No ceiling to small-dollar donor engagement

More small-dollar donors than ever before are powering grassroots movements, and their immense energy for changing our country was on full display this past quarter. 2.4 million engaged grassroots supporters gave an incredible $246 million in Q2 ‘19 through ActBlue, with 56% of contributions made on mobile devices. In the first two quarters of this cycle, 3.3 million unique donors gave more than $420 million to nearly 9,000 campaigns and organizations, with an average contribution size of $32.29. These numbers are even more impressive considering that 4.9 million donors gave on ActBlue over the course of the entire 2018 election cycle!

Donors are all in to transform our country: 40% of donors have given more than once so far this year, and 1.1 million people have created ActBlue Express accounts so they can easily give to any group on ActBlue with a single click. And of donors who have given to both a presidential candidate and another type of candidate or group, 56% gave their first contribution of the year to a non-presidential candidate or organization and then went on to give to a presidential candidate. Many donors are showing up first for causes, congressional campaigns, or other down-ballot races, and then getting involved with the presidential race.

Keep reading to see all of what small-dollar donors achieved this quarter!

Total Dollars Raised on ActBlue Through Q2

Cycle-to-Cycle Comparison

2016 Cycle through Q2 2015 2018 Cycle through Q2 2017 2020 Cycle through Q2 2019
Contributions 2,073,889 8,827,452 13,024,448
Total Amount $75,815,141 $248,806,668 $420,495,119
Average Contribution Size $36.56 $28.19 $32.29
Unique Campaigns, Committees,
and Organizations
2,396 4,858 8,674

Topline Numbers

Q2 ’15 Q2 ’17 Q2 ’19
Contributions 1,281,954 4,655,506 7,620,071
Total Amount $48,572,278 $137,442,494 $245,989,080
Average Contribution Size $37.89 $29.52 $32.28
Unique Campaigns, Committees, and Organizations 1,976 4,293 7,582

Building off the unprecedented participation of the 2018 midterms, small-dollar donors have expanded this grassroots movement in incredible ways, breaking multiple records on June 30th. By midnight, small-dollar donors made the largest number of contributions in a single day (390,000 contributions) and raised the second largest haul of money ever in a day ($12.5 million).

Creating a stronger democracy means winning elections at all levels of our government. We’re investing heavily in reaching out to state and local campaigns and making sure we’re ready to help thousands of state-level campaigns win. So far this year, we’ve worked with 5,744 different state and local campaigns and organizations, more than double the number we had worked with at the same point in 2017.

And donors are fired up about down-ballot races, too. They’ve supported state legislative candidates with unparalleled energy, raising twice as much money in the first two quarters of 2019 compared to Q1 and Q2 ‘17 to win back and protect crucial seats that will determine our voting maps for the next decade. At the local level, donors gave more than three times as much money to local candidates and groups so far this cycle compared to this point in the 2018 cycle.

Folks are also donating as a way to make a difference during one of our country’s biggest humanitarian disasters: Small-dollar donors raised $1.3 million in Q2 for groups helping parents and children separated at the border. Elected officials and activists used our Tandem Fundraising feature to create contribution forms listing multiple nonprofits on the ground so people looking to help immigrant and refugee families could support all of their work with one donate button.

ActBlue Express

Q2 ’15 Q2 ’17 Q2 ’19
New ActBlue Express Users 196,873 241,619 588,933
% of Total Volume via ActBlue Express 57.2% 59.2% 60.0%
% of Total Contributions via ActBlue Express 64.0% 65.9% 64.2%

There’s no ceiling that we’ve seen for small-dollar donor participation: 589K new folks signed up for ActBlue Express’ single-click giving in Q2 ‘19 alone. There are now 7 million small-dollar donors (and counting) in our ActBlue Express universe ready to transform our country and instantly take action for the left when it matters most.

