ActBlue Charities is HERE

*drumroll please* We’re excited to announce that charitable organizations can now fundraise using the same great platform that ActBlue has built over the last 11 years!

Organizations with a 501(c)3 designation are now able to get set up with our tools in just minutes. Contributions will be run through ActBlue Charities, the newest arm of the ActBlue family, but everything else stays the same. Charities both big and small, national and local, will be able to take advantage of our entire set of industry-leading fundraising tools, including the existing (and growing) 2.4M-strong Express user universe — that’s people who have saved their donor and credit card information and can give in an instant. By bringing our innovative tools to a whole new set of organizations, we’re hoping to add to revenue models for charitable organizations by working with them to build a new stream of small-dollar donors.

If you’re interested, you can start the setup process here.

So, why did we spend years (yes, years) working to make it possible for charities to use our fundraising tools?

ActBlue’s mission has always been to help connect grassroots donors with the causes and campaigns that they support, so they can effect change in the world. Through technology, we help break down barriers, and make it easier for Americans to chip in what they can afford to fuel change in this country. Just think of what can be accomplished if we can help thousands of charitable organizations build their grassroots fundraising base, much like we’ve done with political giving.

We’ve seen firsthand how powerful grassroots, people-powered movements can be, and we want to help charities create those kinds of movements and bring in more donations, so they can expand their capacity to do good works. And as a nonprofit, ActBlue is committed to offering those tools for free, so organizations at every level have access to the best technology possible.

There are certainly already a lot of platforms charities can use to fundraise online. Here’s what makes ActBlue a better choice:

ActBlue isn’t just a way to take in money. We’re a platform built specifically to support grassroots fundraising and the organizations doing that work. From our tools to our Express universe to our trainings, we draw from the experiences of thousands of groups fundraising with us.

How does that happen? Well, the huge volume of contributions we handle enables us to constantly improve our contribution forms with tiny optimizations that benefit the entire platform at once and immediately bring in more dollars. Donors are at the core of what we do, and we’re constantly looking for ways to make it easier and faster for them to give. The design of buttons, small layout changes, and user experience alterations can make big differences when it comes to conversion rates.

We do one thing — build grassroots fundraising software that raises organizations more money and helps them increase their capacity to do powerful work — and we do it really well. We’ve never lost a head-to-head A/B test against another donation platform.

ActBlue’s toolset is designed to scale for organizations both big and small. Everyone has access to the same features, data visualizations, and tools no matter their size. That means your small (but mighty) charity has access to the same fundraising tools as presidential candidates like Bernie Sanders.

And the other important thing to know is that we’re a mission-driven nonprofit. We partner with our clients, working together to help them reach their fundraising goals. We’re not just another vendor looking to profit off of you. We’ve been around for 11 years, helped raise over $960 million in grassroots contributions for thousands of campaigns and organizations, and built a reputation for being helpful, reliable, and innovative. There are some huge charities that are doing cutting-edge work right now, and we can’t wait to partner with them to make charitable grassroots fundraising even better.

We’re excited to be working with organizations in a space where there is room for small-dollar donor growth, and the potential to build powerful movements of all kinds. ActBlue Charities is open to any c3 organization that is willing to engage in grassroots fundraising, and whose activity doesn’t contradict ActBlue Charities’ policies and values. Those values include (but aren’t limited to) social equality, women’s rights, LGBTQ rights, racial justice, diversity, freedom of speech, and respect for scientific inquiry, discovery, and data.

Charitable organizations will pay our standard 3.95% processing fee on contributions, but other than that, every single one of our tools — including training and support — is free. We’re usually able to set charities up in a single day. No contracts, no hidden costs.

If you’re an organization that meets the criteria above, and are interested in getting set up, let us know here. If you have questions, or want to learn more about our tools you can email us at info@actblue.com.

This launch is just the beginning of what we hope will be a long learning process, and we’re excited to start working with some amazing new organizations. Together, we can make big things happen.

What a spontaneous online fundraiser looks like

I’d say last night was YUUUUGE, but others have done the Donald impression much better than I could. Suffice it to say, it was a historic night for ActBlue’s infrastructure.

Yesterday evening, during a 15 minute span, ActBlue processed over 26,000 contributions. That’s equivalent to 104,000 contributions / hour. For context, the biggest hour up to last night saw 13,981 contributions created. That’s how big of a surge it was.

