Introducing the ActBlue Glossary!

Welcome to the ActBlue glossary! Whether you recently started using ActBlue as an admin or you’re new to digital fundraising altogether, this is a helpful list of technical terms you’ll see all over our platform.

This blog will focus on basic ActBlue terms that you’ll find across our platform. If you’re looking for more detailed instructions or an answer to a specific question, check out our support site!

Our tools and features:

  • Dashboard: The hub for all of your admin needs on ActBlue, including your contribution forms, donor data, account settings, and more.

  • Contribution forms: The building blocks of ActBlue’s platform: Our forms are where small-dollar donors give to you! You can find all of your forms in your Dashboard menu under the “Contribution Forms” tab.

  • Community form: Contribution forms that anyone can create to fundraise for their favorite group! As an admin, you have access to the donor data for all community forms fundraising on your behalf.

  • Tandem form: A contribution form that allows donors to split one contribution between multiple groups with a single click. Make a contribution form Tandem by adding recipients in the form editor!

  • Form editor: Where you’ll find all of the options for customizing your contribution form! When you click “Edit” on a contribution form, either while viewing the form itself or in the “Contribution Forms” tab of the Dashboard, you will see the form editor pop up on the left.

  • Branding: A custom design you create for your forms and receipts using our form editor.

  • Social share: The text and image people see when your contribution form link is posted on social media! You can customize this in the form editor. Here’s an example:socialshare

  • Refcode: Short for “reference code,” a refcode is a short word or phrase you add to the end of your contribution form link as a reference, so you can easily track where your donations are coming from on the form’s Stats page!

  • ActBlue Express: Our saved payment feature for donors that enables them to give to any group on ActBlue with a single click.

Other helpful terms for fundraising on ActBlue:

  • Topline numbers: These stats, which you can find in your Dashboard Overview, give you a basic rundown of how your digital fundraising program is doing. The big three at the top are contributions, dollars raised, and average contribution size, and we break them all down here. 

  • CSV: CSVs are a popular and universal document format that work with all donor tracking software. You can download all sorts of donor and contribution form data in this format on ActBlue, including the data you’ll need for compliance.

  • Conversion rate: A term that refers to the percentage of people who take some sort of action on a form, email, ad, or other media. On a form’s Stats page, your conversion rate shows you what percentage of people who landed on your form ended up making a donation!

  • Merchant account: A merchant account is required by some state and local jurisdictions for campaigns raising money online. We have an easy system for getting groups with merchant accounts set up on ActBlue, and you can still use all of our tools seamlessly! If you have questions about reconciliation for your merchant account, check out this support article.

And a little bit about us:

  • ActBlue: We are a nonprofit dedicated to empowering small-dollar donors. Our tools make it easy for grassroots supporters to chip in to their favorite Democratic campaigns, progressive organizations, and nonprofits, creating people-powered movements and transforming power structures across the country.

  • Small-dollar donors: What we call donors who engage with their favorite candidates and causes at the grassroots level by chipping in! Together, they’ve contributed over $4 billion to groups on ActBlue since we opened our doors in 2004. Read why small-dollar donors give in their own words here.

Still have questions? Schedule a one-on-one strategy call with us! Our experts are always available to help with a specific feature or talk about what digital fundraising strategy will work best for your group.