Cumulative ActBlue Express Growth By Quarter

Mobile

Q2 ’15 Q2 ’17 Q2 ’19
% of Contributions via Mobile 27.0% 40.5% 55.7%

We’re constantly enhancing our tools to better serve growing grassroots movements and the donors driving them. This is our second quarter ever with more than 50% of contributions made via mobile devices! We know the importance of mobile in giving all people access to effecting change. It’s why our team of engineers has prioritized providing the same single-click ease of giving for donors using alternate forms of payment like Apple Pay and PayPal on tablets or phones.

New Mobile Contributions in 2019 by Payment Method

Our mission is to meet small-dollar donors where they’re at so they can make their voices heard on any device they have, anywhere, and at any time of day. It’s why we keep mobile at the forefront of our technological innovation and work hard to streamline mobile contribution forms. You can see just how many people are taking advantage of our optimized mobile forms to participate throughout the day below:

Mobile Contribution Rate By Time of Day, January - June 2019

Recurring Contributions

Q2 ’15 Q2 ’17 Q2 ’19
Total Recurring Volume $9,922,468 $36,630,129 $40,515,111
% of Total Volume 20.4% 26.7% 16.5%

Customer Service

Q2 ’19
Total Incoming Calls 23,587
Email Conversations 78,127

More small-dollar donors than ever are investing early in the 2020 cycle and showing up to power the left in this historic moment. Interested in being part of these people-powered movements? If you want help fundraising for your favorite candidate or cause, or if you have questions about this post, drop us a line at info@actblue.com. If you’re looking to get your group set up on ActBlue, you can always contact us at support@actblue.com. And if you’re interested in putting your skills to work and changing our country, we’re looking for passionate people to join our team!

Q1 2019: Strongest start to an election cycle on ActBlue

Coming off of a historic midterm, small-dollar donors, campaigns, and organizations made Q1 2019 the strongest start to an election cycle in ActBlue’s lifetime. This start is especially noteworthy when you compare the numbers from this past quarter to the exceptional numbers from just two years ago, when the resistance and huge surge of first-time candidates began to emerge and fuel unprecedented grassroots participation. As the numbers show, this movement has only deepened: 6,217 groups raised money through ActBlue in Q1 ‘19, more than twice as many groups raising during the incredible first quarter of the 2018 cycle. And small-dollar donors gave $174,506,038 through ActBlue to their favorite candidates and causes — by far the most dollars raised in any first quarter of an election cycle in our history. It’s clear the energy and action from small-dollar donors we saw during the 2018 election is here to stay.

Topline Numbers

Q1 '15 Q1 '17 Q1 '19
Contributions 791,935 4,171,950 5,404,378
Total Amount $27,242,863 $111,364,174 $174,506,038
Average Contribution Size $34.40 $26.69 $32.29
Unique Campaigns, Committees, and Organizations 1,731 3,079 6,217

This immense and early grassroots participation is already driving the 2020 cycle, but it’s also giving Democrats running right now in state-level races the resources to lay out the critical groundwork they need to win. Supporters gave 32% more money in Q1 ‘19 to state candidates with elections this year than in Q1 ‘17 (not including gubernatorial races). Keep reading to see all of the numbers from Q1 ‘19.

ActBlue Express

Q1 '15 Q1 '17 Q1 '19
New ActBlue Express Users 45,397 342,840 542,612
% of Total Volume via ActBlue Express 55.8% 59.9% 60.6%
% of Total Contributions via ActBlue Express 60.2% 64.8% 64.2%

Over 60% of the dollar volume in Q1 ‘19 came from ActBlue Express users who saved their payment information on ActBlue so they could give again with just a single click. That pool of ActBlue Express donors skyrocketed this past quarter with 542,612 people joining our ActBlue Express universe of over 6.4 million users. These motivated donors made Q1 ‘19 the second biggest quarter ever for new ActBlue Express users. All of this participation means more voices are being heard in our political processes and institutions that have been dominated by conservative mega-donors and big money interests for years.

