We just rolled out a new feature that allows you to duplicate an existing contribution form, saving your team precious minutes during crunch time. A few folks have already stumbled upon this feature. I’ve already had one friend post on my Facebook wall about it. Yep, they’re a big email nerd. No surprise he noticed it, this feature is for the email nerds and the power users.

This post is short and sweet because it’s super simple. If you have a fundraising form that you want to copy, there are now two places you can do that. You can login and go to: https://secure.actblue.com/my-pages and click the yellow Duplicate button beside the form.

duplicate option in list

Or, if you are editing an individual contribution form, you’ll see a greyed link that reads “Click here to create a new form based on this one.”

duplicate in form edit

Then you’ll see a pop-up that will ask you to pick a slug for the address. Hit the button and you’re done.

duplicate popup

Everything else about the contribution form will be copied over exactly as it is on the original contribution form.

This new feature will be particularly useful for the campaigns that do a lot of emailing and create a new form for each email, which is a best practice. This way all of their favorite settings will be set-up and all they have to do is replace the form content to match the new email blast.

If you are running tests within one page, the upgraded testing tool is still the way to go. But this should be a significant time-saver for a number of folks.

You asked and we’ve delivered. We just rolled out a brand new contribution search–one of the most widely requested features–for all of our campaigns and organizations.

This feature gives Finance Directors quick access to contributor data. You can search for donations by a bunch of relevant fields, including amount, date, name, and start date. Here are a few other things your Finance team can do with the new feature:

  • Answer questions from donors by searching for their contributions right in your browser, no .CSV needed
  • Search to see if a pledged donation has been fulfilled
  • Find a list of high-dollar donors by searching for contributions over $100, $1000, or whatever amount you choose

You’ll find the link to the contribution search in the left-hand toolbar of your campaign or organization’s Dashboard. All you need to do in order to find a donor is fill in the relevant fields and click “search.”

Have questions about the contribution search? Let us know at info@actblue.com!

Email isn’t the only place you can use Express Lane links. Any spot where you can put a link with some explanatory text can be an opportunity to raise money. A few organizations and campaigns have recently been experimenting with Facebook ads targeting Express users.

Here are a few examples from the DCCC and Senators Franken and Hagan of Express Lane Facebook ads out in the wild.

Franken Facebook ad
DCCC Facebook ad
Hagan Facebook ad

Based on the results from those who have already tried this tactic, if you regularly run Facebook advertising, it’s worth testing Express Lane ads to your Express universe. If you do try it out, let us know what your ROI is on the ads.

The same rules apply here as they do for other uses of Express Lane. If you’re going to run Facebook Express Lane ads, you need to use our preferred language and be clear with the donor.

If you are interested in trying a new tactic with Express Lane links, drop us a line at info@actblue.com and we’d be happy to advise you on current best practices.

We’ve completely reengineered the A/B testing system to make it possible to test more variables.

You’ve long been able to test the page title and copy, as well as the appearance of (or lack of) a video or a thermometer on your contribution forms. Now, you can also test the pop-up recurring ask and title.

The best part? We’ve also added all of that testing data to the donor data .csvs, which are available for download on every form.

Here’s what it looks like. You’ll find it under the A/B Test tab when you’re logged in and editing a contribution form.

ABtestingtoolvisual

This new feature is best utilized by candidates and organizations that have thousands of donors contributing on one form. It’s unlikely that you’ll see statistical significance on these relatively small changes unless you have a large sample size.

For those of you that do have a large donor pool, you’ll be able to figure out which pop-up ask works the best for your program. For example, you can test offering a premium in the recurring upsell: “make it a recurring donation and you’ll get this awesome sticker.” And you’ll be able to track and fulfill those orders via the new .csv.

We’re really excited about this new feature because recurring contributions are so incredibly valuable to organizations and the pop-up recurring has proved to be such an easy way to convert people to recurring donations. Have fun testing and figuring out the best ways to build that recurring pool!

We’d love to know what you’ve been testing, especially if you’ve found clear winners and losers. And if you have questions about running A/B tests, please drop us a line at info@actblue.com. Our data analyst is more than happy to help you design and run a successful test.

Looking at your inbox on April 30th, you might have thought that it was the end of the quarter again, given the flood of fundraising emails. Nope, it’s just the end of the month, the little brother of EoQ.

Campaign and committee list managers have been teaching their list to respond to end of the month asks, despite the ahem…kinda made up deadline.

You see this sort of stuff in business sales. Everyone needs to hit their monthly sales numbers, so they start sweetening offers to clients at the end of the month. Clients learn to wait until the end of the month to put in their orders. All of a sudden, you’ve created an entire culture around the end of the month, making your workload crazy at the end. But you know what? It’s effective and that’s why they do it.

In this case, there is no legal reporting deadline at the end of each month, but the month by month numbers are often released as a show of strength. The campaigns really do have an internal goal for each month that the need to raise, so they hype the end of the month and that helps them reach their goal. And now lists are conditioned to respond to it.

Here’s our day-by-day breakdown of fundraising in April:

april day chart

This is actually pretty typical of how most months look. You see dips during the weekends, when people are sending fewer emails, and peaks during the week. Then the whole thing builds dramatically during the last week with a huge spike on the last day.

It’s important to note that this actually was a very good month over all–the highest month of the year outside of the actual end of quarter in March. It’s not that campaigns had to play catch-up at the end of the month, but rather that sending multiple emails and using the “deadline” as part of the pitch pulls in a lot of money.

