Tips from our nonprofit fundraising experts

At AB Charities, we love helping other nonprofits fundraise better by building small-dollar donor bases to sustain their work. Who exactly are we? We’re a team of fundraising experts passionate about talking nonprofit digital strategy and answering any technical questions about making the most of AB Charities accounts and our platform. Our grassroots fundraising platform gives nonprofits of all sizes access to easy, modern tools like mobile-optimized contribution forms and a saved payment universe of over 7 million ActBlue Express users who can give to you with a single click. And as a nonprofit ourselves, we know the stresses that come with raising funds for important advocacy work. It’s a huge reason why we’re usually on the road doing face-to-face trainings and making small-dollar fundraising less intimidating (and less lonely). And we don’t want to stop there: We’re bringing our top digital fundraising tips to you right here!


Adri

Adri

Nonprofit Outreach Manager
Gemini

Top online fundraising tip for nonprofits
Focus on building your recurring donor base! Recurring donors will be more invested in your organization and mission and are more likely to take other actions like signing petitions, volunteering, and encouraging their networks to donate to your organization. Having a strong recurring program also helps organizations budget, and this additional source of revenue allows for more flexibility to run programs and cover things like overhead costs!

Top tip for using AB Charities
Don’t be afraid to ask us for help! Our team is happy to help you create brandings for your forms, help you access donor information, and give demos to teach your team how to get the most out of your AB Charities account. We’re all passionate about empowering organizations to run strong, successful digital fundraising programs, because we understand how important your work is. We want you to have all the tools and skills you need in order to not only sustain but grow your organizations and expand your impact.


Kiersten

Kiersten

Nonprofit Outreach Director
Virgo

Top online fundraising tip for nonprofits
Mobile is becoming extremely common as a way for supporters to engage with your nonprofit and donate! Make sure your donation forms are optimized for mobile (we have Apple Pay and PayPal on our forms!) so supporters can donate via mobile no matter where they are. This is especially true for supporters who may not have internet access or who have mobile networks like 3G with slower page load times. Big picture, make it easy for a supporter to give no matter their device! They already want to support you, and you’ve empowered them to take action — so you’ll want your fundraising platform to make it as easy as possible for them to give.

Top tip for using AB Charities
Chat with us! We’re here, and we want to help. There are a ton of optimizations that you can make to your contribution form to help increase your one-time and recurring donations.


Selah

Selah

Nonprofit Outreach Associate
Aries

Top online fundraising tip for nonprofits
Take some time to nail a theory of change in your fundraising emails! Your donors will always be asking themselves “Why give now? What will my contribution do?” So it’s critical to: highlight the problem your nonprofit is looking to solve, explain what the solution is, and emphasize that donors are a key part of the solution — in this case, a specific sum of small-dollar donations. A (simplified) example might look like: “Our organization works hard every day to improve road safety here in our community, and we need your help. Our free brake light clinic is all set to reduce the chance of car accidents on Main Street: but we still need to get the word out! Just $50.00 will cover the costs of printing flyers that we’ll be posting up around town. Can you pitch in $5.00 today to close this gap and make a change? If 10 people chip in, we’ll be ready to hit the streets!”

A clearly articulated theory of change that answers the right questions goes further than you might imagine in composing an effective ask. Not only will you add an honest sense of urgency to your emails, but you’ll make it clear that donors are part of your team, and you’re getting things done together! It also goes a long way in developing a healthy relationship with your small-dollar donors, building trust, and displaying your nonprofit’s accountability and transparency.

Top tip for using AB Charities
Once you’ve built trust and rapport with your donors through your fantastic emails (featuring your well-written theory of change, of course), AB Charities features some excellent tools for building a sustainers program of recurring donors. Our unlimited, customizable forms have features that encourage supporters to commit to feasible, long-lasting gifts, and we make it easy to pull donor data and build a cohort of engaged supporters who give regularly.

You can also use AB Charities to send a personalized contribution form to your most committed donors to build and steward long-term donor relationships that much more effectively!


We’re a team of dedicated nonprofit fundraising experts who love brainstorming digital strategy that fits your nonprofit and making fundraising all about big numbers and big laughs! You can always give us a wave on Twitter. And if you have any questions about our tips above or making the most of AB Charities, hop on a one-on-one strategy call with us!