The numbers are in: Check out ActBlue’s election cycle review

The 2018 election cycle was truly one for the history books. Over the course of the last two years, the grassroots built a nationwide movement that helped Democrats win big, and our cycle review takes a close look at all the small-dollar fundraising that made it happen.

From raising $1.6 BILLION on ActBlue to electing more women to Congress than ever before, small-dollar donors created the kind of change that will have a lasting impact on our country and our politics. And this is just the beginning! Check out our 2018 election cycle review for all of the stats and visualizations you could want: report.actblue.com


2018 cycle in review

November ’18 Recap

Here’s a snapshot of our November numbers to tide you over until we release our 2018 election cycle review in just a matter of days! Small-dollar donors did not skip a beat after the midterms: November 2018 is now our seventh-biggest dollar month, coming in right behind October 2016, when grassroots donors gave $83 million in the final lead-up to the presidential election.

Topline Numbers

Nov. ’14 Nov. ’16 Nov. ’18
Contributions 495,115 1,423,929 2,401,214
Total Amount $13,454,226 $44,629,076 $77,543,624
Average Contribution Size $27.17 $31.34 $32.29
Unique Campaigns, Committees, and Organizations 1,625 2,675 6,154

Cycle-to-Cycle Comparison

2014 Cycle through Nov. 2014 2016 Cycle through Nov. 2016 2018 Cycle through Nov. 2018
Contributions 8,740,236 22,618,759 41,048,224
Total Amount $329,282,129 $761,685,304 $1,632,621,051
Average Contribution Size $37.67 $33.67 $39.77
Unique Campaigns, Committees, and Organizations 5,015 6,555 14,752

ActBlue Express

Nov. ’14 Nov. ’16 Nov. ’18
New ActBlue Express Users 17,157 89,975 74,028
% of Total Volume via ActBlue Express 61.1% 61.5% 63.4%
% of Contributions via ActBlue Express 65.9% 65.3% 65.3%

Mobile

Nov. ’14 Nov. ’16 Nov. ’18
% of Contributions via Mobile 27.5% 37.8% 48.1%
% Mobile for ActBlue Express 29.4% 39.5% 48.5%

Recurring Contributions

Nov. ’14 Nov. ’16 Nov. ’18
Total Recurring Volume $4,012,312 $12,187,030 $17,935,618
% of Total Volume 29.8% 27.3% 23.1%

Customer Service

Nov. '18
Total Incoming Calls 15,663
Email Conversations 43,102

The last-minute tips and tricks you need for giving season

Giving Tuesday (and the end-of-year giving season) is just 9 days away — it’s crunch time, and we know you’ve been hard at work putting plans in place to make this busy time of year a success.

There are SO many ways to get creative and maximize your fundraising during giving season, and we wanted to share some of our favorite tips and tricks to help you hit your goals. Keep reading for some helpful last-minute tactics:

Approach fundraising from several different channels. Running ads on Facebook and Twitter can give your content the boost it needs to reach more folks. But keep in mind: The vast majority of online contributions come in via email. Giving Tuesday is a great opportunity to get more folks in the door and on your email list through paid ads on social media. That way you’ll have a bigger list to reach out to for the rest of giving season and the new year.

Add a pop-up to your website asking for a donation. Use this space to provide a quick and compelling reason why you’re fundraising during giving season. That way folks heading to your website can give on the pop-up quickly and easily without even having to search around your homepage for a donate button.

Customize your contribution form… Every contribution form on AB Charities comes automatically mobile-optimized and rigorously tested to get you the highest conversion rates possible. You can take your form one step further by adding specific text and making a special Giving Tuesday branding, so people feel like they’re part of your organization’s big giving day.

…and your social share settings. We frequently hear from donors who are extremely proud of their donations and excited to share that they’ve chipped in, which is why we’ve built social share features right into AB Charities contribution forms. With so many people talking about giving online on Giving Tuesday, it’s absolutely crucial that you add social share content for the big day. You want to put your best foot forward if supporters are sharing links to your contribution forms.

Move your supporters up the ladder of engagement by asking them to help you raise money. Folks who are *already* engaged and supporting you can make an ask of their own personal networks on behalf of your work! Folks who care about your work can provide a new, personal perspective to fundraising asks and make a big difference in helping you hit your goals. With AB Charities it’s easy for your community of supporters to make their own fundraising pages.

