April ’17 Recap

A few weeks ago, we published some pretty astonishing numbers for the first quarter of 2017. And in April, there was no sign of small-dollar fundraising slowing down.

Supporters are more passionate and energetic than ever right now. Donors, activists, nonprofits, and campaigns alike are making a real difference in resisting the Trump administration — people are fighting back, and our April numbers (we helped raise nearly 4x the amount we did in 2015) make that clear. We’re excited our tools can help donors and organizers take action and support the nationwide resistance movement.

See below for a breakdown of our sitewide numbers for April:

Topline Numbers

APR. ’13 APR. ’15 APR. ’17
Contributions 170,085 315,871 1,540,231
Total Amount $6,358,693 $10,144,643 $39,253,713
Avg. Contribution Size $37.39 $32.12 $25.49
Unique Campaigns, Committees,
and Organizations
1,010 1,364 2,727

ActBlue Express

Over 70,000 new donors signed up for ActBlue Express accounts in April, so they can give to any campaign and organization using ActBlue with a single click going forward. That’s more than double the number of new ActBlue Express users who got on board in April of 2015, and more than five times the number of new signups in April 2013. And because they have a frictionless experience when donating, ActBlue Express users are some of our most powerful users.

Committed supporters will make even more of a difference as this election cycle (and the resistance movement) ramps up. As new campaigns and organizations get up and running and start fundraising with ActBlue, they’re already going to have an invaluable pool of supporters who are truly dedicated to progressive causes and can help them build up powerful movements.

APR. ’13 APR. ’15 APR. ’17
New ActBlue Express Users 14,162 28,731 73,180
% of Total Volume
via ActBlue Express Users
41.3% 56.6% 60.5%
% of Contributions
via ActBlue Express Users
50.9% 59.5% 65.0%

Mobile

APR. ’13 APR. ’15 APR. ’17
% of Contributions via Mobile 8.3% 24.8% 39.7%
% Mobile for
ActBlue Express Users
11.7% 26.6% 40.6%

Recurring

APR. ’13 APR. ’15 APR. ’17
Total Recurring Volume $401,046 $2,698,892 $10,983,594
% of Total Volume 6.3% 26.6% 28.0%

Customer Service

In these busy times, when so many new donors are using ActBlue to contribute, our customer service team is there to walk them through the giving process and answer any questions that come up. Our team handled an average of 281 incoming calls and 792 emails a day in April 2017.

APR. ’17
Total Incoming Calls 8,424
Email Conversations 23,769

It’s pretty clear that this is just the beginning of a powerful movement, as small-dollar donors work hard to take back our country, so expect more exciting stats to come. In the meantime, if you have questions or comments about our April recap, you can reach a member of our team at info@actblue.com.

Introducing the AB Events app: Just swipe right

One of our biggest priorities at ActBlue is to help folks carry out every aspect of fundraising as easily as possible. That includes putting on successful events, which can involve a lot of moving parts for campaigns and organizations and their staff or volunteers. That’s why our tech team built out our latest feature, the AB Events app for iPhone, which allows event organizers to manage the guest list right from their iPhones.

The AB Events app upgrades the event planning process in a lot of ways for campaigns and organizations, but it makes ticketing and attendance easier for donors, too. Event volunteers or staffers can use the AB Events app to check people in at events just by knowing the guest’s name, or they can scan the ticket barcode right from a guest’s mobile device, or printed ticket. In addition, we’ve added a free ticket option to the ActBlue Events form, so guests can easily RSVP to events that do not require a ticket purchase. Keep reading to get all the info you need about using the AB Events app.

What this means for campaigns and organizations using ActBlue:

With the AB Events app, volunteers and staffers are able to keep track of guest lists worry-free — no more printing lists and cross-referencing them at the door, or losing track of who has been checked in already and who hasn’t. Multiple event organizers can check people in at once, and view attendees’ ticket levels and special requirements. Guest lists update in real time, and sync across iPhones, iPads, and your ActBlue Dashboard. Campaigns and organizations can also decide if they want to scan tickets from a printed copy or a mobile device at the door, or simply take down guest names and check them in using their app. Plus, volunteers or staffers can use their own iPhones or iPads to get the job done.

