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Our latest monthly report on ActBlue activity was just a teaser. Today is the filing deadline for federal campaigns and committees, and we’re releasing our Q1/2010 numbers. More real time numbers! Fewer hours spent sifting through FEC reports! Without further ado, the ActBlue Q1/2010 Report:

Number of contributions 109,891
Total raised $10,182,793.61
Average contribution size $92.66
# of committees receiving money 1,591
# of fundraising pages receiving money 1,688
New fundraising pages created 2,189

 

Every one of the above metrics reported an increase over the previous quarter, except for the average contribution size, which, reflecting the arrival of more small dollar donors, dropped by 20%. As we did in our previous stats post, we’ll look at the Q1/2010 results in light of the Q1/2008 numbers:

Q1 2008 Q1 2010 Change
Contributions 52,151 109,891 111%
Volume ($) $6,945,913.73 $10,182,793.61 47%
Mean Donation $133.19 $92.66 -30%
Committees 992 1,591 60%
Pages Created 1,469 2,189 49%
Pages w/ Money 959 1,688 76%

 

Incredible. More than double the number of contributions for the same period in the fundraising cycle two years ago--a presidential year–leading to a 50% increase in the amount donated to Democratic candidates through ActBlue. 1,600 Democratic campaigns and committees got a check from ActBlue. For scale, there are 535 voting members in Congress, and on the federal level alone ActBlue sent money to 627 committees.

Now let’s take a look at the top 10 recipient campaigns and committees of Q1/2010, ranked by number of donors. Making the list were two familiar national progressive organizations, four US Senate candidates, and four Congressional candidates.

Martha Coakley took the top candidate spot thanks to the special election to replace Sen. Ted Kennedy of Massachusetts. Bill Halter, the AR-Sen primary challenger to incumbent senator Blanche Lincoln took fourth, while Sen. Bennet in CO and Sen. Gillibrand in NY took 5th and 7th respectively. The top House recipient was Florida Rep. Alan Grayson, whose ActBlue numbers surpassed Sen. Gillibrand’s and landed him 6th in the rankings.

Name

 

PCCC – Progressive Change Campaign CommitteeType

OrganizationDonors

17,091Raised

$192,967.67 Martha CoakleyMA-Sen, 201013,884$1,110,150.23 Democracy for AmericaOrganization12,066$92,395.08 Bill HalterAR-Sen, 201011,888$390,113.82 Michael BennetCO-Sen, 20108,452$119,364.08 Alan GraysonFL-08, 20107,520$121,794.81 Kirsten GillibrandNY-Sen, 20106,323$48,134.68 Anthony WeinerNY-09, 20106,007$155,387.52 Chellie PingreeME-01, 20104,145$190,124.60 Jared PolisCO-02, 20103,922$28,860.93

Looking at that data another way, we can rank the top 10 recipient campaigns and committees by total dollars raised. This adds a few new candidates to the list like Dan Seals in Illinois, MA-Gov. Deval Patrick, DE-Sen. candidate Chris Coons, Gavin Newsom for Lt.-Gov of CA, and PA-Sen primary challenger and current Congressman Joe Sestak.

Name

Martha
CoakleyType

MA-Sen, 2010$ Raised

$1,110,150.23Bill
HalterAR-Sen, 2010$390,113.82Dan
SealsIL-10, 2010$262,260.48Deval
PatrickMA-Gov, 2010$243,017.59Chris
CoonsDE-Sen, 2010$218,044.99Gavin
NewsomCA-Lt Gov, 2010$201,199.00Joe
SestakPA-Sen, 2010$200,852.82PCCC Organization $192,967.67Chellie
PingreeME-01, 2010$190,124.60Anthony
WeinerNY-09, 2010$155,387.52

Last but certainly not least is our report on the top 10 fundraising pages in Q1/2010, ranked by number of donors. These reflect the grassroots activity driving donors to give over the past three months.

Not surprisingly, every one of the pages below except for one has an average contributions size well below the average for the 1st Quarter. Half of the pages include embedded video and three include ActBlue fundraising thermometers. These pages are a source of good examples for how to design and market successful fundraising drives that any user can start on ActBlue.

Name Donors Raised Average
senateheroes-letter 8234 $160,938.49 $19.54
do-it-for-ted 7076 $693,854.37 $98.05
weinercdthc02242010 5232 $109,801.34 $20.98
dumplincoln 5006 $116,478.85 $23.26
polispingreegrayson 4008 $111,877.36 $27.91
pelosi-tv-ad 3576 $68,649.03 $19.19
2010pccc 3402 $66,266.55 $19.47
pccc_main 3128 $71,502.66 $22.85
pccchalterfield 1968 $32,449.24 $16.48
orangetoblue2010 1850 $66,934.74 $36.18

Grab your coffee and make sure your laptop is fully charged, the end of the first quarter 2010 is upon us!

Why do we all fundraise at the End of the Quarter?  To people outside of the business it could seem like finance staffers are lazy… waiting until the last minute and then making up for it in a mad frenzy of fundraising reminiscent of cramming for that Biology 101 final your freshman year.  The truth is that donors respond to urgency and the end of the quarter finance disclosures provide a convenient urgent deadline four times a year.

At ActBlue we've seen plenty of EOQ deadlines come and go. The campaigns that consistently do the best are the ones who savvily use goals.  Here are a couple of tips for running a goal based EOQ fundraising campaign.

Set an attainable public goal

You should really have two goals. You already have an internal goal for how much you need to raise online to meet your quarterly numbers.  The other is the initial goal that you will make public for your EOQ push.

Goal Thermometer

The key to a good initial goal is making it reasonable enough that you can be confident you can hit it, but still challenging enough that it leads donors to believe that they need to chip in order to make the campaign a success.

You also should decide whether you want your public goal to be denominated in Dollars or Donors.  Many campaigns, knowing that their online givers tend towards a smaller donation amount average, like to go with a number of donors goal to publicize their grassroots support.

Make the goal visual

Donors love to see visuals and goals are no exception.  You could build a thermometer graphic by hand and update it constantly throughout the EOQ with new totals — but ActBlue has a much easier way.

Every Fundraising Page on ActBlue has a thermometer tool which allows you to set a goal denominated in dollars or donors.  Our system automatically updates the thermometer every five minutes with the current totals.  Once you pick your goal you can embed the thermometer anywhere on the internet and it will continue to auto-update from your live ActBlue numbers.

You can even embed the thermometer in an email, and it will pull the up-to-date numbers when it is opened by a potential donor.

Update your list on the goal's progress

One email isn't enough!  Once you have a goal, and people are donating, be sure to update your list on the goal's progress.  You should send an email to people who have already donated with an update on the goal and an ask for them to forward it to their friends and family.  People who haven't donated should get an email reiterating how important a donation is towards achieving the goal for the quarter and winning the race in the fall.

One good technique for a followup email to non-donors from the first solicitation is to get a quick quote from a recent donor.  Donors respond well to a message from other donors talking about how important it is to contribute to the cause, and how good it feels to be part of a movement.

As always, the ActBlue team is here to help your campaign succeed.  Please let us know if you have questions about EOQ fundraising or want help melding your fundraising ideas into into the online tools. 

Happy fundraising!

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