Make recurring asks to keep folks engaged and fueling your work throughout the year to come. Recurring contributions are a great way to capture the excitement of giving season and turn it into long-term success. With AB Charities, you can set a deadline at the end of the year so donors can contribute a small amount each week from Giving Tuesday on, or you can set recurring contributions to run indefinitely every month, so you can keep the momentum going into the new year.

Use remarketing on your contribution forms. Enable remarketing on your AB Charities contribution forms and donors who abandon your form before completing it will automatically receive an email thirty minutes following their incomplete donation. This can make a huge difference in maximizing the amount of money you can bring in from a single ask.

Be sure to thank donors and think about ways to follow up and keep them engaged! With AB Charities you can customize the ‘thank you’ text on the automated receipts your donors will get after they’ve contributed. That personal touch can keep the connection going with your supporters and encourage them to come back and give again.

These are just some of the many creative ways you can maximize the money you’re raising this giving season. If you want to talk through your own ideas or ask our nonprofit team about any of the strategies shared here, we’re happy to chat. Reach out at support@actblue.com.

Happy fundraising!

October ’18 Recap

Folks, we’ve made it. Tomorrow, all of the work small-dollar donors have put in this election cycle will be on display as Democrats contest more seats than ever before. From the bottom of the ticket all the way to the top, from red states to blue states, grassroots donors have empowered a new generation of candidates to run for office. We’ll share a detailed breakdown of our numbers for this election cycle in the coming weeks, but here are the numbers for October. Not only was it our biggest volume month ever, October was also the biggest month ever for number of contributions and the third-biggest month ever for new ActBlue Express users.

Topline Numbers

Oct. ’14 Oct. ’16 Oct. ’18
Contributions 1,449,977 1,988,727 5,015,003
Total Amount $57,093,213 $82,923,436 $260,620,137
Average Contribution Size $39.38 $41.70 $51.97
Unique Campaigns, Committees, and Organizations 2,503 3,310 7,922

Cycle-to-Cycle Comparison

2014 Cycle through Oct. 2014 2016 Cycle through Oct. 2016 2018 Cycle through Oct. 2018
Contributions 8,245,130 21,194,898 38,666,868
Total Amount $315,827,903 $717,056,656 $1,556,604,597
Average Contribution Size $38.30 $33.83 $40.26
Unique Campaigns, Committees, and Organizations 4,957 6,410 14,511

ActBlue Express

Oct. ’14 Oct. ’16 Oct. ’18
New ActBlue Express Users 73,639 69,532 249,047
% of Total Volume via ActBlue Express 59.6% 59.7% 63.2%
% of Contributions via ActBlue Express 64.2% 64.7% 64.2%

Mobile

Oct. ’14 Oct. ’16 Oct. ’18
% of Contributions via Mobile 24.9% 36.2% 45.7%
% Mobile for ActBlue Express 26.5% 38.2% 45.8%

Recurring Contributions

Oct. ’14 Oct. ’16 Oct. ’18
Total Recurring Volume $4,462,063 $18,795,605 $34,616,588
% of Total Volume 7.8% 22.7% 13.3%

Customer Service

Oct. ’18
Total Incoming Calls 21,245
Email Conversations 58,528

Q3 2018: Biggest quarter ever

Topline Numbers

Q3 ’14 Q3 ’16 Q3 ’18
Contributions 2,304,231 3,342,271 7,782,934
Total Amount $82,656,488 $131,086,484 $385,176,557
Average Contribution Size $35.87 $39.22 $49.48
Unique Campaigns, Committees, and Organizations 3,064 4,098 9,335


Small-dollar donors pushing for a sea change in November made Q3 2018 the biggest quarter in terms of dollars raised in ActBlue’s history. Grassroots donors raised $385,176,557 for 9,335 Democratic campaigns, progressive organizations, and nonprofits on ActBlue in Q3, more than double the amount raised in Q3 2016 before the presidential election. Q3 2018 also includes our three biggest dollar days ever: September 28th, 29th, and 30th.

Small-dollar donors raised over $11 million (crossing the $10 million threshold for the first time ever) on September 28th, the day after Dr. Christine Blasey Ford testified in front of the Senate Committee on the Judiciary. The momentum continued over the weekend, with donors raising a staggering $16,853,013 on September 30th. And the records didn’t end there: Grassroots donors also made more donations in a single day than ever before on the 30th (307,320 contributions). All of this energy at the end of the month helped make September the biggest dollar month in ActBlue’s history, with $184,841,230 raised by passionate small-dollar donors.

