It was undoubtedly a big month for fundraising at ActBlue, as campaigns and organizations across the country got energized and mobilized to fight back against Trump. Donors are fired up, too — over 100k new users saved their payment information with ActBlue Express this month, and can now give with a single click. We also processed our 1.5-billionth (!!) dollar this month.
A whole new crop of people got involved and are ready to fight back.
Topline Numbers
| JAN. ’14 | JAN. ’15 | JAN. ’16 | JAN. ’17 | |
|---|---|---|---|---|
| Contributions | 223,392 | 226,928 | 1,224,385 | 1,237,954 |
| Total Amount | $7,750,298 | $6,041,656 | $32,675,433 | $29,402,224 |
| Avg. Contribution Size | $34.69 | $26.62 | $26.69 | $23.75 |
| Unique Campaigns, Committees, and Organizations |
1,603 | 1,154 | 1,936 | 1,993 |
Mobile
| JAN. ’14 | JAN. ’15 | JAN. ’16 | JAN. ’17 | |
|---|---|---|---|---|
| % Mobile | 19.7% | 25.3% | 38.6% | 39.9% |
| % Mobile for ActBlue Express Users |
22.8% | 27.2% | 41.2% | 40.9% |
ActBlue Express
| JAN. ’14 | JAN. ’15 | JAN. ’16 | JAN. ’17 | |
|---|---|---|---|---|
| New ActBlue Express Users | 18,727 | 10,625 | 170,421 | 131,566 |
| % of Total Volume via ActBlue Express Users |
47.2% | 57.8% | 66.3% | 60.2% |
| % of Contributions via ActBlue Express Users |
53.9% | 60.1% | 70.7% | 64.9% |
Recurring
| JAN. ’14 | JAN. ’15 | JAN. ’16 | JAN. ’17 | |
|---|---|---|---|---|
| Total Recurring Volume | $706,522 | $2,405,809 | $7,124,154 | $7,868,123 |
| % of Total Volume | 9.1% | 39.8% | 21.8% | 26.8% |
Customer Service
Our customer service team handled an average of 253 incoming phone calls per day during the month of January.
| JAN. ’17 | |
|---|---|
| Total Incoming Calls | 7,843 |
| Email Conversations | 7,309 |
If you’ve got any questions or comments about this month’s fundraising recap, feel free to reach out to a member of our team at info@actblue.com.
