May ’18 Recap

With a calendar chock-full of primary elections, May was an especially busy month for the campaigns and organizers working to win in November. Small-dollar donors never faltered, raising $63,464,089 for a new monthly record of 7,255 Democratic campaigns, progressive organizations, and nonprofits on ActBlue. The primary season excitement was so strong that grassroots donors also surpassed the total amount of money raised on ActBlue in the entire 2016 election cycle! From January 2015 through December 2016, small-dollar donors on ActBlue raised $781 million. By midnight on May 31, 2018, they had raised $821,113,155 for the 2018 cycle! And the busiest months are still to come.
Volume By Cycle

Check out all of the highlights from May below.

Topline Numbers

May ’14 May ‘16 May ‘18
Contributions 353,017 1,290,028 1,473,522
Total Amount $14,231,783 $41,870,555 $63,464,089
Average Contribution Size $40.31 $32.45 $43.04
Unique Campaigns, Committees,
and Organizations
2,053 2,785 7,255

Grassroots donors made 1,473,522 contributions on ActBlue in May to support a record-breaking 7,255 unique groups. These are first-time candidates for office, advocacy groups working to protect immigrant rights, and nonprofits fighting for gun control, just to name a few.

We took a closer look at the composition of these groups and found that two-thirds of the campaigns and organizations that were raising money on ActBlue in May raised their first dollar on our platform during the 2018 cycle. From choosing to run for office so they can enact long-term change themselves to creating organizations that will far outlast the Trump administration, more and more people are continuing to join the resistance. And what’s even more exciting is that they are recognizing the power of small-dollar donors!
May Groups By Year

ActBlue Express

May ‘14 May ‘16 May ‘18
New ActBlue Express Users 38,130 58,448 71,224
% of Total Volume via ActBlue Express 52.5% 62.0% 58.3%
% of Contributions via ActBlue Express 59.0% 69.8% 63.6%

With ActBlue Express, donors can securely save their payment information with us so that in the future they can give to any campaign or organization that uses our platform with a single click. We added 71,224 ActBlue Express users in May, which means we’re now less than 200,000 users away from 5 million!

Mobile

May ‘14 May ‘16 May ‘18
% of Contributions via Mobile 22.7% 38.6% 42.4%
% Mobile for ActBlue Express 25.0% 41.8% 42.7%

Mobile contributions continue to make up nearly half of all contributions on ActBlue. Once candidates make it out of primary season and go up against Republicans backed by mega-donors, it will be even more important for campaigns to prioritize mobile giving so grassroots supporters can easily give whenever they want (or whenever a big story breaks).

Recurring Contributions

May ‘14 May ‘16 May ‘18
Total Recurring Volume $1,158,374 $8,491,082 $12,962,347
% of Total Volume 8.1% 20.3% 20.4%

Recurring contributions made up 20.4% of the total volume on ActBlue in May. These donations helped sustain primary campaigns during get-out-the-vote efforts and will be crucial to powering a blue wave in November.

Customer Service

May ‘18
Total Incoming Calls 8,982
Email Conversations 25,938

The small-dollar donor movement was stronger than ever in May as concerned citizens and new activists showed they have no problem keeping up with the unprecedented number of candidates and contested races we’re seeing now. Our people power is only going to increase the closer we get to Election Day, and we can’t wait to see what other records grassroots donors set by November! If you have questions about this blog post or want help fundraising for your favorite candidate or cause, get in touch with us at info@actblue.com.

April ’18 Recap

The small-dollar donor movement reached new heights in April as more folks used grassroots donations to fight back against the GOP on multiple fronts. Over the course of the month, donors supported a record-breaking 7,056 campaigns and organizations on ActBlue. These are groups working across the country on a wide variety of progressive issues and people running for all levels of office to create positive change in their communities. This is the first time we’ve had over 7,000 groups use our tools in one month, and it’s even more exciting because our total for all of 2017 was 7,892 groups!

But that’s not all: Grassroots donors raised $55,885,812 on ActBlue in April, which brings our current total for the 2018 election cycle to $758 million. We’re far ahead of the $746 million raised through Election Day in the 2016 election cycle and only slightly behind the $782 million raised over the entire 2016 cycle! This meteoric rise in grassroots engagement means Democrats running for office this year have an unprecedented amount of early support and are building campaigns that can compete with GOP super PACs and corporate funders for the next six months.