This money is coming at a critical point in the 2018 election cycle. Sixty-eight percent of the money we disbursed to campaigns and organizations on October 1st was sent via wire transfer, which meant campaigns and organizations could start to use it that day. This unprecedented small-dollar support is empowering Democrats to compete with Republicans bankrolled by mega-donors in the final weeks before Election Day, when GOTV efforts and ad buys can make all the difference. And the GOP is beginning to realize its super PACs can’t keep up with Democrats’ people power.

Cycle-to-Cycle Comparison

2014 Cycle through Q3 2014 2016 Cycle through Q3 2016 2018 Cycle through Q3 2018
Contributions 6,795,206 19,206,237 33,665,261
Total Amount $258,734,705 $634,133,519 $1,297,262,888
Average Contribution Size $38.07 $33.01 $38.53
Unique Campaigns, Committees, and Organizations 4,828 6,196 14,039


We’re in the home stretch now, and there’s no telling how big the rest of this cycle will be — small-dollar donors raised more in Q3 2018 ($385,176,557) than in the entirety of the 2014 election cycle ($335 million)! With $1.3 billion already raised on ActBlue this election cycle by 4.3 million grassroots donors and counting, it’s clear more people than ever before are participating in our democracy and making their voices heard.

Total ActBlue Volume by Election Cycle

If you have questions about this post, get in touch with us at info@actblue.com. And if you’re looking to set up an ActBlue account for your group, contact support@actblue.com!

Reintroducing the ActBlue Pinger

EOQ can be a stressful time for emailers, but there’s nothing quite like the feeling you get after clicking the big red send button on a fundraising email and watching your fundraising total climb towards your goal. You can make that moment even more exciting by bringing what we call a “pinger” sound into the mix!

Just head to your group’s Overview on your Dashboard and scroll all the way to the bottom. You’ll see a blue bar across the page and a dropdown like the one you see below.

dropdown menu

You can choose any sound from the dropdown menu and then if you leave the page up, the sound you’ve chosen will play each time your group receives a donation. And any group on ActBlue can take advantage of this feature!

Even more fun? Our team has the ability to create new sounds on the fly (as we have the time and capacity), so if you have suggestions, you should let us know! Email us at support@actblue.com or find us on Twitter and let us know your idea (@actblue).

Here are some additional sounds we’ve created that you can try out. You’ll just need to attach the URL parameter to the end of your ActBlue Dashboard link, like this: https://secure.actblue.com/entities/33605/dashboard/?ping_url=https://s3.amazonaws.com/actblue-img/2018/gooooooooooal.mp3

“Goal”

?ping_url=https://s3.amazonaws.com/actblue-img/2018/gooooooooooal.mp3

“A Star is Born”

?ping_url=https://s3.amazonaws.com/actblue-img/2018/A+STAR+IS+BORN+Pinger+Edit.mp3

“Baby Shark”

?ping_url=https://s3.amazonaws.com/actblue-img/baby_shark.m4a

“Thanks Obama”

?ping_url=https://s3.amazonaws.com/actblue-img/thanks_obama.mp3

 

To turn off a pinger sound that you selected in the dropdown, simply refresh your Dashboard. To stop a custom pinger sound that you added via a URL parameter, delete everything after “dashboard/” in your Dashboard’s URL.

We hope this provides you with an extra jolt of excitement every time someone chips in to support your work. Happy Fundraising!

3 strategies to leverage technology creatively in raising money

This is a guest post written by Janice Chan, who often writes for our friends at Wethos over at The Wethos Collective blog. In over a decade in the nonprofit sector, Janice has written fundraising appeals and grant proposals, led social media outreach, managed volunteers, executed rollout plans, managed donor and program databases, and learned the hard way that changing to a new website host means you’d better make sure that donation form still works!

wethos

When you don’t have the resources of a large organization behind you, being creative and adapting quickly is even more critical to making the most of what you have. Good news is that technology keeps making it easier to fail fast and pivot quickly without risking huge investments of time or money. Regardless of where your organization is in terms of technological maturity (or how aligned your use of technology is with your mission), there are strategies you can implement at any stage.

One: Choose platforms that provide a solid start.

