Email personalization: The key to engaging donors

The experts all agree: If you’re a campaign or organization, personalization is one of the most effective ways to engage one-on-one with the supporters on your email list. Personalization helps your emails stand out in a busy inbox and increases open rates, making it a popular and impactful strategy. But personalization does more than improve clicks — this strategy is a real way to make your digital communication with supporters as unique as your in-person conversation would be at an event!

Including information specific to individual recipients, like name, location, and donation history, reinforces that each and every one of your grassroots donors is a valued part of your team. Plus, small-dollar donors who are invested in your cause are more likely to volunteer, vote, and talk to friends and family! So developing deeper relationships with your supporters pays off in more ways than one — it is an important tool both for your group and the larger small-dollar donor movement.

Personalization might seem difficult if you’ve never done it before, but a couple simple tools will allow you to easily include personalized content in your emails. These strategies won’t just help you reach your fundraising goals — they will enable you to build authentic and individualized relationships with the grassroots donors who have chosen to support and advocate for your cause.

FIRST, A QUICK NOTE

Personalization combined with a smart email strategy, including fundraising emails and customized remarketing emails and receipts, is the best way to engage with your small-dollar donors. Although there are several great ways you can communicate with your supporters in our increasingly digital world, email is still an essential part of every digital fundraising program because it is accessible, affordable, and effective.

As long as you have an email address, you can talk directly to your small-dollar donors and ask them to invest in your cause. And unlike social media, where your messages are displayed for a broad audience, your emails go straight into individual inboxes. Personalizing small parts of your emails will put you on the path to developing unique and deep-rooted relationships with your supporters. Choosing to contribute to your cause is a personal decision — your emails should be personal too!

There are two main tools that are essential to email personalization: personalization tags and list segmentation, both of which are likely available to you through your email provider. Both are based on subscriber field data, or the information that supporters provide when they opt-in to your email list.

PERSONALIZATION TAGS

Personalization tags are small bits of code which automatically display personalized information. These will look slightly different depending on your email provider, but their basic structure includes the bit of personalized content you would like to include, plus a backup option if the recipient didn’t include that information when they signed up for your email list. Here’s an example from Campaign Monitor:

personalization tags

Your email provider should have a list of personalization tags for customizing different types of information, like the one above. The amount of personalization tags available to you will depend on the information you asked people to provide when they signed up for your email list. If you have already begun fundraising, you will also have opportunities for personalization based on whether a supporter has donated before or how much they have contributed in the past. If you’re new to personalization, we recommend customizing donor first names as a simple and effective first step!

Unlike more specific demographic information like age and gender, you will almost certainly have the name for everyone receiving your emails. And including a donor’s name, particularly in the subject line, will motivate them to open your email — according to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened.

To do this, simply copy and paste the personalization tag the email provider has supplied you into the subject line, and make sure to customize the backup text in case you don’t have someone’s information. The end result will look something like this:

personalized subject line

In the case of this example, the backup text could be “Only five states left, friend!”

Including names in the subject lines of your fundraising emails lets you directly address your supporters right in their inboxes. This kind of one-on-one communication motivates small-dollar donors not only to contribute, but to advocate for your cause in other ways because they are treated as an equal member of your team. Your grassroots donors are often the people most affected by your work, so building horizontal relationships with them is essential.

LIST SEGMENTATION

List segmentation refers to the practice of splitting up your email list based on subscriber field data, including location and donation history. Like personalization tags, segments of your email list can be accessed through your email provider. You can also download segmented lists of your donors and their emails in your ActBlue Dashboard!

By sending emails to specific groups of subscribers, you can tailor content to a particular set of your donors and speak directly to them in a way that is motivating and engaging. Welcome emails are a great example — campaigns and organizations send them out only to supporters who recently opted in to their email list.

welcome email

Welcome emails like the one above speak specifically to people who are new to your cause, recognizing their particular place on your team and introducing them to your story and work.