Check out all of the highlights from April below:

Topline Numbers

April ’14 April ‘16 April ‘18
Contributions 321,471 1,630,135 1,453,311
Total Amount $12,262,546 $49,313,584 $55,885,812
Average Contribution Size $38.15 $30.25 $38.45
Unique Campaigns, Committees,
and Organizations
1,999 2,641 7,056

Small-dollar donors made 1,453,311 contributions on ActBlue in April. They supported an extraordinary number of groups using our platform, from folks running for office for the first time to environmental advocacy groups and nonprofits celebrating Earth Day. In the chart below, you can see the steady rise in campaigns and organizations using ActBlue over the course of this election cycle.

2018 Election Cycle: Total Groups Using ActBlue Each Month

When these groups begin to use ActBlue, they get access to our ever-expanding ActBlue Express universe: A group of nearly 5 million small-dollar donors who have saved their payment information with us so they can give to any group on our platform with a single click.

Total ActBlue Express Users

Mobile

April ‘14 April ‘16 April ‘18
% of Contributions via Mobile 22.1% 41.1% 42.1%
% Mobile for ActBlue Express 24.6% 44.3% 42.3%

42.1% of all contributions in April were made via mobile. If you’re a digital fundraiser, it’s crucial to think about how your program works on mobile so you don’t miss out on nearly half of all potential contributions. ActBlue contribution forms are automatically optimized for mobile so that supporters can give to their favorite candidates and causes even if they’re not in front of a computer screen.

Recurring Contributions

April ‘14 April ‘16 April ‘18
Total Recurring Volume $1,027,926 $9,032,556 $12,580,106
% of Total Volume 8.4% 18.3% 22.5%

Recurring contributions made up 22.5% of total volume in April. Grassroots donors are committing to Democrats and progressive groups for the long haul. Recurring donations will sustain Dems running against Republicans bankrolled by mega-donors and help advocacy groups and nonprofits budget and plan for the future.

Customer Service

April ‘18
Total Incoming Calls 9,927
Email Conversations 25,359

If Q1 wasn’t convincing enough, April has made it clear that small-dollar donors are ready to power a formidable blue wave this year. We’re so excited by all of this energy and engagement, and we’re ready to help activists, concerned citizens, candidates, and organizers reach more victories. If you want to start raising money for a cause or campaign online, or if you have questions about this post, get in touch with us at info@actblue.com.

February ’18 Recap

February was the last month before primary season kicked off, and small-dollar donors took that to heart: They helped Democratic campaigns and other groups on the left raise $59,511,643 using ActBlue. That total beats the previous ActBlue record for February from 2016 by over $1 million. Additionally, the number of unique groups using our tools hit a new high once again: 6,039 candidates, advocacy organizations, and nonprofits! These records are even more impressive because February 2016 was part of a presidential cycle and was also one day longer than last month because it was part of a leap year!

Check out all of the highlights from February below:

Topline Numbers

February ’14 February ’16 February ’18
Contributions 259,151 1,891,244 1,606,011
Total Amount $10,480,394 $58,444,595 $59,511,643
Average Contribution Size $40.44 $30.90 $37.06
Unique Campaigns, Committees,
and Organizations
1,684 2,153 6,039

Last month, grassroots donors made 1,606,011 contributions and raised almost fifty million more dollars than in February of the last midterm election year (2014) — that’s a huge increase in engagement over four short years!

Not only are more donors becoming engaged, more folks are jumping into the ring and running people-powered campaigns. We’re only two months into 2018, and over 1,000 candidates have raised their first dollar for a new (and in most cases, first) campaign. At the end of February in 2014 and 2016, there were fewer than 375 candidates who were raising for a new campaign on ActBlue.

Candidates Raising Their First Dollar By Election Year

ActBlue Express

February ’14 February ’16 February ’18
New ActBlue Express Users 21,698 289,445 115,471
% of Total Volume via ActBlue Express 44.8% 67.2% 57%
% of Contributions via ActBlue Express 54.4% 71% 62.6%

115,471 new users signed up for ActBlue Express last month and can now give to any group that uses ActBlue with a single click. February 2018 is only the tenth month in ActBlue history to have over 100,000 people sign up for ActBlue Express, and it’s the second-biggest month in this cycle (only January 2017 is bigger)!

Mobile

February ’14 February ’16 February ’18
% of Contributions via Mobile 19.1% 38.9% 43.0%
% Mobile for
ActBlue Express Users
22.3% 41.6% 42.7%

All ActBlue contribution forms are automatically mobile-optimized so small-dollar donors can quickly and easily give on their phones or tablets. Last month, 43% of all donations on ActBlue were made via mobile. As primary season begins in earnest, it’s more important than ever for campaigns to be mobile-friendly so they don’t miss out on contributions.