We’re always prepping for the biggest moments, those are our bread and butter. And one of the best parts about a big night like last night is we get to see how our tools hold up to a heavy load, and how we can improve in the future. We processed every contribution that came our way last night, and we’re confident we could have handled 150k / hour (and we’ll be able to handle 200k by later tonight).

We did hit one bump late yesterday though. Last night’s spontaneous fundraiser (the one that raised $5.2 million in less than a day) broke our external processor’s response systems. That’s some amazing grassroots power. Like we said, we over-prepare, so we were ready for that. But the vendor started giving us a previously undocumented error message, which temporarily caused some donors to not move from the “please wait” page to the confirmation page…even though their contributions were already fully processed

It’s not ideal, and it’s not the exceptional donor experience we want to provide people with. And we were sorry for that. We worked quickly to get the issue remedied and to get the donor user flow back to what it should be. In addition to technical solutions, our customer service team was answering donor questions in real-time last night and they’re working hard to talk to every donor today.

And we’re happy to say that we didn’t drop a single contribution, and we didn’t go down. If you saw an error message last night, that was because you were trying to access a non-essential page. We triage those during our busiest times, so we can put all our resources behind handling contributions. That part worked exactly as it should, and it paid off with some pretty eye-popping statistics:

Numbers are fun, but pictures are more fun, so let’s start with a graph:

Want to guess what time Senator Sanders told a national TV audience to go to BernieSanders.com and donate $27?

Those are requests / minute as recorded by our (fabulous) CDN, Fastly. And for the briefest moment in time, we hit 333,000 rpm. Prior to last night, we’d never seen that number go above 40,000 rpm. So it was, in a word, unprecedented.

Internally, we could see those donors giving at a similarly rapid pace:

Isn’t it beautiful how nicely those graphs match up? And yes, this means we topped out at more than 2000 contributions / minute. Our previous record was 781. Here’s the breakdown of our new contribution records:

Minute: 2,689
5 minutes: 11,218
10 minutes: 19,822

But the best part of the contributions per minute graph is the natural decay in rate. By that I mean the gradual downslope as the wave passed. Why is this important? Because if our infrastructure was actually in trouble the graph wouldn’t look as natural — you would be seeing some sharp drop-offs.

Last night was a huge win for small-dollar donors. They once again showed that they are a powerful force to be reckoned with, and we’re committed to providing them with the best experience possible. We know that rock-solid and innovative infrastructure is key to helping Democrats up and down the ballot raise the most money online. But we also know that respecting donors and making sure they have a good experience both technology and customer service-wise is key to growing small-dollar donor participation. We’re expecting a lot more big nights, and we’re ready and excited to empower donors and help candidates build winning campaigns.

If you have questions about a contribution, or want to talk shop, email us at info@actblue.com and a real person will respond, as always.

Jan. ’16 Recap

In January 2016, almost two thousand different campaigns, organizations, and committees used ActBlue to raise more than $34M from 1.2M contributions.

More and more people are signing up for Express accounts and saving their credit card information, which makes it easy for them to give again. More than 70% of contributions made in January 2016 came from Express users. There’s a reason we call them our power users!

Topline Numbers

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
Contributions 99,494 223,393 226,962 1,229,971
Total Amount $3,446,702 $7,975,991 $6,234,257 $34,124,336
Avg. Contribution Size $34.64 $35.70 $27.47 $27.74
Unique Campaigns, Committees, and Organizations 764 1,603 1,154 1,939

 

Mobile

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
% Mobile 9.2% 19.7% 25.3% 38.6%
% Mobile for
Express Users
12.2% 22.8% 27.2% 41.2%

 

Customer Service

For January 2016, our customer service team handled an average of 642 email conversations a day.

JAN. ’16
Total Incoming Calls 16,287
Email Conversations 19,908

Express

170k indivudals signed up for Express accounts in January 2016, which is the second most in our history. Now, we’re up to 2,207,438 Express Users — people who have saved their payment information with ActBlue.

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
New Express Users 14,275 18,728 10,630 170,132
% of Total Volume
via Express Users
47.7% 47.2% 57.8% 66.1%
% of Contributions
via Express Users
55.2% 54.0% 60.2% 70.7%

 

Recurring

So far this cycle, the percentage of total dollar amount from recurring contributions is double compared to all of the 2014 cycle. In other words, we’re $14M past last cycle’s total recurring total.