Segmenting your email list and sending your supporters information that is relevant to them is an important part of treating your donors like individuals, not ATMs. Have a group of volunteers that advocate for your campaign or organization? Send these dedicated supporters an email thanking them for their work. Notice that a particular community has stepped up for your cause? Recommend events they could attend, or send them a Tandem form that will expose them to other groups in their area. Plus, people are less likely to unsubscribe from your email list when they receive personalized emails rather than information that is over-generalized or irrelevant to them.

READY FOR THE NEXT STEP?

Although it might seem complicated at first, personalization is actually a powerful and deceivingly simple tool that ensures your emails are always unique and relevant to the small-dollar donors receiving them. Better yet, did you know ActBlue has a tool for personalizing your contribution forms? Read more about the snippet feature on our support site to take your personalization to the next level!

The automation on ActBlue giving your fundraising a boost

Every campaign and organization on ActBlue has access to powerful automated tools. Our mission has always been to make fundraising incredibly easy for grassroots groups and the donors who support them, and automation plays a huge role in taking care of the small stuff so you can focus on the hard work of organizing, winning, and building strong movements. Automation can help you cultivate closer relationships with your supporters and raise more money, and with just a little extra customization, you can make these automated functions work even harder for you! Because our team of engineers is constantly focused on finding ways to make your fundraising better (and your life easier), we’ve made sure automation is baked into our platform. Check out the automation that’s giving your fundraising a boost on ActBlue and how you can take it to the next level.

Email Receipts + Thank You Messages

We automatically send email receipts to donors who give to you through our platform. These automated receipts let you recognize and value every single one of your donors!

How to level up: You can celebrate your donors even more by customizing the text in these automated receipts with a heartfelt thank you. Customized email receipts leave supporters with a meaningful message about the key role of small-dollar donors in your work and motivate your supporter base to stay in this movement with you. While you’re here, add a custom branding to your receipt to match your campaign or organization. You can use ActBlue’s easy design tools to spiff up your receipts with your logo (and a background color if you’re feeling artistic!).

Customized Receipt Example

Remarketing

Sometimes people navigate away from a form before completing their donation and need a nudge to finish it. Our remarketing feature encourages supporters to finish their incomplete contributions by automatically sending a follow-up email thirty minutes after an unfinished donation. Remarketing, a common and impactful feature in e-commerce, increases conversion rates and lets you get the most out of each and every ask!

How to level up: Customize your remarketing email text to remind supporters one last time why it’s so important for them to give to you and finish filling out the contribution form right now. (If you’ve used a branding on your email receipts, it will carry over to remarketing emails!)

Pop-up Recurring and Smart Recurring

Building a healthy recurring program sustains your work for the long term, and our pop-up recurring feature on our forms helps you get started. Pop-up recurring asks people who make a one-time donation to you if they’d like to turn that one-time donation into a monthly one. This feature is automatically on for all of our forms because it’s an easy way for groups on ActBlue to begin growing their recurring contributions. While pop-up recurring is turned on by default, groups can also turn on our Smart Recurring feature to automatically ask donors who make a one-time contribution to start an additional and smaller recurring donation to your campaign.

How to level up: We have default language for these pop-ups, but it makes all the difference for you to add your own title and ask. Whether pop-up recurring or Smart Recurring, this is a great opportunity for you to explain in your own voice how important recurring donations are for you. Even better? You can add an image or GIF to the pop-up to really make an impression. Another great strategy is letting donors know you’re sending a sticker to people who sign up to be monthly sustainers of your work!

PopUp Example 1

PopUp Example 1

Account Updater

After doing the hard work of growing your recurring program, you don’t want old and lost credit cards to be the reason you lose donations. We launched an integration with Account Updater in late 2016 that automatically updates lost and expired credit cards used for recurring contributions, saving you and your donors time and effort. It’s a really impactful integration that benefits all campaigns and organizations, so we make sure it comes standard for every single group on our platform (no extra charge!).

Account Updater Graph

These automated features are already running on our platform to give campaigns and organizations the fundraising advantage they need to build people-powered movements. When fundraising’s stressful for you, our goal is taking care of the technology so your digital work is easier and more successful. Curious to know more or need some help customizing these features? You can reach out to us at support@actblue.com.

