January ’17 Recap

It was undoubtedly a big month for fundraising at ActBlue, as campaigns and organizations across the country got energized and mobilized to fight back against Trump. Donors are fired up, too — over 100k new users saved their payment information with ActBlue Express this month, and can now give with a single click. We also processed our 1.5-billionth (!!) dollar this month.

A whole new crop of people got involved and are ready to fight back.

Topline Numbers

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
Contributions 223,392 226,928 1,224,385 1,237,954
Total Amount $7,750,298 $6,041,656 $32,675,433 $29,402,224
Avg. Contribution Size $34.69 $26.62 $26.69 $23.75
Unique Campaigns, Committees,
and Organizations
1,603 1,154 1,936 1,993

Mobile

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
% Mobile 19.7% 25.3% 38.6% 39.9%
% Mobile for
ActBlue Express Users
22.8% 27.2% 41.2% 40.9%

ActBlue Express

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
New ActBlue Express Users 18,727 10,625 170,421 131,566
% of Total Volume
via ActBlue Express Users
47.2% 57.8% 66.3% 60.2%
% of Contributions
via ActBlue Express Users
53.9% 60.1% 70.7% 64.9%

Recurring

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
Total Recurring Volume $706,522 $2,405,809 $7,124,154 $7,868,123
% of Total Volume 9.1% 39.8% 21.8% 26.8%

 

Customer Service

Our customer service team handled an average of 253 incoming phone calls per day during the month of January.

JAN. ’17
Total Incoming Calls 7,843
Email Conversations 7,309

If you’ve got any questions or comments about this month’s fundraising recap, feel free to reach out to a member of our team at info@actblue.com.

December ’16 Recap

In the midst of the holidays and Trump’s impending inauguration, donors and campaigns remained active and engaged. We processed over 750k individual contributions this month.

Topline Numbers

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Contributions 259,248 231,991 1,094,301 750,484
Total Amount $11,210,508 $5,576,432 $33,255,993 $19,672,531
Avg. Contribution Size $43.24 $24.04 $30.39 $26.21
Unique Campaigns, Committees,
and Organizations
1,581 1,156 1,924 1,860

Mobile

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
% Mobile 19.8% 22.6% 38.0% 35.5%
% Mobile for
ActBlue Express Users
23.2% 24.2% 40.7% 37.1%

ActBlue Express

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
New ActBlue Express Users 25,297 8,934 173,198 47,286
% of Total Volume
via ActBlue Express Users
46.9% 61.3% 62.3% 61.8%
% of Contributions
via ActBlue Express Users
52.2% 64.0% 67.7% 65.3%

Recurring

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Total Recurring Volume $655,275 $2,781,858 $6,196,949 $6,709,181
% of Total Volume 5.8% 49.9% 18.6% 34.1%

 

Customer Service

Our rockstar customer service representatives handled over 550 email conversations per day in the month of December.

DEC. ’16
Total Incoming Calls 7,358
Email Conversations 17,956

Any questions or comments? Drop us a line at info@actblue.com.

November ’16 Recap

Despite the fact that the election took place just eight days into the month, November was still a huge, $43M month. Following Trump’s win, donors and organizers got right to work, turning their anger into action.

Topline Numbers

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
Contributions 194,239 494,986 628,183 1,425,120
Total Amount $7,396,503 $13,035,721 $17,566,353 $43,440,887
Avg. Contribution Size $38.08 $26.34 $27.96 $30.47
Unique Campaigns, Committees,
and Organizations
1,484 1,626 1,841 2,680

Mobile

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
% Mobile 19.3% 27.8% 31.8% 37.1%
% Mobile for
ActBlue Express Users
22.9% 29.4% 34.7% 38.5%

ActBlue Express

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
New ActBlue Express Users 14,805 17,066 51,413 89,149
% of Total Volume
via ActBlue Express Users
41.1% 60.9% 59.8% 61.1%
% of Contributions
via ActBlue Express Users
51.0% 64.6% 66.9% 64.2%

Recurring

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
Total Recurring Volume $594,749 $4,857,505 $5,327,096 $11,604,933
% of Total Volume 8.0% 37.3% 30.3% 26.7%

 

Customer Service

Our customer service team handled over 300 incoming phone calls per day during November.