Mobile

Q1 '15 Q1 '17 Q1 '19
% of Contributions via Mobile 25.3% 39.4% 53.3%
% Mobile for ActBlue Express 27.5% 40.4% 53.1%

Q1 ‘19 was also the first quarter in ActBlue history when over 50% of contributions were made via mobile devices! A big reason for this growth in mobile has been candidates and organizations increasingly prioritizing direct communication with supporters about the impact of their grassroots enthusiasm. Small-dollar donors are engaging with these announcements and taking action to support their favorite campaigns and organizations in real time. Making sure it’s easy to give on mobile means supporters can donate wherever they are, whenever they are moved to do so. This is why we focus so much on donor experience. By building contribution forms that work seamlessly on mobile, we ensure small-dollar donors can always participate.

Recurring Contributions

Q1 '15 Q1 '17 Q1 '19
Total Recurring Volume $7,803,912 $29,574,762 $32,989,001
% of Total Volume 28.6% 26.6% 18.9%

Customer Service

Q1 '19
Total Incoming Calls 26,205
Email Conversations 66,908

If you have questions about this post, you can always get in touch with us at info@actblue.com. If you’re looking to set up an ActBlue account for your group, contact support@actblue.com!

Q4 2018: Closing a historic cycle

Small-dollar donors were fired up in the final sprint to Election Day, ending a historic 2018 election cycle with record-breaking Q4 fundraising numbers. Grassroots supporters made 8,457,209 contributions on ActBlue in Q4 alone — the biggest quarter ever for number of contributions. And hear this: More money was raised by more groups using ActBlue in Q4 than in the *entire* 2014 election cycle! Grassroots donors showed up until the very end and continued to give to resistance groups and Democrats spearheading change. Q4 2018 made it clear that while we’re leaving a lot behind in 2018 (like a GOP-controlled Congress), the small-dollar donor movement that drove huge wins in 2018 is here to stay.

Topline Numbers

Q4 '14 Q4 '16 Q4 '18
Contributions 2,177,088 4,159,948 8,457,209
Total Amount $76,314,676 $147,657,516 $367,387,118
Average Contribution Size $35.05 $35.50 $43.44
Unique Campaigns, Committees, and Organizations 2,800 3,911 8,888

Cycle-to-Cycle Comparison

2014 Cycle Total 2016 Cycle Total 2018 Cycle Total
Contributions 8,972,224 23,366,034 42,101,095
Total Amount $335,049,366 $781,789,826 $1,662,987,705
Average Contribution Size $37.34 $33.46 $39.50
Unique Campaigns, Committees, and Organizations 5,067 6,687 14,998

ActBlue Express

Q4 '14 Q4 '16 Q4 '18
New ActBlue Express Users 99,775 206,957 348,313
% of Total Volume via ActBlue Express 60.0% 60.6% 63.0%
% of Contributions via ActBlue Express 64.3% 64.6% 64.2%

Mobile

Q4 '14 Q4 '16 Q4 '18
% of Contributions via Mobile 25.3% 36.4% 46.2%
% Mobile for ActBlue Express 26.9% 38.2% 46.4%

Recurring Contributions

Q4 '14 Q4 '16 Q4 '18
Total Recurring Volume $11,364,805 $37,833,998 $62,877,525
% of Total Volume 14.9% 25.6% 17.1%

Customer Service

Q4 '18
Total Incoming Calls 46,646
Email Conversations 112,092

Interested in more data? Millions of folks across the country fueled Democrats to victory in 2018, and our election cycle review lays out how this grassroots fundraising shaped the midterms and will continue defining our country’s politics.

The numbers are in: Check out ActBlue’s election cycle review

The 2018 election cycle was truly one for the history books. Over the course of the last two years, the grassroots built a nationwide movement that helped Democrats win big, and our cycle review takes a close look at all the small-dollar fundraising that made it happen.

