October ’18 Recap

Folks, we’ve made it. Tomorrow, all of the work small-dollar donors have put in this election cycle will be on display as Democrats contest more seats than ever before. From the bottom of the ticket all the way to the top, from red states to blue states, grassroots donors have empowered a new generation of candidates to run for office. We’ll share a detailed breakdown of our numbers for this election cycle in the coming weeks, but here are the numbers for October. Not only was it our biggest volume month ever, October was also the biggest month ever for number of contributions and the third-biggest month ever for new ActBlue Express users.

Topline Numbers

Oct. ’14 Oct. ’16 Oct. ’18
Contributions 1,449,977 1,988,727 5,015,003
Total Amount $57,093,213 $82,923,436 $260,620,137
Average Contribution Size $39.38 $41.70 $51.97
Unique Campaigns, Committees, and Organizations 2,503 3,310 7,922

Cycle-to-Cycle Comparison

2014 Cycle through Oct. 2014 2016 Cycle through Oct. 2016 2018 Cycle through Oct. 2018
Contributions 8,245,130 21,194,898 38,666,868
Total Amount $315,827,903 $717,056,656 $1,556,604,597
Average Contribution Size $38.30 $33.83 $40.26
Unique Campaigns, Committees, and Organizations 4,957 6,410 14,511

ActBlue Express

Oct. ’14 Oct. ’16 Oct. ’18
New ActBlue Express Users 73,639 69,532 249,047
% of Total Volume via ActBlue Express 59.6% 59.7% 63.2%
% of Contributions via ActBlue Express 64.2% 64.7% 64.2%

Mobile

Oct. ’14 Oct. ’16 Oct. ’18
% of Contributions via Mobile 24.9% 36.2% 45.7%
% Mobile for ActBlue Express 26.5% 38.2% 45.8%

Recurring Contributions

Oct. ’14 Oct. ’16 Oct. ’18
Total Recurring Volume $4,462,063 $18,795,605 $34,616,588
% of Total Volume 7.8% 22.7% 13.3%

Customer Service

Oct. ’18
Total Incoming Calls 21,245
Email Conversations 58,528

August ’18 Recap

August wrapped up an unparalleled summer, with the small-dollar donor movement breaking multiple fundraising records from beginning to end. Grassroots donors started the month off strong by hitting a huge milestone on August 2nd: $1 billion raised on ActBlue in the 2018 election cycle! By the end of the month, small-dollar donors gave over $117 million (compared to $40 million in August ‘16) and made over 2.6 million contributions to 7,567 candidates, organizations, and nonprofits. This astounding level of participation not only made August our first $100 million month, but also our biggest month ever in terms of dollar volume and number of contributions.

So just how big was this summer? Our three biggest months ever in terms of volume are now June, July, and August of 2018. This is especially astounding because summer tends to be a relatively slow time for fundraising, even in an election year, as you can see in the graph below.

August cycle graph

 

Cycle-to-Cycle Comparison

2014 Cycle through Aug.’14 2016 Cycle through Aug.’16 2018 Cycle through Aug.’18
Contributions 6,154,524 18,354,388 31,831,516
Total Amount $219,805,324 $576,052,891 $1,112,900,791
Average Contribution Size $35.71 $31.38 $34.95
Unique Campaigns, Committees,
and Organizations
4,631 5,950 13,457

So far in the 2018 election cycle small-dollar donors have raised nearly double the amount they had raised at the same point in the 2016 cycle, with an average contribution size of just $35.  The huge totals from this election cycle so far are a testament to the collective energy coming from the left to get Democrats into office this November.

Check out all the highlights from August below.

 

Topline Numbers

August ’14 August ’16 August ’18
Contributions 713,298 1,063,228 2,686,159
Total Amount $23,427,025 $39,724,145 $117,641,612
Avg. Contribution Size $32.84 $37.36 $43.72
Unique Campaigns, Committees,
and Organizations
2,244 3,109 7,567

The number of campaigns and organizations using our platform to raise money from small-dollar donors more than doubled from August 2016, reaching 7,567 groups this August! We’ve seen an outpouring of new candidates and organizations as people decide to change our country and run for office themselves.

August ‘18 also saw a big increase in the number of contributions when compared to August 2014 and 2016. Small-dollar donors are excited to be taking an active part in our democracy this year and are making more contributions than ever to a larger and more diverse set of campaigns and organizations.