If you’re hosting an event, you’ll get started planning and selling tickets like you always have. You’ll want to set up an event form with ticket levels and customizations to get the word out to your supporters.

After folks have started purchasing or reserving tickets for your event, you should download the AB Events app to your mobile device. Note: The app is only available in the Apple app store.

 

event-code

 

Once you’ve got the app loaded and opened up on your iPhone or iPad, you should see a screen like above that will prompt you to enter the event code, which you can find in your form’s Guests tab (see below). You can also use your iPhone’s camera to scan the event’s QR code and load your guest list.

QR-code

You’ll be brought to your event page with a complete guest list. The list will update as more folks buy tickets to your event, so when it comes time for you to check supporters in, you’ll have a completely up-to-date attendance list.

Ready to check people in? Just swipe right on the guest’s name — it’s that easy!

 

swipe-right

 

The best part is that once someone is checked in on your device, they’ll be marked as checked in across every volunteer or staffer’s device. Every ticket taker will see a green bar to the left of the guest’s name, so there’s no room for confusion.

Do you want to see tickets from your guests before checking them in? We also email a ticket to donors, so you can scan their ticket from their mobile device, or from a printed ticket. Just choose the orange button at the bottom of the guest list and scan the barcode on their ticket (which you can see in the screenshot below) to check them in.

e-ticket

Do you want to add volunteers or staffers who can check guests in? They just need to download the app and enter the event code or scan the event QR code with their camera. You can easily share your event code with a new ticket taker by clicking on the menu in the top right corner of your app. That will bring you to a page with the event code, like in the screenshot below.

 

ticket taker

 

Once the new ticket taker has entered the code, they’ll be all set to help you check guests in right away.

Hosting an event where guests will be coming and going throughout? You can also check folks out of the event. Just swipe to the left on someone you’ve already checked in if you need to check them out.

 

check-out

 

As your event starts to fill up you’ll be able to track in real time how many supporters have actually shown up.

 

big-event

 

Are you hosting an event, but not charging guests for tickets? As we mentioned, you can now also add a free ticket option to event forms going forward. If you’re hosting an event like a rally, where you’d like to offer tickets at no cost, supporters can sign up for a free ticket, so they’re on the guest list. You’ll be able to plan for the number of people committed to showing up, and your attendees will have all the info they need emailed to them.

We hope the AB Events app will help you execute your events in the most efficient way possible, and that you’ll let us know how it’s working for you once you get a chance to try it out. As always, you can reach out to us at info@actblue.com.

Q1 2017: Participation is skyrocketing

There are certain times when you expect that donors, campaigns, and organizations will be fired up, organizing, raising a lot of money, and making their voices heard. The first quarter of an off-year is not one of those times. But this past quarter was huge by every metric.

We handled nearly $112 million from over 4 million contributions during Q1. For context, ActBlue was founded in 2004 and we didn’t reach 4 million total contributions in the lifetime of the organization until 2012.

From the number of contributions we handled, to the sheer amount of money running through our servers, to the number of new donors who came into the fold in the last three months, the reaction to the Trump administration and the surge in action is unlike anything we’ve seen before.

Our tools are helping move money that’s going directly into resistance work right now, and our features are making it easier and quicker for donors to give to the causes and candidates they care about. For some donors and organizers, this is their first time ever being involved in the political or organizing process, and we’re so proud to provide an easy way for them to get active.

Together, the campaigns, organizations, and donors using ActBlue’s platform are building a powerful grassroots movement.

Below, we break down the topline numbers for the quarter. You’ll notice we’ve only included Q1 of odd years. We consider these to be “off-years” — the years in between presidential and midterm election years. Those are the most relevant points of comparison.

Topline Numbers

Q1 ’13 Q1 ’15 Q1 ’17
Contributions 467,163 782,790 4,171,311
Total Amount $16,904,456 $26,903,206 $111,329,027
Unique Campaigns, Committees,
and Organizations
1,243 1,728 3,079

Those 4,171,311 contributions (which include all recurring contributions) add up to more than four times the total dollars we handled during Q1 2015. It’s a giant increase, and one that’s thanks in large part to all of the small-dollar donors who have gotten involved recently and are giving to the candidates and causes they care about.