Jan. ’13 Jan. ’14 Jan. ’15 Jan. ’16
Total Recurring Volume $282,875 $739,220 $2,515,406 $7,713,541
% of Total Volume 8.2% 9.3% 40.3% 22.6%

 

 

If you have questions or comments, feel free to reach out at info@actblue.com.

What reaching 2 million Express users means for you

We hit a major milestone during the recent end-of-quarter rush: 2 million Express users! That’s 2 million donors* who have saved their credit cards with ActBlue and can give to virtually any Democratic candidate in America — and an increasingly large percentage of progressive organizations — with a single click.

Now, that’s obviously a huge number, but big numbers don’t mean much on their own. What’s important is that it’s not just a big pool, it’s a big recent pool of donors. These aren’t just donors who signed up back when President Obama was running the first time — these are current, active, and engaged donors. 815,706 Express users signed up in 2015 (573,241 in the last 6 months alone), from 2,685 campaigns and organizations. Check out this growth chart:

Cumulative total of ActBlue express users: 2.1M

And here’s a closer look at the year-by-year breakdown:

Cumulative total of ActBlue express users: 2.1M

And Express users don’t just sign up for accounts, they actually use them. Express users account for 69% of all donations made site-wide right now, and their mobile donation rate is consistently higher (41% vs 32%) than non-express users. That’s going to be key in 2016, given the steady growth of mobile donations. We’re seeing a full 38% of donations made via mobile, and as much as 58% during big night or weekend hours.

But the best part of the Express universe, as always, is that it’s a shared resource. That means that organizations and candidates — from small non-profits up to presidential candidates — can fundraise more effectively. And it means that donors can connect and contribute to their favorite causes in one place. Together, we build grassroots movements for change.

* Actually, it’s 2.1 million now. Yep, the Express universe is growing that fast.

Record-breaking quarter caps off ActBlue’s biggest off-year ever

Breaking records doesn’t ever get old around here. Then again we’re a bunch of digital fundraising nerds that get super excited about participation in democracy and our larger society.

And we did a ton of celebrating this quarter. Not only was December 31st our biggest donor day in history with 150k contributions, but we handled more volume over the last four days of the quarter than we’ve ever handled during a four-day period. Yep, even bigger than the lead up to the 2014 midterms. It was a virtual wave of grassroots money flooding into thousands of campaigns and organizations.

That doesn’t happen without tons of dedicated staffers working for candidates and organizations grinding it out over the holidays, working to reach more donors, and get more people participating earlier than ever in a crucial election cycle.

We broke plenty more records this quarter as well. Q4 saw the most Express users ever added in a quarter — 302k — which brought our total number of donors who have saved their credit card information past the 2 million mark.

I’ll admit that I didn’t think we’d reach that big milestone by the end of the year, but there was a tremendous surge at the end of December that put us over the top. We added the most Express users (31k) in a single day on December 31, 2015 — part of our unending quest to make it increasingly simple and easy for folks to give again in a single click.

During the last quarter of 2015 we handled 2.4M contributions — you guessed it, another record. Here’s a chart comparing Q4 2015 to past quarters, dating back to the 2012 election cycle:

Total contributions by quarter since 2011 on ActBlue

As you can see, the two previous cycles started out with slow growth, with the major growth happening in the last two or three quarters. That’s not happening this cycle. We’re seeing consistent increases quarter over quarter.

And yes, given this crazy growth pattern we’re busting our tails right now to make sure our underlying technology infrastructure continues to be rock solid. Not for nothing, while there were major enterprise-grade tech problems at the end of the year, ActBlue stayed up and processing contributions like it was any normal day.

It’s also worth pointing out that we’re past the $200M mark for the cycle. To put that in context, that’s $20M more than we handled in the entire 2012 election cycle, the last presidential cycle. And we’re nearly two-thirds of the way to 2014’s $320M benchmark (our biggest cycle).

So yeah, we’re well ahead of schedule to surpass half a billion dollars this cycle.

Off-year fundraising totals on ActBlue since the 2012 election cycle

On the above chart, you can also see a huge uptick leading up to 2015’s fourth end-of-quarter (EOQ). That spike is the $13M we handled from December 28, 2015 to December 31, 2015.