It’s weekly recurring season!

We’re seven weeks out from Election Day! It’s crunch time, especially for ActBlue admins who are trying to hit their campaign fundraising goals in the run-up to Election Day. And honestly, it’s the busiest crunch time we’ve ever seen. The good news is there’s an ActBlue feature that can help fundraisers out a lot during this final push: weekly recurring. It’s a great tool that helps campaigns and committees bring in more donations during these crucial weeks when the pressure is really on.

Just as it sounds, weekly recurring gives donors the option to sign up and make a recurring contribution that processes on the same day of the week, every week, until November 6th. After Election Day, the recurring contribution automatically ends.

Asking donors for weekly recurring contributions is a great way to build on the connection you’ve already made in the final weeks before the polls open. You should take this opportunity to let your donors know just how much their contributions will make a difference seven, six, or five weeks out from Election Day. Let them know how you’ll be spending the money and what their contributions could mean for the results of your race. Get them excited about helping you out through Election Day and make them feel like a part of your movement!

There are two important things to note about weekly recurring contributions: Someone from our team will need to enable the feature on one of your group’s contribution forms. And we can only turn weekly recurring on for your forms if you’re using ActBlue to fundraise for both your emails and website.

Here’s what your donors will see when you’ve got weekly recurring turned on for a form:

 
weekly-preset
 

So if a donor signed up for a recurring contribution on Tuesday, September 25th, they’d be making seven contributions, one scheduled to process each Tuesday (including Election Day). If you’re interested in turning on weekly recurring, shoot us an email at support@actblue.com with the forms you want it turned on for. If you decide to expand your weekly asks and you want to use it on more forms before Election Day, you can just clone a form that already has weekly enabled.

Don’t forget that you can use pop-up recurring asks for weekly contributions! But make sure you change the ask language and note that it’s a weekly recurring contribution.

Be sure to update your receipt text for weekly contribution forms. You’ll find the space to do that in the “Thanks & Receipt” tab of the form editor:

 
thanks-receipt
 

One weekly recurring test we had great success with was our ‘7 for 7’ ask, where we asked donors to give $7 for the last 7 weeks before the election. But it’s important to remember that every list is different.

Weekly recurring is a great way to keep your donor base engaged right up until Election Day. We’re thrilled to bring you this option again and would love to hear about any tests you run that are particularly successful. Are you ready to get set up with weekly recurring? Let us know at support@actblue.com and we’ll turn it on for you.

Email Testing: What works (and what doesn’t) when deciding on fundraising ask amounts?

We’ve always used the ActBlue blog as a place to report back on our work and let everyone who’s part of the larger ActBlue community know about the huge impact their organizing work and their donations have on the progressive movement. Primarily, that means sharing stats and insights into the donations that run through our platform. But as a nonprofit, we also put a lot of resources into running our own email fundraising program, just like so many of the groups using ActBlue to fundraise. And we use our tools to do it!

During this election season, which is already proving to be busier than ever, we want to provide everyone using ActBlue with as much info and data to help guide your strategies as possible. That’s why we’re sharing two tests on the way we generate ask amounts for our ActBlue fundraising emails (and why we plan to keep sharing relevant test results throughout this year). If you have questions or thoughts on these tests, feel free to comment on this post. We hope this gets the gears turning in terms of some new tests for the other fundraising programs out there!


For our email fundraising, we have been re-evaluating how we use a donor’s previous contribution history to tailor the ask amounts we use in emails. We use ActBlue Express Lane for all of our fundraising emails, which allows ActBlue Express users to give simply by clicking a button in an email. Over the years, we’ve optimized the number of ask amounts we include in an email, as well as considered the range and distribution of the amounts we include.

 

express_box

 

We’ve also tested different sets of ask amounts for donors who tend to give different amounts. For example, the buttons for a donor who tends to give $30 once a year will be tailored to that amount and different than those a donor who regularly gives us $3 contributions will see.