We were also amazed and excited to see that the number of groups raising money on ActBlue was more than double the number that fundraised during Q1 2013.

Many of those groups are new organizations that popped up after Trump was elected in order to fight back against his administration and get new people involved in organizing work. Others are candidates with elections this year — there are several important special elections in 2017, and those races have spurred a ton of nationwide, grassroots support — plus state and local candidates with elections in 2017. But there are also 2018 congressional, state, and local candidates getting a head start on running, which will help them build and fuel powerful campaigns. How? They can build recurring donor pools, take advantage of momentum, and give constituents a cause to rally around (and give to!) when their Republican challengers side with Trump or pass harmful legislation.

This is what ActBlue was built for: to help constituents and organizers make their voices heard and make a real impact. And the money raised on ActBlue is going straight to doing real, meaningful organizing work.

ActBlue Express

Q1 ’13 Q1 ’15 Q1 ’17
Total ActBlue Express users 534,991 1,272,534 3,745,306
New ActBlue Express Users 63,454 45,268 341,845
Total ActBlue Express Dollars $7,886,497 $14,977,607 $64,440,0474
% of Total Dollars via ActBlue Express Users 46.7% 55.7% 59.7%
% of Total Contributions via ActBlue Express Users 54.0% 58.3% 64.6%

Over 340,000 new donors signed up for ActBlue Express accounts in Q1, bringing the total up to 3.7 million ActBlue Express users sitewide. That’s 3.7 million donors who have saved their credit card information and can give to the candidates and causes they care about with a single click going forward. Why does that matter? We’ve seen time and time again that when you remove the barriers to donating, people are more likely to keep giving. That’s why nearly 65% of the four million contributions we handled this quarter came from ActBlue Express users. And we expect these new ActBlue Express users to be active in the future!

Recurring Contributions

Q1 ’13 Q1 ’15 Q1 ’17
Percent of Total Dollars via Recurring Contributions 6.0% 28.0% 24.9%
Total Recurring Dollars $1,021,730 $7,545,818 $27,719,908

Recurring contributions help campaigns and organizations build a steady stream of income to sustain their work for the long haul, and they give donors an easy way to spread out their donations. That’s why they’ve historically made up a big part of our sitewide fundraising. This past quarter was no different, with nearly 25% of the dollars we handled coming from recurring contributions.

In the last few months we released new features that have made recurring donations better for donors and have helped campaigns and organizations build their recurring donor pools. Smart Recurring, a pop-up feature that prompts donors to make a smaller monthly contribution after they give a one-time donation, has already begun making the donation process more flexible for donors and fundraisers alike. And our integration with Account Updater, which allows us to work with credit card companies to automatically update old or expired credit card numbers for recurring donors, is helping donors keep up their recurring contributions without the need to manually update their information.

Mobile

Q1 ’13 Q1 ’15 Q1 ’17
% of Contributions via Mobile 9.2% 24.7% 39.5%
% of Contributions via Mobile for
ActBlue Express Users
12.4% 26.7% 40.3%

The reality is that many supporters are accessing their emails (and thus, contribution forms) on mobile devices. That’s why we’re always looking for ways to make the mobile donation experience even better. In September of 2016, we launched Apple Pay for ActBlue contribution forms, and it resulted in over 80k contributions and $2,107,923 this past quarter. It’s an incredibly easy way for people to give on their mobile devices because it doesn’t require them to type in their payment information, and it’s quickly becoming a popular feature.


If this first quarter of 2017 was any indication of things to come, donors and activists are going to be incredibly engaged this cycle. And our tools will play a key role in helping small-dollar donors make their mark on every aspect of the resistance movement. Check back in on our blog posts in the months to come, as we’ll report back on monthly and quarterly numbers in order to help donors, campaigns, organizations, and anyone else who might be interested in this movement keep up with all of the hard work that folks are doing right now to raise money and fuel their work.

As always, if you have questions or comments about this past quarter, you can reach a member of our team at info@actblue.com.