We’ve consistently found that contrary to popular belief, supporters in older age cohorts donate more on mobile than younger supporters. This trend continued across the site in February, as 50% of supporters in the 35-44 age group gave on mobile, the highest rate of any cohort. The 45-54 and 55-64 age groups also beat out the 25-34 cohort, and over one-third of supporters 65 and up gave on mobile.

February Mobile Giving Rates By Age Cohort

Recurring

February ’14 February ’16 February ’18
Total Recurring Volume $829,068 $8,647,566 $12,052,025
% of Total Volume 7.9% 14.8% 20.3%

When supporters make a recurring contribution, they enable that candidate or organization to build a roadmap to Election Day. 20.3% of February’s total volume came from recurring contributions, up an impressive 5.5% from February 2016. Now that it’s an election year, recurring donations will play a huge role powering Democrats to victory up and down the ballot.

Because it was a short month, we had to process the recurring contributions that typically run on the 29th, 30th, and 31st on the 28th. That meant 43.9% of our entire volume for February 28th was recurring! Our tech team is always strengthening our platform so it can handle spikes in volume like this, which you can clearly see in the chart below.

Percent Recurring Volume On ActBlue

Customer Service

February ’18
Total Incoming Calls 10,426
Email Conversations 26,736

We know that more folks are going to chip in as this election year ramps up, so we’re adding more experts to our Customer Service Team. They’re available 24/7 so donors can always get the answers and help they need.

Small-dollar donors are gearing up for a potentially historic election year. If they continue to outpace totals from the 2016 cycle, there’s no limit to what this movement can achieve in November! If you want to fundraise for your favorite campaign or cause, or if you have questions about this post, contact us at info@actblue.com.

January ’18 Recap

It’s officially a midterm election year, and small-dollar donors are hitting the ground running. In January, they raised $45,885,947 for Democrats standing up to Republicans and organizations on the left. A record-setting 5,404 groups used our tools, and those campaigns and organizations are laying the groundwork for more victories in 2018. Additionally, we hit 4.5 million ActBlue Express users in January. This is a huge — and continuously growing — pool of grassroots donors across the country who have saved their payment information with us so they can give to groups on ActBlue with a single click.

All of this money and engagement produced another record: we printed more checks to send to campaigns and organizations than in any other month! Our three-person Political Operations Team sent nearly 13,000 checks over the course of the month. That’s almost two and a half times the number of checks we sent in January 2017.

Check out all the highlights from January below:

Topline Numbers

January ’14 January ’16 January ’18
Contributions 223,156 1,213,461 1,334,297
Total Amount $7,975,991 $33,741,624 $45,885,947
Avg. Contribution Size $35.70 $27.56 $34.36
Unique Campaigns, Committees,
and Organizations
1,603 1,936 5,404

Grassroots donors gave 1,334,297 contributions to campaigns, organizations, and nonprofits in January. That’s over 100,000 more contributions than we saw in January 2016, which kicked off a presidential election year. The total dollar amount raised also increased by a whopping 36% from January 2016. Concerned citizens and activists are doubling down on the midterms.

Amount Raised in January by Year

We’re also seeing impressive growth in the number of groups using our tools every month. January 2018 was the biggest month for new entities signing up to use our tools since 2012: nearly 1,200 campaigns and organizations submitted account setup requests.

Many of the new groups were state and local candidates, including 42 in Michigan, 20 in West Virginia, 24 in North Carolina, and 20 in Texas. Democrats are building robust down-ticket benches across the country.

New State and Local Candidates Signed Up in January

Express

January ’14 January ’16 January ’18
New Express Users 18,764 171,614 80,861
% of Total Volume via Express 47.6% 66.5% 59.8%
% of Contributions via Express 55.2% 70.6% 64.0%

More than 80,000 folks signed up for ActBlue Express in January, pushing the total number of ActBlue Express users over 4.5 million. About two-thirds of all contributions last month came from ActBlue Express users, and as the midterms and important state and local elections approach, this feature will ensure supporters can give to their favorite campaigns and causes without a second thought.

ActBlue Express Growth

Mobile

January ’14 January ’16 January ’18
% of Contributions via Mobile 19.2% 37.4% 42.6%
% Mobile for
ActBlue Express Users
22.0% 40.2% 42.9%

Our contribution forms are automatically mobile-optimized so that campaigns and organizations can reach supporters at all times and on any device. In January, 42.6% of all contributions on ActBlue were made via mobile. Mobile giving is only going to continue growing, so everyone — from candidates for school board to national advocacy organizations — needs to make mobile a core part of their fundraising strategy or risk missing out on contributions.

