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Last month we focused on how the culture of fundraising deadlines, even in non-EOQ months, has led to crazy-busy closes to each month. May was no exception. 29% of the $13.9 million fundraising total was raised during just the last 4 days of the month.

We’ve gotten used to doubling our 2012 fundraising numbers each month, and we were surprised when we only came in about $4 million ahead of our May ‘12 total of $10 million. And yes, we know it sounds crazy to be saying “only $4 million.” Even weirder: we only raised a million more in June ‘12 than in May ‘12.

We jumped in the way-back machine to investigate and realized that two years ago our May fundraising numbers were driven up because of the Wisconsin recall elections. This year, we had a solid but not stand-out month, which is what we’d expect when the country isn’t focused on one very unusual recall election. Campaigns are planning huge fundraising pushes for June, and May is just the (relative) calm before the end of quarter storm.

You can dig into the rest of the numbers here:

May ’11 May ’12 May ’13 May ’14
Contributions 45,783 234.065 173,541 353,386
Volume ($) $2,679,279 $10,041,334 $6,343,977 $13,891,935
Mean Donation $58.52 $42.90 $36.56 $39.31
Committees 728 1,854 1,068 2,099

It’s been a month of shuffling, with new campaigns joining and others dropping off due to primaries. We had 215 new campaigns and organizations sign up in May, and a total of 2,099 groups actively fundraising, compared with 2,001 last month.

Mobile donations continued to be hugely important and accounted for a full 23% of donations sitewide this month, and 25% of all Express contributions.

Our Express user base grew to 871k. The growth was partially driven by more and more campaigns switching over to ActBlue and using Express Lane. They’re getting to see just how big of a boost one-click payments provide. 14% of all contributions in May were made with Express Lane. Check out the growth here:

That’s a whole lot of clicks, and we only expect the numbers to rise as we move into June, which is sure to be a monster month for fundraising.

June 15th has come and gone, and a slew of state and federal reports have been released in accordance with the EOQ/mid-year filing deadline. You read us at the end of Q1/2010, now relax for the first of three sequels planned for this year:

Number of contributions 100,137
Total Raised $11,056,887.41
Average contribution size $110.42
# of committees receiving money 1,871
# of fundraising pages receiving money 2,049
New fundraising pages created 2,586

 

Let’s compare the most recent Q2/2010 fundraising with the same period from 2008.

Q2 2008 Q2 2010 Change
Contributions 61,617 100,137 63%
Volume ($) $13,423,736* $11,056,887 -18%*
Mean Donation $217.86 $110.42 -49%
Committees 1,390 1,871 35%
Pages Created 1,854 2,586 39%
Pages w/ Money 1,320 2,049 55%

 

As I mentioned in my June post, these numbers are skewed by $3M+ of presidential fundraising that occurred in Q2/2008. That said, Q2/2010 is the fourth time ActBlue has seen over 100k contributions in a quarter, and the sixth time that we’ve sent more than $10M to Democratic candidates and committees.

But the biggest news is the increase in our reach, committee wise. The 1,871 committees that received money from ActBlue is a new record, the highest number in our history. Moreover, on June 30th, 2010, 563 committees received contributions through ActBlue, blowing out the previous record of 462, set on Sept. 30th, 2008. In other words, as of the 2010 midsummer filing deadline, usually affected by the summer fundraising doldrums, we have already eclipsed a record set during the homestretch of the 2008 election. Heck of a job, Blue-y.

Now let’s look at the Top 10 campaigns and committees of Q2/2010, ranked by total raised. It’s a mix of races including 4 US Senate, 3 Congressional, 1 Gubernatorial, 1 Lt. Governorship, and 1 State Assembly contest.

Name

 

Bill HalterRace

AR-Sen, 2010Contributions

27,497Raised

$819,084.02 Joe SestakPA-Sen, 20106,498$655,414.54 CA Senate 2010 650$565,901.00 Gavin NewsomCA-Lt Gov, 20101,110$393,419.31 Deval PatrickMA-Gov, 20101,566$306,988.80 Cal CunninghamNC-Sen, 20101,292$247,759.57 Mark CritzPA-12, 20102,231$196,409.89 Josh BeckerCA-HD-21, 2010431$149,326.00 Manan TrivediPA-06, 20101,184$142,420.63 Dan SealsIL-10, 2010517$140,994.73

When ranked by number of donors, the Top 10 list for the quarter looks a little different. 