To determine those asks, we typically look at our donors’ previous contribution history and use their highest previous contribution amount (HPC) to determine which set of ask amounts to use. If a donor’s HPC was below $25, they would be grouped into a segment of donors that would see the first set of buttons (top) in the image below, whereas if their HPC was between $25 and $50, they would be in the group of donors that saw the middle set of ask amounts.

ask_amounts

 

We fine-tuned these default ask amounts for each group of HPC amounts over many email tests until we saw the gains in our conversion rates plateau. This made us wonder if the conversion rate we had reached based on testing HPC amounts was the highest rate we could achieve, or whether we could reach a higher peak by starting with a different premise. With about six months left in the election cycle, we’ve been focused on maximizing recurring sign-ups rather than one-time contributions, so we started to think about alternatives to HPC that were better tailored towards action rates and recurring signups.

First we tested average previous contributions (APC) for donors who have given more than one contribution. Our hypothesis was that a donor would be more likely to take action when given ask amounts tailored towards the average of their previous contributions rather than their highest contribution amount. We tested this hypothesis by splitting our donors and assigning half of them ask amounts based on their HPC and half based on their APC. We used the same ask amounts we typically use with both of these newly sorted groups. For our list, this proved to be an effective method — we increased the action rate by 20% and the total amount raised by over 4%. We successfully raised more money by getting more contributors to give smaller amounts!

The increase in our action rate indicates our ask amounts based on HPC may have been too high. Donors may be inspired by your ask but not always able to match their own highest contribution. By lowering our ask amounts, we kept more donors engaged and decreased the likelihood they would be alienated by receiving ask amounts greater than their ability or willingness to contribute, while still raising more overall.

From this experiment, we’ve continued to build on our results. We are now working on optimizing ask amounts based on our donors’ APC amount and also tested ask amounts based on the type of contribution a donor has given previously. After all, if your goal is to maximize recurring signups, why ask for the highest previous contribution when that is likely to reflect a one-time contribution rather than a recurring amount? It’s also in line with what we know about small-dollar online giving — people want to give when they’re moved to support your cause, and that is often at a lower level multiple times throughout a cycle. That’s a useful lesson for smaller campaigns and organizations who don’t have the list size to run an involved test like this.

To improve recurring signups, we designed a test that was a bit more complex. We took all of our donors and first split them into three groups: those who had only given one kind of contribution (one-off or recurring) and those who had given both kinds of contributions. We then took the group of donors who had given both kinds of contributions and split them in two again: half were assigned ask amounts based on their HPC and half received amounts based on their highest previous recurring contribution (HPR).

ask_amounts_2

 

The impact? We raised nearly twice as much from donors in the HPR group than those in the HPC group. We found that donors were far more likely to give recurring contributions with ask amounts tailored specifically to their recurring contribution amounts.

The results of these tests reinforced a few things: First, how critical it is to question our basic assumptions about email practices to continue to build on our results. And second, how important it is to think about the kind of program you want to build. Do you really want to maximize a person’s donation once? Or are you more worried about building a robust, sustainable recurring program? Is your campaign in the news a lot, and therefore do you have lots of opportunities to engage people who have already donated? All these factors should play into how you think about your ask amounts.

If you’re an admin at a campaign or organization, you can conduct these tests too! We recommend starting by setting up a webhook to collect and analyze more information on your group’s contribution history. If you’re running a smaller campaign and building your list, you may not have enough data yet to test based on your donors’ contribution history. If that’s the case, we recommend using our Smart Recurring tool to ask one-time donors to add a smaller recurring contribution. This will help you build a robust, small-dollar program and provide more insight into how your donors respond to different ask amounts!

If you have any thoughts or questions about setting up a test like this, please reach out to stern@actblue.com!

Randomize your Tandem Fundraising

One of the most beloved features on ActBlue is Tandem Fundraising, and lately it’s been hugely popular. It’s a feature that is exclusive to our platform and allows folks to raise money for multiple groups on a single form. Organizations and small-dollar donors alike have been hard at work in recent weeks, building forms with multiple Democratic nominee funds or candidates they’d like to support, and giving millions of dollars to Tandem forms to help oust House GOPers in 2018.

