November ’15 Recap

Three million-dollar days in November propelled the month to a total of $17.8M. So far this cycle, we’ve mailed checks and sent wires to over 3,399 campaigns, organizations, and causes.

Check out the tables and charts below for a more detailed breakdown of this past month, including customer service statistics:

Topline Numbers

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
Contributions 321,149 194,243 495,138 631,709
Total Amount $10,874,188 $7,396,503 $13,036,382 $17,753,019
Average Contribution Size $33.86 $38.08 $26.33 $28.10
Committees 1,449 1,484 1,626 1,842

Mobile

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
% Mobile 11.1% 19.3% 27.8% 31.8%
% Mobile for
Express Users
14.2% 22.9% 29.4% 34.7%

Customer Service

If you’ve ever been a part of the more than 13,000 campaigns, organizations, and causes that have used ActBlue to fundraise, then you know first-hand how helpful and adept our customer service team is. Day in and day out our team is answering calls, responding to emails, and making sure every donor’s needs are met in a timely, friendly fashion.

For November 2015, our customer service team handled an average of 387 email conversations a day.

Nov. ’15
Total Incoming Calls 14,321
Email Conversations 11,628

Recurring

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
Total Recurring Volume $828,708 $594,749 $4,863,036 $5,477,565
% of Total Volume 7.6% 8.0% 37.3% 30.9%

Express

We’re up to 1,863,876 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue.

Nov. ’12 Nov. ’13 Nov. ’14 Nov. ’15
New Express Users 25,035 14,813 17,053 51,225
% of Total Volume
via Express Users
49.3% 41.1% 61.0% 59.8%
% of Contributions
via Express Users
54.8% 51.0% 65.0% 67.0%

If you have questions or comments, feel free to reach out at info@actblue.com.