From raising $1.6 BILLION on ActBlue to electing more women to Congress than ever before, small-dollar donors created the kind of change that will have a lasting impact on our country and our politics. And this is just the beginning! Check out our 2018 election cycle review for all of the stats and visualizations you could want: report.actblue.com


2018 cycle in review

November ’18 Recap

Here’s a snapshot of our November numbers to tide you over until we release our 2018 election cycle review in just a matter of days! Small-dollar donors did not skip a beat after the midterms: November 2018 is now our seventh-biggest dollar month, coming in right behind October 2016, when grassroots donors gave $83 million in the final lead-up to the presidential election.

Topline Numbers

Nov. ’14 Nov. ’16 Nov. ’18
Contributions 495,115 1,423,929 2,401,214
Total Amount $13,454,226 $44,629,076 $77,543,624
Average Contribution Size $27.17 $31.34 $32.29
Unique Campaigns, Committees, and Organizations 1,625 2,675 6,154

Cycle-to-Cycle Comparison

2014 Cycle through Nov. 2014 2016 Cycle through Nov. 2016 2018 Cycle through Nov. 2018
Contributions 8,740,236 22,618,759 41,048,224
Total Amount $329,282,129 $761,685,304 $1,632,621,051
Average Contribution Size $37.67 $33.67 $39.77
Unique Campaigns, Committees, and Organizations 5,015 6,555 14,752

ActBlue Express

Nov. ’14 Nov. ’16 Nov. ’18
New ActBlue Express Users 17,157 89,975 74,028
% of Total Volume via ActBlue Express 61.1% 61.5% 63.4%
% of Contributions via ActBlue Express 65.9% 65.3% 65.3%

Mobile

Nov. ’14 Nov. ’16 Nov. ’18
% of Contributions via Mobile 27.5% 37.8% 48.1%
% Mobile for ActBlue Express 29.4% 39.5% 48.5%

Recurring Contributions

Nov. ’14 Nov. ’16 Nov. ’18
Total Recurring Volume $4,012,312 $12,187,030 $17,935,618
% of Total Volume 29.8% 27.3% 23.1%

Customer Service

Nov. '18
Total Incoming Calls 15,663
Email Conversations 43,102

October ’18 Recap

Folks, we’ve made it. Tomorrow, all of the work small-dollar donors have put in this election cycle will be on display as Democrats contest more seats than ever before. From the bottom of the ticket all the way to the top, from red states to blue states, grassroots donors have empowered a new generation of candidates to run for office. We’ll share a detailed breakdown of our numbers for this election cycle in the coming weeks, but here are the numbers for October. Not only was it our biggest volume month ever, October was also the biggest month ever for number of contributions and the third-biggest month ever for new ActBlue Express users.

Topline Numbers

Oct. ’14 Oct. ’16 Oct. ’18
Contributions 1,449,977 1,988,727 5,015,003
Total Amount $57,093,213 $82,923,436 $260,620,137
Average Contribution Size $39.38 $41.70 $51.97
Unique Campaigns, Committees, and Organizations 2,503 3,310 7,922

Cycle-to-Cycle Comparison

2014 Cycle through Oct. 2014 2016 Cycle through Oct. 2016 2018 Cycle through Oct. 2018
Contributions 8,245,130 21,194,898 38,666,868
Total Amount $315,827,903 $717,056,656 $1,556,604,597
Average Contribution Size $38.30 $33.83 $40.26
Unique Campaigns, Committees, and Organizations 4,957 6,410 14,511

ActBlue Express

Oct. ’14 Oct. ’16 Oct. ’18
New ActBlue Express Users 73,639 69,532 249,047
% of Total Volume via ActBlue Express 59.6% 59.7% 63.2%
% of Contributions via ActBlue Express 64.2% 64.7% 64.2%

Mobile

Oct. ’14 Oct. ’16 Oct. ’18
% of Contributions via Mobile 24.9% 36.2% 45.7%
% Mobile for ActBlue Express 26.5% 38.2% 45.8%

Recurring Contributions

Oct. ’14 Oct. ’16 Oct. ’18
Total Recurring Volume $4,462,063 $18,795,605 $34,616,588
% of Total Volume 7.8% 22.7% 13.3%