If you want to leverage technology creatively, choose an online fundraising platform that provides a solid default along with the ability to customize the look and feel on your own. What does this look like for online fundraising? It means the product is designed with thoughtful consideration for the defaults — both how they support your mission-driven organization and a delightful donor experience.

Most of the time, we don’t give a ton of consideration to our defaults. Like when we reach out to our social networks (and only our social networks) when we need to staff up for a project and miss out on great talent who never knew there was an opportunity.

So take time when choosing a platform because that will be your launch pad. As a nonprofit organization, particularly if you’re a small to mid-sized organization, it is probably important that…

  • Your systems can talk to each other so you can work efficiently.

  • You have control over a donor’s giving experience and your branding.

  • You can customize, manage, and maintain this without having a full IT team in-house.

  • You can test and evaluate your efforts.

  • And, if you don’t have the time to, you know the system was designed based on rigorous testing of what is most effective.

Even if you are not looking for a new system right now, it doesn’t mean that you can’t look for new opportunities to optimize your current platforms or try new approaches.

Companies release updates and enhance functionality all the time. Even if you unsubscribed from the product updates, your vendor probably has a blog where you can check out any helpful new features you might have missed and get ideas for using them. Maybe you can even reach out to the vendor’s team and discuss what current features could help you accomplish X better! Or, if you’re looking to strategize across multiple channels (and potentially multiple platforms or systems), consider if it’s worth brainstorming with an outside team of strategy and design experts to figure out how to leverage them together to advance your mission.

Two: Test, test, test.

You know what they say about assumptions. So, how do you know that something is a terrible idea? Okay, maybe some you can recognize right as they exit your mouth, but you still need to throw some spaghetti at the wall before you can tell what sticks.

Technology makes it easier to know what’s working and what’s not. Make use of tracking, reference codes, or features that support A/B testing. If you’re wondering what A/B testing is, it is a basic science experiment: take two similar groups of people; give one group version A and the second group version B. Ideally, there would only be one difference between versions A and B – otherwise it gets very difficult to tell which difference is leading to different results (if they are different).

Platforms like AB Charities make it really easy to test different form titles, blurbs, brandings, videos, and more. However, you can test in any channel. Maybe you’re an elephant sanctuary and you want to see whether you get more clicks on a donation link via social media when you share photos vs. videos. While some platforms may allow you to set up different referral links, you can also compare the stats for the different kinds of posts. You’ll want to know which version they clicked on and you’ll need a way to measure the result (e.g. clicking a link, shares, etc.) depending on what outcome you’re hoping to achieve.

How do you decide what to test?

If data isn’t one of your love languages, sometimes it’s difficult to know where to start. But you know what? Using data to make decisions is something you’re already doing in your daily life. Ever looked at the fuel gauge on your car before getting on the highway and pulled over at the nearest gas station? Congratulations! You’ve made a data-informed decision!

Start with knowing what you would do differently. If one version performs better, what will you keep doing? What would you adjust or stop doing? If it’s not something you could or would change, then find something else to test!

Visualize your data for faster decision-making. Whether your system has dashboards, or you’re making a quick and simple Excel chart, you want to be able to look at your data and immediately know whether action is needed or if you should keep doing what you’re doing because it’s headed in the right direction.

Make adjustments based on what you learn. Dashboards are super useful for checking in to see if you need to change course, but only if you actually make those adjustments. If you’re wondering how you’ll do this on top of everything your team already does, consider adding some temporary capacity. Just as technology allows you to test and pivot quickly without a major investment, bringing on a freelance team allows you to benefit from the insights of specialists without having to add a permanent position (or search for a unicorn!) when you’re trying out new things.

Start small. Start light. Just start. It will be easier to keep the testing and learning and experimenting momentum going once you’ve gotten started and it becomes part of the way you do things.

Three: Remember that it is about the people.

Just because you haven’t met your donors in person doesn’t mean you can’t build a relationship with them. From the updates and acknowledgements you communicate to using social media to empower your supporters to advocate for your cause online, take advantage of the ways in which technology can help us (and our work) transcend borders.

Try out new or unexpected ways to engage with your supporters (and potential supporters).

Grow your network and deepen your connection with current donors.

  • Your supporters are proud to support you! Make it easy for them to spread the word with social share graphics.

  • Speaking of empowering your donors to share the amazing work you’re doing, have you tried peer to peer fundraising yet?

Customize your appeals for different audiences so that they have a great experience.

