October ’15 Recap

With back-to-back million-dollar days to finish the month, October 2015 turned out to be a $21M month, which is more than double last cycle’s total for the month. We’re also past the $150M mark for the cycle (and well on our way to half a billion dollars), with 3,227 different campaigns and organizations raising money on ActBlue.

Check out the tables and charts below for a more detailed breakdown of this past month.

Topline Numbers

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
Contributions 867,733 289,612 1,449,907 673,921
Total Amount $35,053,113 $10,035,243 $55,595,241 $21,309,912
Average Contribution Size $40.40 $34.65 $38.34 $31.62
Committees 2,183 1,574 2,503 1,941

Recurring

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
Total Recurring Volume $2,053,473 $585,778 $9,992,221 $5,572,589
% of Total Volume 5.9% 5.8% 18.0% 26.2%

Express

We’re up to 1,812,513 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue. The chart below illustrates the growth in the share of contributions made by Express users:

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
New Express Users 80,302 29,290 73,413 78,807
% of Total Volume
via Express Users
47.2% 44.4% 59.3% 60.7%
% of Contributions
via Express Users
53.3% 54.4% 65.0% 68.4%

Mobile

Oct. ’12 Oct. ’13 Oct. ’14 Oct. ’15
% Mobile 7.9% 19.1% 25.2% 31.5%
% Mobile for
Express Users
10.2% 22.4% 26.8% 34.4%

If you have questions or comments, feel free to reach out at info@actblue.com.