Meanwhile, campaigns and organizations have been using ActBlue’s Tandem Fundraising feature to raise money for multiple candidates running in elections across the country. And as the election cycle heats up, Tandem forms will be a great way for campaigns using our tools to team up and raise money together.

We just introduced a new feature to make Tandem Fundraising forms even better. Now, when you’re raising for multiple groups on a single form, you can opt to have us randomize the order of the groups on the form each time it reloads.

When a donor lands on the form, they’ll be able to pick one contribution amount to split evenly among all the groups listed on the page. If they want to give individual amounts to certain groups, they can do that by clicking the linked text on the form.

default

 

The list will expand and donors will be able to see every group on the page. At that point, they can enter an amount in the “Split it!” box to divvy their contribution up evenly, or enter individual amounts next to the groups they want to support.

In that case, it can turn out that the first couple of groups on a form will receive more funds, simply because that’s where the donor lands first. But we know it’s important that each group on a form gets exposure to donors, so this new feature will shuffle the list that donors see each time the form is loaded.

list

 

What this means for campaigns, organizations, and donors creating contribution forms:

Randomizing the order in which different groups display on your contribution form is easy! Once you’ve created your form just head to the Edit tab:

edit-tab

Click on Options to see a dropdown menu with customizations and edits you can make to the form. Check off “Randomize the order of the groups on your contribution form.” Scroll down and hit save. It’s that simple!

check-box

With the box checked, every time the form is loaded, the groups on the form will randomize in a different order.

If you don’t want to randomize the groups on your form, just leave the box unchecked and the groups will appear in the same order in which you added them.

You can also scroll to the bottom of your form’s Edit tab and manually drag and drop the groups you’re working with to shuffle them in a different order.

reorder

Tandem Fundraising is proving to be a key tool in the resistance movement. With tandem forms, donors can give quickly to multiple candidates and organizations they care about, or they can build their own contribution forms listing groups they want to support and rally their networks to give. And it’s also a great way for candidates and organizations working toward the same goals to work together and maximize their fundraising.

We hope this will help make the Tandem Fundraising process even easier and more effective, especially in these unpredictable times. If you have questions or comments about this new feature just drop us a line at info@actblue.com.

Meet our newest recurring tool: Smart Recurring

Recurring contributions are a popular feature on ActBlue because they help donors contribute to the long-term stability of organizations and campaigns. With a recurring contribution, donors have the opportunity to contribute a small amount on a monthly or weekly basis, rather than a large, upfront contribution. Meanwhile, campaigns and organizations can use recurring pledges to help budget and plan for the future, and at the same time build a community of committed supporters who become a real part of their work.

Our pop-up recurring feature allows campaigns to set up a pop-up that asks donors who have just completed a one-time contribution if they’d like to make their donation recurring. It’s been a useful feature because it offers donors another action to take to support the causes they care about, and it helps campaigns, organizations, and nonprofits build a pool of recurring donors that they count on to fuel their work.

We know that all recurring programs are different, and we want the groups fundraising with our tools to have options that suit their particular program’s needs. With that in mind, our tech team built Smart Recurring, a pop-up feature similar to the original pop-up recurring tool. Smart Recurring takes a donor’s initial contribution into account and offers up a smaller monthly contribution amount that makes sense for the donor based on their original one-time donation.

So what does it look like in practice? Say you just made a $25 contribution. With Smart Recurring turned on, your contribution would go through and you would see a pop-up similar to the one below, asking you to commit to a smaller amount every month.

pop-up

If you do decide to make a monthly recurring contribution, you’ll still give your original donation of $25 immediately, and starting the next month your $6 monthly recurring donation will be taken out each month on the same day.

You’ll receive a receipt with the details of the contribution and a note letting you know that a donation will be processed each month going forward.

receipt

You will also see a note indicating that the donation will recur when visiting your contribution history on ActBlue.

receipt-note

Overall, Smart Recurring makes the donation process more flexible by providing a great additional option for campaigns and organizations. It also takes donors into account, and recognizes that the amount someone wants to give once might not be what they’re willing to give every month. And ultimately, it helps fuel the long-term work of campaigns and organizations that donors care about.