Meet our newest recurring tool: Smart Recurring

Recurring contributions are a popular feature on ActBlue because they help donors contribute to the long-term stability of organizations and campaigns. With a recurring contribution, donors have the opportunity to contribute a small amount on a monthly or weekly basis, rather than a large, upfront contribution. Meanwhile, campaigns and organizations can use recurring pledges to help budget and plan for the future, and at the same time build a community of committed supporters who become a real part of their work.

Our pop-up recurring feature allows campaigns to set up a pop-up that asks donors who have just completed a one-time contribution if they’d like to make their donation recurring. It’s been a useful feature because it offers donors another action to take to support the causes they care about, and it helps campaigns, organizations, and nonprofits build a pool of recurring donors that they count on to fuel their work.

We know that all recurring programs are different, and we want the groups fundraising with our tools to have options that suit their particular program’s needs. With that in mind, our tech team built Smart Recurring, a pop-up feature similar to the original pop-up recurring tool. Smart Recurring takes a donor’s initial contribution into account and offers up a smaller monthly contribution amount that makes sense for the donor based on their original one-time donation.

So what does it look like in practice? Say you just made a $25 contribution. With Smart Recurring turned on, your contribution would go through and you would see a pop-up similar to the one below, asking you to commit to a smaller amount every month.

pop-up

If you do decide to make a monthly recurring contribution, you’ll still give your original donation of $25 immediately, and starting the next month your $6 monthly recurring donation will be taken out each month on the same day.

You’ll receive a receipt with the details of the contribution and a note letting you know that a donation will be processed each month going forward.

receipt

You will also see a note indicating that the donation will recur when visiting your contribution history on ActBlue.

receipt-note

Overall, Smart Recurring makes the donation process more flexible by providing a great additional option for campaigns and organizations. It also takes donors into account, and recognizes that the amount someone wants to give once might not be what they’re willing to give every month. And ultimately, it helps fuel the long-term work of campaigns and organizations that donors care about.

What this means for campaigns and organizations using ActBlue:

We know that every campaign and organization’s donors respond differently, which is why we’re excited to add another recurring feature to your toolbox. Smart Recurring is great because it can help move your donors up another step on the engagement ladder while they’re already motivated to support your work. We recommend experimenting with it and seeing how it works for your program. And, like pop-up recurring, even if a donor doesn’t choose to commit to a recurring contribution, the original one-time donation still stands, so you don’t lose out on any money.

To enable Smart Recurring, just head to the Edit tab of your contribution form and choose “Use unlimited monthly contributions + smart pop-up recurring” under “Recurring Contribution options.” Right now, Smart Recurring only works for unlimited monthly contributions.

If you’d like this feature enabled on every form you’re using, you can update your default form settings. In that case, every form with default settings will have Smart Recurring enabled. You can read more about default settings here.

 

enable

 

As with the original pop-up recurring feature, campaigns and organizations can write a customized ask for the pop-up. We recommend making it short, and talking specifically about why a recurring contribution will make a difference in your work. You can also use a gif or an image as a way to show your donors why you need their support.

It’s important to note that if a donor makes a one-time contribution of $210 or more they won’t see any pop-up asking them to make a recurring contribution on top of their initial contribution.We’ve set that as a limit, because we know that oftentimes campaigns and organizations don’t want to ask donors giving a higher amount for an additional contribution right away. With traditional pop-up recurring, you can choose your own amount threshold for the pop-up your donors see.

The chart below outlines how Smart Recurring upsell amounts correspond with one-time contribution amounts.

upsell

When you export contribution data from ActBlue there will be a column on the CSV specifying whether or not the contribution was made via Smart Recurring, and a separate column noting the amount the contribution will recur for.

If you give Smart Recurring a try, we’d love to hear from your team about how it works for you. Just drop us a line at info@actblue.com.

Our new integration with Account Updater makes recurring donations even easier

Over the past year, we’ve been working to integrate with Account Updater, a tool from the credit card industry that reduces disruption any time you get a new credit card number (i.e. when you receive a chip card or lose your card). Now that we’ve integrated with Account Updater, if we try your recurring contribution and learn that your credit card number has changed, we’ll try to seamlessly update your contribution with the new number, so your donation can go on uninterrupted.