It’s proof that donors are in the giving mood (or at least still checking email!) at the end of the year — even if those donations aren’t tax deductible, like political contributions. Email is an evolving art, but it’s a good idea to keep this in the back of your head for planning out your send calendar for the end of the year.

But let’s focus on our biggest donor day ever — because December 31, 2015 was big and mobile-intensive. Here’s what the hour-by-hour looked like for contributions made on New Year’s Eve:

Mobile and desktop contributions made on December 31, 2015 by hour

A full 12,805 contributions came in between 9 to 10 PM (that’s the most newly made contributions in a single hour) with 57.7% (!!!!) of those being made via mobile devices. That’s by far the highest number of mobile contributions made in a single hour and it’s also the highest we’ve ever seen the mobile donation rate. Last EOQ we saw mobile rates spike above 50% for a few short minutes, but on December 31, 2015 there were three straight hours with more contributions coming in via a mobile device than a laptop or desktop.

It won’t be long now until >50% mobile is standard stuff, but right now this is new and exciting. And it’s also a reminder of how important it is for sites to load quickly during big traffic moments, especially when people should be enjoying a party and not fiddling with their phones.

And for those that are wondering how December 31, 2015 shaped up to the other three biggest donor days in our history, look no further than the following chart:

Contributions by hour on the biggest end-of-quarter days in ActBlue history

Just three months ago on September 30, 2015 we handled 147k contributions. The final tallies for September 30, 2014 and June 30, 2015 were 136k and 106k, respectively. What makes December 31, 2015 unique is the smaller bump at 4AM, which is when we process queued recurring contributions in a batch. We run this in the early morning to make sure our platform isn’t clogged up when the hourly volume picks up later in the day. For months that end in “30” we process recurring contributions made on both the 30th and 31st of a month, which is one reason why you see those huge upticks between 4 and 5AM for the other three biggest EOQs. There was just that much more organic traffic on December 31, 2015 to set the record for biggest donor day.

Below we break down this quarter compared to previous quarters.

TOPLINE NUMBERS

Q4 2011 Q4 2012 Q4 2013 Q4 2014 Q4 2015
Contributions 208,812 1,265,339 743,110 2,177,164 2,401,748
Total Amount $13,076,152 $48,271,803 $28,642,254 $74,208,413 $72,361,085
Avg. Contribution Size $62.62 $38.15 $38.54 $34.08 $30.13
Campaigns and organizations 1,688 2,419 2,189 2,800 2,618

We’re out-pacing where we were last election cycle by more than three times the number of contributions and more than twice the total volume. More committees, campaigns, and organizations are fundraising at this point in the cycle than last cycle, too. And we’re actually not that far off from the number that were fundraising over the last few days before Election Day in 2014.

EXPRESS

Q4 2011 Q4 2012 Q4 2013 Q4 2014 Q4 2015
New Express Users 14,049 114,799 69,600 99,821 302,993
Express User conversion rate 8.1% 17.3% 17.7% 15.6% 34.8%
Percent Express contributions 17.7% 53.4% 52.5% 64.5% 67.4%

Express users are our power users: Two out of three contributions made this quarter were from Express users (compared to a little more than one in two during the last off-year). Donors are also signing up at a fast clip: we added 816k new Express users this year, which is more than we signed up for Express throughout the entire 2014 election cycle.

The Express universe is huge, new, and active — donors consistently use their accounts to make contributions. It’s a big reason why we had such a monster Q4.

MOBILE

Q4 2011 Q4 2012 Q4 2013 Q4 2014 Q4 2015
Percent mobile 2.3% 8.9% 19.% 25.3% 34.8%
Percent mobile for Express users 1.7% 11.6% 23.3% 27.0% 37.6%

We’ve already talked about the huge spikes we saw during the last day of the year, but more than one in three contributions made this quarter were made on a mobile device. That’s the highest rate in our history. And it’s even higher for Express users because they’ve already saved their credit cards with ActBlue, which means they can give with a single-click using Express Lane.

RECURRING

Q4 2011 Q4 2012 Q4 2013 Q4 2014 Q4 2015
Recurring volume $769,101 $3,163,684 $1,835,802 $17,639,613 $17,242,658
Percent recurring volume 5.9% 6.6% 6.4% 23.8% 23.8%

Recurring volume continues to represent a significant portion of the quarter’s total dollar amount. Almost one in four dollars we handled were recurring. And in terms of total dollar amount, the recurring volume we saw in Q4 2015 was more than nine times(!) as much as in Q4 2013.