What this means for campaigns and organizations using ActBlue:

We know that every campaign and organization’s donors respond differently, which is why we’re excited to add another recurring feature to your toolbox. Smart Recurring is great because it can help move your donors up another step on the engagement ladder while they’re already motivated to support your work. We recommend experimenting with it and seeing how it works for your program. And, like pop-up recurring, even if a donor doesn’t choose to commit to a recurring contribution, the original one-time donation still stands, so you don’t lose out on any money.

To enable Smart Recurring, just head to the Edit tab of your contribution form and choose “Use unlimited monthly contributions + smart pop-up recurring” under “Recurring Contribution options.” Right now, Smart Recurring only works for unlimited monthly contributions.

If you’d like this feature enabled on every form you’re using, you can update your default form settings. In that case, every form with default settings will have Smart Recurring enabled. You can read more about default settings here.

 

enable

 

As with the original pop-up recurring feature, campaigns and organizations can write a customized ask for the pop-up. We recommend making it short, and talking specifically about why a recurring contribution will make a difference in your work. You can also use a gif or an image as a way to show your donors why you need their support.

It’s important to note that if a donor makes a one-time contribution of $210 or more they won’t see any pop-up asking them to make a recurring contribution on top of their initial contribution.We’ve set that as a limit, because we know that oftentimes campaigns and organizations don’t want to ask donors giving a higher amount for an additional contribution right away. With traditional pop-up recurring, you can choose your own amount threshold for the pop-up your donors see.

The chart below outlines how Smart Recurring upsell amounts correspond with one-time contribution amounts.

upsell

When you export contribution data from ActBlue there will be a column on the CSV specifying whether or not the contribution was made via Smart Recurring, and a separate column noting the amount the contribution will recur for.

If you give Smart Recurring a try, we’d love to hear from your team about how it works for you. Just drop us a line at info@actblue.com.

Double Down season is back

Today marks just fifteen days (!!) until Election Day. Democrats up and down the ballot are doubling down on their efforts, and now that we’re bringing our Double Down feature back around, your supporters can do the same.

When you set up Double Down, your donors will be asked to double the amount of their contribution after their initial donation processes.

Double down is similar to weekly recurring in that both are available for a limited time in the run-up to the election. But in the final stretch, weekly recurring can be less useful than a one-time contribution. You can set up Double Down as a part of creating your contribution forms — a quick and easy way to make more money in this short amount of time.

To turn on Double Down, just head to the Edit tab of your contribution form. Scroll down and click “Double Down Your Donation” Options.

double down

Check the box to enable the feature and write a sentence or two letting your donors know why they should double their contribution.

You can also add an image or a GIF to persuade your donors to double their donation, by clicking on the image icon (shown below) and inserting a URL that points to the graphic you’ve chosen.

 
double down
 

This is your chance to convey a sense of urgency to your donors, which is why we recommend using some short and compelling content for your ask blurb.

The pop-up your donors will see after their initial contribution will look something like this:

double down
 

Please note that for compliance purposes, doubled donations will show up as two separate line items.

One other point to note: If a donor makes a recurring contribution and then decides to double down on that contribution, only the original amount pledged will recur monthly or weekly.

We’re always working to make sure ActBlue’s tools suit your needs during the times when you need to be raising money the most. We hope Double Down will help power your campaign or organization through those big moments.

If you have any questions or ideas for future features that would be especially helpful during crunch times like this one, you can alway drop us a line at info@actblue.com.

Weekly recurring is back and better than ever

We’re less than two months from the election. It’s definitely crunch time, and the need for resources has never been more critical. Our answer? Weekly recurring. It’s a great tool that helps campaigns and committees bring in more donations during these tough last few weeks when the pressure is really on.

Just as it sounds, weekly recurring gives donors the option to sign up and make a recurring contribution that processes on the same day of the week, every week, until November 8th. After Election Day, the recurring contribution automatically deactivates.

It’s important to note that we can only turn weekly recurring on for your forms if you’re using ActBlue to fundraise for both your emails and website.