This is how April ’14 stacked up against the previous three Aprils:

Apr ’11 Apr ’12 Apr ’13 Apr ’14
Contributions 51,727 122,619 169,922 321,771
Volume ($) $2,580,800 $5,485,860 $6,358,786 $11,975,308
Mean Donation $49.89 $44.74 $37.42 $37.22
Committees 677 1,651 1,010 2,003

2,003!! candidates, orgs, and committees using ActBlue. That’s the third highest month all time. #1 and 2 were October and September ’12. Yep, some candidates really do wait until the final hours to fundraise. But we strongly, strongly encourage people to start much earlier.

Our Express membership continues to grow like a weed! We’re up over 800,000 users…actually 831,630 when I hit “publish” on this post! Here’s our fun growth chart:

express growth chart

It’s just a matter of time till we hit 1 million. Given all this growth, you Express Lane users can’t forget to match your lists regularly to pick up new folks for your targeting.

At ActBlue, we’re all about streamlining your workflow and providing you with the most data, ensuring your campaign or org is efficient and making knowledgable decisions. Our customer service team gladly handles a lot of low-level donor requests you may receive, including refunds, to help you save precious campaign time. We’ve always provided all the compliance info you need for those refunds, but we’ve recently launched a few new tools to help your administrative side manage and get more insight into the refund work going on.

So we’re rolling out three new tools, in order to give your operations and finance teams more data and insight into your donors’ financial accounting.

1) ) Refund center: Want to trace how a refund moved through the system? Check out the new refund center where you can see contribution details, date of contribution, date of original disbursement (typically check date), and date recovered (which check/wire it was taken out of).

2) Refund reason: Curious about your donor behavior? The new refund reason field offers some insight into the reason for a refund, so admins can see it a quick glance.

3) Refund alerts: Want to know right away when there’s been a refund? Just like our donation alerts, an admin user can elect to receive alerts every time a refund over a certain amount is issued. It’s available on the User Access tab of your entity.

Your compliance workflows stay the same. The refund information with checks is right where it’s always been, but now you have more data at your fingertips. If it’s useful to you, finance team members can sign up for alerts, monitor refunds, and follow up with donors who have been refunded and may have outstanding pledges. And compliance teams can easily see when refunds were issued and recovered, which may make their reporting duties easier.

As always, our customer service team is always here if you have questions about these new features or anything else. Just email info [at] actblue [dot] com and someone will respond promptly.

A blockbuster $3 million dollar day.

That’s how we finished up the first quarter of this Election Year. It was the second biggest day in ActBlue history and only our second day over $3 million. Our team was up late watching the numbers roll in and making sure everything was running smoothly. We collectively cheered when we hit the $3 million mark at 11:59 PM EST. Definitely a photo finish!

All that money came from 56,065 donors, making it our 7th largest day by number of contributions. It’s no wonder that 99 of our 100 busiest minutes of the month were on 3/31. The top time of the day was 9:24 PM with 114 contributions.

The grand total for March? $18,123,793 million. That’s more than our entire Q1 2012 total of $18,044,520. This year we raised $36.1 million in the first quarter, buoyed in part by a competitive special election in Florida and lots of high-profile Senate candidates like Jeanne Shaheen using our tools.

Check out the year-by-year numbers below:

  Mar ’11 Mar ’12 Mar ’13 Mar ’14
Contributions 143,012 167,030 204,232 405,802
Volume ($) $5,847,994.09 $8,966,153.88 $7,446,487.35 $18,123,793.44
Mean Donation $40.89 $53.68 $36.46 $44.66
Committees 673 1,628 951 1,967

 

As you can see, we doubled our March ‘12 fundraising totals and far more than doubled the number of contributions we brought in (167,030 to 405,802). The average contribution amount also fell from $53.68 in 2012 to $44.66 in 2014. The average contribution amount on our site has been declining over time, but contributions tend to be slightly larger during election years.

We’ve got an internal staff metrics page that we check rather obsessively, but never more so than on EOQ nights. We grabbed a screenshot for you today — check out the huge spike in donations during the end of the quarter. The five days ending up to the end of the quarter all had donation totals over $900k. And as usual, there was a sharp dropoff in fundraising as soon as midnight hit, making the first day of April relatively slow (though we wouldn’t call $529,811 too shabby).

sizeadjustedmetrics

A big winner for us has been our Express program and one-click donation system, Express Lane. We’ve got 794,000 Express users (it was only a month ago that we were so excited to hit 750k!), and dozens of campaigns using Express Lane to fundraise. 13% of all contributions in March were made with just one click of an Express link! That’s a huge number and we’re only expecting it to grow as more campaigns use the service and we continue to grow our Express user pool.

One of the other big factors contributing to our strong numbers is the number of candidates, committees, and organizations fundraising with us. We cut, printed, sealed, and sent checks to 1,967 candidates (our interns had to carry quite a big bag to the post office on Tuesday.), up from 951 in 2013 and 1,628 in 2012. And we had a particularly busy month with new campaign setups. We added 350 entities to the site in March alone.

Mobile donations continued to play a huge role in fundraising. 22% of all donations sitewide and 24% of Express donations were made via a mobile device. The total percent of mobile donations predictably jumps on the weekends. Some days, including end of quarter weekend, saw a full 25% of all donations made on mobile. The average mobile donation is $27.97, which indicates that mobile devices are a great way to reach a huge group of small-dollar donors.

It’s going to be a big, big year — and we’re taking bets on how huge the next EOQ deadline we’ll be. Got a prediction? Throw it in the comments.

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