 

Name Race Donors Raised
Bill Halter AR-Sen, 2010 27,497 $819,084.02
Joe Sestak PA-Sen, 2010 6,498 $655,414.54
PCCC 6,283 $68,943.60
Democracy for America 3,872 $39,739.67
Ann McLane Kuster NH-02, 2010 3,675 $43,046.58
David Segal RI-01, 2010 3,472 $94,568.64
Alan Grayson FL-08, 2010 2,832 $72,075.13
Bill Hedrick CA-44, 2010 2,588 $40,195.20
Anthony Weiner NY-09, 2010 2,272 $53,616.46
Mark Critz PA-12, 2010 2,231 $196,409.89

 

There are twice as many Congressional races in the Top 10 (6) when you rank them by donors, with no non-federal candidates. You also see the appearance of the Progressive Change Campaign Committee and Democracy for America, both prolific and effective organizational users of ActBlue which frequently make the top 10 thanks to their energetic small-dollar donors. 

Finally, our list of the Top 10 ActBlue fundraising pages, ranked by number of donors. Many of these are familiar pages which we’ve previously discussed in our April, May, and June monthly reports which you should review for more detail. Of those listed below, the PCCC was responsible for 4 of the 10, bloggers for 2, DFA for 1, the DCCC for 1, and individual candidates for the remaining two. 

Name Raised Donors Average
pccchalterfield 9962 $162,415.15 $16.30
supportbillhalter 3133 $75,381.52 $24.06
2010pccc 2600 $76,133.15 $29.28
orangetoblue2010 2157 $141,581.63 $65.63
halterpoll 1990 $35,380.55 $17.77
critzdccc 1546 $92,915.19 $60.10
nelsonwallstreet 1151 $16,559.49 $14.38
graysonforweiner 1092 $37,286.29 $34.14
weinercdthc06242010 1059 $24,623.60 $23.25
blueamerica10 894 $65,119.96 $72.84

Coming Soon: End of Quarter post for Q2/Q6 (depending on how you count). But first! Our monthly stats report for activity on ActBlue during the month of June.

Number of contributions 37,778
Total raised $4,178,381.23
Average contribution size $110.60
Committees receiving money 1,397
Fundraising pages receiving money 1,207
Pages created 822

 

As the last month of the federal fundraising quarter and the last month for mid-year fundraising reports in some states, June is an active month. That said, it’s also influenced by the usual fundraising downturn that occurs in the summertime. The total amount raised was slightly higher than May 2010, while the number of candidates & committees receiving ActBlue checks increased along with the total number of personal fundraising pages created and donated to.

Below is the comparison for June 2010 to June 2008.

June 2008 June 2010 Change
Contributions 32,412 37,778 17%
Volume ($) $7,970,202 $4,178,381 -48%
Mean Donation $245.90 $110.60 -55%
Committees 1,054 1,397 33%
Pages Created 942 822 -13%
Pages w/ Money 873 1,207 38%

 

NOTE: The major skew in these numbers comes from presidential fundraising. If you remove that from the totals, total volume is only down less than 4% from 2 years ago and the mean donation size is more in line with what we’ve seen in 2010. In any case, the number of Democratic committees fundraising through ActBlue was up by a third in a non-presidential year even as the number of fundraising pages created leveled off for the first time this year.

Next is our chart of the Top 10 Campaigns for June 2010 (by donors).