Customer Service

Oct. ’18
Total Incoming Calls 21,245
Email Conversations 58,528

Q3 2018: Biggest quarter ever

Topline Numbers

Q3 ’14 Q3 ’16 Q3 ’18
Contributions 2,304,231 3,342,271 7,782,934
Total Amount $82,656,488 $131,086,484 $385,176,557
Average Contribution Size $35.87 $39.22 $49.48
Unique Campaigns, Committees, and Organizations 3,064 4,098 9,335


Small-dollar donors pushing for a sea change in November made Q3 2018 the biggest quarter in terms of dollars raised in ActBlue’s history. Grassroots donors raised $385,176,557 for 9,335 Democratic campaigns, progressive organizations, and nonprofits on ActBlue in Q3, more than double the amount raised in Q3 2016 before the presidential election. Q3 2018 also includes our three biggest dollar days ever: September 28th, 29th, and 30th.

Small-dollar donors raised over $11 million (crossing the $10 million threshold for the first time ever) on September 28th, the day after Dr. Christine Blasey Ford testified in front of the Senate Committee on the Judiciary. The momentum continued over the weekend, with donors raising a staggering $16,853,013 on September 30th. And the records didn’t end there: Grassroots donors also made more donations in a single day than ever before on the 30th (307,320 contributions). All of this energy at the end of the month helped make September the biggest dollar month in ActBlue’s history, with $184,841,230 raised by passionate small-dollar donors.

This money is coming at a critical point in the 2018 election cycle. Sixty-eight percent of the money we disbursed to campaigns and organizations on October 1st was sent via wire transfer, which meant campaigns and organizations could start to use it that day. This unprecedented small-dollar support is empowering Democrats to compete with Republicans bankrolled by mega-donors in the final weeks before Election Day, when GOTV efforts and ad buys can make all the difference. And the GOP is beginning to realize its super PACs can’t keep up with Democrats’ people power.

Cycle-to-Cycle Comparison

2014 Cycle through Q3 2014 2016 Cycle through Q3 2016 2018 Cycle through Q3 2018
Contributions 6,795,206 19,206,237 33,665,261
Total Amount $258,734,705 $634,133,519 $1,297,262,888
Average Contribution Size $38.07 $33.01 $38.53
Unique Campaigns, Committees, and Organizations 4,828 6,196 14,039


We’re in the home stretch now, and there’s no telling how big the rest of this cycle will be — small-dollar donors raised more in Q3 2018 ($385,176,557) than in the entirety of the 2014 election cycle ($335 million)! With $1.3 billion already raised on ActBlue this election cycle by 4.3 million grassroots donors and counting, it’s clear more people than ever before are participating in our democracy and making their voices heard.

Total ActBlue Volume by Election Cycle

If you have questions about this post, get in touch with us at info@actblue.com. And if you’re looking to set up an ActBlue account for your group, contact support@actblue.com!

August ’18 Recap

August wrapped up an unparalleled summer, with the small-dollar donor movement breaking multiple fundraising records from beginning to end. Grassroots donors started the month off strong by hitting a huge milestone on August 2nd: $1 billion raised on ActBlue in the 2018 election cycle! By the end of the month, small-dollar donors gave over $117 million (compared to $40 million in August ‘16) and made over 2.6 million contributions to 7,567 candidates, organizations, and nonprofits. This astounding level of participation not only made August our first $100 million month, but also our biggest month ever in terms of dollar volume and number of contributions.

So just how big was this summer? Our three biggest months ever in terms of volume are now June, July, and August of 2018. This is especially astounding because summer tends to be a relatively slow time for fundraising, even in an election year, as you can see in the graph below.

