Giving Tuesday (December 3rd) is a little less than 90 days away — so now is the perfect time to buckle in and start thinking about your nonprofit’s plans to maximize your end-of-year fundraising. With $400 million raised online in the U.S. in 2018, Giving Tuesday is one of the largest days of global charitable giving.
But the grassroots momentum shouldn’t start and stop on December 3rd! As you focus on your year-end game plan, prioritize building a small-dollar fundraising program that will empower tens of thousands of people who want to support advocacy work and set you up for future success far after the end of the year. By taking the time to grow your network and grassroots your Giving Tuesday now, you’ll be ready to connect with passionate supporters this giving season and engage them in years to come as sustainers and vocal ambassadors of your cause.
Our team’s got you covered! We’re a nonprofit ourselves, and we’re excited to help you build a stronger fundraising program and have a more successful giving season with the help of small-dollar donors.
We’ve put together all the end-of-year advice and checklists you’ll need so you can easily follow along to grassroots your Giving Tuesday. For the rest of the year, our team’s focus is making sure you’re ready to encourage supporters to give and join your movement. Each week we’ll deliver the best strategies you need straight to your inbox, so you’ll have a toolbox full of concrete, specific tactics to use during giving season. By the time December 3rd arrives (and far after that), you’ll be ready to raise more money for your cause and reach more supporters.
Here’s your checklist to get your #GrassrootsYourGivingTuesday planning started (and a preview of the tips and tricks we’ll be sending over the next couple months!).
Grassroots Your Giving Tuesday Checklist:
1. Sketch out your organization’s theme for the giving season.
□ Choose a theme for your year-end fundraising campaign that reflects the mission of your organization and that you can weave into your communications this giving season.
□ Nail your theory of change: Explain the problem you are looking to solve, and tell donors how they can help be part of the solution. Your work is important, and you’ll want to make sure you’re prepared to explain why when the time comes.
2. Plan your fundraising strategy and timeline.
□ Create a content calendar and establish your timeline for sending emails and posting social media ads.
□ Make sure your fundraising strategy hits multiple channels. You’ll want to run ads on Facebook and Twitter to boost your content, but the vast majority of online donations still comes from email.
3. Build your email list so you have a large network excited to see your future content!
□ Add a pop-up to your website asking people to join your email list and receive important updates from your nonprofit.
□ Prepare your social media ads that encourage supporters to sign up for your email list.
□ Make sure you’re ready to collect emails of attendees at your fall events!
4. Loop in your stakeholders.
□ Explain how your board members can help mobilize their own networks this giving season.
□ Utilize ActBlue community forms to engage your advocates as fundraising champions this end-of-year!
5. Polish your contribution forms and website.
□ Make sure you’ve optimized your site, so when people land on your homepage, they now see a pop-up encouraging them to pitch in this giving season. And if you do not use a pop-up, make sure your donate button is prominent on your website.
□ Do you have a branding on your contribution form? Take some time to clean up your form’s design so it encourages people to give, but isn’t distracting. A couple quick changes can make a huge difference!
□ Make sure your contribution form is optimized for mobile (our forms are mobile-optimized and accept Apple Pay and PayPal!).
6. At last, prepare for post-Giving Tuesday!
□ Pat yourself on the back, take a deep breath, and treat yourself!
□ Come up with a plan to thank your amazing donors and involve them in your organization’s work for the next year.
□ Establish an email series that welcomes new donors who pitched in during end-of-year fundraising to your movement. You can keep your new donors engaged and build a community of excited advocates for your cause!
We’re excited to meet you in your inbox each week with the best practices you can rely on, and we’ll be posting our top tips for fundraisers on Twitter (so give us a wave!). And we’re always just a call away to talk digital strategy that fits your nonprofit — hop on a one-on-one strategy call with us if you have any questions or need a good joke to keep you moving this giving season.