Recurring

January ’14 January ’16 January ’18
Total Recurring Volume $739,220 $7,437,024 $11,428,202
% of Total Volume 9.3% 22.0% 24.9%

Recurring contributions made up 24.9% of total volume in January. As we prepare for the extremely consequential midterms, recurring contributions will make it possible for Democrats from coast to coast to compete with the GOP’s mega-donors right up to Election Day.

Customer Service

January ’18
Total Incoming Calls 10,653
Email Conversations 24,510

Grassroots donors threw down the gauntlet in January. While the Koch brothers and other big spenders think their millions will protect Republicans this fall, we know that our people power has a bigger impact. If you want help fundraising for your favorite candidate or want to set up an ActBlue account for your organization, or if you have questions about this post, get in touch with us at info@actblue.com.

November ’17 Recap

We continued to see incredible growth this November. More groups used our tools than ever before, and small-dollar donors raised 2.7 times more money than in November 2015. Some of this growth even outpaced historical patterns: Supporters raised more money in November than they did in October for the first time since 2011.

Folks had many reasons to be motivated, from the major Democratic gains in state and local elections on November 7 to the special Senate election in Alabama this week. The month also ended with one of the biggest fundraising days of the year: Giving Tuesday, the charitable response to Black Friday.

Check out all the highlights from November below:

Topline Numbers

November ’13 November ’15 November ’17
Contributions 194,232 628,036 1,362,751
Total Amount $7,575,727 $18,109,714 $49,174,649
Avg. Contribution Size $39.00 $28.84 $36.08
Unique campaigns, committees,
and organizations
1,484 1,841 4,771

A record-breaking 4,771 campaigns and organizations raised money on our platform last month. A lot of this growth came from the unprecedented number of people choosing to run for office.
Additionally, small-dollar donors made nearly 100,000 more contributions in November than they did in October 2017, even though October benefitted from final Election Day pushes.

On Giving Tuesday, we saw clear spikes in contributions at certain hours. The chart below shows the number of new contributions to both 501(c)3s and 501(c)4s on the big day by hour (Eastern Standard Time). Donations started off early at 7 a.m. and spiked at 3 p.m., but the busiest hours by far were after the end of the traditional working day. There was a massive bump at 7 p.m. and another at 11 p.m. as supporters tried to get their donations in before the deadline.

Giving Tuesday New Contributions By Hour

Express

November ’13 November ’15 November ’17
New Express Users 14,862 51,862 58,367
% of Total Volume via Express 41.6% 60.2% 53.4%
% of Contributions via Express 52.9% 68.6% 59.4%

Mobile

November ’13 November ’15 November ’17
% of Contributions via Mobile 18.4% 32.1% 40.7%
% Mobile for
ActBlue Express Users
21.5% 35.0% 41.2%

Our automatically mobile-optimized contribution forms help empower grassroots donors during big moments. When a candidate or organization launches a rapid response campaign, mobile-optimized forms allow donors to give quickly, no matter what device they’re using. With 40.7% of all contributions made via mobile last month, groups that aren’t thinking with a mobile-first mindset will miss out on a huge number of contributions, especially during breaking news.

Recurring

November ’13 November ’15 November ’17
Total Recurring Volume $621,341 $5,569,388 $10,519,004
% of Total Volume 8.2% 30.8% 21.4%

This November, 21.4% of all contributions were recurring. As we’re not even a full year into Trump’s presidency, recurring donations are more important than ever so that the groups opposing his policies have the funds they need to stay in the fight.

Customer Service

November ’17
Total Incoming Calls 8,020
Email Conversations 22,088

Our Customer Service team received over 22,000 emails in November — that’s more emails than there are people in Concord, Massachusetts, where the Revolutionary War started!

December is already proving to be busy, with important fights over government spending, DACA recipients, and children’s health care. And nonprofits are in the thick of their busiest season of the year. We expect to be busy right through New Year’s Eve. If you want help perfecting your end-of-year fundraising strategy or planning for next year, or if you have questions about this post, get in touch with us at info@actblue.com.

October ’17 Recap

Small-dollar donors worked tirelessly on a wide swath of issues this October. Folks prepared for the 2018 midterms, quickly rallied for victims of the devastating wildfires in Napa Valley, and made a hugely successful pre-Election Day push. By the time October ended, candidates, organizations, and nonprofits using our tools had raised $47,600,346 from more than 1.2 million contributions. Additionally, an impressive 4,736 unique groups used our tools, including more local and state candidates than usual.