August cycle dot chart

 

ActBlue Express

August ’14 August ’16 August ’18
New ActBlue Express Users 59,628 50,476 149,979
% of Total Volume via ActBlue Express 57.6% 59.8% 62.2%
% of Contributions via ActBlue Express 63.6% 66.2% 64.7%

August was the biggest month in 2018 for new ActBlue Express users! The number of donors choosing to join ActBlue Express keeps growing, with an incredible 149,979 people signing up in August. These donors are able to save their payment information with us and give with a single click to any group using ActBlue. As small-dollar donors feel the urgency of the midterms and want to stand up to Republicans bankrolled by mega-donors, they are looking to make multiple donations to Democrats with fewer clicks.

 

Mobile

August ’14 August ’16 August ’18
% of Contributions via Mobile 26.9% 35.9% 45.8%
% Mobile for ActBlue Express 28.9% 38.6% 46.1%

Mobile contributions made up 45.8% of all contributions on ActBlue last month. Mobile giving continues to steadily make up almost half of all giving on our platform, especially as more rapid-fire news churns out leading up to the elections. That’s why we make sure our contribution forms are easy to give through on desktop and mobile interfaces so donors can participate wherever they are located.

 

Recurring Contributions

August ’14 August ’16 August ’18
Total Recurring Volume $3,607,682 $9,623,822 $19,567,407
% of Total Volume 15.4% 24.2% 16.6%

Recurring donations totalled over $19.5 million this August, more than double the volume in August 2016. With the midterm elections just around the corner, grassroots donors are meeting the call to mobilize and backing candidates on the left with people-powered campaigns.

 

Customer Service

August ’18
Total Incoming Calls 12,599
Email Conversations 39,265

We’ve never seen a summer of giving like this past one. Small-dollar donors are building and growing a movement to turn Congress, state houses, and city councils blue this November. With primary elections quickly coming to an end and the anticipation of midterms reaching a high, grassroots donors aren’t showing any signs of stopping. If you want help fundraising for your favorite candidate or if you have questions about this post, get in touch with us at info@actblue.com. And if you’re looking to set up an ActBlue account for your group, contact support@actblue.com!

July ’18 Recap

The summer of small-dollar donors continued in July as folks across the country ramped up their organizing for the midterms. Grassroots donors on ActBlue raised $83,743,916 for 7,229 candidates, organizations, and nonprofits — $50 million more than was raised in July 2016 during a presidential year! This is especially impressive because giving typically slows during the summer. Small-dollar donors are clearly more motivated than ever, and all of their energy last month led to an incredible milestone on August 1: $1 BILLION raised by small-dollar donors using ActBlue so far in the 2018 election cycle! For comparison, $781 million was raised on ActBlue over the entire 2016 presidential election cycle.

A big reason why we were able to reach this milestone is all of the new donors who are excited to get Democrats elected to Congress in November and make change in their communities. 59.3% of all people who have given on ActBlue since January 1, 2017 are first-time givers. We took a closer look and found that 77.6% of new donors this election cycle who have given twice or more have an average contribution size of $35 or less! People are truly embracing small-dollar donations as a way to fight back and make their voices heard, just in time for the midterms.

new-repeat-donors-by-avg-donation-size

Check out all of the highlights from July below.

Topline Numbers

July ’14 July ‘16 July ‘18
Contributions 692,478 1,005,855 2,083,356
Total Amount $20,300,081 $33,281,979 $83,743,916
Average Contribution Size $29.31 $33.08 $40.20
Unique Campaigns, Committees,
and Organizations
2,175 3,002 7,229

Grassroots donors made 2,083,356 contributions in July, more than double what was made in July 2016! The number of groups using our tools also more than doubled from 2016. Nearly half of the groups using our tools last month were state-level campaigns, which is incredibly exciting. State legislatures have passed some of the most conservative policies at the state level and are in control of redistricting for Congress, making it essential for Democrats to win back state houses in November if we want to make long-term change.

Many folks were moved to give when Trump announced Brett Kavanaugh’s nomination to the Supreme Court at 9 p.m. ET on July 9. We saw contributions more than double in the hours after the announcement. Online grassroots donations give people a positive way to channel their frustrations and combat feelings of helplessness in situations like this.

contributions-by-hour-july-ninth

ActBlue Express

July ‘14 July ‘16 July ‘18
New ActBlue Express Users 75,753 60,391 117,781
% of Total Volume via ActBlue Express 57.1% 60.6% 61.5%
% of Contributions via ActBlue Express 61.4% 66.4% 64.4%

The ActBlue Express universe of donors continues to grow as more people realize the power of small-dollar donations and want to give multiple times. 117,781 people signed up for ActBlue Express in July, and 64.4% of all contributions came from ActBlue Express users!