We couldn’t possibly talk about all of these insane numbers without mentioning our rockstar Customer Service team. They spent December 31st handling 2,791 email conversations and fielding 941 phone calls from donors across the country.

Over the course of the entire quarter, the team had 38,671 email conversations and answered 46,297 incoming phone calls from donors, making it possible for the campaigns and organizations using ActBlue to focus in on their fundraising programs and have a successful end to 2015. We work relentlessly to support donors in a timely manner, because it’s the right thing to do and because it makes them more likely to come back and give again.

All in all, this was a massive, record-breaking quarter, bigger than the last record-breaking quarter (noticing a pattern?). Stay tuned for more crazy totals and sky-high percentage increases.

But wait, one more! We’d be remiss if we didn’t point out that we just passed the $900M mark for the total raised in our eleven-year history!!! That big B (billion!) word is in sight! #roadto1B

In case you missed it, here’s a recap of our fantastic year: report.actblue.com. As always, we like email and would love to get one from you, email info@actblue.com and a real, live human will respond.

Dec. ’15 Recap

The march to the final end-of-quarter in 2015 was massive. ActBlue handled $33.5M in December, with a whopping $12.8M (or 37.8% of the month’s total) coming in during the last four days alone. And we capped off the year with our biggest donor day — ever! Over 150k contributions came in on December 31st.

We also hit 1 million contributions in December, making it our second biggest donor month ever (second only to October 2014). Yep, that’s right. We handled more donations in December 2015 than we did in September 2014, an end-of-quarter month right before an election. More than three times as many contributions came in during December 2015 than in December 2013.

Plus, more than one-third of all contributions were made on mobile devices.

Check out the tables and charts below for a more detailed breakdown of this past month:

Topline Numbers

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
Contributions 76,438 259,252 232,022 1,099,499
Total Amount $2,344,501 $11,210,508 $5,577,255 $33,516,009
Average Contribution Size $30.67 $43.24 $24.04 $30.48
Committees 779 1,581 1,156 1,926

 

 

Mobile

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
% Mobile 10.0% 19.8% 22.6% 38.0%
% Mobile for
Express Users
13.2% 23.2% 24.2% 40.7%

 


 

Customer Service

For December 2015, our customer service team handled an average of 532 email conversations a day.

DEC. ’15
Total Incoming Calls 16,287
Email Conversations 16,497

 

Recurring

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
Total Recurring Volume $281,503 $655,275 $2,785,603 $6,347,563
% of Total Volume 12.0% 5.8% 49.9% 18.9%

 

Express

In December we hit 2 million Express Users — people who have saved their credit cards with ActBlue. And now we’re up to 2,037,004 in total.

DEC. ’12 DEC. ’13 DEC. ’14 DEC. ’15
New Express Users 9,203 25,305 8,932 172,758
% of Total Volume
via Express Users
47.0% 46.9% 61.4% 62.2%
% of Contributions
via Express Users
56.9% 52.3% 64.1% 67.8%

 


If you have questions or comments, feel free to reach out at info@actblue.com.

Our 2015 report is here!

We just launched our 2015 report. It has all the graphs and (moving!) charts you could want, plus insights into the world of small-dollar fundraising.

At ActBlue, we have an amazing group of supporters who chip in to help us build our tools, plus a great community of campaigns and organizations putting our tools to the test with their fundraising prowess, so we wanted to take the time to thank every one of those people and report back on our work in 2015.

Check out the report.

Oh, and big things are coming in 2016!

November ’15 Recap

Three million-dollar days in November propelled the month to a total of $17.8M. So far this cycle, we’ve mailed checks and sent wires to over 3,399 campaigns, organizations, and causes.

Check out the tables and charts below for a more detailed breakdown of this past month, including customer service statistics:

Topline Numbers

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
Contributions 321,149 194,243 495,138 631,709
Total Amount $10,874,188 $7,396,503 $13,036,382 $17,753,019
Average Contribution Size $33.86 $38.08 $26.33 $28.10
Committees 1,449 1,484 1,626 1,842

Mobile

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
% Mobile 11.1% 19.3% 27.8% 31.8%
% Mobile for
Express Users
14.2% 22.9% 29.4% 34.7%

Customer Service

If you’ve ever been a part of the more than 13,000 campaigns, organizations, and causes that have used ActBlue to fundraise, then you know first-hand how helpful and adept our customer service team is. Day in and day out our team is answering calls, responding to emails, and making sure every donor’s needs are met in a timely, friendly fashion.

