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Welcome to the third installment of ActBlue data disclosure, 2009 edition!

Last week we presented a big picture overview of what 2009 looked like as well as how it compared to 2007, the most comparable year we have data for at ActBlue. These reviews highlighted our growth in donors, in donations, in recipients campaigns & committees, as well as personal grassroots fundraising efforts.

Since we are in the midst of a period of federal campaign finance reporting, it's time for us to reveal some more information specific to the fourth quarter of 2009. We will begin with some of the Q4 2009 categorical totals.

Number of contributions 86,158
Total raised $10,021,907.33
Average contribution size $116.32
Distinct committees receiving money 1,420
Distinct fundraising pages receiving money 1,540
Fundraising pages created 1,602

Now let's look at the top 10 recipient campaigns & committees of 2009's 4th quarter, ranked by number of donors. Topping the list are two progressive pugilists, Rep. Alan Grayson (FL-08) and the Progressive Change Campaign Committee. Below them, the list diversifies, including a ballot committee (No On 1), the FireDogLake Action PAC, and a grab bag of federal candidates spanning the spectrum of the Democratic Party from Bernie Sanders to Bill Owens. It's a glimpse of the breadth that makes ActBlue unique. 


Name     

PCCC – Progressive Change Campaign Committee

Type

Organization

Donors

15,474

Raised

$407,439.22

Alan Grayson FL-08, 2010 11,362 $393,433.04
No on 1 / Protect Maine Equality Ballot Prop 8,517 $570,957.55
FDL Action PAC PAC 5,024 $156,099.32
Bill Owens NY-23, 2010 2,891 $335,112.52
Democracy for America Organization 2,593 $75,347.89
Joe Sestak PA-Sen, 2010 1,551 $242,836.66
John Kerry MA-Sen, 2014 1,237 $82,166.67
Bernie Sanders VT-Sen, 2012 996 $25,604.41
Deval Patrick MA-Gov, 2010 890 $292,582.50

If we change our ranking criteria to the top 10 recipient campaigns & committees by number of dollars we get the following table:

Name

No on 1 / Protect Maine Equality

Type

Ballot Prop

$ Raised

$570,957.55
Progressive Change Campaign Committee Organization $407,439.22
Alan Grayson FL-08, 2010 $393,433.04
Bill Owens NY-23, 2010 $335,112.52
Steve Pagliuca MA-Sen, 2010 $303,640.00
Massachusetts Democratic Party State Party $295,510.00
Deval Patrick MA-Gov, 2010 $292,582.50
Joe Sestak PA-Sen, 2010 $242,836.66
House Senate Victory Fund Committee $224,301.00
Cal Cunningham NC-Sen, 2010 $182,726.51


Beyond recipients, we like to look at successful fundraising pages. Unlike general recipient data, fundraising pages make a specific ask, and provide more information about which asks gained traction during Q4. Below, we've listed the top ten fundraising pages in Q4 by number of donors. Click on the name to be redirected to the page itself.

While these pages were the most successful, they are just a small sampling of the more than a thousand successful fundraising pages
created in the last quarter of the year for candidates and causes big
and small. To learn more and start creating your own personal
fundraising page for a Democratic cause or candidate, click here.

Name Donors Raised Average
congressmanwithguts 4822 $171,425.00 $35.55
allaboutjoe 3685 $76,478.66 $20.75
noon1 3177 $123,179.11 $38.77
reconciliation 2631 $84,788.83 $32.22
liebermanaccountable 2032 $48,550.34 $23.89
pressurelandrieu 1882 $57,858.11 $30.74
harryreidad 1669 $58,935.30 $35.31
obamafight 1422 $48,487.26 $34.09
noon1redalert 1382 $76,031.97 $55.01
obamapromise 1316 $26,913.37 $20.45

Guest Post by Karl-Thomas Musselman

In the midst of a very busy start this year in the online fundraising and campaign finance worlds, we thought we'd take a step back and look at how things are going halfway through the 2010 election cycle. For that, I've pulled together some numbers and charts that put into perspective the activity at ActBlue.com in all of 2009 as compared to 2007, the most recent similar mid-cycle year.

[Ed--I pulled this graph out of the body of the post because, in KT's words, "When the 'worst' quarter of 2009 is on par with the 'best' quarter of 2007 you have to be impressed." But keep reading, there's plenty of great data below.]

Year | Total Raised | Contributions | Avg Contribution Size

2007   $16,781,745    125,601         $133.61
2009   $30,811,495    241,267         $127.71

Those are some impressive numbers. That's 84% growth in total dollars raised for Democrats, 92% growth in individual contributions, while seeing just under a 5% decline in the average contribution size. But in addition to the dollar and donors, what's even more exciting is this next batch of numbers which reflect ActBlue's mission to assist all Democratic candidates and causes and allow anyone to create personal fundraising pages. 

Year | # Unique Recipients | # Personal Pages w/Donors

2007   1017                  1233 
2009   1942                  3286

This is where we're democratizing the process of financing campaigns. The 91% increase in unique recipients means that in 2009 nearly twice as many Democratic candidates received a check for funds raised through ActBlue- which is impressive because the raw number of elected offices is a fairly static. Even more amazing is the 167% increase in successful personal ActBlue fundraising pages- skyrocketing to over 3,000 in 2009, a year when just a handful of states held their statewide elections (most notable being New Jersey & Virginia) and a greater number held municipal elections as part of ActBlue trial program. We'll be looking in more detail at this growth at the state and local level in future analysis.

Now for some charts. These compare a number of 2007 v. 2009 metrics on the quarter by quarter level.

That huge surge of contributions in the last half of 2009 was due in part to the upswing in the health care debate, the Joe "You Lie" Wilson effect on fundraising for Democrat Rob Miller, the No on One / Protect Marriage Equality campaign in Maine, and Netroots based fundraising flowing into the Progressive Change Campaign Committee, Democracy for America, FDL Action PAC, and Blue America's PAC.

The drop in the average contribution size in late 2009 goes hand in hand with the increase in small dollar giving noted by a number of the committees in the prior graph.

That's just beautiful- don't you think?

This last graph is the best in my opinion- you can see the democratization of fundraising and empowerment of the average donor to raise small dollar contributions for the candidates or causes of their choice. That's what this is all about.

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