  • You probably have different versions of thank you letters based on how the gift came in or what it was for, right? If you have very different types of fundraising campaigns, or very varied types of supporters, consider creating different donation forms specific to each audience or appeal for a cohesive experience.

  • Provide more options when people sign up for your email lists. Giving your supporters more control over the content they receive means they’re more likely to hear about what they’re already interested in, and you can better tailor your emails.

Take advantage of viral moments and hot topics.

  • Whether it’s the next ice bucket challenge or current events that suddenly make your work top of mind, you’ll want to be able to take advantage of it. In addition to creating a topical donation form, consider setting up a landing page for new website visitors.

  • Consider whether to add ads (promoted posts on social media, Google AdWords, etc.) to the mix.

And for as much as we’ve talked about people being donors, don’t forget about other people! This includes volunteers who might be able to help you identify great stories to share, non-development colleagues who might have a new idea for you to test out, vendors who want to support your organization with even better tools, or a platform like Wethos, which will match you with a freelance team best suited to help your nonprofit strategize and think creatively about testing ideas or executing what you’ve already learned by leveraging the latest technology.

Just as the future of fundraising relies on getting everyone aboard, the future of work means finding a way to grow your team’s capacity sustainably.

This post was written for AB Charities in partnership with Wethos and also appears on The Wethos Collective blog.

It’s weekly recurring season!

We’re seven weeks out from Election Day! It’s crunch time, especially for ActBlue admins who are trying to hit their campaign fundraising goals in the run-up to Election Day. And honestly, it’s the busiest crunch time we’ve ever seen. The good news is there’s an ActBlue feature that can help fundraisers out a lot during this final push: weekly recurring. It’s a great tool that helps campaigns and committees bring in more donations during these crucial weeks when the pressure is really on.

Just as it sounds, weekly recurring gives donors the option to sign up and make a recurring contribution that processes on the same day of the week, every week, until November 6th. After Election Day, the recurring contribution automatically ends.

Asking donors for weekly recurring contributions is a great way to build on the connection you’ve already made in the final weeks before the polls open. You should take this opportunity to let your donors know just how much their contributions will make a difference seven, six, or five weeks out from Election Day. Let them know how you’ll be spending the money and what their contributions could mean for the results of your race. Get them excited about helping you out through Election Day and make them feel like a part of your movement!

There are two important things to note about weekly recurring contributions: Someone from our team will need to enable the feature on one of your group’s contribution forms. And we can only turn weekly recurring on for your forms if you’re using ActBlue to fundraise for both your emails and website.

Here’s what your donors will see when you’ve got weekly recurring turned on for a form:

 
weekly-preset
 

So if a donor signed up for a recurring contribution on Tuesday, September 25th, they’d be making seven contributions, one scheduled to process each Tuesday (including Election Day). If you’re interested in turning on weekly recurring, shoot us an email at support@actblue.com with the forms you want it turned on for. If you decide to expand your weekly asks and you want to use it on more forms before Election Day, you can just clone a form that already has weekly enabled.

Don’t forget that you can use pop-up recurring asks for weekly contributions! But make sure you change the ask language and note that it’s a weekly recurring contribution.

Be sure to update your receipt text for weekly contribution forms. You’ll find the space to do that in the “Thanks & Receipt” tab of the form editor:

 
thanks-receipt
 

One weekly recurring test we had great success with was our ‘7 for 7’ ask, where we asked donors to give $7 for the last 7 weeks before the election. But it’s important to remember that every list is different.

Weekly recurring is a great way to keep your donor base engaged right up until Election Day. We’re thrilled to bring you this option again and would love to hear about any tests you run that are particularly successful. Are you ready to get set up with weekly recurring? Let us know at support@actblue.com and we’ll turn it on for you.

August ’18 Recap

August wrapped up an unparalleled summer, with the small-dollar donor movement breaking multiple fundraising records from beginning to end. Grassroots donors started the month off strong by hitting a huge milestone on August 2nd: $1 billion raised on ActBlue in the 2018 election cycle! By the end of the month, small-dollar donors gave over $117 million (compared to $40 million in August ‘16) and made over 2.6 million contributions to 7,567 candidates, organizations, and nonprofits. This astounding level of participation not only made August our first $100 million month, but also our biggest month ever in terms of dollar volume and number of contributions.

