Rather than doing a monthly analysis of the data, we’re going to switch to quarterly deep dives into our metrics. Every month we’ll still post our usual statistics along with data from previous months/years so you can get a sense of trendlines.
We’ll be publishing figures in four categories — topline numbers, recurring, express, and mobile — for the month at hand (in this case, January 2015) and the previous three years of data for that same month.
Topline Numbers
| Jan. ’12 | Jan. ’13 | Jan. ’14 | Jan. ’15 | |
|---|---|---|---|---|
| Contributions | 87,372 | 99,487 | 223,399 | 231,815 |
| Total Volume | $4,001,393 | $3,341,965 | $7,750,486 | $6,229,575 |
| Mean Donation | $45.79 | $33.59 | $34.69 | $26.87 |
| Committees | 1,206 | 764 | 1,603 | 1,158 |
Recurring
| Jan. ’12 | Jan. ’13 | Jan. ’14 | Jan. ’15 | |
|---|---|---|---|---|
| Total Recurring Volume | $317,762 | $270,438 | $706,595 | $2,572,302 |
| Percent Recurring of Total Volume |
7.9% | 8.1% | 9.1% | 41.3% |
Express
For those keeping track at home, we’re up to 1,237,906 Express Users — people who have saved their payment information with ActBlue.
| Jan. ’12 | Jan. ’13 | Jan. ’14 | Jan. ’15 | |
|---|---|---|---|---|
| New Express Users | 7,937 | 14,274 | 18,726 | 10,678 |
| Percent of Total Volume Attributed to Express Users |
19.2% | 47.7% | 47.2% | 57.8% |
| Percent of Contributions Attributed to Express Users |
21.6% | 55.1% | 53.9% | 60.3% |
Mobile
| Jan. ’12 | Jan. ’13 | Jan. ’14 | Jan. ’15 | |
|---|---|---|---|---|
| Percent Mobile | 2.8% | 9.2% | 19.7% | 25.3% |
| Percent Mobile for Express Users |
4.5% | 12.2% | 22.8% | 27.2% |