August cycle graph

 

Cycle-to-Cycle Comparison

2014 Cycle through Aug.’14 2016 Cycle through Aug.’16 2018 Cycle through Aug.’18
Contributions 6,154,524 18,354,388 31,831,516
Total Amount $219,805,324 $576,052,891 $1,112,900,791
Average Contribution Size $35.71 $31.38 $34.95
Unique Campaigns, Committees,
and Organizations
4,631 5,950 13,457

So far in the 2018 election cycle small-dollar donors have raised nearly double the amount they had raised at the same point in the 2016 cycle, with an average contribution size of just $35.  The huge totals from this election cycle so far are a testament to the collective energy coming from the left to get Democrats into office this November.

Check out all the highlights from August below.

 

Topline Numbers

August ’14 August ’16 August ’18
Contributions 713,298 1,063,228 2,686,159
Total Amount $23,427,025 $39,724,145 $117,641,612
Avg. Contribution Size $32.84 $37.36 $43.72
Unique Campaigns, Committees,
and Organizations
2,244 3,109 7,567

The number of campaigns and organizations using our platform to raise money from small-dollar donors more than doubled from August 2016, reaching 7,567 groups this August! We’ve seen an outpouring of new candidates and organizations as people decide to change our country and run for office themselves.

August ‘18 also saw a big increase in the number of contributions when compared to August 2014 and 2016. Small-dollar donors are excited to be taking an active part in our democracy this year and are making more contributions than ever to a larger and more diverse set of campaigns and organizations.

August cycle dot chart

 

ActBlue Express

August ’14 August ’16 August ’18
New ActBlue Express Users 59,628 50,476 149,979
% of Total Volume via ActBlue Express 57.6% 59.8% 62.2%
% of Contributions via ActBlue Express 63.6% 66.2% 64.7%

August was the biggest month in 2018 for new ActBlue Express users! The number of donors choosing to join ActBlue Express keeps growing, with an incredible 149,979 people signing up in August. These donors are able to save their payment information with us and give with a single click to any group using ActBlue. As small-dollar donors feel the urgency of the midterms and want to stand up to Republicans bankrolled by mega-donors, they are looking to make multiple donations to Democrats with fewer clicks.

 

Mobile

August ’14 August ’16 August ’18
% of Contributions via Mobile 26.9% 35.9% 45.8%
% Mobile for ActBlue Express 28.9% 38.6% 46.1%

Mobile contributions made up 45.8% of all contributions on ActBlue last month. Mobile giving continues to steadily make up almost half of all giving on our platform, especially as more rapid-fire news churns out leading up to the elections. That’s why we make sure our contribution forms are easy to give through on desktop and mobile interfaces so donors can participate wherever they are located.

 

Recurring Contributions

August ’14 August ’16 August ’18
Total Recurring Volume $3,607,682 $9,623,822 $19,567,407
% of Total Volume 15.4% 24.2% 16.6%

Recurring donations totalled over $19.5 million this August, more than double the volume in August 2016. With the midterm elections just around the corner, grassroots donors are meeting the call to mobilize and backing candidates on the left with people-powered campaigns.

 

Customer Service

August ’18
Total Incoming Calls 12,599
Email Conversations 39,265

We’ve never seen a summer of giving like this past one. Small-dollar donors are building and growing a movement to turn Congress, state houses, and city councils blue this November. With primary elections quickly coming to an end and the anticipation of midterms reaching a high, grassroots donors aren’t showing any signs of stopping. If you want help fundraising for your favorite candidate or if you have questions about this post, get in touch with us at info@actblue.com. And if you’re looking to set up an ActBlue account for your group, contact support@actblue.com!

Our biggest month ever: $100 million raised in August

As of today, small-dollar donors have raised $100 million on ActBlue in August alone, making it the biggest month in our history!!

This milestone comes on the heels of an absolutely incredible summer for the small-dollar donor movement — June, July, and August of this year are now the top three biggest months we’ve ever had on the platform. For comparison, we handled about $40 million in August 2016 during the height of the presidential election. This is ActBlue’s first $100 million month, and we’ve seen 2.2 million grassroots supporters donate to 7,350 different campaigns and organizations across the country so far this August.