We know how much of a pain it is to receive a new credit card number and have to find and update every recurring payment you’ve set up online. We wanted to eliminate that hassle for small-dollar donors. And, as an added bonus, if a recurring donor has their credit card stored on their ActBlue Express account, their stored card will also be updated automatically. That way the donor can continue giving in the future with a single click, without needing to go through the trouble of updating it on their own.

Account Updater has been gaining popularity in the e-commerce space — you might have noticed it’s a little less frustrating to update your Netflix subscription. It’s a courtesy for consumers and we are very excited to build this out across ActBlue to make the donation process as frictionless as possible. We want people to be able to give to the candidates and causes they support just as easily as they can buy concert tickets online or shop on Amazon. So far, recurring donors with automatically updated credit cards have given $6,190,367!

What this means for campaigns and organizations using ActBlue:

You don’t have to do anything to enable this feature. It’s available to every campaign and organization using our platform, and we don’t charge you any extra for the feature.

If your organization is running a recurring program, and you have a donor that lapses because their credit card is no longer valid, we’ll automatically attempt to update the donor’s card through their credit card company and retry the contribution three days later. If that works, their recurring contribution will carry on with the new card number.

We hope that this will make your lives easier — no more tracking down donors and asking them to update their information. To see what percentage of your donors have been able to seamlessly continue their contributions thanks to the integrated Account Updater, you can navigate to the Metrics page of your Dashboard, and scroll to the pie chart section.

pie-chart

If you have questions about the integration with Account Updater, let us know at info@actblue.com.

February ’17 Recap

There’s a palpable energy in the air right now. Millions of Americans are asking how they can get involved, and how they can have an impact on the resistance movement. And our big fundraising numbers for February reflect that energy.

We processed nearly six times the number of contributions in February of ‘17 than we did at this same point during the last election.

New donors are coming into the fold every day, contributing to the candidates and causes they care about. And we’re so proud to be helping millions of Americans make their mark on the resistance movement. ActBlue exists to help donors shape our country.

See below for a sampling of our most interesting stats for the month. Since elections occur over two-year periods, the most relevant comparison here is 2015 as compared to 2017, since even (election) years are usually much bigger than odd years (hence those especially big February ‘16 numbers).

What’s really interesting, though, is that there’s no impending presidential election this year, and yet our February ‘17 numbers stack up pretty well against those 2016 numbers.

 

Topline Numbers

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
Contributions 163,025 262,160 228,632 1,923,107 1,351,275
Total Amount $5,661,921.23 $10,219,861 $7,187,341 $56,746,995 $33,576,340
Avg. Contribution Size $34.73 $38.98 $31.44 $29.51 $24.85
Unique Campaigns, Committees,
and Organizations
801 1,684 1,149 2,154 2,206

There were over 2,000 campaigns and organizations fundraising on ActBlue in February. It’s just about double the number that were using our tools in 2015. Where is that growth coming from? There’s a huge spike in urgency and activism happening right now, and it’s inspired people to start up new organizations and run for office — so much so that we’re actually beating our 2016 numbers as well. That’s exciting to see, because we’re still two years out from the next major election, which means there are tons of candidates who haven’t even filed yet.

These new candidates and organizations were immediately able to get started fundraising using ActBlue, and take advantage of the moment and start connecting with grassroots donors.

 

Mobile

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
% of Contributions via Mobile 7.9% 19.3% 23.8% 39.9% 39.9%
% Mobile for
ActBlue Express Users
10.5% 22.9% 25.8% 42.4% 40.5%

 

ActBlue Express

The number of donors who signed up for ActBlue Express accounts this past month is more than eight times the number of donors who signed up in February of 2015. It’s just one more display of the huge uptick in commitment and engagement from grassroots supporters. And these donors can give with a single click to any organization or campaign using ActBlue’s platform, so they’re the most likely to come back and give again.

Our ActBlue Express users also accounted for 1.3 million contributions this month, which was almost 65% of our total contributions.