NOV. ’16
Total Incoming Calls 9,485
Email Conversations 25,037

If you’ve got questions or comments about our November numbers, you can reach us at info@actblue.com.

October ’16 Recap

October was a giant month at ActBlue — our biggest month ever! We handled nearly $84 million for over 3,000 campaigns, committees, and organizations.

Lots of campaigns took advantage of our weekly recurring feature this month, driving up our total recurring dollar amount. We brought in even more in recurring dollars than during October of 2014, when weekly recurring was a massive success.

Topline Numbers

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
Contributions 289,615 1,449,990 670,809 2,002,717
Total Amount $10,289,128 $57,093,748 $21,741,770 $83,823,165
Avg. Contribution Size $35.53 $39.38 $32.41 $41.85
Unique Campaigns, Committees,
and Organizations
1,574 2,503 1,937 3,316

 
October topline numbers

Mobile

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
% Mobile 20.0% 24.9% 31.0% 36.2%
% Mobile for
Express Users
23.6% 26.6% 33.6% 37.1%

Express

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
New Express Users 29,288 73,431 79,099 69,003
% of Total Volume
via Express Users
44.9% 59.6% 61.0% 59.6%
% of Contributions
via Express Users
54.4% 64.9% 68.5% 65.6%

 
October topline numbers

Recurring

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
Total Recurring Volume $611,951 $10,434,476 $5,693,932 $16,750,379
% of Total Volume 5.9% 18.3% 26.2% 20.0%

 

Customer Service

OCT. ’16
Total Incoming Calls 10,205
Email Conversations 29,461

Check out this last graph for a fun look at how many more campaigns, committees, and organizations are fundraising with ActBlue this election cycle as compared to 2014:

October topline numbers

Sept. ’16 Recap

We thought September 2014 (during the last election year) was a big one. That is, until we crunched the numbers for this past month. We processed more than $58 million in sitewide volume, and handled over 1.2M individual contributions in September ’16.

Scroll down to see the rest of the fun numbers we’ve got for you this month. The biggest highlight: Almost 20% of our massive sitewide dollar total came from recurring contributions. It’s a direct result of campaigns and committees taking advantage of our weekly recurring feature in the lead-up to the election.

Topline Numbers

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
Contributions 319,785 925,289 793,161 1,291,020
Total Amount $11,460,206 $38,929,651 $28,097,288 $58,710,496
Avg. Contribution Size $35.84 $42.07 $35.42 $45.48
Unique Campaigns, Committees,
and Organizations
1,436 2,489 1,854 3,182

 
September topline numbers

Mobile

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
% Mobile 20.5% 25.3% 32.2% 25.8%
% Mobile for
Express Users
24.3% 27.3% 34.8% 27.9%

 
September mobile numbers

Customer Service

In September 2016 our customer service team handled an average of 814 email conversations a day.

SEPT. ’16
Total Incoming Calls 8,243
Email Conversations 24,408

Express

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
New Express Users 36,543 65,208 123,696 57,729
% of Total Volume
via Express Users
43.2% 58.7% 59.7% 57.2%
% of Contributions
via Express Users
51.0% 63.8% 67.3% 64.7%

 
September express numbers

Recurring

SEP. ’13 SEP. ’14 SEP. ’15 SEP. ’16
Total Recurring Volume $553,698 $5,100,805 $5,253,217 $11,617,884
% of Total Volume 4.8% 13.1% 18.7% 19.8%

 
September recurring numbers

Aug. ’16 Recap

Over 1 million individual contributions raised a total of $40M across ActBlue in the month of August. And most notably, it was our second straight month with more than 3,000 campaigns, committees, and nonprofits using our tools — the most we’ve ever had at one time.

