Thank Your Supporters (with E-Mail!)

Earlier this week I wrote on the topic of thanking your supporters while introducing video as a medium to do so. Today, I’d like to follow up on that subject with e-mail as an example. Following the same basic practices I pointed out, look how Illinois House candidate Daniel Biss has leveraged his e-mail thank you note into a larger narrative (while asking for continued donations!).

Well, it’s official.  I just got an email from one of ActBlue’s amazing staffers confirming that our campaign is now the state-level campaign with the largest number of individual donors on ActBlue in all of 2007!

Thank you so much for making this happen!

The last surge that pushed us over the top took place mostly at the Yearly Kos convention.  The ActBlue page we set up specially for the convention now has 34 donors and and $1,072 raised.  You can see for yourself here:

When we tell local media and political insiders about this, it will show them that this is a new kind of campaign, built on a new base of supporters.  They will always understand, not just during the campaign, but even more importantly after I’m elected, that we represent a new force in progressive politics, a new partnership between political candidates and a nationwide network of activists.

We are a part of a movement that is changing the face of politics in America.  We are building — and funding — this campaign with the energy and hard work of ordinary people who have for way, way too long been shut out of the process.  I can’t tell you how proud and honored I am to have your support.

Candidates are supposed to like receiving lots of small donations because when someone gives you a small amount, you can go back and ask them for more later.  I like having lots of supporters because it means lots of people want a part of our campaign, because it means lots of people will be giving me feedback, and it means lots of people will be telling their friends about the campaign.

And I hope you will tell your friends about the campaign, to keep this remarkable momentum going. Whether it’s directing them to that same ActBlue page to prolong this amazing run of donations:

or asking them to join us at our campaign kick-off event

or sending them to our web page to learn more:

or just telling them that this is a pretty interesting campaign they should keep their eyes open about, I’d appreciate if you could keep spreading the word.  Your work is making all the difference in the world.

Again, thank you.  You’re truly amazing.

Warmest regards,