The hard work that state and local campaigns put in paid off. Democrats won races for governor in Virginia and New Jersey, made huge gains in the House of Delegates in Virginia, and helped elect groundbreaking candidates like the first woman mayor of New Hampshire’s biggest city and the first transgender woman in Virginia’s state house. There were many more victories around the country that would not have been possible without widespread grassroots energy.

Check out all the highlights for October below:

Topline Numbers

October ’13 October ’15 October ’17
Contributions 289,613 667,502 1,263,181
Total Amount $10,289,128 $21,740,256 $47,600,346
Unique Campaigns, Committees,
and Organizations
1,574 1,937 4,736

Last month small-dollar donors made nearly one million more contributions than in October 2013 and more than doubled the total dollar amount raised via our platform compared to October 2015. It’s a real sign of strength to see so much money go to Democratic candidates and progressive organizations in a non-presidential election cycle.

People all over the country are also facing the GOP head-on by choosing to run for office, and small-dollar donors are stepping up to support them. The number of candidates for local, state, and federal offices using our platform all more than doubled from October 2015 to this year. There were 567 candidates for local office; 1,171 state candidates; and 791 federal candidates raising money via our platform this October.

Number of Candidates Raising by Jurisdiction in October

Donors really see their contributions as an act of resistance. When Ted Cruz compared ActBlue’s platform to the Koch brothers in a televised debate with Bernie Sanders in October, our supporters were quick to correct him on Twitter. They made it clear that they use our tools to stand up to the GOP’s mega-donors by giving to grassroots campaigns.

This event was a great reminder that there’s no limit to the number of ways we can elevate the voices of small-dollar donors. In the chart below, you can see the jump in organic online engagement on Twitter the day of the debate. We even featured some of our favorite tweets from our community in a blog post. If you want to keep up with future breaking news events, you can follow us on Twitter @actblue!

Twitter Engagement

Mobile

October ’13 October ’15 October ’17
% of Contributions via Mobile  19.1% 31.6% 40.7%
% Mobile for
ActBlue Express Users
22.4% 34.3% 41.2%

 

With 40.7% of all contributions and 41.2% of ActBlue Express contributions coming from mobile, October showed us the continued importance of mobile optimization. That’s why ActBlue’s contribution forms are automatically mobile-optimized. It’s vital that donors are able to easily give on whatever device they prefer to use.

Over the past three Octobers, we’ve seen that many donors will only give via mobile. If campaigns and organizations don’t have mobile-first mindsets, they won’t be able to reach all of those supporters. And we only expect the percentage of donors giving via mobile to increase over time.

How Repeat Donors Gave In October By Year

Recurring

October ’13 October ’15 October ’17
Total Recurring Volume  $611,951 $5,684,019 $9,728,299
% of Total Volume 5.9% 26.1% 20.4%

Recurring donations were worth almost $10 million in October and accounted for more than 20% of our total volume. These monthly and weekly contributions give campaigns and organizations a sense of stability by enabling them to plan ahead. That’s why we built an integration with Account Updater that automatically updates expired or replaced credit cards used for recurring contributions, ensuring donations are not interrupted and make it to the campaigns and causes small-dollar donors support. This feature has proven to be increasingly important as hacks of credit card companies and similar organizations become more frequent.

This October, Account Updater saved a significant number of recurring contributions. On average, 13.3% of recurring contributions were updated each day. On the last day of the month, when a large volume of recurring contributions were processed, we peaked at 21.8% updated. These numbers are huge — we typically only update 1% of recurring contributions per month. Overall, 14.1% of all recurring contributions were updated in October, benefiting 2,740 groups. That means Account Updater saved donations for 57.8% of all unique campaigns and organizations on our platform!

Daily Total Saved in October Through Automatically Updated Credit Cards

Express

October ’13 October ’15 October ’17
New Express Users 29,355 79,784 62,044
% of Total Volume via Express 44.8% 61.0% 54.4%
% of Contributions via Express 54.3% 68.5% 62.5%

Customer Service

October ’17
Total Incoming Calls  7,188
Email Conversations  21,782

With such a strong October to kick off Q4, Democratic candidates and progressive organizations are heading into 2018 on a high note. We expect even more small-dollar donor power to be on display on Giving Tuesday as nonprofits head into their busiest giving season of the year. If you’d like help planning your end-of-year giving as an individual donor or as an organization, or if you have any questions about this post, get in touch with us at info@actblue.com!

August ’17 Recap

Small-dollar donors didn’t take a summer vacation from the resistance. Instead, they doubled down on grassroots fundraising for timely causes and future elections — literally. The total money donors gave using ActBlue’s tools in August 2017 was more than double the total we handled in August of the last election cycle.

