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A few days ago, I wrote about the ways in which ActBlue makes donors nimble and campaigns competitive by helping resources get where they need to go, quickly. I used the Alaska Senate race as an example, and in response a spokesperson for the McAdams campaign emailed this statement along:

Because of ActBlue thousands of people, including Alaskans, were able to donate funds to the Scott McAdams for Senate Campaign. The groundswell of grassroots support helped generate even more momentum for the campaign in the days immediately following the Alaska primary election. It was a great way to illustrate how many people support Scott and is a reminder that individuals can really impact the way campaigns are funded.

I think the key word there is "illustrate." When you give through ActBlue, you're not just helping the candidate out with a little cash. You're also sending a signal to everyone watching those numbers that the support is there. Anyone with 30 seconds and access to the internet can see how their chosen candidate is doing.

Today, McAdams is closing in on Senator Mark Begich's 2008 ActBlue total, and Sen. Murkowski, the GOP incumbent defeated in her primary by Joe Miller, has launched a write-in campaign. In short, what was once a safe GOP seat is now a wide open race.

Your donations on ActBlue have a lot to do with that.

On August 24, the AK-Sen primary was a forgone conclusion. Sen. Lisa Murkowski (R), a 1.5 term incumbent–in 2002 her father appointed her to his Senate seat when he won the governorship, the very definition of nepotism–would win her primary battle against Joe Miller and cruise to victory in the general.

By August 25, 2010, the race had completely changed. Murkowski trailed the insurgent Miller by several thousand votes, and a recount looked imminent. There was talk of a libertarian ticket run for Murkowski, and then a write-in campaign. And while the GOP fumbled and fulminated, Scott McAdams, the Democratic nominee, quietly started fundraising. Two weeks later, McAdams has raised over $150k on ActBlue, and is halfway to Sen. Begich's 2008 total. Several members of Sen. Begich's staff have also joined the McAdams campaign, and the Senator told TPM he isn't bashful about helping McAdams raise money.

The point being, infrastructure matters, and it matters most when the calendar is compressed and the difference between victory and defeat lies in how quickly candidates adapt to unexpected events (See: Allen, George). Sen. Begich was considered a long shot to win as late as November 5, 2008–the day after election day–and today he's helping another dark horse make a competitive run at Alaska's other senate seat.

In short, ActBlue performs two crucial functions in the political world. First, we allow candidates to demonstrate their fundraising prowess to the powers-that-be in real time, helping them build legitimacy both inside and outside the Democratic Party.

But arguably more important in a world of 24-hour news cycles, we help candidates "win the morning," as it were. ActBlue enables candidates to capitalize on missteps by their opponents or changes in the political terrain at unmatched speed (Rob Miller's $800k+ "You Lie" haul, a year ago today). We do that by minimizing one of the less-covered aspects of political fundraising: transit time. Getting money from the donor to the campaign takes time, be it direct mail or online fundraising. Then, since political campaigns can rarely get anything on credit, it takes yet more time to pay the media buyers and film the advertisements. Cumulatively, that adds up to a significant delay between the donation and the realization of its political potential.

At ActBlue, we've reduced that delay to almost nothing by wiring major federal campaigns–McAdams among them–their ActBlue money. With ActBlue wires, the money that a campaign raises on ActBlue today is in their bank account and ready to be spent tomorrow. They can translate late money–or any money, for that matter–into media and ground presence almost instantaneously. That leads to more agile campaigns, timely advertisements, and eventually victory. It's another Democratic advantage that the GOP can't replicate, and in today's political climate we can use each and every one.

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