.2M individual contributions in September ’16.

Scroll down to see the rest of the fun numbers we’ve got for you this month. The biggest highlight: Almost 20% of our massive sitewide dollar total came from recurring contributions. It’s a direct result of campaigns and committees taking advantage of our weekly recurring feature in the lead-up to the election.

Topline Numbers

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
Contributions 319,785 925,289 793,161 1,291,020
Total Amount $11,460,206 $38,929,651 $28,097,288 $58,710,496
Avg. Contribution Size $35.84 $42.07 $35.42 $45.48
Unique Campaigns, Committees,
and Organizations
1,436 2,489 1,854 3,182

 
September topline numbers

Mobile

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
% Mobile 20.5% 25.3% 32.2% 25.8%
% Mobile for
Express Users
24.3% 27.3% 34.8% 27.9%

 
September mobile numbers

Customer Service

In September 2016 our customer service team handled an average of 814 email conversations a day.

SEPT. ’16
Total Incoming Calls 8,243
Email Conversations 24,408

Express

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
New Express Users 36,543 65,208 123,696 57,729
% of Total Volume
via Express Users
43.2% 58.7% 59.7% 57.2%
% of Contributions
via Express Users
51.0% 63.8% 67.3% 64.7%

 
September express numbers

Recurring

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
Total Recurring Volume $553,698 $5,100,805 $5,253,217 $11,617,884
% of Total Volume 4.8% 13.1% 18.7% 19.8%

 
September recurring numbers

Aug. ’16 Recap

Over 1 million individual contributions raised a total of $40M across ActBlue in the month of August. And most notably, it was our second straight month with more than 3,000 campaigns, committees, and nonprofits using our tools — the most we’ve ever had at one time.

Topline Numbers

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
Contributions 155,552 686,457 526,058 1,030,968
Total Amount $5,818,391 $23,427,305 $15,371,255 $40,131,043
Avg. Contribution Size $37.40 $34.13 $29.22 $38.93
Unique Campaigns, Committees,
and Organizations
1,305 2,244 1,632 3,111

 
August topline numbers

Mobile

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
% Mobile 9.6% 27.5% 29.8% 28.2%
% Mobile for
Express Users
13.1% 29.6% 32.4% 30.6%

 
August mobile numbers

Customer Service

In August 2016 our customer service team handled an average of 741 email conversations a day.

AUG. ’16
Total Incoming Calls 8,362
Email Conversations 22,972

Express

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
New Express Users 12,971 59,467 74,437 50,100
% of Total Volume
via Express Users
45.0% 57.7% 59.8% 59.7%
% of Contributions
via Express Users
53.1% 63.7% 66.0% 66.2%

 
August express numbers

Recurring

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
Total Recurring Volume $502,669 $3,618,613 $4,565,712 $10,079,048
% of Total Volume 8.6% 15.4% 29.7% 25.1%

 
August recurring numbers