|Number of contributions||27,810|
|Average Contribution size||$42.64|
|Committees receiving money||443|
|Fundraising pages receiving money||281|
December 2010 saw a huge upswing in donors over 2008, thanks mostly to the efforts of the PCCC and other continuing committees, and bolstered by Bernie Sanders’ filibuster-that-wasn’t-technically-a-filibuster, otherwise known as #filibernie:
|Sept 2008||Sept 2010||Change|
|Pages w/ Money||281||426||51%|
And here are the top committees, by number of donors, for December 2010. Since December is generally a slow month, we’re going to cut to the top four:
|Democracy for America||Organization||3,009||$27,398|
As the noise from the election dies down, December’s numbers bring the new method of low-dollar fundraising employed by the PCCC into stark relief. Under a distributed fundraising model, the cost to any given donor in terms of money/time per donation is smaller, and the ease of giving leads to enough conversions to make up the difference. The numbers make the case on their own: in December, no other committee came close to the PCCC’s mark in either dollars or donors. While #filibernie chewed up the airwaves/Twitter and overall ActBlue volume held steady, the PCCC drove a huge increase in donors and the attendant drop in average contribution size.
The PCCC’s success has larger implications for our politics: if political giving remains a luxury good–the sole preserve of people who can afford to shift $1M donations through American Crossroads–it can have corrosive effects on our democracy. At $10-$20 a pop, however, political contributions renew the underlying premise of American politics: everybody gets to play.