Mobile

July ‘14 July ‘16 July ‘18
% of Contributions via Mobile 28.5% 38.2% 45.2%
% Mobile for ActBlue Express 30.7% 41.0% 45.2%

45.2% of all contributions in July were made on mobile, up from 38.2% in 2016. Fundraising programs that don’t prioritize mobile giving will miss out on a lot of money. That’s why all ActBlue contribution forms are automatically optimized for mobile. Donors can give just as easily from their phone at the beach as they can from their laptop in the air conditioning.

Recurring Contributions

July ’14 July ’16 July ’18
Total Recurring Volume $2,811,282 $9,131,642 $18,038,185
% of Total Volume 13.1% 27.4% 21.5%

Monthly donations allow campaigns to plan for the future. Democrats are in a strong position going into the fall as recurring donations totaled $18,038,185 on ActBlue in July, nearly double the recurring volume in 2016. That’s a whole lot of money for knocking on doors and get-out-the-vote efforts!

Customer Service

July ‘18
Total Incoming Calls 10,681
Email Conversations 32,728

Grassroots donors are donating at unprecedented rates and making it possible for Democrats to get their message in front of more voters ahead of November. With only 89 days until Election Day, this participation and energy is really making a blue wave possible and laying a foundation for long-term change. If you have questions about this post or want help fundraising, get in touch with us at info@actblue.com!

May ’18 Recap

With a calendar chock-full of primary elections, May was an especially busy month for the campaigns and organizers working to win in November. Small-dollar donors never faltered, raising $63,464,089 for a new monthly record of 7,255 Democratic campaigns, progressive organizations, and nonprofits on ActBlue. The primary season excitement was so strong that grassroots donors also surpassed the total amount of money raised on ActBlue in the entire 2016 election cycle! From January 2015 through December 2016, small-dollar donors on ActBlue raised $781 million. By midnight on May 31, 2018, they had raised $821,113,155 for the 2018 cycle! And the busiest months are still to come.
Volume By Cycle

Check out all of the highlights from May below.

Topline Numbers

May ’14 May ‘16 May ‘18
Contributions 353,017 1,290,028 1,473,522
Total Amount $14,231,783 $41,870,555 $63,464,089
Average Contribution Size $40.31 $32.45 $43.04
Unique Campaigns, Committees,
and Organizations
2,053 2,785 7,255

Grassroots donors made 1,473,522 contributions on ActBlue in May to support a record-breaking 7,255 unique groups. These are first-time candidates for office, advocacy groups working to protect immigrant rights, and nonprofits fighting for gun control, just to name a few.

We took a closer look at the composition of these groups and found that two-thirds of the campaigns and organizations that were raising money on ActBlue in May raised their first dollar on our platform during the 2018 cycle. From choosing to run for office so they can enact long-term change themselves to creating organizations that will far outlast the Trump administration, more and more people are continuing to join the resistance. And what’s even more exciting is that they are recognizing the power of small-dollar donors!
May Groups By Year

ActBlue Express

May ‘14 May ‘16 May ‘18
New ActBlue Express Users 38,130 58,448 71,224
% of Total Volume via ActBlue Express 52.5% 62.0% 58.3%
% of Contributions via ActBlue Express 59.0% 69.8% 63.6%

With ActBlue Express, donors can securely save their payment information with us so that in the future they can give to any campaign or organization that uses our platform with a single click. We added 71,224 ActBlue Express users in May, which means we’re now less than 200,000 users away from 5 million!

Mobile

May ‘14 May ‘16 May ‘18
% of Contributions via Mobile 22.7% 38.6% 42.4%
% Mobile for ActBlue Express 25.0% 41.8% 42.7%

Mobile contributions continue to make up nearly half of all contributions on ActBlue. Once candidates make it out of primary season and go up against Republicans backed by mega-donors, it will be even more important for campaigns to prioritize mobile giving so grassroots supporters can easily give whenever they want (or whenever a big story breaks).

Recurring Contributions

May ‘14 May ‘16 May ‘18
Total Recurring Volume $1,158,374 $8,491,082 $12,962,347
% of Total Volume 8.1% 20.3% 20.4%

Recurring contributions made up 20.4% of the total volume on ActBlue in May. These donations helped sustain primary campaigns during get-out-the-vote efforts and will be crucial to powering a blue wave in November.

Customer Service

May ‘18
Total Incoming Calls 8,982
Email Conversations 25,938

The small-dollar donor movement was stronger than ever in May as concerned citizens and new activists showed they have no problem keeping up with the unprecedented number of candidates and contested races we’re seeing now. Our people power is only going to increase the closer we get to Election Day, and we can’t wait to see what other records grassroots donors set by November! If you have questions about this blog post or want help fundraising for your favorite candidate or cause, get in touch with us at info@actblue.com.

