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February ’20 Recap

TOPLINE NUMBERS

Feb ’16 Feb ’18 Feb ’20
Contributions 1,931,792 1,618,210 7,253,756
Total Amount $59,040,170 $59,560,584 $224,203,954
Average Contribution Size $30.56 $36.81 $30.91
Unique Donors 1,012,991 818,621 2,881,729
Unique Campaigns, Committees,
and Organizations
2,170 6,039 8,799

CYCLE-TO-CYCLE COMPARISON

2016 cycle through Feb ’16 2018 cycle through Feb ’18 2020 cycle through Feb ’20
Contributions 9,097,940 19,299,472 46,725,270
Total Amount $291,344,677 $627,478,888 $1,413,419,520
Average Contribution Size $32.02 $32.51 $30.25
Unique Donors 2,101,098 2,968,415 7,125,257
Unique Campaigns, Committees,
and Organizations
4,083 9,416 15,043

ACTBLUE EXPRESS

Feb ’16 Feb ’18 Feb ’20
New ActBlue Express Users 289,405 115,429 471,397

PAYMENT METHODS

Feb ’16 Feb ’18 Feb ’20
% of Contributions via Mobile 39.9% 42.7% 62.8%
% of Contributions via PayPal 12.4% 12.4% 19.5%
% of Contributions via Apple Pay Not Offered 3.5% 8.2%

RECURRING CONTRIBUTIONS

Feb ’16 Feb ’18 Feb ’20
Total Recurring Volume $7,886,576 $12,232,224 $24,129,464
% of Total Volume 13.4% 20.5% 10.8%

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