Name Race Donors Raised
Bill Halter AR-Sen, 2010 7317 $193,092.94
PCCC Organization 3571 $30,115.82
Ann McLane Kuster NH-02, 2010 2328 $21,887.09
Alan Grayson FL-08, 2010 2309 $56,919.52
David Segal RI-01, 2010 2252 $37,499.84
Anthony Weiner NY-09, 2010 2224 $49,557.92
Bill Hedrick CA-44, 2010 2202 $26,735.63
Joe Sestak PA-Sen, 2010 1287 $332,911.12
Democracy for America Organization 874 $7,657.35
Deval Patrick MA-Gov, 2010 588 $113,589.60

 

More analysis and explanation regarding the individual committees will be included in our quarterly stats report.

 

Name Donors Raised Average
pccchalterfield 3065 $49,335.58 $16.09
2010pccc 2075 $59,192.73 $28.52
graysonforweiner 1092 $37,286.29 $34.14
weinercdthc06242010 1059 $24,623.60 $23.25
halterpoll 1001 $19,624.55 $19.60
supportbillhalter 669 $14,306.52 $21.38
orangetoblue2010 541 $33,331.18 $61.61
supportelaine 421 $11,481.80 $27.27
pccc_main 387 $6,203.51 $16.02
whentheylie2 314 $9,838.00 $31.33

 

The most successful fundraising by donors (which anyone can create) was one created by the Progressive Change Campaign Committee in the final days of AR-Sen candidate Bill Halter’s campaign. It contained an embedded video message, specific asks, and expressed urgency- all components of a successful fundraising ask. Another of the PCCC’s successful pages which raised the most money included suggested amounts, video, and images and allowed the PCCC to raise money for itself, 3 of their endorsed federal candidates, and another PAC. ActBlue allows fundraisers to mix and match candidates, committees, and jurisdictions so donors can split their contribution to multiple causes while we make sure no one every donates more than the legal maximum. Other successful techniques included fundraising asks for other candidates by incumbents, use of goal based thermometers, branded fundraising pages, and previews of TV ads that donors can help fund.   

Create an ActBlue account today and you too can start making effective fundraising pages like these!

Welcome to the third installment of ActBlue data disclosure, 2009 edition!

Last week we presented a big picture overview of what 2009 looked like as well as how it compared to 2007, the most comparable year we have data for at ActBlue. These reviews highlighted our growth in donors, in donations, in recipients campaigns & committees, as well as personal grassroots fundraising efforts.

Since we are in the midst of a period of federal campaign finance reporting, it's time for us to reveal some more information specific to the fourth quarter of 2009. We will begin with some of the Q4 2009 categorical totals.

Number of contributions 86,158
Total raised $10,021,907.33
Average contribution size $116.32
Distinct committees receiving money 1,420
Distinct fundraising pages receiving money 1,540
Fundraising pages created 1,602

Now let's look at the top 10 recipient campaigns & committees of 2009's 4th quarter, ranked by number of donors. Topping the list are two progressive pugilists, Rep. Alan Grayson (FL-08) and the Progressive Change Campaign Committee. Below them, the list diversifies, including a ballot committee (No On 1), the FireDogLake Action PAC, and a grab bag of federal candidates spanning the spectrum of the Democratic Party from Bernie Sanders to Bill Owens. It's a glimpse of the breadth that makes ActBlue unique. 


Name     

PCCC – Progressive Change Campaign Committee

Type

Organization

Donors

15,474

Raised

$407,439.22

Alan Grayson FL-08, 2010 11,362 $393,433.04
No on 1 / Protect Maine Equality Ballot Prop 8,517 $570,957.55
FDL Action PAC PAC 5,024 $156,099.32
Bill Owens NY-23, 2010 2,891 $335,112.52
Democracy for America Organization 2,593 $75,347.89
Joe Sestak PA-Sen, 2010 1,551 $242,836.66
John Kerry MA-Sen, 2014 1,237 $82,166.67
Bernie Sanders VT-Sen, 2012 996 $25,604.41
Deval Patrick MA-Gov, 2010 890 $292,582.50

If we change our ranking criteria to the top 10 recipient campaigns & committees by number of dollars we get the following table:

Name

No on 1 / Protect Maine Equality

Type

Ballot Prop

$ Raised

$570,957.55
Progressive Change Campaign Committee Organization $407,439.22
Alan Grayson FL-08, 2010 $393,433.04
Bill Owens NY-23, 2010 $335,112.52
Steve Pagliuca MA-Sen, 2010 $303,640.00
Massachusetts Democratic Party State Party $295,510.00
Deval Patrick MA-Gov, 2010 $292,582.50
Joe Sestak PA-Sen, 2010 $242,836.66
House Senate Victory Fund Committee $224,301.00
Cal Cunningham NC-Sen, 2010 $182,726.51


Beyond recipients, we like to look at successful fundraising pages. Unlike general recipient data, fundraising pages make a specific ask, and provide more information about which asks gained traction during Q4. Below, we've listed the top ten fundraising pages in Q4 by number of donors. Click on the name to be redirected to the page itself.

While these pages were the most successful, they are just a small sampling of the more than a thousand successful fundraising pages
created in the last quarter of the year for candidates and causes big
and small. To learn more and start creating your own personal
fundraising page for a Democratic cause or candidate, click here.

Name Donors Raised Average
congressmanwithguts 4822 $171,425.00 $35.55
allaboutjoe 3685 $76,478.66 $20.75
noon1 3177 $123,179.11 $38.77
reconciliation 2631 $84,788.83 $32.22
liebermanaccountable 2032 $48,550.34 $23.89
pressurelandrieu 1882 $57,858.11 $30.74
harryreidad 1669 $58,935.30 $35.31
obamafight 1422 $48,487.26 $34.09
noon1redalert 1382 $76,031.97 $55.01
obamapromise 1316 $26,913.37 $20.45

Guest Post by Karl-Thomas Musselman

In the midst of a very busy start this year in the online fundraising and campaign finance worlds, we thought we'd take a step back and look at how things are going halfway through the 2010 election cycle. For that, I've pulled together some numbers and charts that put into perspective the activity at ActBlue.com in all of 2009 as compared to 2007, the most recent similar mid-cycle year.

[Ed--I pulled this graph out of the body of the post because, in KT's words, "When the 'worst' quarter of 2009 is on par with the 'best' quarter of 2007 you have to be impressed." But keep reading, there's plenty of great data below.]

Year | Total Raised | Contributions | Avg Contribution Size

2007   $16,781,745    125,601         $133.61
2009   $30,811,495    241,267         $127.71

Those are some impressive numbers. That's 84% growth in total dollars raised for Democrats, 92% growth in individual contributions, while seeing just under a 5% decline in the average contribution size. But in addition to the dollar and donors, what's even more exciting is this next batch of numbers which reflect ActBlue's mission to assist all Democratic candidates and causes and allow anyone to create personal fundraising pages. 

Year | # Unique Recipients | # Personal Pages w/Donors

2007   1017                  1233 
2009   1942                  3286

This is where we're democratizing the process of financing campaigns. The 91% increase in unique recipients means that in 2009 nearly twice as many Democratic candidates received a check for funds raised through ActBlue- which is impressive because the raw number of elected offices is a fairly static. Even more amazing is the 167% increase in successful personal ActBlue fundraising pages- skyrocketing to over 3,000 in 2009, a year when just a handful of states held their statewide elections (most notable being New Jersey & Virginia) and a greater number held municipal elections as part of ActBlue trial program. We'll be looking in more detail at this growth at the state and local level in future analysis.

Now for some charts. These compare a number of 2007 v. 2009 metrics on the quarter by quarter level.

That huge surge of contributions in the last half of 2009 was due in part to the upswing in the health care debate, the Joe "You Lie" Wilson effect on fundraising for Democrat Rob Miller, the No on One / Protect Marriage Equality campaign in Maine, and Netroots based fundraising flowing into the Progressive Change Campaign Committee, Democracy for America, FDL Action PAC, and Blue America's PAC.

The drop in the average contribution size in late 2009 goes hand in hand with the increase in small dollar giving noted by a number of the committees in the prior graph.

That's just beautiful- don't you think?

This last graph is the best in my opinion- you can see the democratization of fundraising and empowerment of the average donor to raise small dollar contributions for the candidates or causes of their choice. That's what this is all about.

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