Topline Numbers

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
Contributions 155,552 686,457 526,058 1,030,968
Total Amount $5,818,391 $23,427,305 $15,371,255 $40,131,043
Avg. Contribution Size $37.40 $34.13 $29.22 $38.93
Unique Campaigns, Committees,
and Organizations
1,305 2,244 1,632 3,111

 
August topline numbers

Mobile

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
% Mobile 9.6% 27.5% 29.8% 28.2%
% Mobile for
Express Users
13.1% 29.6% 32.4% 30.6%

 
August mobile numbers

Customer Service

In August 2016 our customer service team handled an average of 741 email conversations a day.

AUG. ’16
Total Incoming Calls 8,362
Email Conversations 22,972

Express

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
New Express Users 12,971 59,467 74,437 50,100
% of Total Volume
via Express Users
45.0% 57.7% 59.8% 59.7%
% of Contributions
via Express Users
53.1% 63.7% 66.0% 66.2%

 
August express numbers

Recurring

AUG. ’13 AUG. ’14 AUG. ’15 AUG. ’16
Total Recurring Volume $502,669 $3,618,613 $4,565,712 $10,079,048
% of Total Volume 8.6% 15.4% 29.7% 25.1%

 
August recurring numbers

July ’16 Recap

In July 2016, there were more campaigns, committees, and organizations raising money on ActBlue than at any other month in our history. Over 3,000 of them raised $33.6M from more than 1M individual contributions. It was another strong month for mobile donations: 40% of all contributions were made on a mobile device.

More than 66% of this month’s contributions were made by Express users. These are donors who have saved their credit card information with ActBlue, which makes it easy for them to give repeatedly.

Topline Numbers

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
Contributions 162,588 692,495 466,703 1,043,486
Total Amount $5,876,174 $20,300,106 $13,734,475 $33,650,781
Avg. Contribution Size $36.14 $29.31 $29.43 $32.25
Unique Campaigns, Committees,
and Organizations
1,230 2,175 1,517 3,005

 

July topline numbers

Mobile

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
% Mobile 9.1% 29.2% 27.8% 38.7%
% Mobile for
Express Users
12.5% 31.5% 30.4% 41.2%

 
July topline numbers

Customer Service

In July 2016 our customer service team handled an average of 810 email conversations a day.

July ’16
Total Incoming Calls 11,885
Email Conversations 25,124

Express

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
New Express Users 13,802 75,580 67,131 59,944
% of Total Volume
via Express Users
44.8% 57.2% 60.4% 60.6%
% of Contributions
via Express Users
53.0% 61.5% 65.6% 66.3%

 
July topline numbers

Recurring

JUL. ’13 JUL. ’14 JUL. ’15 JUL. ’16
Total Recurring Volume $497,940 $2,822,497 $3,923,726 $10,216,414
% of Total Volume 8.5% 13.9% 28.6% 30.4%

 
July topline numbers

June ’16 Recap

It was a huge month at ActBlue, with dollars raised totaling $41M. We handled more than twice the number of contributions we processed in June of 2014 (during the last election cycle). And donors contributed to a whopping 2,903 campaigns, committees, and organizations.

Our total for recurring dollars this month is more than five times the total from June 2014. We’ve seen huge increases in participation, both in the numbers of contributions and the number of campaigns and organizations raising money on our platform. See below for a deeper dive into more of our sitewide numbers for the month.

Topline Numbers

JUN. ’13 JUN. ’14 JUN. ’15 JUN. ’16
Contributions 185,987 540,541 527,584 1,132,232
Total Amount $9,225,226 $20,994,216 $21,762,097 $41,604,480
Avg. Contribution Size $49.60 $38.84 $41.25 $36.75
Unique Campaigns, Committees,
and Organizations
1,215 2,151 1,510 2,903

June

Mobile

JUN. ’13 JUN. ’14 JUN. ’15 JUN. ’16
% Mobile 9.1% 25.2% 29.1% 37.4%
% Mobile for
Express Users
12.7% 27.7% 31.8% 40.5%

June

Express

JUN. ’13 JUN. ’14 JUN. ’15 JUN. ’16
New Express Users 16,453 63,490 88,047 48,733
% of Total Volume
via Express Users
42.0% 55.0% 56.5% 56.5%
% of Contributions
via Express Users
51.5% 60.3% 65.4% 65.7%

Customer Service

In June 2016 our customer service team handled an average of 838 email conversations a day.