Even more exciting, more campaigns, committees, and organizations used our tools last month than in any other month in our history, with over 4,000 groups raising money in August.

To top it all off, as of August 28th we’ve already helped candidates and organizations raise over $300 million for this election cycle. This is the first time that’s ever happened in an off-year! It took 663 days to pass $300 million in the 2014 cycle; 426 days in the 2016 cycle; and only 240 days this cycle!

Check out all the highlights for August below:

Topline Numbers

August ’13 August ’15 August ’17
Contributions 155,517 526,028 1,019,563
Total Amount $5,818,391 $15,370,889 $32,205,903
Avg. Contribution Size $37.41 $29.22 $31.59
Unique Campaigns, Committees,
and Organizations
1,305 1,632 4,021

Candidates and organizations raised over $32 million in August from over one million contributions. The number of contributions nearly doubled from August 2015 to this year, but the metric we’re most inspired by is the breadth of candidates and organizations using ActBlue’s tools compared to past years. Now more than ever, Americans are organizing for a brighter future.

This was especially apparent when Hurricane Harvey hit Texas and Louisiana at the end of the month. Candidates and organizations around the country jumped into action to support the relief efforts before the storm even ended. Elected officials from Massachusetts to California, progressive organizations, and nonprofits asked their supporters and friends to contribute to slates of local nonprofits in the affected areas by using Tandem Fundraising. This ActBlue feature lets donors split a single contribution among several groups, like humane societies, diaper banks, and community foundations.

We were excited to see how easy Tandem Fundraising made giving during the crisis. Our Outreach Team quickly connected with organizations responding to the storm and helped 32 charities raise their first dollar ever on ActBlue through Tandem forms. The surge in Tandem donations can be seen in the graph below. Additionally, four of the five highest-grossing contribution forms across ActBlue for the last week of August were Tandem forms supporting local nonprofits doing Harvey relief work.

Proportion of ActBlue Charities Raising on Tandem Forms
 

ActBlue Express

August ’13 August ’15 August ’17
New ActBlue Express Users 13,026 74,798 60,618
% of Total Volume
via ActBlue Express Users
45% 59.8% 60.7%
% of Contributions
via ActBlue Express Users
 53.0% 65.9% 66.5%

It was a big month for ActBlue Express. Over 60,000 new users signed up for the time-saving feature, which allows donors to give to any campaign or organization with a single click. Almost two-thirds of all contributions sitewide were made by ActBlue Express users last month, showing how important the tool is to donors and organizations alike.

Going deeper into our data, we found that 65.6% of all new donors in August became ActBlue Express users, the highest percentage since January (67.3%). This conversion is very encouraging because summer months are typically slower than politically charged moments like the inauguration.

New ActBlue Express Sign-Ups in August 2017 by Day
 

Mobile

August ’13 August ’15 August ’17
% of Contributions via Mobile  9.4% 29.8% 41.0%
% Mobile for
ActBlue Express Users
12.6% 32.4% 42.1%

Recurring

August ’13 August ’15 August ’17
Total Recurring Volume  $502,669  $4,557,742  $8,095,870
% of Total Volume  8.6%  29.7%  25.1%

We processed more than $8 million in recurring donations in August. When donors make recurring contributions, they enable campaigns and organizations to plan for the long haul. People who signed up for a recurring contribution in August to help hurricane relief will be supporting that crucial work for months to come, even when the headlines have moved on.

Customer Service

August ’17
Total Incoming Calls 6,167
Email Conversations 19,151

Our Customer Service Team handled an average of 198 calls per day last month. Their dedication is one of the many reasons why so many new groups continue to sign up to use our tools.

It might be hard to believe, but we’re officially more than halfway through Trump’s first year in office. The good news is that small-dollar donors and the organizations and campaigns they believe in are not slowing down. We can’t wait to see what they achieve with all of their hard work by the end of this quarter. In the meantime, if you have questions or comments about our August recap, you can reach a member of our team at info@actblue.com.

July ’17 Recap

Even though we’re still more than a year away from the mid-term elections, millions of people are engaging with ActBlue’s tools and making small-dollar donations as a way of fighting back. Organizers are mobilizing supporters to fundraise for progressive causes, support local races, and stop harmful legislation from passing.

The participation we’ve seen — from both donors and organizations — is astounding. Together they raised more than $27 million last month, fueling an enduring movement that remains strong as we get closer to 2018.