So just how big was this summer? Our three biggest months ever in terms of volume are now June, July, and August of 2018. This is especially astounding because summer tends to be a relatively slow time for fundraising, even in an election year, as you can see in the graph below.

August cycle graph

 

Cycle-to-Cycle Comparison

2014 Cycle through Aug.’14 2016 Cycle through Aug.’16 2018 Cycle through Aug.’18
Contributions 6,154,524 18,354,388 31,831,516
Total Amount $219,805,324 $576,052,891 $1,112,900,791
Average Contribution Size $35.71 $31.38 $34.95
Unique Campaigns, Committees,
and Organizations
4,631 5,950 13,457

So far in the 2018 election cycle small-dollar donors have raised nearly double the amount they had raised at the same point in the 2016 cycle, with an average contribution size of just $35.  The huge totals from this election cycle so far are a testament to the collective energy coming from the left to get Democrats into office this November.

Check out all the highlights from August below.

 

Topline Numbers

August ’14 August ’16 August ’18
Contributions 713,298 1,063,228 2,686,159
Total Amount $23,427,025 $39,724,145 $117,641,612
Avg. Contribution Size $32.84 $37.36 $43.72
Unique Campaigns, Committees,
and Organizations
2,244 3,109 7,567

The number of campaigns and organizations using our platform to raise money from small-dollar donors more than doubled from August 2016, reaching 7,567 groups this August! We’ve seen an outpouring of new candidates and organizations as people decide to change our country and run for office themselves.

August ‘18 also saw a big increase in the number of contributions when compared to August 2014 and 2016. Small-dollar donors are excited to be taking an active part in our democracy this year and are making more contributions than ever to a larger and more diverse set of campaigns and organizations.

August cycle dot chart

 

ActBlue Express

August ’14 August ’16 August ’18
New ActBlue Express Users 59,628 50,476 149,979
% of Total Volume via ActBlue Express 57.6% 59.8% 62.2%
% of Contributions via ActBlue Express 63.6% 66.2% 64.7%

August was the biggest month in 2018 for new ActBlue Express users! The number of donors choosing to join ActBlue Express keeps growing, with an incredible 149,979 people signing up in August. These donors are able to save their payment information with us and give with a single click to any group using ActBlue. As small-dollar donors feel the urgency of the midterms and want to stand up to Republicans bankrolled by mega-donors, they are looking to make multiple donations to Democrats with fewer clicks.

 

Mobile

August ’14 August ’16 August ’18
% of Contributions via Mobile 26.9% 35.9% 45.8%
% Mobile for ActBlue Express 28.9% 38.6% 46.1%

Mobile contributions made up 45.8% of all contributions on ActBlue last month. Mobile giving continues to steadily make up almost half of all giving on our platform, especially as more rapid-fire news churns out leading up to the elections. That’s why we make sure our contribution forms are easy to give through on desktop and mobile interfaces so donors can participate wherever they are located.

 

Recurring Contributions

August ’14 August ’16 August ’18
Total Recurring Volume $3,607,682 $9,623,822 $19,567,407
% of Total Volume 15.4% 24.2% 16.6%

Recurring donations totalled over $19.5 million this August, more than double the volume in August 2016. With the midterm elections just around the corner, grassroots donors are meeting the call to mobilize and backing candidates on the left with people-powered campaigns.

 

Customer Service

August ’18
Total Incoming Calls 12,599
Email Conversations 39,265

We’ve never seen a summer of giving like this past one. Small-dollar donors are building and growing a movement to turn Congress, state houses, and city councils blue this November. With primary elections quickly coming to an end and the anticipation of midterms reaching a high, grassroots donors aren’t showing any signs of stopping. If you want help fundraising for your favorite candidate or if you have questions about this post, get in touch with us at info@actblue.com. And if you’re looking to set up an ActBlue account for your group, contact support@actblue.com!

Our biggest month ever: $100 million raised in August

As of today, small-dollar donors have raised $100 million on ActBlue in August alone, making it the biggest month in our history!!

This milestone comes on the heels of an absolutely incredible summer for the small-dollar donor movement — June, July, and August of this year are now the top three biggest months we’ve ever had on the platform. For comparison, we handled about $40 million in August 2016 during the height of the presidential election. This is ActBlue’s first $100 million month, and we’ve seen 2.2 million grassroots supporters donate to 7,350 different campaigns and organizations across the country so far this August.

Below you can check out how August 2018 stacks up against the other biggest months.

top five biggest days