For November 2015, our customer service team handled an average of 387 email conversations a day.

Nov. ’15
Total Incoming Calls 14,321
Email Conversations 11,628

Recurring

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
Total Recurring Volume $828,708 $594,749 $4,863,036 $5,477,565
% of Total Volume 7.6% 8.0% 37.3% 30.9%

Express

We’re up to 1,863,876 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue.

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
New Express Users 25,035 14,813 17,053 51,225
% of Total Volume
via Express Users
49.3% 41.1% 61.0% 59.8%
% of Contributions
via Express Users
54.8% 51.0% 65.0% 67.0%

If you have questions or comments, feel free to reach out at info@actblue.com.

Keeping your settings consistent just got a whole lot easier

The days of having one contribution form for your organization or campaign are long over.

Organizations and candidates often have dozens of forms created and maintained by several different people. It can be difficult to make sure all of your settings stay consistent across your forms, especially when you have a rigorous testing program that’s frequently settling on new best practices. For example, it’s time consuming to go and change all your old forms one-by-one if testing indicates you should use different pop-up recurring language.

That’s why we’re excited to roll out a new feature that allows you to create a default form with your best practices and tag pages that you want to have those universal settings. When you update the settings in the default form, all the other forms update automatically.

Here’s how it works:

You’ll now see a column that says “Use defaults” in your newly renamed Form Management tab in the left menu of your Dashboard:

See that contribution form at the top in grey? That’s your campaign or organization’s default form. It’s new and we’ve created it for everyone. It’ll always appear at the top of the Form Management tab.

Open up the default form and select all of the settings you typically apply to every contribution form, things like your pop-up recurring ask threshold or your preset contribution amounts. It looks just like a regular form, but it only has one purpose: to establish the defaults for other forms.

Once you’ve done that, go and click the “Use defaults” box for every form that ought to have those settings. That’s it! All your forms have the same settings, no matter who created them.

Keep in mind that the default form will override all of the settings except for Page Name, Author, Contribution blurb, and url. That means if you leave something like the Thank you text blank on your default form, none of the forms with default settings will have Thank you text. So be careful with your selections.

Further, if you’ve selected default settings for a form the only fields you’ll be able to edit are Page Name, Author, Contribution blurb, and url. Every other setting will be hidden. You can still run an A/B test or set a goal, however. And if you decide you’d like to make edits outside the default settings, just uncheck the “Use defaults” box for that form and make any edits you wish. Just keep in mind that the form won’t update the next time you edit your default form.

You can always go back and edit the default form at any time.

This new feature should save folks that use it a bunch of time and lead to a more consistent fundraising program. But it’s a totally optional feature, so use it at your own discretion.

Our dev team has a few more new features they’re working on right now, so stay tuned! And in the meantime enjoy the new default forms.

October ’15 Recap

With back-to-back million-dollar days to finish the month, October 2015 turned out to be a $21M month, which is more than double last cycle’s total for the month. We’re also past the $150M mark for the cycle (and well on our way to half a billion dollars), with 3,227 different campaigns and organizations raising money on ActBlue.

Check out the tables and charts below for a more detailed breakdown of this past month.

Topline Numbers

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
Contributions 867,733 289,612 1,449,907 673,921
Total Amount $35,053,113 $10,035,243 $55,595,241 $21,309,912
Average Contribution Size $40.40 $34.65 $38.34 $31.62
Committees 2,183 1,574 2,503 1,941

Recurring

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
Total Recurring Volume $2,053,473 $585,778 $9,992,221 $5,572,589
% of Total Volume 5.9% 5.8% 18.0% 26.2%

Express

We’re up to 1,812,513 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue. The chart below illustrates the growth in the share of contributions made by Express users:

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
New Express Users 80,302 29,290 73,413 78,807
% of Total Volume
via Express Users
47.2% 44.4% 59.3% 60.7%
% of Contributions
via Express Users
53.3% 54.4% 65.0% 68.4%

Mobile

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
% Mobile 7.9% 19.1% 25.2% 31.5%
% Mobile for
Express Users
10.2% 22.4% 26.8% 34.4%

If you have questions or comments, feel free to reach out at info@actblue.com.