June ’16
Total Incoming Calls 14,548
Email Conversations 25,128

Recurring

JUN. ’13 JUN. ’14 JUN. ’15 JUN. ’16
Total Recurring Volume $469,406 $1,740,171 $3,749,257 $9,435,630
% of Total Volume 5.1% 8.3% 17.2% 22.7%

June

May ’16 Recap

We handled over $42M this month, from nearly 2.8k campaigns, committees, and nonprofits — that’s nearly double the number we worked with in May of last year, and over 700 more than in May 2014.

Just this week the Express universe passed the 3 million users mark, including the 58k people who signed up for Express accounts this month. That’s 3 million donors with saved payment information, who can give with a single click.

Topline Numbers

MAY. ’13 MAY. ’14 MAY. ’15 MAY. ’16
Contributions 173,541 353,368 429,903 1,312,305
Total Amount $6,495,264 $14,231,783 $15,969,378 $42,291,423
Avg. Contribution Size $37.43 $40.27 $37.15 $32.23
Unique Campaigns, Committees,
and Organizations
1,068 2,053 1,424 2,790

 

Mobile

MAY. ’13 MAY. ’14 MAY. ’15 MAY. ’16
% Mobile 9.3% 23.0% 25.4% 39.5%
% Mobile for
Express Users
12.8% 25.5% 27.3% 42.7%

 

Express

MAY. ’13 MAY. ’14 MAY. ’15 MAY. ’16
New Express Users 12,625 38,055 79,733 58,010
% of Total Volume
via Express Users
43.9% 52.6% 58.0% 61.9%
% of Contributions
via Express Users
55.0% 59.1% 63.6% 69.8%

 

Customer Service

In May 2016 our customer service team handled an average of 815 email conversations a day.

May ’16
Total Incoming Calls 13,983
Email Conversations 24,472

Recurring

MAY. ’13 MAY. ’14 MAY. ’15 MAY. ’16
Total Recurring Volume $444,802 $1,166,045 $3,150,784 $9,224,511
% of Total Volume 6.8% 8.2% 19.7% 21.8%

 

April ’16 Recap

In April 2016, over 2,600 different campaigns, organizations, and committees raised almost $50 million on ActBlue, with an average contribution size of just $30. Contributions made on mobile devices represented over 40% of all contributions made sitewide. Read on to see how that compares to where we were at the same point last cycle.

Topline Numbers

APR. ’13 APR. ’14 APR. ’15 APR. ’16
Contributions 170,086 321,504 315,905 1,647,260
Total Amount $6,515,819 $12,262,546 $10,428,208 $49,736,920
Avg. Contribution Size $38.31 $38.14 $33.01 $30.19
Unique Campaigns, Committees,
and Organizations
1,010 1,999 1,364 2,647

 

Customer Service

In April 2016 our customer service team handled an average of 1,042 email conversations a day.

APR. ’16
Total Incoming Calls 17,588
Email Conversations 31,258

Mobile

APR. ’13 APR. ’14 APR. ’15 APR. ’16
% Mobile 8.1% 22.5% 24.8% 42.7%
% Mobile for
Express Users
11.5% 25.3% 26.6% 45.8%

 

Express

APR. ’13 APR. ’14 APR. ’15 APR. ’16
New Express Users 14,167 36,154 28,730 122,323
% of Total Volume
via Express Users
41.8% 52.2% 56.7% 67.3%
% of Contributions
via Express Users
52.1% 57.7% 62.4% 72.9%

 

Recurring

APR. ’13 APR. ’14 APR. ’15 APR. ’16
Total Recurring Volume $419,719 $1,027,926 $2,818,806 $9,328,013
% of Total Volume 6.4% 8.4% 27.0% 18.8%

 

If you have any questions or comments, feel free to get in touch at info@actblue.com.