April ’18 Recap

The small-dollar donor movement reached new heights in April as more folks used grassroots donations to fight back against the GOP on multiple fronts. Over the course of the month, donors supported a record-breaking 7,056 campaigns and organizations on ActBlue. These are groups working across the country on a wide variety of progressive issues and people running for all levels of office to create positive change in their communities. This is the first time we’ve had over 7,000 groups use our tools in one month, and it’s even more exciting because our total for all of 2017 was 7,892 groups!

But that’s not all: Grassroots donors raised $55,885,812 on ActBlue in April, which brings our current total for the 2018 election cycle to $758 million. We’re far ahead of the $746 million raised through Election Day in the 2016 election cycle and only slightly behind the $782 million raised over the entire 2016 cycle! This meteoric rise in grassroots engagement means Democrats running for office this year have an unprecedented amount of early support and are building campaigns that can compete with GOP super PACs and corporate funders for the next six months.

Check out all of the highlights from April below:

Topline Numbers

April ’14 April ‘16 April ‘18
Contributions 321,471 1,630,135 1,453,311
Total Amount $12,262,546 $49,313,584 $55,885,812
Average Contribution Size $38.15 $30.25 $38.45
Unique Campaigns, Committees,
and Organizations
1,999 2,641 7,056

Small-dollar donors made 1,453,311 contributions on ActBlue in April. They supported an extraordinary number of groups using our platform, from folks running for office for the first time to environmental advocacy groups and nonprofits celebrating Earth Day. In the chart below, you can see the steady rise in campaigns and organizations using ActBlue over the course of this election cycle.

2018 Election Cycle: Total Groups Using ActBlue Each Month

When these groups begin to use ActBlue, they get access to our ever-expanding ActBlue Express universe: A group of nearly 5 million small-dollar donors who have saved their payment information with us so they can give to any group on our platform with a single click.

Total ActBlue Express Users

Mobile

April ‘14 April ‘16 April ‘18
% of Contributions via Mobile 22.1% 41.1% 42.1%
% Mobile for ActBlue Express 24.6% 44.3% 42.3%

42.1% of all contributions in April were made via mobile. If you’re a digital fundraiser, it’s crucial to think about how your program works on mobile so you don’t miss out on nearly half of all potential contributions. ActBlue contribution forms are automatically optimized for mobile so that supporters can give to their favorite candidates and causes even if they’re not in front of a computer screen.

Recurring Contributions

April ‘14 April ‘16 April ‘18
Total Recurring Volume $1,027,926 $9,032,556 $12,580,106
% of Total Volume 8.4% 18.3% 22.5%

Recurring contributions made up 22.5% of total volume in April. Grassroots donors are committing to Democrats and progressive groups for the long haul. Recurring donations will sustain Dems running against Republicans bankrolled by mega-donors and help advocacy groups and nonprofits budget and plan for the future.

Customer Service

April ‘18
Total Incoming Calls 9,927
Email Conversations 25,359

If Q1 wasn’t convincing enough, April has made it clear that small-dollar donors are ready to power a formidable blue wave this year. We’re so excited by all of this energy and engagement, and we’re ready to help activists, concerned citizens, candidates, and organizers reach more victories. If you want to start raising money for a cause or campaign online, or if you have questions about this post, get in touch with us at info@actblue.com.

February ’18 Recap

February was the last month before primary season kicked off, and small-dollar donors took that to heart: They helped Democratic campaigns and other groups on the left raise $59,511,643 using ActBlue. That total beats the previous ActBlue record for February from 2016 by over $1 million. Additionally, the number of unique groups using our tools hit a new high once again: 6,039 candidates, advocacy organizations, and nonprofits! These records are even more impressive because February 2016 was part of a presidential cycle and was also one day longer than last month because it was part of a leap year!

Check out all of the highlights from February below:

Topline Numbers

February ’14 February ’16 February ’18
Contributions 259,151 1,891,244 1,606,011
Total Amount $10,480,394 $58,444,595 $59,511,643
Average Contribution Size $40.44 $30.90 $37.06
Unique Campaigns, Committees,
and Organizations
1,684 2,153 6,039

Last month, grassroots donors made 1,606,011 contributions and raised almost fifty million more dollars than in February of the last midterm election year (2014) — that’s a huge increase in engagement over four short years!

Not only are more donors becoming engaged, more folks are jumping into the ring and running people-powered campaigns. We’re only two months into 2018, and over 1,000 candidates have raised their first dollar for a new (and in most cases, first) campaign. At the end of February in 2014 and 2016, there were fewer than 375 candidates who were raising for a new campaign on ActBlue.