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
New ActBlue Express Users 23,463 21,634 12,935 286,699 111,986
% of Total Volume
via ActBlue Express Users
55.8% 44.5% 57.3% 66.9% 60.4%
% of Contributions
via ActBlue Express Users
53.7% 53.0% 58.8% 71.2% 64.8%

 

Recurring

FEB. ’13 FEB. ’14 FEB. ’15 FEB. ’16 FEB. ’17
Total Recurring Volume $327,927 $790,921 $2,252,831 $8,290,105 $8,667,566
% of Total Volume 5.8% 7.7% 31.3% 14.6% 25.8%

 

Customer Service

Our customer service team is available round-the-clock to field questions from donors, campaigns, and organizations in order to make sure everyone is receiving support when they need it. They handled an average of over 800 email conversations a day in February.

FEB. ’17
Total Incoming Calls 8,032
Email Conversations 23,709

If you have any questions or comments about our monthly recap, feel free to email our team at info@actblue.com, or leave a comment below.

Apple Pay is now available on ActBlue forms

Improving the user experience is always our priority at ActBlue. We try to make it easier for donors to give to the causes they believe in, wherever they are. And in turn, that helps campaigns and organizations increase their conversion rate.

One of the biggest points of friction for donors has always been typing in their credit card number on a mobile device, and with mobile now representing 40% of our contributions, we are always trying to improve that experience. That’s why our tech team worked hard to roll out our newest feature: Apple Pay on ActBlue forms!

Apple Pay has been around for a few years at physical merchants, where you might have used it to buy coffee or movie tickets. But in September, Apple updated its iOS on iPhones to be able to accept Apple Pay in browsers. We were excited to be a very early adopter of Apple Pay, and to be able to get it set up during crunch time, when it made a big difference to campaigns and committees.

Here’s how it works:

applepaygif-inf-275

Apple Pay will only show up as a payment option on a contribution form when a donor has Apple Pay set up with a credit card on their device (the vast majority of the time this will be users on phones, but there are some ways to enable Apple Pay on your laptop, like with the new MacBook Pro that comes with a touch bar).

We tested having the Apple Pay option available during the contribution flow and saw a 6.5% increase in conversion rates among users with Apple Pay active. After that we quietly rolled it out to every federal campaign and committee in the fall. We rushed to give access to as many people as possible before the election, and a million dollars (!!) ran through Apple Pay from the initial roll-out through Election Day.

Our developers have been working to expand Apple Pay’s availability since then. Right now, Apple Pay is available for all federal campaigns, federal PACs, 527s, and c3 and c4 nonprofits. Our team is working hard to clear state and local jurisdictions one by one in the coming months, so candidates at every level of the electoral process will have access to this tool.

This is just another way that ActBlue’s infrastructure is a shared resource for Democrats, progressives, and nonprofits across the country, and for the donors who want to support them.

What this means for campaigns and organizations using ActBlue:

You don’t have to do anything to enable access to Apple Pay on your contribution forms, because we’ve done that automatically. In fact, your donors may have been using it for months already. We’ve already helped raise $2,532,776 from 82,904 donations through Apple Pay! 

You’ll notice a new pie chart on your Dashboard, which shows you what percentage of donations are coming in via Apple Pay. And when you download a .csv of your contributions, you’ll be able to see which donors are using Apple Pay, just like with PayPal.

Your Apple Pay percentage might look small now, but as more folks adopt Apple Pay, we expect that to grow. And most importantly, Apple Pay will play a big role in giving donors another easy, fast way to chip in and make an impact on the critical progressive work taking place right now.

If you have any questions about Apple Pay leave a comment or shoot us an email at info@actblue.com.

January ’17 Recap

It was undoubtedly a big month for fundraising at ActBlue, as campaigns and organizations across the country got energized and mobilized to fight back against Trump. Donors are fired up, too — over 100k new users saved their payment information with ActBlue Express this month, and can now give with a single click. We also processed our 1.5-billionth (!!) dollar this month.

A whole new crop of people got involved and are ready to fight back.

