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Here’s a rule about political fundraising: January is dead. People are feeling the pinch of their Christmas shopping, it’s cold, and the political cycle doesn’t really heat up for the non-primary-having party until later in the year. All in all, not a great time.

Not this January. This January was bananas. ActBlue sent over $4 million to Democratic candidates and committees this month, a nearly four-fold increase over January 2008. If you recall, in 2008 there was this little, kind of boring contest called the Democratic Presidential Nomination Fight–Hillary Clinton, Barack Obama, and so on. Still, 2012 is clocking in well ahead of those numbers, as you’ll see below:

Number of contributions 87,408
Total raised $4,021,352.93
Average Contribution size $46.01
Committees receiving money 1,207

 

You can’t really get a sense of how big January was until you see how it stacks up relative to 2011 and 2008:

Jan 2008 Jan 2011 Jan 2012 Change
Contributions 11,835 10,120 87,408(!) 764%
Volume ($) $1,358,105.87 $636,711.13 $4,021,352.93 532%
Mean Donation $114.75 $62.92 $46.01 -27%
Committees 535 460 1,207 162%

 

Here are the five top committees, by number of donors, for January 2012.

Name Race Donors Dollars
Elizabeth Warren MA-Sen 13,827 $658,329
DCCC Party Committee 11,906 $332,746
Democracy for America Organization 10,555 $187,149
Democratic Party of WI Party Committee 7,400 $152,406
CREDO SuperPAC SuperPAC 5,845 $133,896

 

There are a couple of big surprises in the data–the DCCC and the CREDO SuperPac make the leaderboard for the first time and buck expectations by raising hundreds of thousands of dollars with an average donation size under $30. We believe small donors and disclosure are the key to a healthy political system and it looks like folks are coming around.

At ActBlue, we're about helping campaigns meet donors where they are, and where they are is changing. Not that long ago, email and cellular phones were emerging technologies. Today, they're fully integrated, and an ever-growing number of Americans check their email on their cellular phones. In recognition of that fact, we've launched ActBlue Mobile–now you can support the Democratic candidates of your choice right from your smartphone. 

Donors: did your phone just buzz because you received a fundraising email from a candidate you like? Just click on the link and enter your information the way you would from your home computer or laptop and submit it. You could be on the bus, or taking in the game down at the bar; it doesn't matter. You can play a role in American politics without missing your stop. (Or a critical play!)

We built ActBlue Mobile because we think that American politics should reflect the patterns of  American life, and that the American people shouldn't have to be politicos to be political. It's that very same impulse that led us to build cutting-edge integrations with Twitter and Facebook, and it will continue fuel further innovation is the months and years to come.

Remember, Washington D.C. speaks the language of money and influence. At ActBlue, we're working every day to help you be part of the conversation. 

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