Candidates Raising Their First Dollar By Election Year

ActBlue Express

February ’14 February ’16 February ’18
New ActBlue Express Users 21,698 289,445 115,471
% of Total Volume via ActBlue Express 44.8% 67.2% 57%
% of Contributions via ActBlue Express 54.4% 71% 62.6%

115,471 new users signed up for ActBlue Express last month and can now give to any group that uses ActBlue with a single click. February 2018 is only the tenth month in ActBlue history to have over 100,000 people sign up for ActBlue Express, and it’s the second-biggest month in this cycle (only January 2017 is bigger)!

Mobile

February ’14 February ’16 February ’18
% of Contributions via Mobile 19.1% 38.9% 43.0%
% Mobile for
ActBlue Express Users
22.3% 41.6% 42.7%

All ActBlue contribution forms are automatically mobile-optimized so small-dollar donors can quickly and easily give on their phones or tablets. Last month, 43% of all donations on ActBlue were made via mobile. As primary season begins in earnest, it’s more important than ever for campaigns to be mobile-friendly so they don’t miss out on contributions.

We’ve consistently found that contrary to popular belief, supporters in older age cohorts donate more on mobile than younger supporters. This trend continued across the site in February, as 50% of supporters in the 35-44 age group gave on mobile, the highest rate of any cohort. The 45-54 and 55-64 age groups also beat out the 25-34 cohort, and over one-third of supporters 65 and up gave on mobile.

February Mobile Giving Rates By Age Cohort

Recurring

February ’14 February ’16 February ’18
Total Recurring Volume $829,068 $8,647,566 $12,052,025
% of Total Volume 7.9% 14.8% 20.3%

When supporters make a recurring contribution, they enable that candidate or organization to build a roadmap to Election Day. 20.3% of February’s total volume came from recurring contributions, up an impressive 5.5% from February 2016. Now that it’s an election year, recurring donations will play a huge role powering Democrats to victory up and down the ballot.

Because it was a short month, we had to process the recurring contributions that typically run on the 29th, 30th, and 31st on the 28th. That meant 43.9% of our entire volume for February 28th was recurring! Our tech team is always strengthening our platform so it can handle spikes in volume like this, which you can clearly see in the chart below.

Percent Recurring Volume On ActBlue

Customer Service

February ’18
Total Incoming Calls 10,426
Email Conversations 26,736

We know that more folks are going to chip in as this election year ramps up, so we’re adding more experts to our Customer Service Team. They’re available 24/7 so donors can always get the answers and help they need.

Small-dollar donors are gearing up for a potentially historic election year. If they continue to outpace totals from the 2016 cycle, there’s no limit to what this movement can achieve in November! If you want to fundraise for your favorite campaign or cause, or if you have questions about this post, contact us at info@actblue.com.

January ’18 Recap

It’s officially a midterm election year, and small-dollar donors are hitting the ground running. In January, they raised $45,885,947 for Democrats standing up to Republicans and organizations on the left. A record-setting 5,404 groups used our tools, and those campaigns and organizations are laying the groundwork for more victories in 2018. Additionally, we hit 4.5 million ActBlue Express users in January. This is a huge — and continuously growing — pool of grassroots donors across the country who have saved their payment information with us so they can give to groups on ActBlue with a single click.

All of this money and engagement produced another record: we printed more checks to send to campaigns and organizations than in any other month! Our three-person Political Operations Team sent nearly 13,000 checks over the course of the month. That’s almost two and a half times the number of checks we sent in January 2017.

Check out all the highlights from January below:

Topline Numbers

January ’14 January ’16 January ’18
Contributions 223,156 1,213,461 1,334,297
Total Amount $7,975,991 $33,741,624 $45,885,947
Avg. Contribution Size $35.70 $27.56 $34.36
Unique Campaigns, Committees,
and Organizations
1,603 1,936 5,404

Grassroots donors gave 1,334,297 contributions to campaigns, organizations, and nonprofits in January. That’s over 100,000 more contributions than we saw in January 2016, which kicked off a presidential election year. The total dollar amount raised also increased by a whopping 36% from January 2016. Concerned citizens and activists are doubling down on the midterms.

Amount Raised in January by Year

We’re also seeing impressive growth in the number of groups using our tools every month. January 2018 was the biggest month for new entities signing up to use our tools since 2012: nearly 1,200 campaigns and organizations submitted account setup requests.

Many of the new groups were state and local candidates, including 42 in Michigan, 20 in West Virginia, 24 in North Carolina, and 20 in Texas. Democrats are building robust down-ticket benches across the country.