Here’s what your donors will see when you’ve got weekly recurring turned on for a form:

weekly form

 

So if a donor signed up with a recurring contribution today, they’d be making 7 contributions that would each be scheduled to process on Thursday. If you’re interested in turning on weekly recurring, shoot us an email at info [AT] actblue [DOT] com with the forms you want it turned on for. If you decide you want to use it on more forms in the future, you can just clone a form that already has weekly enabled.

Don’t forget that you can use pop-up recurring for weekly contributions! But make sure you change the ask language and note that it’s a weekly recurring contribution.

When you’re creating your links, you can add a parameter (recur_weekly=yes) that sets the form to weekly. It looks like this:

https://secure.actblue.com/contribute/page/form_name?amount=10&recur_weekly=yes&refcode=weekly

We recommend you update your receipt text for weekly contribution forms. You’ll find the space to do that within the Edit tab of your forms:

receipt

 

We also recommend putting some time into figuring out how to make the right asks of the right folks. When we’ve tested our weekly recurring feature, we’ve found that people who are more likely to sign up for our usual monthly recurring ask are also more likely to give weekly. Conversely, folks who are more likely to give to a one-time ask are less likely to give on a weekly basis.

Another test we had great success with was our ‘7 for 7’ ask, where we asked donors to give $7 for the last 7 weeks before the election. But it’s important to remember that every list is different.

Weekly recurring is a great way to keep your donor base engaged with you up until when it really counts: Election Day. We’re thrilled to bring you this option again, and would love to hear about any tests you run that are particularly successful. If we’ve convinced you to get set up with weekly recurring, let us know at info [AT] actblue [DOT] com and we’ll turn it on.

Best of luck!

ActBlue integration with Action Network

We believe it’s essential that the campaigns and organizations using our tools have access to their fundraising data where and when they need it.

That’s why we’re excited to announce a brand new API integration with Action Network, a fellow member of the Open Supporter Data Interface (OSDI).

action-network

If you’re using ActBlue to fundraise, but using Action Network as your CRM, you can now send your donor and contribution info from ActBlue to Action Network automatically.

The best part? It’s totally free, and it’s a quick and easy setup process. All our team needs from you is your Action Network API key to get things rolling.

If you’re interested in integrating with Action Network, just drop us a line at info@actblue.com and a member of our team will be in touch.

For those of you using other CRMs, we’ve already got an existing suite of integrations in place — including BSD, Salsa, and ActionKit.

We also offer open webhooks, which can provide more flexibility in the way your campaign or organization retrieves data, and ultimately works with that data. Implementing webhooks will require some technical work on your end, so if your campaign or organization wants to hear more about using webhooks, you should reach out to our team and we can provide you with the details.

It’s important to us that our users are able to push their data exactly where they want it, so we’re thrilled to be integrating with other platforms in the progressive space to help make that process as seamless as possible. And we’re happy to continue integrating with new platforms — if there’s a specific integration you’re interested in, you should let us know.

As always, if you’ve got any questions or comments about integrations, get in touch with us at info@actblue.com.

Testing those beautiful brandings

This is the one you’ve all been asking for. We just added the ability to A/B test your brandings!

Now there’s no need to guess whether a giant photo of your candidate or a simple branding will fare better. And with our awesome multi-armed bandit A/B testing suite, you’ll get results as fast as possible.

To set up a branding test, create or open up a contribution form. Navigate to the A/B test tab and give your test a name. Next, check off “Branded layout.” Your first variation will be the branding your form is currently set to (or your default branding). You can choose your variation to test from the dropdown menu. You can also test having no branding by selecting “ActBlue default.” If you need a refresher on creating a branding, check out our guide.

Once you’ve made your selection, click “Create test.” You can monitor the results of your test once you start sending it out to donors.

Unlike a regular A/B test, our multi-armed bandit system of A/B testing will start sending more traffic to the winning version of the test as results come in, so you’ll get results faster and won’t lose money on a subpar variation. And there’s no need to pick a winner — the multi-armed bandit will take care of it for you!

If you have questions about setting up a beautiful branding or an A/B test, let us know at info@actblue.com.