Below you can check out how August 2018 stacks up against the other biggest months.

top five biggest days

July ’18 Recap

The summer of small-dollar donors continued in July as folks across the country ramped up their organizing for the midterms. Grassroots donors on ActBlue raised $83,743,916 for 7,229 candidates, organizations, and nonprofits — $50 million more than was raised in July 2016 during a presidential year! This is especially impressive because giving typically slows during the summer. Small-dollar donors are clearly more motivated than ever, and all of their energy last month led to an incredible milestone on August 1: $1 BILLION raised by small-dollar donors using ActBlue so far in the 2018 election cycle! For comparison, $781 million was raised on ActBlue over the entire 2016 presidential election cycle.

A big reason why we were able to reach this milestone is all of the new donors who are excited to get Democrats elected to Congress in November and make change in their communities. 59.3% of all people who have given on ActBlue since January 1, 2017 are first-time givers. We took a closer look and found that 77.6% of new donors this election cycle who have given twice or more have an average contribution size of $35 or less! People are truly embracing small-dollar donations as a way to fight back and make their voices heard, just in time for the midterms.

new-repeat-donors-by-avg-donation-size

Check out all of the highlights from July below.

Topline Numbers

July ’14 July ‘16 July ‘18
Contributions 692,478 1,005,855 2,083,356
Total Amount $20,300,081 $33,281,979 $83,743,916
Average Contribution Size $29.31 $33.08 $40.20
Unique Campaigns, Committees,
and Organizations
2,175 3,002 7,229

Grassroots donors made 2,083,356 contributions in July, more than double what was made in July 2016! The number of groups using our tools also more than doubled from 2016. Nearly half of the groups using our tools last month were state-level campaigns, which is incredibly exciting. State legislatures have passed some of the most conservative policies at the state level and are in control of redistricting for Congress, making it essential for Democrats to win back state houses in November if we want to make long-term change.

Many folks were moved to give when Trump announced Brett Kavanaugh’s nomination to the Supreme Court at 9 p.m. ET on July 9. We saw contributions more than double in the hours after the announcement. Online grassroots donations give people a positive way to channel their frustrations and combat feelings of helplessness in situations like this.

contributions-by-hour-july-ninth

ActBlue Express

July ‘14 July ‘16 July ‘18
New ActBlue Express Users 75,753 60,391 117,781
% of Total Volume via ActBlue Express 57.1% 60.6% 61.5%
% of Contributions via ActBlue Express 61.4% 66.4% 64.4%

The ActBlue Express universe of donors continues to grow as more people realize the power of small-dollar donations and want to give multiple times. 117,781 people signed up for ActBlue Express in July, and 64.4% of all contributions came from ActBlue Express users!

Mobile

July ‘14 July ‘16 July ‘18
% of Contributions via Mobile 28.5% 38.2% 45.2%
% Mobile for ActBlue Express 30.7% 41.0% 45.2%

45.2% of all contributions in July were made on mobile, up from 38.2% in 2016. Fundraising programs that don’t prioritize mobile giving will miss out on a lot of money. That’s why all ActBlue contribution forms are automatically optimized for mobile. Donors can give just as easily from their phone at the beach as they can from their laptop in the air conditioning.

Recurring Contributions

July ’14 July ’16 July ’18
Total Recurring Volume $2,811,282 $9,131,642 $18,038,185
% of Total Volume 13.1% 27.4% 21.5%

Monthly donations allow campaigns to plan for the future. Democrats are in a strong position going into the fall as recurring donations totaled $18,038,185 on ActBlue in July, nearly double the recurring volume in 2016. That’s a whole lot of money for knocking on doors and get-out-the-vote efforts!

Customer Service

July ‘18
Total Incoming Calls 10,681
Email Conversations 32,728

Grassroots donors are donating at unprecedented rates and making it possible for Democrats to get their message in front of more voters ahead of November. With only 89 days until Election Day, this participation and energy is really making a blue wave possible and laying a foundation for long-term change. If you have questions about this post or want help fundraising, get in touch with us at info@actblue.com!