New State and Local Candidates Signed Up in January

Express

January ’14 January ’16 January ’18
New Express Users 18,764 171,614 80,861
% of Total Volume via Express 47.6% 66.5% 59.8%
% of Contributions via Express 55.2% 70.6% 64.0%

More than 80,000 folks signed up for ActBlue Express in January, pushing the total number of ActBlue Express users over 4.5 million. About two-thirds of all contributions last month came from ActBlue Express users, and as the midterms and important state and local elections approach, this feature will ensure supporters can give to their favorite campaigns and causes without a second thought.

ActBlue Express Growth

Mobile

January ’14 January ’16 January ’18
% of Contributions via Mobile 19.2% 37.4% 42.6%
% Mobile for
ActBlue Express Users
22.0% 40.2% 42.9%

Our contribution forms are automatically mobile-optimized so that campaigns and organizations can reach supporters at all times and on any device. In January, 42.6% of all contributions on ActBlue were made via mobile. Mobile giving is only going to continue growing, so everyone — from candidates for school board to national advocacy organizations — needs to make mobile a core part of their fundraising strategy or risk missing out on contributions.

Recurring

January ’14 January ’16 January ’18
Total Recurring Volume $739,220 $7,437,024 $11,428,202
% of Total Volume 9.3% 22.0% 24.9%

Recurring contributions made up 24.9% of total volume in January. As we prepare for the extremely consequential midterms, recurring contributions will make it possible for Democrats from coast to coast to compete with the GOP’s mega-donors right up to Election Day.

Customer Service

January ’18
Total Incoming Calls 10,653
Email Conversations 24,510

Grassroots donors threw down the gauntlet in January. While the Koch brothers and other big spenders think their millions will protect Republicans this fall, we know that our people power has a bigger impact. If you want help fundraising for your favorite candidate or want to set up an ActBlue account for your organization, or if you have questions about this post, get in touch with us at info@actblue.com.

November ’17 Recap

We continued to see incredible growth this November. More groups used our tools than ever before, and small-dollar donors raised 2.7 times more money than in November 2015. Some of this growth even outpaced historical patterns: Supporters raised more money in November than they did in October for the first time since 2011.

Folks had many reasons to be motivated, from the major Democratic gains in state and local elections on November 7 to the special Senate election in Alabama this week. The month also ended with one of the biggest fundraising days of the year: Giving Tuesday, the charitable response to Black Friday.

Check out all the highlights from November below:

Topline Numbers

November ’13 November ’15 November ’17
Contributions 194,232 628,036 1,362,751
Total Amount $7,575,727 $18,109,714 $49,174,649
Avg. Contribution Size $39.00 $28.84 $36.08
Unique campaigns, committees,
and organizations
1,484 1,841 4,771

A record-breaking 4,771 campaigns and organizations raised money on our platform last month. A lot of this growth came from the unprecedented number of people choosing to run for office.
Additionally, small-dollar donors made nearly 100,000 more contributions in November than they did in October 2017, even though October benefitted from final Election Day pushes.

On Giving Tuesday, we saw clear spikes in contributions at certain hours. The chart below shows the number of new contributions to both 501(c)3s and 501(c)4s on the big day by hour (Eastern Standard Time). Donations started off early at 7 a.m. and spiked at 3 p.m., but the busiest hours by far were after the end of the traditional working day. There was a massive bump at 7 p.m. and another at 11 p.m. as supporters tried to get their donations in before the deadline.

Giving Tuesday New Contributions By Hour

Express

November ’13 November ’15 November ’17
New Express Users 14,862 51,862 58,367
% of Total Volume via Express 41.6% 60.2% 53.4%
% of Contributions via Express 52.9% 68.6% 59.4%

Mobile

November ’13 November ’15 November ’17
% of Contributions via Mobile 18.4% 32.1% 40.7%
% Mobile for
ActBlue Express Users
21.5% 35.0% 41.2%

Our automatically mobile-optimized contribution forms help empower grassroots donors during big moments. When a candidate or organization launches a rapid response campaign, mobile-optimized forms allow donors to give quickly, no matter what device they’re using. With 40.7% of all contributions made via mobile last month, groups that aren’t thinking with a mobile-first mindset will miss out on a huge number of contributions, especially during breaking news.

Recurring

November ’13 November ’15 November ’17
Total Recurring Volume $621,341 $5,569,388 $10,519,004
% of Total Volume 8.2% 30.8% 21.4%

This November, 21.4% of all contributions were recurring. As we’re not even a full year into Trump’s presidency, recurring donations are more important than ever so that the groups opposing his policies have the funds they need to stay in the fight.

Customer Service

November ’17
Total Incoming Calls 8,020
Email Conversations 22,088

Our Customer Service team received over 22,000 emails in November — that’s more emails than there are people in Concord, Massachusetts, where the Revolutionary War started!

