Last week, Ben Smith linked to a study (.pdf) by the Wesleyan Media Project on political spending in the 2010 cycle. The major findings: Republican-leaning interest groups outspent similar Democratic groups by 9:1, and hold a 3:2 advantage in overall spending. Put another way, with a 9:1 advantage in interest group spending, Republicans were only able to eke out a 3:2 advantage in total spending.
ActBlue is a major part of that story. The $80M we've sent to 3,600 Democratic candidates and committees this cycle stands in stark contrast to the "dark money" funneled through GOP outside groups. Unlike the constellation of 501c4 organizations and "Super PACs" that have helped Republicans, ActBlue is transparent. Our donations are contributions from inviduals to campaigns, not PAC donations. We report those donations to the FEC. Our numbers update in real time. In fact, while outfits like American Crossroads have flourished, GOP attempts to duplicate ActBlue's success have languished.
Those failures highlight the ridiculousness of attempts to brand Crossroads and Crossroads GPS as "Republican infrastructure." American Crossroads GPS (GPS stands for "Grassroots Policy Strategies;" you can almost hear the cynicism) is a 501c4 organization that doesn't disclose its donors. Original recipe American Crossroads is filed as (.pdf) an independent expenditure PAC. It can accept unlimited amounts of money, but can't give any to campaigns. In short, the groups themselves direct the funds, not the donors, and these groups can't help campaigns beyond the air war; that's neither "grassroots" nor "infrastructure."
Both groups owe a lot of their success to the Citizens United v. FEC decision by the Supreme Court and an opportunistic filibuster of the DISCLOSE Act by Senate Republicans. Moreover, the Crossroads model of fundraising is toxic among the electorate. As a short-term gamble to pick up seats while the RNC flounders, it may work. As a long-term strategy, it's self-defeating. After 11/2/2010, these groups will lose much of their raison d'etre, becoming a tax liability and a target for Democrats. If they continue to serve any purpose, it will be to game the GOP presidential nomination in 2011-12, which is shaping up to be an establisment v. grassroots contest. Targeted in critical early states, huge contributions from anonymous billionaires could do a lot to help a Mitt Romney-style candidate beat out a more populist foe.