Check out all the highlights for July below:

Topline Numbers

July ’13 July ’15 July ’17
Contributions 162,588  466,691  975,412
Total Amount $5,876,154 $13,732,983 $27,587,441
Avg. Contribution Size $36.14 $29.43 $28.28
Unique Campaigns, Committees,
and Organizations
1,229 1,517 3,680

The fundraising total for last month was more than double the total for July 2015, and that increase came from a nationwide effort. We’ve seen growth across the board over the last two years, but there’s been a remarkable increase in fundraising in states that don’t typically have as much early engagement. For example, fundraising increased by 178.5% in Ohio, 209.6% in Michigan, and an incredible 238.8% in Iowa in 2017 as compared to July 2015.

As you can see in the chart below, there’s been a huge spike in engagement in all corners of the country, as donors work hard to fuel the resistance nationwide.

 

nationwide-resistance

 

ActBlue Express

July ’13 July ’15 July ’17
New ActBlue Express Users  13,842  67,260  52,120
% of Total Volume
via ActBlue Express Users
 44.8% 60.4% 61.2%
% of Contributions
via ActBlue Express Users
 53.0% 65.6% 66.9%

In July, we saw the steady flow of new donors continue. More than 52,000 people became ActBlue Express users and saved their payment information with us, and ActBlue Express users made 66.9% of all contributions sitewide. When donors don’t have to re-enter their payment information and can donate with a single click, they’re more likely to keep supporting the organizations and causes that are fueling the resistance.

Mobile

July ’13 July ’15 July ’17
% of Contributions via Mobile  9.0% 28.4% 41.4%
% Mobile for
ActBlue Express Users
12.2% 31.1% 42.7%

Mobile contributions made up 41.4% of July’s total contributions, making mobile fundraising a powerful tool for the organizations fueling the resistance. As you can see below, donors are especially active on their phones in the mornings and in the evenings.

 

mobile-by-day-and-hour

 

Last month, 42.7% of contributions made by ActBlue Express users came from a mobile device. These are donors who can contribute with a single click right from their phones, and they save time because they don’t have to enter their payment information. That helps organizations bring in more contributions to fuel their crucial work.

Recurring

July ’13 July ’15 July ’17
Total Recurring Volume  $497,940  $3,914,565  $8,093,123
% of Total Volume  8.5%  28.5%  29.3%

Recurring contributions allow donors and organizations to fuel powerful movements for the long haul, and keep momentum up throughout the course of a campaign or push for change. Donors can sign up and make a commitment when they’re fired up, and the organizations they support can carry on the important work they’re doing well past that initial contribution. July’s recurring numbers remained steady, with almost 30% of all dollars coming from recurring contributions.

Customer Service

July ’17
Total Incoming Calls 7,294
Email Conversations 18,933

Our customer service team works around the clock to make sure donors have the best experience possible when donating through ActBlue. Team members cover every time zone from the east to west coast so that donors can access the support they need as soon as possible. This past month we answered more than 7,000 phone calls and responded to over 18,000 emails, in addition to helping donors via social media.

Donors and organizations are putting in the hard work everyday to fight the efforts of the Trump administration and our Republican-controlled Congress, and we’ll continue to be right there with them. If you want to tell us how you’re helping the movement, or if you have any questions about our July recap, let us know at info@actblue.com.


 

May ’17 Recap

Our numbers for May are in, and it was another huge month for small-dollar donor engagement. There’s been an incredible increase in May’s fundraising totals cycle over cycle — we processed three times the amount of money in May of 2017 than in May of 2015. Similarly, more than double the number of groups raised money on ActBlue in May of 2017 than during the same month of the last election cycle. Collectively, more than 3,200 total groups raised more than $48M in May alone. Small-dollar donors are not giving up on making their voices heard, and new groups and organizers are getting involved in the progressive movement.

When the AHCA bill went to a vote in the House during the first week of May, groups mobilized quickly as small-dollar donors made it clear they were ready to contribute and fight back. Here at ActBlue, we had all hands on deck and set up hundreds of Democratic nominee funds, where grassroots donors contributed millions of dollars in the days surrounding the vote. Check out the graph below, where you can clearly see the huge spike in dollars on May 4th and 5th, when donors were making their opposition to Trumpcare heard loud and clear.

Keep reading below the chart for a breakdown of all the highlights for May:

amount by day in May

 

Topline Numbers

MAY ’13 MAY ’15 MAY ’17
Contributions 173,539 429,882 1,586,558
Total Amount $6,495,234 $15,967,748 $48,753,557
Avg. Contribution Size $37.42 $37.14 $30.73
Unique Campaigns, Committees,
and Organizations
1,068 1,424 3,257

ActBlue Express

We’ve seen a steady stream of new, dedicated donors coming into the fold so far in 2017, and this past month was no different. More than 98k new donors saved their payment information with ActBlue Express in May. Those supporters are able to give to any of the thousands of groups using ActBlue with a single click.