December is already proving to be busy, with important fights over government spending, DACA recipients, and children’s health care. And nonprofits are in the thick of their busiest season of the year. We expect to be busy right through New Year’s Eve. If you want help perfecting your end-of-year fundraising strategy or planning for next year, or if you have questions about this post, get in touch with us at info@actblue.com.

October ’17 Recap

Small-dollar donors worked tirelessly on a wide swath of issues this October. Folks prepared for the 2018 midterms, quickly rallied for victims of the devastating wildfires in Napa Valley, and made a hugely successful pre-Election Day push. By the time October ended, candidates, organizations, and nonprofits using our tools had raised $47,600,346 from more than 1.2 million contributions. Additionally, an impressive 4,736 unique groups used our tools, including more local and state candidates than usual.

The hard work that state and local campaigns put in paid off. Democrats won races for governor in Virginia and New Jersey, made huge gains in the House of Delegates in Virginia, and helped elect groundbreaking candidates like the first woman mayor of New Hampshire’s biggest city and the first transgender woman in Virginia’s state house. There were many more victories around the country that would not have been possible without widespread grassroots energy.

Check out all the highlights for October below:

Topline Numbers

October ’13 October ’15 October ’17
Contributions 289,613 667,502 1,263,181
Total Amount $10,289,128 $21,740,256 $47,600,346
Unique Campaigns, Committees,
and Organizations
1,574 1,937 4,736

Last month small-dollar donors made nearly one million more contributions than in October 2013 and more than doubled the total dollar amount raised via our platform compared to October 2015. It’s a real sign of strength to see so much money go to Democratic candidates and progressive organizations in a non-presidential election cycle.

People all over the country are also facing the GOP head-on by choosing to run for office, and small-dollar donors are stepping up to support them. The number of candidates for local, state, and federal offices using our platform all more than doubled from October 2015 to this year. There were 567 candidates for local office; 1,171 state candidates; and 791 federal candidates raising money via our platform this October.

Number of Candidates Raising by Jurisdiction in October

Donors really see their contributions as an act of resistance. When Ted Cruz compared ActBlue’s platform to the Koch brothers in a televised debate with Bernie Sanders in October, our supporters were quick to correct him on Twitter. They made it clear that they use our tools to stand up to the GOP’s mega-donors by giving to grassroots campaigns.

This event was a great reminder that there’s no limit to the number of ways we can elevate the voices of small-dollar donors. In the chart below, you can see the jump in organic online engagement on Twitter the day of the debate. We even featured some of our favorite tweets from our community in a blog post. If you want to keep up with future breaking news events, you can follow us on Twitter @actblue!

Twitter Engagement

Mobile

October ’13 October ’15 October ’17
% of Contributions via Mobile  19.1% 31.6% 40.7%
% Mobile for
ActBlue Express Users
22.4% 34.3% 41.2%

 

With 40.7% of all contributions and 41.2% of ActBlue Express contributions coming from mobile, October showed us the continued importance of mobile optimization. That’s why ActBlue’s contribution forms are automatically mobile-optimized. It’s vital that donors are able to easily give on whatever device they prefer to use.

Over the past three Octobers, we’ve seen that many donors will only give via mobile. If campaigns and organizations don’t have mobile-first mindsets, they won’t be able to reach all of those supporters. And we only expect the percentage of donors giving via mobile to increase over time.

How Repeat Donors Gave In October By Year

Recurring

October ’13 October ’15 October ’17
Total Recurring Volume  $611,951 $5,684,019 $9,728,299
% of Total Volume 5.9% 26.1% 20.4%

Recurring donations were worth almost $10 million in October and accounted for more than 20% of our total volume. These monthly and weekly contributions give campaigns and organizations a sense of stability by enabling them to plan ahead. That’s why we built an integration with Account Updater that automatically updates expired or replaced credit cards used for recurring contributions, ensuring donations are not interrupted and make it to the campaigns and causes small-dollar donors support. This feature has proven to be increasingly important as hacks of credit card companies and similar organizations become more frequent.

This October, Account Updater saved a significant number of recurring contributions. On average, 13.3% of recurring contributions were updated each day. On the last day of the month, when a large volume of recurring contributions were processed, we peaked at 21.8% updated. These numbers are huge — we typically only update 1% of recurring contributions per month. Overall, 14.1% of all recurring contributions were updated in October, benefiting 2,740 groups. That means Account Updater saved donations for 57.8% of all unique campaigns and organizations on our platform!