Topline Numbers

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
Contributions 223,392 226,928 1,224,385 1,237,954
Total Amount $7,750,298 $6,041,656 $32,675,433 $29,402,224
Avg. Contribution Size $34.69 $26.62 $26.69 $23.75
Unique Campaigns, Committees,
and Organizations
1,603 1,154 1,936 1,993

Mobile

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
% Mobile 19.7% 25.3% 38.6% 39.9%
% Mobile for
ActBlue Express Users
22.8% 27.2% 41.2% 40.9%

ActBlue Express

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
New ActBlue Express Users 18,727 10,625 170,421 131,566
% of Total Volume
via ActBlue Express Users
47.2% 57.8% 66.3% 60.2%
% of Contributions
via ActBlue Express Users
53.9% 60.1% 70.7% 64.9%

Recurring

JAN. ’14 JAN. ’15 JAN. ’16 JAN. ’17
Total Recurring Volume $706,522 $2,405,809 $7,124,154 $7,868,123
% of Total Volume 9.1% 39.8% 21.8% 26.8%

 

Customer Service

Our customer service team handled an average of 253 incoming phone calls per day during the month of January.

JAN. ’17
Total Incoming Calls 7,843
Email Conversations 7,309

If you’ve got any questions or comments about this month’s fundraising recap, feel free to reach out to a member of our team at info@actblue.com.

December ’16 Recap

In the midst of the holidays and Trump’s impending inauguration, donors and campaigns remained active and engaged. We processed over 750k individual contributions this month.

Topline Numbers

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Contributions 259,248 231,991 1,094,301 750,484
Total Amount $11,210,508 $5,576,432 $33,255,993 $19,672,531
Avg. Contribution Size $43.24 $24.04 $30.39 $26.21
Unique Campaigns, Committees,
and Organizations
1,581 1,156 1,924 1,860

Mobile

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
% Mobile 19.8% 22.6% 38.0% 35.5%
% Mobile for
ActBlue Express Users
23.2% 24.2% 40.7% 37.1%

ActBlue Express

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
New ActBlue Express Users 25,297 8,934 173,198 47,286
% of Total Volume
via ActBlue Express Users
46.9% 61.3% 62.3% 61.8%
% of Contributions
via ActBlue Express Users
52.2% 64.0% 67.7% 65.3%

Recurring

DEC. ’13 DEC. ’14 DEC. ’15 DEC. ’16
Total Recurring Volume $655,275 $2,781,858 $6,196,949 $6,709,181
% of Total Volume 5.8% 49.9% 18.6% 34.1%

 

Customer Service

Our rockstar customer service representatives handled over 550 email conversations per day in the month of December.

DEC. ’16
Total Incoming Calls 7,358
Email Conversations 17,956

Any questions or comments? Drop us a line at info@actblue.com.

November ’16 Recap

Despite the fact that the election took place just eight days into the month, November was still a huge, $43M month. Following Trump’s win, donors and organizers got right to work, turning their anger into action.

Topline Numbers

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
Contributions 194,239 494,986 628,183 1,425,120
Total Amount $7,396,503 $13,035,721 $17,566,353 $43,440,887
Avg. Contribution Size $38.08 $26.34 $27.96 $30.47
Unique Campaigns, Committees,
and Organizations
1,484 1,626 1,841 2,680

Mobile

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
% Mobile 19.3% 27.8% 31.8% 37.1%
% Mobile for
ActBlue Express Users
22.9% 29.4% 34.7% 38.5%

ActBlue Express

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
New ActBlue Express Users 14,805 17,066 51,413 89,149
% of Total Volume
via ActBlue Express Users
41.1% 60.9% 59.8% 61.1%
% of Contributions
via ActBlue Express Users
51.0% 64.6% 66.9% 64.2%

Recurring

NOV. ’13 NOV. ’14 NOV. ’15 NOV. ’16
Total Recurring Volume $594,749 $4,857,505 $5,327,096 $11,604,933
% of Total Volume 8.0% 37.3% 30.3% 26.7%

 

Customer Service

Our customer service team handled over 300 incoming phone calls per day during November.

NOV. ’16
Total Incoming Calls 9,485
Email Conversations 25,037

If you’ve got questions or comments about our November numbers, you can reach us at info@actblue.com.