A couple of weeks ago, Julia unveiled our new mobile-responsive contribution forms to the world. Since we’ve rolled out mobile-responsive forms, our mobile contribution numbers have been through the roof, so we’re really excited to share them with you.
Check out this graph, in which the red line represents the release date. Notice anything?
ActBlue mobile donation trends
As we’ve mentioned, our initial A/B test yielded some excellent results: our new mobile-responsive forms led to a 49% boost in conversions (a statistically significant improvement at p< .01). And these forms are already making a marked difference.
Since the release, 21.9% of sitewide donations have been made by supporters using a mobile device. For ActBlue Express users– those who have saved their credit card information with us– the number’s even higher at a full 25.9% mobile. According to the stats textbooks I keep on my desk for reference, that number is “insanely high”.1 Seriously though, from the beginning of the year to the day our mobile-responsive contribution forms were released, 9.0% of donations were made via mobile devices (12.3% for Express users). It’s pretty tough to exaggerate how prodigious this jump is, and there’s clearly more growth to come.
The importance of mobile donations is increasing inexorably; we all know that. But, on one of the busiest days of the year, we topped over 30% mobile donations among ActBlue Express users. It’s a whole new world.
Footnotes:
1Just kidding, of course 🙂