 

May ’13 May ’15 May ’17
New ActBlue Express Users 12,624 79,717 98,273
% of Total Volume
via ActBlue Express Users
42.8% 57.7% 60.6%
% of Contributions
via ActBlue Express Users
55.1% 63.8% 66.2%

Mobile

MAY ’13 MAY ’15 MAY ’17
% of Contributions via Mobile 9.4% 25.4% 40.4%
% Mobile for
ActBlue Express Users
13.0% 27.3% 40.9%

Recurring

MAY ’13 MAY ’15 MAY ’17
Total Recurring Volume $448,802 $3,143,110 $11,194,882
% of Total Volume 6.9% 19.7% 23.0%

Recurring contributions are one of the biggest ways donors show their ongoing support for the campaigns and causes they care about. Rather than giving one up-front contribution, they’re able to chip in a small amount over the course of multiple months. The amount of recurring money groups are raising across ActBlue has grown at an incredible pace over the last few election cycles. In the graph below, we break down daily recurring totals cycle to cycle. Recurring totals tended to be pretty stable from day to day in May. That’s great for campaigns and organizations relying on their recurring fundraising as a way to budget and plan ahead, and indicates that donors are remaining committed to the causes and campaigns they’re passionate about.

recurring daily total

Customer Service

Our customer service team handled over 890 email conversations a day during the month of May. With so many new donors coming on board to support the groups fundraising on ActBlue, we’ve recently brought even more customer service representatives on to our team. They’re available around the clock to answer questions from donors, campaigns, and organizations alike, and make sure it’s easy for them to use ActBlue to make a difference.

MAY ’17
Total Incoming Calls 9,754
Email Conversations 27,632

 

If you’ve got any questions or comments about our May breakdown, drop us a line at info@actblue.com.

April ’17 Recap

A few weeks ago, we published some pretty astonishing numbers for the first quarter of 2017. And in April, there was no sign of small-dollar fundraising slowing down.

Supporters are more passionate and energetic than ever right now. Donors, activists, nonprofits, and campaigns alike are making a real difference in resisting the Trump administration — people are fighting back, and our April numbers (we helped raise nearly 4x the amount we did in 2015) make that clear. We’re excited our tools can help donors and organizers take action and support the nationwide resistance movement.

See below for a breakdown of our sitewide numbers for April:

Topline Numbers

APR. ’13 APR. ’15 APR. ’17
Contributions 170,085 315,871 1,540,231
Total Amount $6,358,693 $10,144,643 $39,253,713
Avg. Contribution Size $37.39 $32.12 $25.49
Unique Campaigns, Committees,
and Organizations
1,010 1,364 2,727

ActBlue Express

Over 70,000 new donors signed up for ActBlue Express accounts in April, so they can give to any campaign and organization using ActBlue with a single click going forward. That’s more than double the number of new ActBlue Express users who got on board in April of 2015, and more than five times the number of new signups in April 2013. And because they have a frictionless experience when donating, ActBlue Express users are some of our most powerful users.

Committed supporters will make even more of a difference as this election cycle (and the resistance movement) ramps up. As new campaigns and organizations get up and running and start fundraising with ActBlue, they’re already going to have an invaluable pool of supporters who are truly dedicated to progressive causes and can help them build up powerful movements.

APR. ’13 APR. ’15 APR. ’17
New ActBlue Express Users 14,162 28,731 73,180
% of Total Volume
via ActBlue Express Users
41.3% 56.6% 60.5%
% of Contributions
via ActBlue Express Users
50.9% 59.5% 65.0%

Mobile

APR. ’13 APR. ’15 APR. ’17
% of Contributions via Mobile 8.3% 24.8% 39.7%
% Mobile for
ActBlue Express Users
11.7% 26.6% 40.6%

Recurring

APR. ’13 APR. ’15 APR. ’17
Total Recurring Volume $401,046 $2,698,892 $10,983,594
% of Total Volume 6.3% 26.6% 28.0%

Customer Service

In these busy times, when so many new donors are using ActBlue to contribute, our customer service team is there to walk them through the giving process and answer any questions that come up. Our team handled an average of 281 incoming calls and 792 emails a day in April 2017.

APR. ’17
Total Incoming Calls 8,424
Email Conversations 23,769

It’s pretty clear that this is just the beginning of a powerful movement, as small-dollar donors work hard to take back our country, so expect more exciting stats to come. In the meantime, if you have questions or comments about our April recap, you can reach a member of our team at info@actblue.com.