Daily Total Saved in October Through Automatically Updated Credit Cards

Express

October ’13 October ’15 October ’17
New Express Users 29,355 79,784 62,044
% of Total Volume via Express 44.8% 61.0% 54.4%
% of Contributions via Express 54.3% 68.5% 62.5%

Customer Service

October ’17
Total Incoming Calls  7,188
Email Conversations  21,782

With such a strong October to kick off Q4, Democratic candidates and progressive organizations are heading into 2018 on a high note. We expect even more small-dollar donor power to be on display on Giving Tuesday as nonprofits head into their busiest giving season of the year. If you’d like help planning your end-of-year giving as an individual donor or as an organization, or if you have any questions about this post, get in touch with us at info@actblue.com!

August ’17 Recap

Small-dollar donors didn’t take a summer vacation from the resistance. Instead, they doubled down on grassroots fundraising for timely causes and future elections — literally. The total money donors gave using ActBlue’s tools in August 2017 was more than double the total we handled in August of the last election cycle.

Even more exciting, more campaigns, committees, and organizations used our tools last month than in any other month in our history, with over 4,000 groups raising money in August.

To top it all off, as of August 28th we’ve already helped candidates and organizations raise over $300 million for this election cycle. This is the first time that’s ever happened in an off-year! It took 663 days to pass $300 million in the 2014 cycle; 426 days in the 2016 cycle; and only 240 days this cycle!

Check out all the highlights for August below:

Topline Numbers

August ’13 August ’15 August ’17
Contributions 155,517 526,028 1,019,563
Total Amount $5,818,391 $15,370,889 $32,205,903
Avg. Contribution Size $37.41 $29.22 $31.59
Unique Campaigns, Committees,
and Organizations
1,305 1,632 4,021

Candidates and organizations raised over $32 million in August from over one million contributions. The number of contributions nearly doubled from August 2015 to this year, but the metric we’re most inspired by is the breadth of candidates and organizations using ActBlue’s tools compared to past years. Now more than ever, Americans are organizing for a brighter future.

This was especially apparent when Hurricane Harvey hit Texas and Louisiana at the end of the month. Candidates and organizations around the country jumped into action to support the relief efforts before the storm even ended. Elected officials from Massachusetts to California, progressive organizations, and nonprofits asked their supporters and friends to contribute to slates of local nonprofits in the affected areas by using Tandem Fundraising. This ActBlue feature lets donors split a single contribution among several groups, like humane societies, diaper banks, and community foundations.

We were excited to see how easy Tandem Fundraising made giving during the crisis. Our Outreach Team quickly connected with organizations responding to the storm and helped 32 charities raise their first dollar ever on ActBlue through Tandem forms. The surge in Tandem donations can be seen in the graph below. Additionally, four of the five highest-grossing contribution forms across ActBlue for the last week of August were Tandem forms supporting local nonprofits doing Harvey relief work.

Proportion of ActBlue Charities Raising on Tandem Forms
 

ActBlue Express

August ’13 August ’15 August ’17
New ActBlue Express Users 13,026 74,798 60,618
% of Total Volume
via ActBlue Express Users
45% 59.8% 60.7%
% of Contributions
via ActBlue Express Users
 53.0% 65.9% 66.5%

It was a big month for ActBlue Express. Over 60,000 new users signed up for the time-saving feature, which allows donors to give to any campaign or organization with a single click. Almost two-thirds of all contributions sitewide were made by ActBlue Express users last month, showing how important the tool is to donors and organizations alike.

Going deeper into our data, we found that 65.6% of all new donors in August became ActBlue Express users, the highest percentage since January (67.3%). This conversion is very encouraging because summer months are typically slower than politically charged moments like the inauguration.

New ActBlue Express Sign-Ups in August 2017 by Day
 

Mobile

August ’13 August ’15 August ’17
% of Contributions via Mobile  9.4% 29.8% 41.0%
% Mobile for
ActBlue Express Users
12.6% 32.4% 42.1%

Recurring

August ’13 August ’15 August ’17
Total Recurring Volume  $502,669  $4,557,742  $8,095,870
% of Total Volume  8.6%  29.7%  25.1%

We processed more than $8 million in recurring donations in August. When donors make recurring contributions, they enable campaigns and organizations to plan for the long haul. People who signed up for a recurring contribution in August to help hurricane relief will be supporting that crucial work for months to come, even when the headlines have moved on.

Customer Service

August ’17
Total Incoming Calls 6,167
Email Conversations 19,151

Our Customer Service Team handled an average of 198 calls per day last month. Their dedication is one of the many reasons why so many new groups continue to sign up to use our tools.

It might be hard to believe, but we’re officially more than halfway through Trump’s first year in office. The good news is that small-dollar donors and the organizations and campaigns they believe in are not slowing down. We can’t wait to see what they achieve with all of their hard work by the end of this quarter. In the meantime, if you have questions or comments about our August recap, you can reach a member of our team at info@actblue.com.